Raw Honey Copy

I partner with consumer agencies and brands to create strategic marketing and advertising that grows brand, connects with buyers, and boosts sales.

Copywriter

Your fount of super sweet copywriting tips, examples and inspiration.

The Honey Drop Newsletter 

BBDO MW

I wrote copy and messaging for integrated digital campaigns for General Mills brands.

Clients: Pillsbury, Betty Crocker, Yoplait, Gushers, Fruit Rollups, Totino’s, Annie’s, Old El Paso, Larabar.

Contract Copywriter

Chelsea & Rachel Co.

I strategize and create the gamut of content for agency clients in the DTC, CPG, food and beverage, health and wellness and better-for-you eCommerce markets.

Strategic Copywriter

1st Gen Entrepreneurs

I was a member of the 1st Gen Entrepreneurs community. As a 1st Gen founder myself, it's a way to share my expertise and get advice from fellow members.

Founding Member

Ntropic

• Produced content for a diverse set of brands including Visa, Apple, Johnson & Johnson, Stitch Fix, Facebook, California Table Grape Commission, Roblox, Cloudera, LinkedIn, Rakuten, and Akamai.

• Managed client relationships, budgets, schedules, and resources for a range of content, including: broadcast commercials, social ads, sales collateral, conference kick-off videos, marketing media, banner ads, print and OOH displays.

Senior Post Producer

John McNeil Studio

• Oversaw post production for corporate, broadcast, web, social, digital, interactive and event video deliverables, including budgeting, scheduling, workflow management, and resource allocation.
• Directed internal review cycles and quality control.
• Managed external and internal client relationships. 
• Forecasted group pipelines and recruited staff accordingly to fulfill needs across disciplines, including producers, animators, 3D artists, compositors, illustrators, storyboarders and composers.

Video Post Producer

• Managed clients and video production branding and communication work for companies like Facebook, Wickr and ND&P. 
• Oversaw post production workflows on a range of work, including live action, 2D motion graphics, 3D architectural animations, product renders, html banners, and a 360 interactive experience. 
• Determined assignments for editors and motion graphics artists based on project deadlines, artist skill, and concurrent team needs.
• Created regular check-in cycles on project deadlines with team managers. 
• Improved communications with project manager and creative director groups.
• Wrote and pitched script concepts for agency client.

Post Producer

Scary Cow Productions

• Act as Writer, Director and Producer on short film productions. 
• Lead and support production teams to manage crew and schedules.

Filmmaker

Farinella LLC

• Wrote and edited 170 game profiles and tag lines for brand re-launch. 
• Coordinated travel and logistics for video shoot. 
• Managed distribution contacts for feature film press release.
• Performed quality control on interview transcriptions. 
• Business development research.

Project Manager

Freelance

Create content for corporate identities, media communications, video strategy, online messaging and branded campaigns.

• Craft pitch decks and proposals for new partner business.
• Write and edit product profiles.
• Develop commercial narration for on-brand voice and messaging.
• Create outlines for corporate video projects. 
• Curate and contribute social media copy.

Clients: 
Farinella, LLC; One Bay Creative; Studio B Films.

Studio B Films

• Produced multi-city symposium shoots, conference and live streaming videos, and forum highlight reel for clients including Adobe, ISMG and AssetMark.
• Handled new business communications - guided inquiries, wrote proposals and created contracts.
• Oversaw the gamut of production activities.

Video Content

COPYWRITER for consumer brands ✏️ Capture the hearts (+ wallets) of customers with strategic storytelling and copy 🍯

𝗧𝗟;𝗗𝗥 

A Video Post Producer turned Copywriter.

𝐅𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐜𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐩𝐥𝐞𝐚𝐬𝐮𝐫𝐞...

🏃🏻‍♀️ Became the go-to Copywriter for a fast-moving e-commerce agency, juggling 25+ client accounts 

🍿 Rewrote the brand book for an heirloom popcorn brand 

🔤 Developed naming for brands, including an upcycled fruit company, a nostalgic snack dip, and a cannabis products marketplace

🍸 Concepted and developed advertising campaigns for multiple CPG brands

 🤝 Built relationships with cross-functional peeps, like strategists, creative directors, designers, PMs, and client teams. Collaboration is my JAM. (Now I’m craving a PB&J sandwich).

  
Aaaaaand you're still reading this thing. Rad!

👋 𝐈'𝐌 𝐂𝐇𝐑𝐈𝐒𝐒𝐘

I spent 13+ years in video, tv + film where I worked on saucy shows like “Wives with Knives” and campaigns for brands like Apple, Visa, and Johnson & Johnson. But life hates a straight line, so I pivoted to Copywriting. 

Is it cringe to say I love advertising? Whether it’s developing tone of voice, concepting ad campaigns, or getting down and dirty with headlines all day, I heart it all. 

🔍 Freelancing has been fun. Now I'm ready to make an impact in a full-time Copywriter role at an advertising agency.

Looking for a strategic copywriter for your advertising team? Let's see how I can help your team create the most amazing, non-cringe content ever.

Don’t be shy ⬇️
chrissy@raw-honey.biz

Chrissy Mize

H-THREE

- Craft engaging copy in both English and Bahasa Indonesia for diverse advertising needs, covering visual, audio, and audio-visual content across multiple media platforms
- Edit and proofread to consistently maintain standards in all content outputs
- Contribute ideas and feedback during project brainstorming and evaluation sessions with the Creative Department and other involved departments

Notable Clients: Mitsubishi Motors Indonesia

Milestone Branding Solutions

- Craft compelling copy in English and Bahasa Indonesia to achieve diverse branding objectives, including brand naming, core messaging, taglines, collateral materials, narratives, scriptwriting, and content creation for various media platforms.
- Meticulously handle the editing and proofreading processes to uphold impeccable editorial standards consistently across all content deliverables.
- Collaborate closely with account executives, brand strategists, and graphic designers during project brainstorming and evaluation sessions, providing cohesive and impactful creative work.
- Participate in developing brand guidelines with brand strategists and the Head of Creative, resulting in a comprehensive and consistent brand identity for clients. 
- Provide ideation and develop two informative branding-related blog posts per month.
- Craft an engaging project portfolio for the company's official website, showcasing our expertise and accomplishments in branding.


Notable Clients: BRI Priority Banking, BRI Platinum Credit Card, Kiip Wireless, ASDP Indonesia Ferry, Kansai Paint, IFG, Pos Indonesia (POS IND)

Provided English translation for NovelMe (FUNSOFT Mobindo Indonesia): translating female romance book from Bahasa Indonesia to English.

- Read the text thoroughly to gain a deep understanding.
- Researched specific terminology that is used in the text
- Converted text consisting of up to 15,000 words from Bahasa Indonesia to English and proofreads translated texts for grammar, spelling, and punctuation accuracy.
- Followed up with internal team members and clients to ensure translation met their needs and was within the deadline.

Freelance English Translator

Hana Cafe Kebumen

Hana Cafe is a rising first Korean-themed cafe in Kebumen, Central Java. Established as a family business project.

- Established and planned cafe’s concept & branding materials
- Composed brand values, including logo, color palette philosophy, and food & beverages name for the menu
- Teamed up with the graphic designer to create social media content plans and execute it, including reels, Instagram stories, and posts, as well as marketing plans
- Responsible for copywriting material 
- Managed and monitored business Instagram account 
- Responded to complaints, questions, and comments both directly and through social media, then be delivered to the internal management team

Achievement:
- Increased the total followers of Hana Cafe’s official Instagram account to 1,000 followers within a month

Key People

Spending 4 years studying English Literature has sparked my interest in the art of communication. I'm captivated by how language transcends its basic form, becoming a formidable force that can stir emotions and leave a lasting impression. 

Driven by passion, I'm now in a journey of being a copywriter in the advertising world. In every step, I discover the untold stories behind diverse brands, striving to help them convey each stories and resonance in the hearts of people.

I'm open to exciting opportunities. Should you be interested to discuss, please drop me a line through LinkedIn message or e-mail me at nadiakhairunisaw@gmail.com

taplio

The Battle

Chrissy Mize

Nadia Khairunisa Widyaprasty

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