Raw Honey Copy

I partner with consumer agencies and brands to create strategic marketing and advertising that grows brand, connects with buyers, and boosts sales.

Copywriter

Your fount of super sweet copywriting tips, examples and inspiration.

The Honey Drop Newsletter 

BBDO MW

I wrote copy and messaging for integrated digital campaigns for General Mills brands.

Clients: Pillsbury, Betty Crocker, Yoplait, Gushers, Fruit Rollups, Totino’s, Annie’s, Old El Paso, Larabar.

Contract Copywriter

Chelsea & Rachel Co.

I strategize and create the gamut of content for agency clients in the DTC, CPG, food and beverage, health and wellness and better-for-you eCommerce markets.

Strategic Copywriter

1st Gen Entrepreneurs

I was a member of the 1st Gen Entrepreneurs community. As a 1st Gen founder myself, it's a way to share my expertise and get advice from fellow members.

Founding Member

Ntropic

• Produced content for a diverse set of brands including Visa, Apple, Johnson & Johnson, Stitch Fix, Facebook, California Table Grape Commission, Roblox, Cloudera, LinkedIn, Rakuten, and Akamai.

• Managed client relationships, budgets, schedules, and resources for a range of content, including: broadcast commercials, social ads, sales collateral, conference kick-off videos, marketing media, banner ads, print and OOH displays.

Senior Post Producer

John McNeil Studio

• Oversaw post production for corporate, broadcast, web, social, digital, interactive and event video deliverables, including budgeting, scheduling, workflow management, and resource allocation.
• Directed internal review cycles and quality control.
• Managed external and internal client relationships. 
• Forecasted group pipelines and recruited staff accordingly to fulfill needs across disciplines, including producers, animators, 3D artists, compositors, illustrators, storyboarders and composers.

Video Post Producer

• Managed clients and video production branding and communication work for companies like Facebook, Wickr and ND&P. 
• Oversaw post production workflows on a range of work, including live action, 2D motion graphics, 3D architectural animations, product renders, html banners, and a 360 interactive experience. 
• Determined assignments for editors and motion graphics artists based on project deadlines, artist skill, and concurrent team needs.
• Created regular check-in cycles on project deadlines with team managers. 
• Improved communications with project manager and creative director groups.
• Wrote and pitched script concepts for agency client.

Post Producer

Scary Cow Productions

• Act as Writer, Director and Producer on short film productions. 
• Lead and support production teams to manage crew and schedules.

Filmmaker

Farinella LLC

• Wrote and edited 170 game profiles and tag lines for brand re-launch. 
• Coordinated travel and logistics for video shoot. 
• Managed distribution contacts for feature film press release.
• Performed quality control on interview transcriptions. 
• Business development research.

Project Manager

Freelance

Create content for corporate identities, media communications, video strategy, online messaging and branded campaigns.

• Craft pitch decks and proposals for new partner business.
• Write and edit product profiles.
• Develop commercial narration for on-brand voice and messaging.
• Create outlines for corporate video projects. 
• Curate and contribute social media copy.

Clients: 
Farinella, LLC; One Bay Creative; Studio B Films.

Studio B Films

• Produced multi-city symposium shoots, conference and live streaming videos, and forum highlight reel for clients including Adobe, ISMG and AssetMark.
• Handled new business communications - guided inquiries, wrote proposals and created contracts.
• Oversaw the gamut of production activities.

Video Content

COPYWRITER for consumer brands ✏️ Capture the hearts (+ wallets) of customers with strategic storytelling and copy 🍯

𝗧𝗟;𝗗𝗥 

A Video Post Producer turned Copywriter.

𝐅𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐜𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐩𝐥𝐞𝐚𝐬𝐮𝐫𝐞...

🏃🏻‍♀️ Became the go-to Copywriter for a fast-moving e-commerce agency, juggling 25+ client accounts 

🍿 Rewrote the brand book for an heirloom popcorn brand 

🔤 Developed naming for brands, including an upcycled fruit company, a nostalgic snack dip, and a cannabis products marketplace

🍸 Concepted and developed advertising campaigns for multiple CPG brands

 🤝 Built relationships with cross-functional peeps, like strategists, creative directors, designers, PMs, and client teams. Collaboration is my JAM. (Now I’m craving a PB&J sandwich).

  
Aaaaaand you're still reading this thing. Rad!

👋 𝐈'𝐌 𝐂𝐇𝐑𝐈𝐒𝐒𝐘

I spent 13+ years in video, tv + film where I worked on saucy shows like “Wives with Knives” and campaigns for brands like Apple, Visa, and Johnson & Johnson. But life hates a straight line, so I pivoted to Copywriting. 

Is it cringe to say I love advertising? Whether it’s developing tone of voice, concepting ad campaigns, or getting down and dirty with headlines all day, I heart it all. 

🔍 Freelancing has been fun. Now I'm ready to make an impact in a full-time Copywriter role at an advertising agency.

Looking for a strategic copywriter for your advertising team? Let's see how I can help your team create the most amazing, non-cringe content ever.

Don’t be shy ⬇️
chrissy@raw-honey.biz

Chrissy Mize

Lindsey Canant Brand & Marketing

Brand strategy | Voice & tone | Messaging & brand storytelling | B2C and B2B2C campaigns | Marketing channel playbooks | Editorial themes and marketing/merchandising narratives | Cultural & competitive analysis | Coaching & workshops 

SELECT RESULTS: 
• Served as a trusted advisor, coach, and sounding board for visionary leaders in e-commerce, retail, tech, fashion, beauty, lifestyle, manufacturing, and more. 
• Overhauled the voice, tone, and messaging for fashion label Jude Connally, helping the eponymous designer nail her story for the "first time" after 14 years of business through revised brand positioning, omnichannel campaign concepts, and editorial/cultural marketing narratives
• Crafted brand positioning, strategy, verbal identity, and omnichannel copy for Hollis Loudon Interiors – earning a 2022 Web Excellence Award
• Oversaw the launch of an award-winning leggings brand – from initial strategy, competitive/consumer research, and voice/visual identity to a social media, press, and influencer outreach playbook
• Created awareness strategy and partnership outreach messaging for a direct-to-consumer luxury shoe brand, resulting in a boutique hotel pop-up shop and interest from premier global retailers  

FROM MY CLIENTS:
• "She took my gut instinct/inkling of an idea and turned it into an actual brand." 
• "Lindsey 'gets it.' When I'm at a loss for words, she finds them and takes the idea to the next level."
• "Because of Lindsey, we have the tools to achieve our positioning. Now we can get to where we want to be in the long run."
• "Lindsey has helped me define the 'who' and 'what' of my brand in a way that is bigger than words."

Owner, Brand Marketing Consultant

Bizee

• Developed and executed global brand strategy, including brand positioning, messaging, and visual identity.
• Partnered with product, revenue, content, sales, and customer service teams to achieve brand integration throughout every touchpoint. 
• Piloted strategic, big swing initiatives designed to create a 360°, omnichannel lifestyle experience
• Owned P&L for Brand initiatives, including UI/UX resources, designers, writers, and content creators

*From 3/23 to 12/23, I was employed by an agency full-time for their largest client. When my role was eliminated due to agency-wide layoffs, the client bought my employment contract and brought me in-house.

📌 Building the first lifestyle brand for the Everyday Entrepreneur

Head of Brand

First Page Strategy

(Role/function eliminated due to agency-wide RIFs)
• Spearheaded corporate brand strategy, brand marketing, and customer retention for the agency's largest account – a tech brand on the Inc5000
• Served as right hand and advisor to CEO, translating his vision into a large-scale corporate rebrand
• Developed new brand book, including positioning, personas, creative guidelines, brand voice, AI photography art direction, and omnichannel activations
• Acted as the voice, vision, and steward of the brand, guiding and evangelizing it to partners and teams
• Directly managed email marketing, organic social, customer lifecycle and retention marketing, and video teams – including setting and managing KPIs, reporting, and budgets
• Owned relationship with external PR agency partner – including overseeing KPIs, reporting, and budgets
• Consistently exceeded Brand Division channel KPIs and revenue goals each month

🗨️ Transforming an Inc5000 tech company into a culturally relevant, first-of-its-kind lifestyle brand

Head of Brand & Customer (Inc5000 Tech Client)

Summit Strategy

• Supported general brand strategy efforts and employer branding for the agency's roster of architecture, construction, and engineering firm clients
• Crafted client surveys, conducted both written and video interviews, summarized key insights, and presented findings to agency and client leadership
• Wrote positioning messaging for brand projects and provided briefs to marketing and design teams
• Received praise from agency founder and executive leadership team for impactful work and executive presence

Brand Strategist

Global CPG Brand

• Worked with the president, CEO, and product lead of a Miami-based brand carried by national grocers as part of the Babson Consulting Experience
• Proposed annual marketing budget and fully integrated marketing mix including digital, OOH, partnerships, experiential, and influencer marketing
• Based on research and consumer trend data, proposed new product line that has entered development
• Received kudos from client and teammates for outstanding individual impact on the project, including data analysis and client delivery

MBA Marketing Consultant

Wayfair

• Partnered with CMO and GM to develop new positioning, tagline, voice, visuals, and customer persona
• Wrote 30-second national TV commercial, driving +300% response rate vs. comparable Wayfair ads
• Served as brand steward and evangelist internally and externally
• Collaborated with storefront to concept, prototype, and launch a new homepage experience
• Championed customer research, including calls, user tests, and shop-alongs/home visits

Head of Brand/Copy, Joss & Main

• Established new voice direction and campaign concepts informed by customer insights
• Led Black Friday campaign, generating +223% revenue YOY and +128% lift in email visits
• Partnered with email marketing team to develop “persona-based” content for customer segments
• Introduced lifestyle storytelling – including editorial Color Crush and Style Destination email series

Head of Copy, Birch Lane

• Executed full brand reposition in 90 days, working closely with senior-level stakeholders
• Mapped customer journeys and developed communications plans tailored to audience segments 
• Developed customer personas based on sales trends, social media monitoring, survey data, customer call transcripts, site traffic, and market research
• Used A/B testing and research to create brand’s messaging playbook
• Drove copy and design initiatives in response to customer intent signals and inflection points

Brand/Copy Lead, Joss & Main

Launched Wayfair Inc.'s first luxury brand in just 90 days, including naming, positioning, customer research, brand voice, and all messaging.

• Crafted all pre-launch copy, including brand name, vision, value props, and go-to-market messaging
• Post-launch, developed and pitched 5 brand iterations for C-level and executive-level consideration
• Created an award-winning direct mail piece (2018 Gold Ink Silver Award, 2018 Premier Print Award Certificate of Merit Honoree, 2018 Graphic Excellence Award – Best of Direct Mail)

Brand/Copy Lead, Perigold

Oversaw all copy initiatives, including web, UX, email, direct mail, online advertising, push notifications, promotions, and more.

Copy Team Lead, Joss & Main

Product descriptions, editorial content, and themed romance copy. Managed a team of 8 direct reports.

Copywriter, Joss & Main

Product descriptions, editorial content, and themed romance copy.

Junior Copywriter, Joss & Main

The Improper Bostonian

Covered fashion, beauty, bridal, interiors, travel, and cocktails.

Assistant Editor

PinkMemo.com

Covered fashion and beauty stories out of New York and Paris – including in-person reporting on Paris Fashion Week and interviews with Oscar Blandi, Jonathan Adler, Lauren Santo Domingo, and more.

International Fashion & Features Writer

Head of Brand at Bizee (formerly Incfile) | Marketing MBA | Wayfair Alum

For a lifetime, "brand" has been my calling. And for 15+ years, it's been my professional call-to-arms. Combining an MA, MBA, journalism career, 7 years at a unicorn company, 4 years of running my own business, and leading an audacious rebrand for a company that's served over 1M entrepreneurs, I've got 💪s for storytelling and spreadsheets.

From the bootstrapped to the Fortune 500, B2Bs to DTCs, and companies that range from full luxury to full-on functional, I've always been able to find a fresh angle, concept, or truth that unlocks differentiation and connection. 

—

For many companies, those things feel just out of reach. 

💬 Throughout my career, I've heard: 
» “What we’ve done so far got us here. But, it won’t take us where we want to go.”
» “We have a big opportunity in front of us. But, we're inconsistent in meeting the mark."
» “My team is doing their best, but we’re either making it up as we go or stuck on repeat.”
» “I struggle to know if what we have makes sense. We're spinning a lot of plates, but what’s the big picture?”

—
•• WHAT MAKES ME DIFFERENT ••
In short? I can see a brand's latent potential and bring it to life.

My specialties? Voice & tone | Omnichannel campaigns | Consumer and cultural insights | Cross-functional partnership | C-suite guidance

But, most importantly? I'm motivated by a conviction that great brands make things great – for everyone. Great brands: 
➡️ Engage us
➡️ Inspire us
➡️ Connect us to like minds
➡️ Help us communicate our uniqueness to the world

—
📈 MY PAST RESULTS 📈
•   A brand repositioning that grew sales by 46% and new customers by 267%
•   A Q4 omnichannel brand campaign that drove 223% more revenue YOY
•   A direct-to-consumer footwear brand pop-up in a luxury European hotel (plus: establishing prestige wholesale connections)
•   Helping an award-winning business clear two years of strategy and messaging roadblocks in a single day

—
📣 WHAT OTHERS SAY 📣
• “Because of Lindsey, we finally have the tools to achieve our positioning. Now we can get to where we want to be in the long run.” 
• “[She did] a beautiful job capturing our essence. She didn’t try to make us just like everyone else. People can finally see how we’re different and choose us BECAUSE of that.” 
• “Hire Lindsey if you’re looking for someone who can listen to your story, understand your customers, and create stories that connect them.”
• “She's like a Swiss Army Knife – something you always want in your pocket.”
• “Sure – everyone says they understand 'brand.' But Lindsey knows what can't be taught.”

taplio

The Battle

Chrissy Mize

Lindsey Canant, MA, MBA

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