Raw Honey Copy

I partner with consumer agencies and brands to create strategic marketing and advertising that grows brand, connects with buyers, and boosts sales.

Copywriter

Your fount of super sweet copywriting tips, examples and inspiration.

The Honey Drop Newsletter 

BBDO MW

I wrote copy and messaging for integrated digital campaigns for General Mills brands.

Clients: Pillsbury, Betty Crocker, Yoplait, Gushers, Fruit Rollups, Totino’s, Annie’s, Old El Paso, Larabar.

Contract Copywriter

Chelsea & Rachel Co.

I strategize and create the gamut of content for agency clients in the DTC, CPG, food and beverage, health and wellness and better-for-you eCommerce markets.

Strategic Copywriter

1st Gen Entrepreneurs

I was a member of the 1st Gen Entrepreneurs community. As a 1st Gen founder myself, it's a way to share my expertise and get advice from fellow members.

Founding Member

Ntropic

• Produced content for a diverse set of brands including Visa, Apple, Johnson & Johnson, Stitch Fix, Facebook, California Table Grape Commission, Roblox, Cloudera, LinkedIn, Rakuten, and Akamai.

• Managed client relationships, budgets, schedules, and resources for a range of content, including: broadcast commercials, social ads, sales collateral, conference kick-off videos, marketing media, banner ads, print and OOH displays.

Senior Post Producer

John McNeil Studio

• Oversaw post production for corporate, broadcast, web, social, digital, interactive and event video deliverables, including budgeting, scheduling, workflow management, and resource allocation.
• Directed internal review cycles and quality control.
• Managed external and internal client relationships. 
• Forecasted group pipelines and recruited staff accordingly to fulfill needs across disciplines, including producers, animators, 3D artists, compositors, illustrators, storyboarders and composers.

Video Post Producer

• Managed clients and video production branding and communication work for companies like Facebook, Wickr and ND&P. 
• Oversaw post production workflows on a range of work, including live action, 2D motion graphics, 3D architectural animations, product renders, html banners, and a 360 interactive experience. 
• Determined assignments for editors and motion graphics artists based on project deadlines, artist skill, and concurrent team needs.
• Created regular check-in cycles on project deadlines with team managers. 
• Improved communications with project manager and creative director groups.
• Wrote and pitched script concepts for agency client.

Post Producer

Scary Cow Productions

• Act as Writer, Director and Producer on short film productions. 
• Lead and support production teams to manage crew and schedules.

Filmmaker

Farinella LLC

• Wrote and edited 170 game profiles and tag lines for brand re-launch. 
• Coordinated travel and logistics for video shoot. 
• Managed distribution contacts for feature film press release.
• Performed quality control on interview transcriptions. 
• Business development research.

Project Manager

Freelance

Create content for corporate identities, media communications, video strategy, online messaging and branded campaigns.

• Craft pitch decks and proposals for new partner business.
• Write and edit product profiles.
• Develop commercial narration for on-brand voice and messaging.
• Create outlines for corporate video projects. 
• Curate and contribute social media copy.

Clients: 
Farinella, LLC; One Bay Creative; Studio B Films.

Studio B Films

• Produced multi-city symposium shoots, conference and live streaming videos, and forum highlight reel for clients including Adobe, ISMG and AssetMark.
• Handled new business communications - guided inquiries, wrote proposals and created contracts.
• Oversaw the gamut of production activities.

Video Content

COPYWRITER for consumer brands ✏️ Capture the hearts (+ wallets) of customers with strategic storytelling and copy 🍯

𝗧𝗟;𝗗𝗥 

A Video Post Producer turned Copywriter.

𝐅𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐜𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐩𝐥𝐞𝐚𝐬𝐮𝐫𝐞...

🏃🏻‍♀️ Became the go-to Copywriter for a fast-moving e-commerce agency, juggling 25+ client accounts 

🍿 Rewrote the brand book for an heirloom popcorn brand 

🔤 Developed naming for brands, including an upcycled fruit company, a nostalgic snack dip, and a cannabis products marketplace

🍸 Concepted and developed advertising campaigns for multiple CPG brands

 🤝 Built relationships with cross-functional peeps, like strategists, creative directors, designers, PMs, and client teams. Collaboration is my JAM. (Now I’m craving a PB&J sandwich).

  
Aaaaaand you're still reading this thing. Rad!

👋 𝐈'𝐌 𝐂𝐇𝐑𝐈𝐒𝐒𝐘

I spent 13+ years in video, tv + film where I worked on saucy shows like “Wives with Knives” and campaigns for brands like Apple, Visa, and Johnson & Johnson. But life hates a straight line, so I pivoted to Copywriting. 

Is it cringe to say I love advertising? Whether it’s developing tone of voice, concepting ad campaigns, or getting down and dirty with headlines all day, I heart it all. 

🔍 Freelancing has been fun. Now I'm ready to make an impact in a full-time Copywriter role at an advertising agency.

Looking for a strategic copywriter for your advertising team? Let's see how I can help your team create the most amazing, non-cringe content ever.

Don’t be shy ⬇️
chrissy@raw-honey.biz

Chrissy Mize

Shlomo Genchin

tl;dr: I make fun ads for B2B tech and share what I learn along the way. 
DM or email for collabs: Shlomo@thecreativemarketer.net 
Now, here’s how my story…

Hey! I’m Shlomo. I live in Tel Aviv with my girlfriend, Michal :)

I like surfing, reading, and coming up with stupid memes and puns.

That’s why I decided to become a copywriter.

I didn’t really know how to learn copywriting, so I googled “the best copywriting school in the world,” signed up, and moved to Berlin.

After graduating, I worked at some of the world’s largest ad agencies in Europe, making ads for brands like Burger King, Coke, and Michelin.

One day, I got a call from a VC firm called Ground Up. I didn’t really know what Venture Capital meant, but it sounded cool, so I said yes. My new job was helping our 50 portfolio companies with their content and ads.

So I started testing the creative techniques I’d learned during my agency days with our B2B startups. 

The results were amazing – more clicks, more leads, more users.

Turns out B2B ads can be fun AND effective.

Since then, I’ve:

• Made ads for Semrush, AppsFlyer, Siemens, and dozens of startups.

• Given talks and workshops at companies like Monday.com, Amdocs, Artlist, and Lemonade.

• Sold 300+ copies of my course Boring Products, Fun Ads.

• Shared my free techniques and tools with 50k+ LinkedIn followers and 12k+ newsletter readers.

If you wanna collab or just chat about surfing, Ashtanga yoga, books, creativity, or anything else, drop me a line: Shlomo@thecreativemarketer.net :)

Head of Creative

Ground Up is a VC firm. I use creative marketing to: 
• Help our 45+ early-stage startups grow their brands and revenue.
• Create content and promote the fund.

“But does it have legs?”

My first teacher at Miami Ad School, Yigit, taught me that most ad ideas are just one-offs.

They only have one headline. One visual. One execution.
So even if the ad is great, its impact is... pretty limited.

Concept ads are different.

• They're scalable: One execution can turn into five.

• They’re fluid: A static ad can turn into a video, a tweet, or even a PR stunt.

• They’re contagious: Instead of looking for flaws, clients suggest more angles.

Here’s one of my favorite ad concepts ever:
It definitely has legs :)

I make B2B ads | Check out my course Boring Products, Fun Ads: loved by 400+ marketers from companies like Semrush, Apple, and Hubspot | Okayish surfer 🏄‍♂️

Ad hooks used to feel like a mystical thing everyone said I needed, but nobody really explained how to create one.

So I spent the past few weeks rewatching my favorite SaaS ads to find what really makes a great visual hook.

I found these 8 archetypes:

1. Setting: Pick an unexpected place or time. (e.g., LinkedIn)

2. Scale: Make your subject tiny, huge, or multiplied. (e.g., Mailchimp)

(*I learned this one from my friend Alex Garcia. 
Highly recommend following him.)

3. Familiarity: Use famous or nostalgic elements. (e.g., Monday)

4. Object: Focus on a unique object or prop. (e.g., Cake)

5. Character: Cast animals, aliens, or unique actors. (e.g., Miro)

6. Beauty: Show beautiful people, places, or designs. (e.g., Air)

7. Movement: Add eye-catching motion or visual effects. (e.g., Hootsuite)

8. Angle: Shoot from a unique angle or point of view. (e.g., QuickBooks)

And in tomorrow’s newsletter, I’m sharing my full visual hook gallery with 24 examples from top tech companies.

You know where to join :)

taplio

The Battle

Chrissy Mize

Shlomo Genchin

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taplio

The Battle

Chrissy Mize

Shlomo Genchin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shlomo Genchin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreShlomo Genchin's LinkedIn Performance