Raw Honey Copy

I partner with consumer agencies and brands to create strategic marketing and advertising that grows brand, connects with buyers, and boosts sales.

Copywriter

Your fount of super sweet copywriting tips, examples and inspiration.

The Honey Drop Newsletter 

BBDO MW

I wrote copy and messaging for integrated digital campaigns for General Mills brands.

Clients: Pillsbury, Betty Crocker, Yoplait, Gushers, Fruit Rollups, Totino’s, Annie’s, Old El Paso, Larabar.

Contract Copywriter

Chelsea & Rachel Co.

I strategize and create the gamut of content for agency clients in the DTC, CPG, food and beverage, health and wellness and better-for-you eCommerce markets.

Strategic Copywriter

1st Gen Entrepreneurs

I was a member of the 1st Gen Entrepreneurs community. As a 1st Gen founder myself, it's a way to share my expertise and get advice from fellow members.

Founding Member

Ntropic

• Produced content for a diverse set of brands including Visa, Apple, Johnson & Johnson, Stitch Fix, Facebook, California Table Grape Commission, Roblox, Cloudera, LinkedIn, Rakuten, and Akamai.

• Managed client relationships, budgets, schedules, and resources for a range of content, including: broadcast commercials, social ads, sales collateral, conference kick-off videos, marketing media, banner ads, print and OOH displays.

Senior Post Producer

John McNeil Studio

• Oversaw post production for corporate, broadcast, web, social, digital, interactive and event video deliverables, including budgeting, scheduling, workflow management, and resource allocation.
• Directed internal review cycles and quality control.
• Managed external and internal client relationships. 
• Forecasted group pipelines and recruited staff accordingly to fulfill needs across disciplines, including producers, animators, 3D artists, compositors, illustrators, storyboarders and composers.

Video Post Producer

• Managed clients and video production branding and communication work for companies like Facebook, Wickr and ND&P. 
• Oversaw post production workflows on a range of work, including live action, 2D motion graphics, 3D architectural animations, product renders, html banners, and a 360 interactive experience. 
• Determined assignments for editors and motion graphics artists based on project deadlines, artist skill, and concurrent team needs.
• Created regular check-in cycles on project deadlines with team managers. 
• Improved communications with project manager and creative director groups.
• Wrote and pitched script concepts for agency client.

Post Producer

Scary Cow Productions

• Act as Writer, Director and Producer on short film productions. 
• Lead and support production teams to manage crew and schedules.

Filmmaker

Farinella LLC

• Wrote and edited 170 game profiles and tag lines for brand re-launch. 
• Coordinated travel and logistics for video shoot. 
• Managed distribution contacts for feature film press release.
• Performed quality control on interview transcriptions. 
• Business development research.

Project Manager

Freelance

Create content for corporate identities, media communications, video strategy, online messaging and branded campaigns.

• Craft pitch decks and proposals for new partner business.
• Write and edit product profiles.
• Develop commercial narration for on-brand voice and messaging.
• Create outlines for corporate video projects. 
• Curate and contribute social media copy.

Clients: 
Farinella, LLC; One Bay Creative; Studio B Films.

Studio B Films

• Produced multi-city symposium shoots, conference and live streaming videos, and forum highlight reel for clients including Adobe, ISMG and AssetMark.
• Handled new business communications - guided inquiries, wrote proposals and created contracts.
• Oversaw the gamut of production activities.

Video Content

COPYWRITER for consumer brands ✏️ Capture the hearts (+ wallets) of customers with strategic storytelling and copy 🍯

𝗧𝗟;𝗗𝗥 

A Video Post Producer turned Copywriter.

𝐅𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐜𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐩𝐥𝐞𝐚𝐬𝐮𝐫𝐞...

🏃🏻‍♀️ Became the go-to Copywriter for a fast-moving e-commerce agency, juggling 25+ client accounts 

🍿 Rewrote the brand book for an heirloom popcorn brand 

🔤 Developed naming for brands, including an upcycled fruit company, a nostalgic snack dip, and a cannabis products marketplace

🍸 Concepted and developed advertising campaigns for multiple CPG brands

 🤝 Built relationships with cross-functional peeps, like strategists, creative directors, designers, PMs, and client teams. Collaboration is my JAM. (Now I’m craving a PB&J sandwich).

  
Aaaaaand you're still reading this thing. Rad!

👋 𝐈'𝐌 𝐂𝐇𝐑𝐈𝐒𝐒𝐘

I spent 13+ years in video, tv + film where I worked on saucy shows like “Wives with Knives” and campaigns for brands like Apple, Visa, and Johnson & Johnson. But life hates a straight line, so I pivoted to Copywriting. 

Is it cringe to say I love advertising? Whether it’s developing tone of voice, concepting ad campaigns, or getting down and dirty with headlines all day, I heart it all. 

🔍 Freelancing has been fun. Now I'm ready to make an impact in a full-time Copywriter role at an advertising agency.

Looking for a strategic copywriter for your advertising team? Let's see how I can help your team create the most amazing, non-cringe content ever.

Don’t be shy ⬇️
chrissy@raw-honey.biz

Chrissy Mize

Independent Consultant

Content Marketing Consulting & Career Break

Mars Media Group

- Revamped new website messaging and user journey design through strategic content optimization, resulting in a 40% increase in lead generation.
- Implemented targeted content campaigns for specific buyer preferences, leading to a 25% conversion rate increase for product demos.
- Consistently produced high-quality content across various formats (blogs, articles, case studies, press releases), achieving a 20% average user engagement rate.
- Presented market research findings on industry trends to executive leadership, influencing a strategic shift in product development that yielded a 5% market share gain.
- Managed the company's LinkedIn page, growing followers by 30% and achieving a 15% engagement rate through curated content and social listening.
- Worked closely with the creative team to revamp website landing pages, contributing to a 12% improvement in bounce rate and a 7% increase in average session duration.
- Developed and implemented a website maintenance checklist, minimizing downtime by 15% and streamlining internal communication around web issues.
- Created compelling presentation materials and media kits for both internal and external stakeholders, leading to a 20% increase in project funding approval rates.

Content Marketing & Comms Manager

RemoServ

- Created and implemented a content strategy for the company's brand.
- Oversaw content for landing pages and email marketing/ promotional campaigns.
- Directed SEO-optimized content creation and publication that aligns with the brand’s voice, goals, and audience.
 - Contributed articles to external websites for organic content promotion and PR advancement.
 - Boosted followers, built/maintained customer relationships, and grew online engagement through social media networking and sales promotions.
 - Managed all content distribution and promotion channels, including a blog and social media accounts.
 - Collaborated with other company departments, such as advertising and sales, to tie in content with brand promotion.
 - Tracked content progress, and campaign performance, monitored KPIs, and made website improvements when necessary, with SEO Moz and Analytics.
 - Used social media channels such as Facebook, Twitter, Pinterest, and Instagram to share articles, and campaigns, and inform customers on new products and sales.
- Manage content planning and preparation with an editorial calendar.

Head of Content

Culture Trip

• Edited global articles for tone, structure, grammar, and formatting, contributed to a 15% increase in online traffic within 8 months.
•  Applied SEO best practices to increase online traffic, resulting in a 20% improvement in search engine rankings within 1 year.
• Generated 25% improvement in campaign effectiveness by utilizing CMS and implementing tagged links for easy tracking.

Content Writer/Community Manager

ClickSoftware

• Responsible for maintaining and updating the company's knowledge information.
• Edited and revised technical documents.
• Migrated content to the company's newest platform.
• Used CMS tools for migrating web content.

Senior Technical Editor

Smooth Promotions

- Worked with clients to create a social media strategy that collaborated with marketing, PR, and advertising campaigns, researching competitors, and trends in clients’ industries.
- Written business-related articles and blog posts.
- Managed multiple social media accounts for clients.
- Scheduled blog posts and articles on Hootsuite to be published and shared on Facebook, Twitter, LinkedIn, etc.
- Implemented digital marketing strategies to promote products or services via social media.
- Maintained full accountability for websites including optimization of user funnels, content generation, and lead generation.
- Analyzed and reported social media actions on a monthly basis for successes and new opportunities.

Blogger/Social Media Manager

Hatunot Blog

- Identified the company's public relations goals by developing and implementing strategies to maintain the company's public image.
- Managed calendars (content, events, press releases, etc.)
- Suggested innovative ideas in brainstorming sessions.
- Drafted and designed different types of PR content.
- Wrote and distributed detailed press releases, promotional social media posts, and fact sheets.
- Edited and proofread press releases, videos and presentations.
- Maintained contact databases and mailing lists with updates.
- Cultivated strong relationships with media outlets and journalists to ensure efficient communication and maximum coverage.

PR& Marketing Coordinator (commission based)

Adrecom 

- Responsible for preparing writing and editing content for various websites.
- Managed content and maintenance of blogs, articles, and websites.
- Used CSM portal to write, edit and upload articles, blog posts, videos, and product descriptions for different websites.
- I taught myself the intricacies of metadata, learned the principle of SEO, and familiarized myself with content management.

Content Manager

University of the People

Admissions/Payment Coordinator

Emunim

I've held private sessions in English for school age students. I covered topics on vocabulary, reading/writing comprehension, introduction to essay writing,grammar, and spelling.

English Instructor

Full Funnel Content Marketing Strategist | Content that targets and converts your ICP | I help B2B brands increase their ROI by 75% with scalable content | Digital Enthusiast | Wife and mother of 2 adorable children

I don’t just produce content.

I also build systems that drive growth, scale trust, amplify demand, and close the gap between message and market.

With 10 years of success across strategy, ideation, creation, and execution, I help:

►  Tech startups break into competitive markets by building lean, scalable content engines from scratch. At Remoserv, I led content development for a core product pillar that hit 100% of revenue goals two years in a row, thus driving a 31% sales lift and 65% growth in inbound traffic through optimized messaging, SEO, and tight cross-functional collaboration.

►  Established brands and enterprises maintain visibility, relevance, and brand authority across regions. At Mars Media Group, I grew organic traffic by 40%, increased regional engagement by 28% through geo-targeted content, and boosted qualified leads by 10% through optimized product demo campaigns.

Whether it’s entering a new market or staying top-of-mind in a saturated one, my process combines:

✳️ Strategic clarity (ICP mapping, content ops, narrative development)
✳️ Cross-functional alignment (sales, product, design, dev)
✳️ Execution that moves the business (content that informs, converts, and scales)

I work best in teams that value:

✔️ Strategic thinking over surface-level output.

✔️ Long-term brand-building over short-term fixes.

✔️ Content as a revenue lever, not a checkbox.


I ask tough questions, surface blind spots, and build content strategies that work, not just for search engines, but for buyers.

Currently open to my next in-house opportunity leading content strategy at a forward-thinking tech company.

If your content is the blind spot in your GTM, or if your team is producing but not converting, drop me a line.

Haviva Karon

𝐈 𝐚𝐦 𝐧𝐨𝐭 𝐠𝐨𝐢𝐧𝐠 𝐭𝐨 𝐡𝐨𝐥𝐝 𝐲𝐨𝐮𝐫 𝐡𝐚𝐧𝐝 𝐰𝐡𝐞𝐧 𝐈 𝐭𝐞𝐥𝐥 𝐲𝐨𝐮 𝐭𝐡𝐢𝐬:

Obedience is killing your content marketing.

Not lack of talent.
Not a lack of creativity.
Not a lack of budget.
Not a missing strategy.

Not even the algorithm.

Obedience.

Following the "process", the "committee", and the endless rounds of feedback.

You draft a new campaign. Stakeholders ask to review it.
Someone suggests a test. Then another one.
Headlines get A/B tested. Copy gets diluted.

Six months later, what actually launches is beige, safe, and forgettable. 

The problem isn't testing. It's using testing to avoid decisions.

No one wants to own the call. 

Instead, we hide behind "data", de-risk every idea, and drain the soul from our work. 

Now, I am not saying not to listen to stakeholders or go behind anyone's back. 

Respectful input is critical. 

The difference is knowing 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐞𝐧𝐨𝐮𝐠𝐡 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐜𝐚𝐥𝐥 - and having the courage to act on it.

Think of it like updating your content library.

Most teams churn out new posts, leaving a 3-year-old insight to rot.

But few are aware that LLMs are reading that piece of content — even sometimes quoting it!

Every outdated stat, every dusty blog post, every unrefreshed guide becomes part of what your audience sees, what your tools learn from, and what your competitors leverage.

Those who take ownership, refresh their libraries, and act decisively.  And these are the companies with content that moves the needle.

So the next time your team wants another test, sign-off, or another review, ask yourself:

"Am I seeking insight or permission?"

If it's permission, stop waiting. Ship it. Own it. Lead it.

Obedience keeps you safe. Decisive actions move markets.

What's your call?

taplio

The Battle

Chrissy Mize

Haviva Karon

Followers

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Performance ScoreHaviva Karon's LinkedIn Performance

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taplio

The Battle

Chrissy Mize

Haviva Karon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Haviva Karon's LinkedIn Performance

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Performance ScoreHaviva Karon's LinkedIn Performance