Raw Honey Copy

I partner with consumer agencies and brands to create strategic marketing and advertising that grows brand, connects with buyers, and boosts sales.

Copywriter

Your fount of super sweet copywriting tips, examples and inspiration.

The Honey Drop Newsletter 

BBDO MW

I wrote copy and messaging for integrated digital campaigns for General Mills brands.

Clients: Pillsbury, Betty Crocker, Yoplait, Gushers, Fruit Rollups, Totino’s, Annie’s, Old El Paso, Larabar.

Contract Copywriter

Chelsea & Rachel Co.

I strategize and create the gamut of content for agency clients in the DTC, CPG, food and beverage, health and wellness and better-for-you eCommerce markets.

Strategic Copywriter

1st Gen Entrepreneurs

I was a member of the 1st Gen Entrepreneurs community. As a 1st Gen founder myself, it's a way to share my expertise and get advice from fellow members.

Founding Member

Ntropic

• Produced content for a diverse set of brands including Visa, Apple, Johnson & Johnson, Stitch Fix, Facebook, California Table Grape Commission, Roblox, Cloudera, LinkedIn, Rakuten, and Akamai.

• Managed client relationships, budgets, schedules, and resources for a range of content, including: broadcast commercials, social ads, sales collateral, conference kick-off videos, marketing media, banner ads, print and OOH displays.

Senior Post Producer

John McNeil Studio

• Oversaw post production for corporate, broadcast, web, social, digital, interactive and event video deliverables, including budgeting, scheduling, workflow management, and resource allocation.
• Directed internal review cycles and quality control.
• Managed external and internal client relationships. 
• Forecasted group pipelines and recruited staff accordingly to fulfill needs across disciplines, including producers, animators, 3D artists, compositors, illustrators, storyboarders and composers.

Video Post Producer

• Managed clients and video production branding and communication work for companies like Facebook, Wickr and ND&P. 
• Oversaw post production workflows on a range of work, including live action, 2D motion graphics, 3D architectural animations, product renders, html banners, and a 360 interactive experience. 
• Determined assignments for editors and motion graphics artists based on project deadlines, artist skill, and concurrent team needs.
• Created regular check-in cycles on project deadlines with team managers. 
• Improved communications with project manager and creative director groups.
• Wrote and pitched script concepts for agency client.

Post Producer

Scary Cow Productions

• Act as Writer, Director and Producer on short film productions. 
• Lead and support production teams to manage crew and schedules.

Filmmaker

Farinella LLC

• Wrote and edited 170 game profiles and tag lines for brand re-launch. 
• Coordinated travel and logistics for video shoot. 
• Managed distribution contacts for feature film press release.
• Performed quality control on interview transcriptions. 
• Business development research.

Project Manager

Freelance

Create content for corporate identities, media communications, video strategy, online messaging and branded campaigns.

• Craft pitch decks and proposals for new partner business.
• Write and edit product profiles.
• Develop commercial narration for on-brand voice and messaging.
• Create outlines for corporate video projects. 
• Curate and contribute social media copy.

Clients: 
Farinella, LLC; One Bay Creative; Studio B Films.

Studio B Films

• Produced multi-city symposium shoots, conference and live streaming videos, and forum highlight reel for clients including Adobe, ISMG and AssetMark.
• Handled new business communications - guided inquiries, wrote proposals and created contracts.
• Oversaw the gamut of production activities.

Video Content

COPYWRITER for consumer brands ✏️ Capture the hearts (+ wallets) of customers with strategic storytelling and copy 🍯

𝗧𝗟;𝗗𝗥 

A Video Post Producer turned Copywriter.

𝐅𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐜𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐩𝐥𝐞𝐚𝐬𝐮𝐫𝐞...

🏃🏻‍♀️ Became the go-to Copywriter for a fast-moving e-commerce agency, juggling 25+ client accounts 

🍿 Rewrote the brand book for an heirloom popcorn brand 

🔤 Developed naming for brands, including an upcycled fruit company, a nostalgic snack dip, and a cannabis products marketplace

🍸 Concepted and developed advertising campaigns for multiple CPG brands

 🤝 Built relationships with cross-functional peeps, like strategists, creative directors, designers, PMs, and client teams. Collaboration is my JAM. (Now I’m craving a PB&J sandwich).

  
Aaaaaand you're still reading this thing. Rad!

👋 𝐈'𝐌 𝐂𝐇𝐑𝐈𝐒𝐒𝐘

I spent 13+ years in video, tv + film where I worked on saucy shows like “Wives with Knives” and campaigns for brands like Apple, Visa, and Johnson & Johnson. But life hates a straight line, so I pivoted to Copywriting. 

Is it cringe to say I love advertising? Whether it’s developing tone of voice, concepting ad campaigns, or getting down and dirty with headlines all day, I heart it all. 

🔍 Freelancing has been fun. Now I'm ready to make an impact in a full-time Copywriter role at an advertising agency.

Looking for a strategic copywriter for your advertising team? Let's see how I can help your team create the most amazing, non-cringe content ever.

Don’t be shy ⬇️
chrissy@raw-honey.biz

Chrissy Mize

Ferrara

* Spearhead 360 marketing planning and execution for video, earned and paid social, influencer, audio, website and eCommerce channels; collaborating closely with in-house and external agency partners on creative assets
* Drive short and long term strategy and commercialization of product development and packaging graphics for 7 Funables licensed properties, collaborating closely with partners like Mattel, WarnerBrothers, Nintendo, and Viacom
* Track Circana (IRI) consumption data on a monthly basis and provide updates to Senior Marketing Leadership (CMO)

Associate Brand Manager

* Led Lemonhead partnership with National Breast Cancer Foundation, which included a sold out event (250+ attendees) on National Pink Day that empowered women to prioritize their health
* Managed Wonka Magic Hat innovation and Black Forest Organic formula renovation commercialization projects; which included equipping Sales Teams with Sell Stories to effectively sell these new products in to key retailers

Brand Analyst

Bounteous

* Partner with C-Suite/Leadership team on writing blog posts, company-wide emails, social media posts, and promotion of speaking engagements
* Authored 11 press releases to announce news including executive hires, office expansion, charitable donations, and culture award wins
* Led social media strategy for 5 DEI initiatives, including Black History Month, Women’s History Month, and Pride Month
* Collaborate with Talent & Culture team to promote Bounteous recruitment efforts and culture via Built In Chicago, email newsletters, social media posts, and website content

Brand Marketing Specialist

Ogilvy & Mather

* Coordinated integrated marketing communications for global CPG brand (SC Johnson)
* Launched 6 product innovations under overarching brand platform
* Managed project stakeholders across agencies, vendors and clients
* Tracked budget and scope; ensured projects stayed within budget
* Implemented Nielsen data and best practices in film executions
* Supervised creation of brand guidelines book, which ensures cohesive design and messaging across film, digital and shopper assets

Global Account Executive

* Led film production for campaign that launched in 10 markets
* Organized event logistics for 5-day creative workshop with 50 attendees
* Prepared documents and itinerary for weekly client status meeting
* Composed meeting contact reports; distilled notes into digestible format

Assistant Account Executive

Mandle Design, Inc.

* Served as account and project manager at creative advertising agency
* Partnered with 12 clients to align on brand strategy and marketing plans
* Oversaw event management for 6 new coffee flavor “release” parties; over 100 people attended and 10% of attendees were new customers
* Crafted written and visual content for website and social media projects
* Built “sales kit” to help bring in prospective clients in target markets
* Utilized Basecamp to create timelines and assign tasks to teammates
* Managed interns and delegated projects to match their skills and goals

Quad Cities Area Locals Love Us – 2 Year Winner - #1 Website Development firm.
Social Brand Forum attendee - Fall 2015.

Director of Emerging Media and Client Relations

The University of Iowa College of Pharmacy

* Utilized Microsoft Excel to make Alumni Database which included over 250 College of Pharmacy graduates
* Assisted 13 faculty members in updating annual Electronic Curriculum Vitae records

Communications Assistant

Medix Dental - Dental Technology Integration

* Collaborated directly on a weekly basis with Company President and Chief Development Officer to establish goals and media content for Facebook, Twitter, LinkedIn and Pinterest profiles

Social Media Coordinator

* Acted as administrator for Facebook, Twitter, LinkedIn and Pinterest pages, increased Twitter following by 15%, and created a Medix Company Page on LinkedIn
* Contacted clients about attending Client Appreciation Day and boosted attendance from 40 to 65 (30%)
* Interviewed staff members for “About” section of new Medix website and compiled information into paragraph format to highlight staff experience and expertise

Internet Marketing and Media Relations Intern

Putnam Museum

* Orchestrated monthly “Martinis and a Movie” event for member holders and helped brainstorm themes, create centerpieces, and assemble tables constructively
* Actively contributed to the Bumper Sticker Promotional Contest for Tornado Alley 3-D by calling 50 local businesses about participating, issuing promotional fliers, and updating related social media
* Attended “Niabi Zoo Family Day” event and generated public interest in Putnam activities by distributing fliers and greeting passerby in a friendly manner
* Re-organized marketing binder with over 1,000 ads and clips

Marketing Intern

The University of Iowa Career Leadership Academy

* Utilized iPad to cover bi-annual events “LeadersLive” and “Etiquette Dinner” and created iMovie productions featured on official website and YouTube channel
* Increased CLA’s LinkedIn Group Membership by 5%, raising membership from 600 in mid-January to 633 in early May
* Re-designed website using Microsoft Publisher to make content visually appealing and attract more traffic

Media and Public Relations Assistant

Wartburg College

* Clipped newspaper articles from area newspapers about Wartburg and arranged them on bulletin board in front of Admissions Office for prospective students to view
* Assisted marketing department by writing news articles which covered events on campus to be featured via online webpage

Communication and Marketing Department Assistant

Hi there! I am a marketing & communications professional with 10+ years of experience in creative advertising and marketing manager roles.

Having had experience both on the creative agency side and in house brand marketing, I love connecting the dots between the marketing team's vision and creative execution. Plus, seamless management of internal stakeholders and agency partners.

Driving the creative process and managing 360 marketing campaigns is my specialty, and I'm also well versed in foundational content strategy, including the creation of brand positioning and guidelines.

Additionally, I bring consumption (Circana/IRI), portfolio management, commercialization, and sales strategy experience to the table.

Please feel free to reach out via LinkedIn or over email: melaniekelley111{at}gmail.com

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The Battle

Chrissy Mize

Melanie Kelley

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