Raw Honey Copy

I partner with consumer agencies and brands to create strategic marketing and advertising that grows brand, connects with buyers, and boosts sales.

Copywriter

Your fount of super sweet copywriting tips, examples and inspiration.

The Honey Drop Newsletter 

BBDO MW

I wrote copy and messaging for integrated digital campaigns for General Mills brands.

Clients: Pillsbury, Betty Crocker, Yoplait, Gushers, Fruit Rollups, Totino’s, Annie’s, Old El Paso, Larabar.

Contract Copywriter

Chelsea & Rachel Co.

I strategize and create the gamut of content for agency clients in the DTC, CPG, food and beverage, health and wellness and better-for-you eCommerce markets.

Strategic Copywriter

1st Gen Entrepreneurs

I was a member of the 1st Gen Entrepreneurs community. As a 1st Gen founder myself, it's a way to share my expertise and get advice from fellow members.

Founding Member

Ntropic

• Produced content for a diverse set of brands including Visa, Apple, Johnson & Johnson, Stitch Fix, Facebook, California Table Grape Commission, Roblox, Cloudera, LinkedIn, Rakuten, and Akamai.

• Managed client relationships, budgets, schedules, and resources for a range of content, including: broadcast commercials, social ads, sales collateral, conference kick-off videos, marketing media, banner ads, print and OOH displays.

Senior Post Producer

John McNeil Studio

• Oversaw post production for corporate, broadcast, web, social, digital, interactive and event video deliverables, including budgeting, scheduling, workflow management, and resource allocation.
• Directed internal review cycles and quality control.
• Managed external and internal client relationships. 
• Forecasted group pipelines and recruited staff accordingly to fulfill needs across disciplines, including producers, animators, 3D artists, compositors, illustrators, storyboarders and composers.

Video Post Producer

• Managed clients and video production branding and communication work for companies like Facebook, Wickr and ND&P. 
• Oversaw post production workflows on a range of work, including live action, 2D motion graphics, 3D architectural animations, product renders, html banners, and a 360 interactive experience. 
• Determined assignments for editors and motion graphics artists based on project deadlines, artist skill, and concurrent team needs.
• Created regular check-in cycles on project deadlines with team managers. 
• Improved communications with project manager and creative director groups.
• Wrote and pitched script concepts for agency client.

Post Producer

Scary Cow Productions

• Act as Writer, Director and Producer on short film productions. 
• Lead and support production teams to manage crew and schedules.

Filmmaker

Farinella LLC

• Wrote and edited 170 game profiles and tag lines for brand re-launch. 
• Coordinated travel and logistics for video shoot. 
• Managed distribution contacts for feature film press release.
• Performed quality control on interview transcriptions. 
• Business development research.

Project Manager

Freelance

Create content for corporate identities, media communications, video strategy, online messaging and branded campaigns.

• Craft pitch decks and proposals for new partner business.
• Write and edit product profiles.
• Develop commercial narration for on-brand voice and messaging.
• Create outlines for corporate video projects. 
• Curate and contribute social media copy.

Clients: 
Farinella, LLC; One Bay Creative; Studio B Films.

Studio B Films

• Produced multi-city symposium shoots, conference and live streaming videos, and forum highlight reel for clients including Adobe, ISMG and AssetMark.
• Handled new business communications - guided inquiries, wrote proposals and created contracts.
• Oversaw the gamut of production activities.

Video Content

COPYWRITER for consumer brands ✏️ Capture the hearts (+ wallets) of customers with strategic storytelling and copy 🍯

𝗧𝗟;𝗗𝗥 

A Video Post Producer turned Copywriter.

𝐅𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐜𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐩𝐥𝐞𝐚𝐬𝐮𝐫𝐞...

🏃🏻‍♀️ Became the go-to Copywriter for a fast-moving e-commerce agency, juggling 25+ client accounts 

🍿 Rewrote the brand book for an heirloom popcorn brand 

🔤 Developed naming for brands, including an upcycled fruit company, a nostalgic snack dip, and a cannabis products marketplace

🍸 Concepted and developed advertising campaigns for multiple CPG brands

 🤝 Built relationships with cross-functional peeps, like strategists, creative directors, designers, PMs, and client teams. Collaboration is my JAM. (Now I’m craving a PB&J sandwich).

  
Aaaaaand you're still reading this thing. Rad!

👋 𝐈'𝐌 𝐂𝐇𝐑𝐈𝐒𝐒𝐘

I spent 13+ years in video, tv + film where I worked on saucy shows like “Wives with Knives” and campaigns for brands like Apple, Visa, and Johnson & Johnson. But life hates a straight line, so I pivoted to Copywriting. 

Is it cringe to say I love advertising? Whether it’s developing tone of voice, concepting ad campaigns, or getting down and dirty with headlines all day, I heart it all. 

🔍 Freelancing has been fun. Now I'm ready to make an impact in a full-time Copywriter role at an advertising agency.

Looking for a strategic copywriter for your advertising team? Let's see how I can help your team create the most amazing, non-cringe content ever.

Don’t be shy ⬇️
chrissy@raw-honey.biz

Chrissy Mize

KT Advisors

I help organizations transform their products into great brands. I focus on building the fundamentals for resilient growth, creating brands that are compelling, differentiated,  and scalable.

Strategic Advisor

Shenandoah Community Capital Fund

Mentor - Marketing

SKU, the nation’s first consumer products accelerator, serves as a powerful catalyst for a thriving, impactful, and nationally recognized community that supports the community’s collective success. The petcare cohort includes D.R.E.A.M. Pet Food, 5 Element Food Therapy, Innovative Pet Lab and Pupsentials, these four brands join such successful SKU alums as Siete, EPIC Provisions and DUDE Wipes.

Mentor

Farmer Focus - Shenandoah Valley Organic

Chief Commercial Officer (CCO)

Led new product innovation, brand strategy, and marketing teams to build the #2 grocery brand and the fastest growing brand in organic chicken. Leveraging a unique blend of traditional brand management and keen understanding of the values-driven consumer, created a data-led, consumer-first marketing and innovation strategy helping to transform the company from a promising regional supplier to category disrupter.

Chief Marketing Officer

Independent Consultant

Partnered with C-Suite teams and investors in the natural food & supplement industry. Lead strategic initiatives and advising on product, brand and marketing communications.

Marketing Strategy Consultant

Vero Foods - True Story, Fork in the Road, Courage Production, Heritage Foods

Led Sales and Marketing transition from family owned to modern CPG company, focused on establishing CPG fundamentals and strategies, improving market positioning, and building top performing teams to accelerate national expansion.

Vice President of Marketing - True Story Foods

Freshpet

Served as a key member of a 6-person management team which grew revenue from $2 - $150 MM. Led the vision, go-to-market strategy, product development, consumer communications, and P&L management to create and grow the portfolio of brands.

Vice President of Marketing

Director of Marketing

The Meow Mix Company

Purchased by Cypress Group in late 2003 for $432 MM sold to Del Monte Foods for $705 MM in 2006. Conducted key due diligence for sale and led marketing transition to Del Monte.
•	Grew Meow Mix revenue by an average of 13% a year, driven by new products in a category growing only 2% to 3%. Cumulative revenues grew more than 40%.

Marketing Manager

Dr  Pepper Snapple Group

Started as Assistant Brand Manager, promoted to Associate after ten months and to Brand Manager after eight months. Reported to VP of Marketing for eight months.

Growing your business is hard. I can help make sure you’re focusing on what matters.

As a founder, the day-to-day overwhelm of growing your business is a lot. And it’s hard to step back from the chaos to figure out what you need to do to break through a plateau or expand into a new market.

That’s why I’m here. I’ll work alongside you to provide you and your team with a thoughtful growth strategy and a pragmatic, proactive plan to achieve it.

Most of my clients call me for one of two reasons: 
They have a good product and want to turn it into a great brand.
Or they are at a turning point and want to grow their business but need guidance on which strategies are best for them.

Strategic Advising for Evolving Brands
If you’re leading a small-to-medium-sized business trying to figure out what’s next, I’ll help uncover your brand’s winning angle, create a focused plan and then help your team put the plan into action.

Go-to-Market Advising for Emerging Brands
When you’re launching a business, confidence in the right choices is priceless. As your partner, my skills and experience can help you punch above your weight (without a C-suite budget) to achieve your marketing, innovation, and sales goals.

Who I love partnering with: 
Mission Driven Brands or just want to have a purpose beyond profit
Organic & Natural, Better For You
Fresh & Refrigerated Products
Pet, Food & Beverage Category
Grocery & Mass Distribution Channels
Evolving Brands  - $10MM - $70MM+
Emerging Brands - Committed and ready to invest in your brand

taplio

The Battle

Chrissy Mize

Kathryn Tuttle

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