Chris T.

Rightworks

Innovation Lab - Team Lead

Syndicately 

As VP Business Strategy of Syndicately, I directed the strategic and operational development of our platform, focusing on managing private and alternative investments under 506B and C safe harbor exemptions. Our platform served a diverse client base including wealth management funds, private equity firms, venture capital groups, and mastermind communities. We offered a comprehensive range of investment instruments such as warrants, bridge loans, convertible notes, SAFE agreements, KISS agreements, and convertible bonds. Our commitment to democratizing the deployment of capital ultimately led to the successful sale of the company.

Vice President Business Strategy

PureCars

Set acquisition strategy within a Private Equity-backed innovation department to enhance the product portfolio and meet dealership needs amid Covid-19 disruptions. Identified and acquired high-value technologies, integrating them into a unified platform designed to support inventory visibility, customer acquisition, and operational efficiency for automotive dealerships.
Led post-acquisition integration and platform development, incorporating AI-driven tools such as a Facebook Marketplace solution with machine learning, NLP, and NLG capabilities, enhancing dealership competitiveness in a constrained market. Integrated a Computer Vision and NLU SaaS application to automate Google My Business content management, amplifying digital visibility and streamlining operations across portfolio products.

Vice President of Growth & Innovation

As the Director of Digital Insights & Analytics at PureCars, a leading provider of automotive advertising technology, I am responsible for leveraging data to drive strategic decision-making and optimize our digital marketing efforts.

Key responsibilities include:

Data Analysis & Insights: Conducting comprehensive analysis of complex data sets to uncover insights, identify trends, and make data-driven recommendations that drive business growth and improve performance.

Strategic Decision-Making: Using data and analytics to inform strategic decisions across the organization, from marketing and sales to product development and customer service.

Performance Measurement & Reporting: Developing and maintaining key performance indicators (KPIs) and dashboards to measure the effectiveness of our digital marketing efforts, providing regular reports to senior leadership.

Team Leadership & Collaboration: Leading a team of data analysts and working closely with cross-functional teams to ensure data insights are integrated into all aspects of the business.

Data Governance & Compliance: Ensuring the integrity, accuracy, and compliance of data, adhering to data privacy regulations and best practices.

In this role, I am passionate about turning data into actionable insights that drive business growth and enhance the customer experience. I am committed to fostering a data-driven culture within PureCars and helping the company continue to innovate in the automotive advertising technology space.

Director of Digital Insights & Analytics

General Assembly

As a Data-Driven Marketing Instructor at General Assembly, an innovative education institution specializing in today's most in-demand skills, I was responsible for educating and inspiring the next generation of digital marketers.

Key responsibilities included:

Curriculum Development: Developed and updated course content to ensure it remained relevant and aligned with current industry trends and best practices in data-driven marketing.

Instruction: Delivered engaging and interactive lectures, workshops, and seminars to students, covering a range of topics including data analysis, marketing strategy, customer segmentation, and performance measurement.

Student Mentorship: Provided one-on-one guidance and support to students, helping them to apply their learning in practical contexts, solve problems, and develop their skills.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in data-driven marketing, ensuring the curriculum remained up-to-date and industry-relevant.

Assessment: Conducted assessments to evaluate student understanding and progress, providing constructive feedback to help students improve their performance and achieve their learning goals.

Data-Driven Marketing Instructor

Optimize Organic

As a Fractional CEO at Optimize Organic, an early-stage startup, I was tasked with the challenge of revitalizing the business and positioning it for growth and acquisition.

Key responsibilities included:

Turnaround Strategy: Developed and implemented a comprehensive turnaround strategy to address the startup's challenges, streamline operations, and position it for growth.

Leadership: Led a cross-functional team to execute the turnaround strategy, fostering a culture of innovation, agility, and resilience.

Data-Driven Decision Making: Utilized data-driven insights to inform strategic decisions, identify opportunities for improvement, and measure the impact of our initiatives.

Operational Efficiency: Introduced efficiencies to reduce costs, improve the startup's financial health, and enhance its market value.

Acquisition Management: Successfully revitalized the business within a span of seven months, leading to its acquisition by PureCars in September 2018. Managed the transition process post-acquisition to ensure seamless integration with PureCars.

Fractional Chief Executive Officer

Edelman

As the Director of Marketing Technology at Edelman, one of the world's largest global communications firms, I was responsible for leading the integration of technology in our marketing strategies to drive business growth and enhance brand reputation on a global scale.

Key responsibilities included:

Strategic Leadership: Developed and implemented innovative marketing strategies for large, recognizable brands across international markets, leveraging the latest technology to drive business growth and enhance brand reputation.

Team Management: Led a team of professionals, fostering a collaborative environment that encouraged innovation and the development of cutting-edge marketing solutions.

Technology Integration: Oversaw the integration of technology into marketing strategies, ensuring the effective use of digital tools and platforms to optimize marketing efforts and achieve business objectives.

Data-Driven Decision Making: Utilized data and analytics to inform strategic decisions, measure the impact of marketing initiatives, and identify opportunities for improvement.

Stakeholder Collaboration: Collaborated with various stakeholders across the organization, including sales, product, and engineering teams, to ensure alignment and synergy in our marketing efforts.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in marketing technology, ensuring our strategies remained up-to-date and industry-relevant.

Director Marketing Technology

Healthgrades

As a Senior Digital Strategist at Healthgrades, a leading online resource for comprehensive information about physicians and hospitals, I was responsible for developing and implementing digital strategies to enhance our online presence, drive user engagement, and promote our services.

Key responsibilities included:

Digital Strategy Development: Developed and implemented comprehensive digital strategies aimed at enhancing our online presence, driving user engagement, and promoting our services.

Data Analysis: Utilized data and analytics to inform strategic decisions, measure the impact of our digital initiatives, and identify opportunities for improvement.

Cross-Functional Collaboration: Collaborated with various teams across the organization, including marketing, product, and engineering, to ensure alignment and synergy in our digital efforts.

Content Strategy: Oversaw the development and implementation of our content strategy, ensuring our content was engaging, relevant, and aligned with our overall digital strategy.

User Experience Optimization: Worked closely with the UX team to optimize the user experience on our website and digital platforms, ensuring a seamless and engaging experience for our users.

Industry Engagement: Stayed abreast of the latest trends and developments in digital strategy, ensuring our strategies remained up-to-date and industry-relevant.

Sr. Digital Strategist

Breckenridge Grand Vacations

Operationalized digital marketing program with demand generation goals: nurturing prospects with engaging content, delivering marketing qualified leads, and optimizing a closed loop marketing architecture

Served as digital media planner and buyer, optimized over $400,000 in placements, generated 35% increase in traffic and 20% page views per session

Grew brand community of 250 fans to 25,000 through CRM supported social media campaigns

Digital Community Manager

Pine Ridge Condominiums

Identified new opportunities for strategic integration of social media with other service lines, such as SEO, SEM, mobile, and print

Developed a comprehensive online strategy which included influencer outreach, content marketing, and social media

Directed multi-disciplinary teams to drive conversions and new customer acquisition

Digital Marketing Coordinator

ALASKA ALPINE ADVENTURES LLC

- Led client trips into Katmai, Lake Clark, Wrangell-St. Elias, Gates of the Artic and Denali National Parks

- Worked unilaterally with third party vendors (whitewater rafting, ice climbing, glacier trekking, sea kayaking, bush pilots, lodging) to ensure a seamless guest experience

- Managed in-field client expectations while negotiating seasonal weather related variables 

- Displayed humor, superlative outdoor skills, and a nuanced perspective on our great Alaskan wilderness

Wilderness Guide

Launching RightExit: Accounting Practice M&A Marketplace

If you're a founder or tech CEO scaling fast—or need to—I'm the person you bring in to architect growth systems, drive revenue, and make your product actually win in the market.

In the last 5 years, I’ve led strategic growth and transformation across SaaS, fintech, and Web3 ventures. I’ve bought, rebuilt, and exited companies, launched AI products, led GTM for marketplaces, and helped businesses navigate M&A, fundraising, and operational scale.

What I bring to the table:

⚙️ Company Builder: Acquired, rebuilt, and exited Syndicately in 18 months—overhauled GTM, pricing, and positioning, resulting in 50%+ YoY growth.
💡 Growth + Product Strategy: Launched AI-powered inventory bots for auto dealers at PureCars during the toughest supply crunch in years—turning lead gen into a competitive moat.
🔹 Built → Scaled → Acquired: Founded Optimize Organic, a SaaS SEO solution used by 5,500 auto dealerships—acquired by PureCars.
📈 Founder-Minded: Built LedgerFund.info, a tokenized RWA acquisition platform for accounting firms. Previously launched ResistanceDAO with 800 NFT holders and 2,500 members.
📊 Full-Funnel GTM: From lifecycle marketing to outbound systems, I’ve worked across paid, product, and partnerships to create scalable acquisition machines.

If you're hiring a Head of Growth, Strategy Lead, BizOps operator, or just need a sharp generalist to solve big problems and move fast—I’m open to fractional, advisory, or full-time roles.

Let’s talk.

Chief Executive Officer

Community of 2,400+ web 3.0 partners, projects, and providers.

Hack for Earth

Hack for Earth Mentor

The Scubaverse and esgdao

Esg Dao 
our focus.  -  finding and investing in projects that deliver tax advantaged financial returns along with social and environmental benefits to the communities that they exist in. The larger goal being decarbonization at scale as a byproduct of becoming a De-centralized power company to the coastal communities we serve

The mission of The Scubaverse is to bring more awarenesss and stakeholder engagement to Life Below Water (UN Sustainable development Goal #14), by leveraging web3 technology to gamify the experience of conservation and sustainable use of marine resources.        

Join our discord.  https://discord.gg/HfnCDtekUT

Founder

Earth Child Institute

Executive Board Member

Sustainable Gaming Standards Committee

Our goal is to make slot machines 50% more energy efficient within the next 5 years,and then to attack other energy bubbles within the casino industry

Chairman

Navantas

We believe sustainability initiatives must have a profit component to them and must provide ongoing, long-term benefits to the organization in order for them to succeed.

Our mission is to help to make enterprises, industries, municipalities and government entities more efficient, profitable and competitive by applying strategic sustainable solutions that guarantee:
Lower operating costs - 20% with 3 year payback
Creation of new revenue streams
Greater competitive advantages
Secured profitability in all economic conditions
Incentives for sustainable practices

EGM Green

EGM Green is the 1st company to consult, design, manufacture, and install 100% Green casino tables, gaming seating, and luxury lounge furniture.  All of our product is Made in the USA in a 100% Green factory.  I am responsible for the day to day operations, new customer aquisition, and strategic partnership development.

President

Leadership, Product Development, New product roll outs, key customer relationship development and management, and contract negotiation.  Developed 1st Eco-Friendly poker tables, and secured placement deals with The World Series of Poker, and Esquire Magazine, as well as many celebrity charity events.  Developed a sustainability consulting team including many leaders in their field to address sustainability from a top down approach. 
Select Achievements
Designed and Manufactured the World's 1st Eco-friendly gaming tables
Secured placement deal for table with World Series of Poker and 2008 Champion Peter Eastgate
Secured Placement of a table collaborated on with Larry Laslo at www.esquiresoho.com
Successfully integrated energy management techniques at the Gaming Laboratories World Headquarters that save them over 20% on their monthly energy bill

Write for 2 trade journals on large scale sustainability, and have written for and been interviewed by many others as the industry expert

Won the 2009 International Gaming Award for being the most Eco-Friendly company in the world-wide industry

Sustainable Gaming Standards Committee
Chairman (2009-present)
Responsible for the development of the framework for the 1st ANSI developed standard addressing energy efficiency in the casino industry.  Chairman of the interdisciplinary team whose goal it is to develop an ANSI standard for sustainable slot machine development, to make these gaming machines 50% more energy efficient within 5 years.

Tri-anim Health Services

Direct Sales and business development functions, including new product roll out, customer relationship development, contract negotiations, and product fulfillment. Responsible for building a new medical equipment sales territory within the company.  Territory was a top 10% territory in company within 2 years.  Developed and maintained relationships with key account customers while building brand loyalty.  Conduct cross-functional training within the account post-sale.
Built a new territory from scratch
Sold the largest leasing deal(single PO) for the company
Top 10% rep, and territory within 2 years from scratch
Consistently sold items form our demo pool each month

Acute Care Sales Rep

Tri-anim

Purpose driven learner interested in the nexus of sustainability and web3.


Eric is a passionate and purpose driven, forward thinking learner.   Some past work 
- chairman and author of 1st sustainability standard in the casino industry 
- original working group member of supply chain and hospitality sections within SASB 
- member of the UN Codes team 
- member of GADES team 
- partnered w The World Series of Poker to help Harrahs communicate their commitment to sustainability in a fun and easily understandable way 
- partnered w Esquire House and Poker Stars as well as designer Larry Laslo to help communicate their respective brands’ commitment to sustainability in a fun and engaging way
-Eric’s company, EGM Green won the 1st ever Eco-Friendly award at the 2009 International Gaming Award 
Eric’s focus is now on being that same bridge for sustainability into Web3 through esgdao and The Scubaverse 


taplio

The Battle

Chris T.

Eric Hansel

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