Raw Honey Copy

I partner with consumer agencies and brands to create strategic marketing and advertising that grows brand, connects with buyers, and boosts sales.

Copywriter

Your fount of super sweet copywriting tips, examples and inspiration.

The Honey Drop Newsletter 

BBDO MW

I wrote copy and messaging for integrated digital campaigns for General Mills brands.

Clients: Pillsbury, Betty Crocker, Yoplait, Gushers, Fruit Rollups, Totino’s, Annie’s, Old El Paso, Larabar.

Contract Copywriter

Chelsea & Rachel Co.

I strategize and create the gamut of content for agency clients in the DTC, CPG, food and beverage, health and wellness and better-for-you eCommerce markets.

Strategic Copywriter

1st Gen Entrepreneurs

I was a member of the 1st Gen Entrepreneurs community. As a 1st Gen founder myself, it's a way to share my expertise and get advice from fellow members.

Founding Member

Ntropic

• Produced content for a diverse set of brands including Visa, Apple, Johnson & Johnson, Stitch Fix, Facebook, California Table Grape Commission, Roblox, Cloudera, LinkedIn, Rakuten, and Akamai.

• Managed client relationships, budgets, schedules, and resources for a range of content, including: broadcast commercials, social ads, sales collateral, conference kick-off videos, marketing media, banner ads, print and OOH displays.

Senior Post Producer

John McNeil Studio

• Oversaw post production for corporate, broadcast, web, social, digital, interactive and event video deliverables, including budgeting, scheduling, workflow management, and resource allocation.
• Directed internal review cycles and quality control.
• Managed external and internal client relationships. 
• Forecasted group pipelines and recruited staff accordingly to fulfill needs across disciplines, including producers, animators, 3D artists, compositors, illustrators, storyboarders and composers.

Video Post Producer

• Managed clients and video production branding and communication work for companies like Facebook, Wickr and ND&P. 
• Oversaw post production workflows on a range of work, including live action, 2D motion graphics, 3D architectural animations, product renders, html banners, and a 360 interactive experience. 
• Determined assignments for editors and motion graphics artists based on project deadlines, artist skill, and concurrent team needs.
• Created regular check-in cycles on project deadlines with team managers. 
• Improved communications with project manager and creative director groups.
• Wrote and pitched script concepts for agency client.

Post Producer

Scary Cow Productions

• Act as Writer, Director and Producer on short film productions. 
• Lead and support production teams to manage crew and schedules.

Filmmaker

Farinella LLC

• Wrote and edited 170 game profiles and tag lines for brand re-launch. 
• Coordinated travel and logistics for video shoot. 
• Managed distribution contacts for feature film press release.
• Performed quality control on interview transcriptions. 
• Business development research.

Project Manager

Freelance

Create content for corporate identities, media communications, video strategy, online messaging and branded campaigns.

• Craft pitch decks and proposals for new partner business.
• Write and edit product profiles.
• Develop commercial narration for on-brand voice and messaging.
• Create outlines for corporate video projects. 
• Curate and contribute social media copy.

Clients: 
Farinella, LLC; One Bay Creative; Studio B Films.

Studio B Films

• Produced multi-city symposium shoots, conference and live streaming videos, and forum highlight reel for clients including Adobe, ISMG and AssetMark.
• Handled new business communications - guided inquiries, wrote proposals and created contracts.
• Oversaw the gamut of production activities.

Video Content

COPYWRITER for consumer brands ✏️ Capture the hearts (+ wallets) of customers with strategic storytelling and copy 🍯

𝗧𝗟;𝗗𝗥 

A Video Post Producer turned Copywriter.

𝐅𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐜𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐩𝐥𝐞𝐚𝐬𝐮𝐫𝐞...

🏃🏻‍♀️ Became the go-to Copywriter for a fast-moving e-commerce agency, juggling 25+ client accounts 

🍿 Rewrote the brand book for an heirloom popcorn brand 

🔤 Developed naming for brands, including an upcycled fruit company, a nostalgic snack dip, and a cannabis products marketplace

🍸 Concepted and developed advertising campaigns for multiple CPG brands

 🤝 Built relationships with cross-functional peeps, like strategists, creative directors, designers, PMs, and client teams. Collaboration is my JAM. (Now I’m craving a PB&J sandwich).

  
Aaaaaand you're still reading this thing. Rad!

👋 𝐈'𝐌 𝐂𝐇𝐑𝐈𝐒𝐒𝐘

I spent 13+ years in video, tv + film where I worked on saucy shows like “Wives with Knives” and campaigns for brands like Apple, Visa, and Johnson & Johnson. But life hates a straight line, so I pivoted to Copywriting. 

Is it cringe to say I love advertising? Whether it’s developing tone of voice, concepting ad campaigns, or getting down and dirty with headlines all day, I heart it all. 

🔍 Freelancing has been fun. Now I'm ready to make an impact in a full-time Copywriter role at an advertising agency.

Looking for a strategic copywriter for your advertising team? Let's see how I can help your team create the most amazing, non-cringe content ever.

Don’t be shy ⬇️
chrissy@raw-honey.biz

Chrissy Mize

Shlomo Genchin

The Creative Marketer

Building the world's largest collection of techniques and tools for copywriters, marketers, and other creative creatures.

Currently, the website includes: 
💡30+ step-by-step guides 
🛠 150+ online tools 
❤️ All for free

Creator

Anyword

Anyword is an AI writing tool used by teams at Amazon, Calendly, Vimeo, Sony, and many others. I help Anyword write prompts that make the AI sound more human and fun.

Copywriting, AI prompts, and product consultant

Clients: Burger King, Coca-Cola, Siemens, FRAMEN, Thinkin, Nexar, Tribute.co

Freelance Copywriter

Miami Ad School Europe

Guest Lecturer

Ground Up Ventures

Ground Up is a VC firm. I use creative marketing to: 
• Help our 45+ early-stage startups grow their brands and revenue.
• Create content and promote the fund.

Head of Creative

BETC

Projects:
• Michelin – Wrote global copywriting guidelines and taglines
• Budweiser – World Cup 2022 campaign
• Aigle – Black Friday campaign
• TCL – World Cup 2022 campaign
• Mondelez International – Concepts for different campaigns and ads for LU

Uppsala University

University of Iowa

Publicis Sapient

Freelance Creative

Disneyland Paris, Ba&Sh, Prince Biscuits, Extreme Ice Cream, Bel (Babybel, Boursin, The laughing cow), 13éme RUE.

Creative Intern

Hey! Here are 3 ways I can help you:

1️⃣ Talks and Workshops: I'll show your team, or students, how to come up with creative headlines, campaigns, and content.

👉 For details, DM or email: shlomo@thecreativemarketer.net

"𝘚𝘩𝘭𝘰𝘮𝘰 𝘎𝘦𝘯𝘤𝘩𝘪𝘯'𝘴 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘢𝘵 𝘰𝘶𝘳 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘊𝘳𝘦𝘢𝘵𝘪𝘰𝘯 𝘊𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘪𝘯 𝘉𝘦𝘳𝘭𝘪𝘯 𝘸𝘢𝘴 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭. 𝘏𝘪𝘴 𝘮𝘢𝘴𝘵𝘦𝘳𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘮𝘢𝘵𝘵𝘦𝘳, 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘴𝘬𝘪𝘭𝘭𝘴, 𝘢𝘯𝘥 𝘱𝘢𝘴𝘴𝘪𝘰𝘯 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝙡𝙚𝙛𝙩 𝙩𝙝𝙚 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚 𝙨𝙥𝙚𝙡𝙡𝙗𝙤𝙪𝙣𝙙." – Mostafa N., Global VP at Impactic GmbH

2️⃣ Portfolio Guide: A step-by-step guide on how to build a portfolio that will land you bigger, better clients.

👉 Get lifetime access now: thecreativemarketer.net/portfolio-guide

"𝘚𝘩𝘭𝘰𝘮𝘰 𝘨𝘢𝘷𝘦 𝘮𝘦 𝘢𝘸𝘦𝘴𝘰𝘮𝘦 𝘢𝘥𝘷𝘪𝘤𝘦 𝘵𝘰 𝘮𝘢𝘬𝘦 𝘴𝘰𝘮𝘦 𝙨𝙪𝙥𝙚𝙧 𝙞𝙢𝙥𝙖𝙘𝙩𝙛𝙪𝙡 𝙘𝙝𝙖𝙣𝙜𝙚𝙨 𝙩𝙤 𝙢𝙮 𝙥𝙤𝙧𝙩𝙛𝙤𝙡𝙞𝙤." – Camille Hogg, Freelance copywriter

3️⃣ Free newsletter: Every other Thursday, you'll get one technique that will make you a more creative marketer.

👉 Join 8k+ creatives from companies like Google, Meta, and Monday.com: thecreativemarketer.net/subscribe

"𝘛𝘩𝘪𝘴 𝘧𝘦𝘭𝘭𝘢 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨 𝘵𝘰 𝘭𝘦𝘢𝘷𝘦 𝘢 𝘮𝘢𝘳𝘬. 𝙃𝙚 𝙖𝙡𝙧𝙚𝙖𝙙𝙮 𝙝𝙖𝙨." – Dan Nelken, Author and Creative Director

---------

Who am I?

💡 Head of Creative at Ground Up Ventures:
I use creative marketing to help dozens of founders grow their early-stage startups and personal brands.

🧠 Founder at The Creative Marketer:
Building the internet's biggest collection of techniques and tools for professional creatives.

✒️ Freelance copywriter:
– Wrote for Siemens, Burger King, Michelin, Hyundai, Coke, and other Fortune 500 brands.
– Worked with Agencies like BETC Paris and Ogilvy Berlin.
– Helped 30+ startups write and audit their websites.
– Won awards like: D&AD, Clio, and The One Show.

Want to work together, or just say hi? Let’s chat!

shlomo@thecreativemarketer.net

On my first day as a copywriting intern, a creative director told me: “Rule number 1: no puns. Puns are lazy. Nobody likes them.”

But I liked them. And I’ve been (secretly) collecting them ever since :)

Sure, not the dumb ones like “thanks a latte” or “have a brew-tiful day.”

I mean the clever ones. Headlines that grab my attention, show the product’s benefit (or the problem it’s solving), and stick in my brain forever. All in just a few words.

Here are some puntastic adsamples. Okay that's bad. I'm sorry.

I make B2B ads | Check out my course Boring Products, Fun Ads: loved by 400+ marketers from companies like Semrush, Apple, and Hubspot | Okayish surfer 🏄‍♂️

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The Battle

Chrissy Mize

Shlomo Genchin

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The Battle

Chrissy Mize

Shlomo Genchin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shlomo Genchin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreShlomo Genchin's LinkedIn Performance