Chris T.

Rightworks

Innovation Lab - Team Lead

Syndicately 

As VP Business Strategy of Syndicately, I directed the strategic and operational development of our platform, focusing on managing private and alternative investments under 506B and C safe harbor exemptions. Our platform served a diverse client base including wealth management funds, private equity firms, venture capital groups, and mastermind communities. We offered a comprehensive range of investment instruments such as warrants, bridge loans, convertible notes, SAFE agreements, KISS agreements, and convertible bonds. Our commitment to democratizing the deployment of capital ultimately led to the successful sale of the company.

Vice President Business Strategy

PureCars

Set acquisition strategy within a Private Equity-backed innovation department to enhance the product portfolio and meet dealership needs amid Covid-19 disruptions. Identified and acquired high-value technologies, integrating them into a unified platform designed to support inventory visibility, customer acquisition, and operational efficiency for automotive dealerships.
Led post-acquisition integration and platform development, incorporating AI-driven tools such as a Facebook Marketplace solution with machine learning, NLP, and NLG capabilities, enhancing dealership competitiveness in a constrained market. Integrated a Computer Vision and NLU SaaS application to automate Google My Business content management, amplifying digital visibility and streamlining operations across portfolio products.

Vice President of Growth & Innovation

As the Director of Digital Insights & Analytics at PureCars, a leading provider of automotive advertising technology, I am responsible for leveraging data to drive strategic decision-making and optimize our digital marketing efforts.

Key responsibilities include:

Data Analysis & Insights: Conducting comprehensive analysis of complex data sets to uncover insights, identify trends, and make data-driven recommendations that drive business growth and improve performance.

Strategic Decision-Making: Using data and analytics to inform strategic decisions across the organization, from marketing and sales to product development and customer service.

Performance Measurement & Reporting: Developing and maintaining key performance indicators (KPIs) and dashboards to measure the effectiveness of our digital marketing efforts, providing regular reports to senior leadership.

Team Leadership & Collaboration: Leading a team of data analysts and working closely with cross-functional teams to ensure data insights are integrated into all aspects of the business.

Data Governance & Compliance: Ensuring the integrity, accuracy, and compliance of data, adhering to data privacy regulations and best practices.

In this role, I am passionate about turning data into actionable insights that drive business growth and enhance the customer experience. I am committed to fostering a data-driven culture within PureCars and helping the company continue to innovate in the automotive advertising technology space.

Director of Digital Insights & Analytics

General Assembly

As a Data-Driven Marketing Instructor at General Assembly, an innovative education institution specializing in today's most in-demand skills, I was responsible for educating and inspiring the next generation of digital marketers.

Key responsibilities included:

Curriculum Development: Developed and updated course content to ensure it remained relevant and aligned with current industry trends and best practices in data-driven marketing.

Instruction: Delivered engaging and interactive lectures, workshops, and seminars to students, covering a range of topics including data analysis, marketing strategy, customer segmentation, and performance measurement.

Student Mentorship: Provided one-on-one guidance and support to students, helping them to apply their learning in practical contexts, solve problems, and develop their skills.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in data-driven marketing, ensuring the curriculum remained up-to-date and industry-relevant.

Assessment: Conducted assessments to evaluate student understanding and progress, providing constructive feedback to help students improve their performance and achieve their learning goals.

Data-Driven Marketing Instructor

Optimize Organic

As a Fractional CEO at Optimize Organic, an early-stage startup, I was tasked with the challenge of revitalizing the business and positioning it for growth and acquisition.

Key responsibilities included:

Turnaround Strategy: Developed and implemented a comprehensive turnaround strategy to address the startup's challenges, streamline operations, and position it for growth.

Leadership: Led a cross-functional team to execute the turnaround strategy, fostering a culture of innovation, agility, and resilience.

Data-Driven Decision Making: Utilized data-driven insights to inform strategic decisions, identify opportunities for improvement, and measure the impact of our initiatives.

Operational Efficiency: Introduced efficiencies to reduce costs, improve the startup's financial health, and enhance its market value.

Acquisition Management: Successfully revitalized the business within a span of seven months, leading to its acquisition by PureCars in September 2018. Managed the transition process post-acquisition to ensure seamless integration with PureCars.

Fractional Chief Executive Officer

Edelman

As the Director of Marketing Technology at Edelman, one of the world's largest global communications firms, I was responsible for leading the integration of technology in our marketing strategies to drive business growth and enhance brand reputation on a global scale.

Key responsibilities included:

Strategic Leadership: Developed and implemented innovative marketing strategies for large, recognizable brands across international markets, leveraging the latest technology to drive business growth and enhance brand reputation.

Team Management: Led a team of professionals, fostering a collaborative environment that encouraged innovation and the development of cutting-edge marketing solutions.

Technology Integration: Oversaw the integration of technology into marketing strategies, ensuring the effective use of digital tools and platforms to optimize marketing efforts and achieve business objectives.

Data-Driven Decision Making: Utilized data and analytics to inform strategic decisions, measure the impact of marketing initiatives, and identify opportunities for improvement.

Stakeholder Collaboration: Collaborated with various stakeholders across the organization, including sales, product, and engineering teams, to ensure alignment and synergy in our marketing efforts.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in marketing technology, ensuring our strategies remained up-to-date and industry-relevant.

Director Marketing Technology

Healthgrades

As a Senior Digital Strategist at Healthgrades, a leading online resource for comprehensive information about physicians and hospitals, I was responsible for developing and implementing digital strategies to enhance our online presence, drive user engagement, and promote our services.

Key responsibilities included:

Digital Strategy Development: Developed and implemented comprehensive digital strategies aimed at enhancing our online presence, driving user engagement, and promoting our services.

Data Analysis: Utilized data and analytics to inform strategic decisions, measure the impact of our digital initiatives, and identify opportunities for improvement.

Cross-Functional Collaboration: Collaborated with various teams across the organization, including marketing, product, and engineering, to ensure alignment and synergy in our digital efforts.

Content Strategy: Oversaw the development and implementation of our content strategy, ensuring our content was engaging, relevant, and aligned with our overall digital strategy.

User Experience Optimization: Worked closely with the UX team to optimize the user experience on our website and digital platforms, ensuring a seamless and engaging experience for our users.

Industry Engagement: Stayed abreast of the latest trends and developments in digital strategy, ensuring our strategies remained up-to-date and industry-relevant.

Sr. Digital Strategist

Breckenridge Grand Vacations

Operationalized digital marketing program with demand generation goals: nurturing prospects with engaging content, delivering marketing qualified leads, and optimizing a closed loop marketing architecture

Served as digital media planner and buyer, optimized over $400,000 in placements, generated 35% increase in traffic and 20% page views per session

Grew brand community of 250 fans to 25,000 through CRM supported social media campaigns

Digital Community Manager

Pine Ridge Condominiums

Identified new opportunities for strategic integration of social media with other service lines, such as SEO, SEM, mobile, and print

Developed a comprehensive online strategy which included influencer outreach, content marketing, and social media

Directed multi-disciplinary teams to drive conversions and new customer acquisition

Digital Marketing Coordinator

ALASKA ALPINE ADVENTURES LLC

- Led client trips into Katmai, Lake Clark, Wrangell-St. Elias, Gates of the Artic and Denali National Parks

- Worked unilaterally with third party vendors (whitewater rafting, ice climbing, glacier trekking, sea kayaking, bush pilots, lodging) to ensure a seamless guest experience

- Managed in-field client expectations while negotiating seasonal weather related variables 

- Displayed humor, superlative outdoor skills, and a nuanced perspective on our great Alaskan wilderness

Wilderness Guide

Launching RightExit: Accounting Practice M&A Marketplace

If you're a founder or tech CEO scaling fast—or need to—I'm the person you bring in to architect growth systems, drive revenue, and make your product actually win in the market.

In the last 5 years, I’ve led strategic growth and transformation across SaaS, fintech, and Web3 ventures. I’ve bought, rebuilt, and exited companies, launched AI products, led GTM for marketplaces, and helped businesses navigate M&A, fundraising, and operational scale.

What I bring to the table:

⚙️ Company Builder: Acquired, rebuilt, and exited Syndicately in 18 months—overhauled GTM, pricing, and positioning, resulting in 50%+ YoY growth.
💡 Growth + Product Strategy: Launched AI-powered inventory bots for auto dealers at PureCars during the toughest supply crunch in years—turning lead gen into a competitive moat.
🔹 Built → Scaled → Acquired: Founded Optimize Organic, a SaaS SEO solution used by 5,500 auto dealerships—acquired by PureCars.
📈 Founder-Minded: Built LedgerFund.info, a tokenized RWA acquisition platform for accounting firms. Previously launched ResistanceDAO with 800 NFT holders and 2,500 members.
📊 Full-Funnel GTM: From lifecycle marketing to outbound systems, I’ve worked across paid, product, and partnerships to create scalable acquisition machines.

If you're hiring a Head of Growth, Strategy Lead, BizOps operator, or just need a sharp generalist to solve big problems and move fast—I’m open to fractional, advisory, or full-time roles.

Let’s talk.

Chief Executive Officer

Community of 2,400+ web 3.0 partners, projects, and providers.

John Nichols

POW3R Media

Managing operations for the NFT Plazas, NFT Insider and MagNFT media outlets.

TOP SPLIT

Founder

AtomicHub

Head of Content

Joined as part of the acquisition of NFT Insider in September 2021. Writing, producing & curating articles, videos, podcasts, livestream content & more covering Web3, NFTs, blockchain gaming, metaverses and more. Lead the community engagement for both the NFT Insider and AtomicHub platforms.

Content & Community Lead

NFT Insider

The flagship media outlet for the rise of web3, NFTs and blockchain technology. Acquired by AtomicHub in September 2021.

Founder & Editor-in-Chief

Living North Magazine

Senior Advertising Executive

Worked alongside editorial, events and design staff, with responsibilities in all areas of advertising sales for the North East's leading luxury lifestyle publication. Selling both print and digital ads for two flagship magazines and their supplements, I prospected, negotiated and closed sales on a daily basis, managing relationships and developing my written communication, phone and presentation skills. Clients ranged from local start-ups to national and internationally-renowned brands, focusing particularly on the North East, Yorkshire and Cumbria regions.

Hit £150,000 in personal B2B sales in May 2021.

Advertising Executive

Always Wear Red

Marketing And Public Relations Coordinator

Blogger

Personal brand website & blog. Writing on productivity, motorsport, watches, business & more.

johnpnichols.com

[BREAK]

wordflowstudentblog.wordpress.com - A news, reviews and interviews blog started with a long-time friend and Journalism student at Salford University. Published weekly articles covering student news, interviews with local businesses, current affairs and opinion pieces. Developed professional communication skills, content creation ability and experience in interviewing local business people.

Wordflow

dapperworksblog.wordpress.com - Style blog aimed at young men about to enter their careers. Published weekly articles on tips, guides and dress codes, plus interviews with local manufacturers. Complimentary social media presence, uploaded to daily. Involved tailoring content to reader enquiries, maintaining key relationships with local businesses and employing SEO in my articles.

Dapperworks

Northumbria University

Promoting the idea of higher education to ages 10-18. Took part in both internal and external events, including on-campus tours, experience days, open days and activities within both primary and secondary schools. My main focus in this role was answering both parent & student questions and educating young students on their opportunities post-18, and the benefits that university could provide to them.

Also worked as a student representative during on-campus events for external clients, including; Greggs, the British Sociological Association and the University Forum for Human Resource Development. Served as an Events Co-ordinator representing Northumbria University at a conference for the British Education Research Association, being one of a team of three that supervised the setup and running of the event for 800+ delegates.

Served as an NU Entry Mentor from December 2018 to June 2019, directly e-mentoring six Year 13 students looking to study Business Management from low engagement backgrounds.

Student Ambassador, Events Co-ordinator & NU Entry Mentor

Self-studied Graphic Design since 2011. Started doing odd-jobs in 2013 before promoting my services as a freelancer in late 2015. My work has been viewed 5,000,000+ times on online platforms. Highlights include;

Jun 2017 to Aug 2017: Worked with a course colleague to develop the brand of their startup Dawson's Delights, a food & drink business offering events catering and ingredient packs for baked goods. Collaborated on the design of the packaging labels and sleeves.

Jan 2017 to Jun 2017: Led the graphical revamp of Back2Warcraft (the #1 English-speaking organisation for WarCraft 3 worldwide), including the live broadcast stream, social media accounts and other associated graphics. My work for this organisation has been viewed over 5 million times, and was seen by thousands of viewers on a weekly basis, prior to a graphical revamp by a professional designer in Q1 2020.

Jan 2016 to Jun 2016: Served as part of a design team producing live broadcast graphics for Vespyr League, an amateur League of Legends tournament organisation. I was also responsible for the design of their social media platforms and overall presentation of the brand.

Graphic Designer

KFC UK & Ireland

Served as a part-time Team Member at KFC in a customer-facing role. Responsibilities included; preparing food, working the tills, calculating variance, maintaining health & safety standards, promoting products face-to-face, up-selling to the customer and maintaining a high standard of customer service.

Operations Team Member

Founder & EIC, NFT Insider | Head of Content at pink.gg

COO at POW3R Media. NFT.NYC & NFT.London speaker. Writer, podcaster & consultant on NFTs, blockchain & web3.

An enthusiastic, creative and studious professional with a meticulous eye for detail and a confident, measured personality. With a track-record of entrepreneurial instinct, excellent written ability and oratory proficiency, John has a talent for maximising the potential of both himself and those around him, delivering quality results and making a real, positive impact.

John has always possessed an entrepreneurial spirit, teaching himself graphic design from the age of 12 to sell his services to others. He has worked at the cutting-edge of various industries - from esports and web3 to luxury fashion - crafting a reputation for outstanding solutions at rapid speed.

He started his first formal business at the age of 16, and continues to engage in startup enterprise to this day. As President of the Northumbria University Entrepreneurs Society from 2017-18, John promoted engagement in enterprise amongst fellow students and fostered startup environments across the North of England.

Content creation has been one of his core interests from an early age. Uploading his first YouTube video in 2011, he's well-versed in video creation, podcasts, and writing. In Sep 2018, John started Dapperworks, a style blog for young men entering their careers; plus Wordflow, a multimedia blog, in Dec 2018. Beginning Feb 2020, he began writing on johnpnichols.com, covering topics from productivity and business news to motorsport and horology - adding to a catalogue of both professional and leisure writing that he's produced since his teenage years.

Graduating with First Class Honours in Summer 2019, John started his career as an Advertising Executive at regional luxury publication Living North, quickly rising to a Senior position and building his professional capability and sales skills in a fast-paced, high-end setting - working with clients such as Rolex, Jaguar Land Rover and BMW.

In Nov 2020, he assisted luxury knitwear brand Always Wear Red in helping to spread their world-class, world-kind brand values through sourcing national media coverage.

In May 2021, John founded nftinsider.io, a media outlet covering the rise of web3, NFTs and blockchain technology. NFT Insider was acquired by AtomicHub in Sep 2021, seeing John continue as Editor-in-Chief whilst also taking on the role of Head of Content at AtomicHub, which wrapped up in Sep 2023.

John's goal is to make the lives of others better through everything that he does.

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The Battle

Chris T.

John Nichols

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