Raw Honey Copy

I partner with consumer agencies and brands to create strategic marketing and advertising that grows brand, connects with buyers, and boosts sales.

Copywriter

Your fount of super sweet copywriting tips, examples and inspiration.

The Honey Drop Newsletter 

BBDO MW

I wrote copy and messaging for integrated digital campaigns for General Mills brands.

Clients: Pillsbury, Betty Crocker, Yoplait, Gushers, Fruit Rollups, Totino’s, Annie’s, Old El Paso, Larabar.

Contract Copywriter

Chelsea & Rachel Co.

I strategize and create the gamut of content for agency clients in the DTC, CPG, food and beverage, health and wellness and better-for-you eCommerce markets.

Strategic Copywriter

1st Gen Entrepreneurs

I was a member of the 1st Gen Entrepreneurs community. As a 1st Gen founder myself, it's a way to share my expertise and get advice from fellow members.

Founding Member

Ntropic

• Produced content for a diverse set of brands including Visa, Apple, Johnson & Johnson, Stitch Fix, Facebook, California Table Grape Commission, Roblox, Cloudera, LinkedIn, Rakuten, and Akamai.

• Managed client relationships, budgets, schedules, and resources for a range of content, including: broadcast commercials, social ads, sales collateral, conference kick-off videos, marketing media, banner ads, print and OOH displays.

Senior Post Producer

John McNeil Studio

• Oversaw post production for corporate, broadcast, web, social, digital, interactive and event video deliverables, including budgeting, scheduling, workflow management, and resource allocation.
• Directed internal review cycles and quality control.
• Managed external and internal client relationships. 
• Forecasted group pipelines and recruited staff accordingly to fulfill needs across disciplines, including producers, animators, 3D artists, compositors, illustrators, storyboarders and composers.

Video Post Producer

• Managed clients and video production branding and communication work for companies like Facebook, Wickr and ND&P. 
• Oversaw post production workflows on a range of work, including live action, 2D motion graphics, 3D architectural animations, product renders, html banners, and a 360 interactive experience. 
• Determined assignments for editors and motion graphics artists based on project deadlines, artist skill, and concurrent team needs.
• Created regular check-in cycles on project deadlines with team managers. 
• Improved communications with project manager and creative director groups.
• Wrote and pitched script concepts for agency client.

Post Producer

Scary Cow Productions

• Act as Writer, Director and Producer on short film productions. 
• Lead and support production teams to manage crew and schedules.

Filmmaker

Farinella LLC

• Wrote and edited 170 game profiles and tag lines for brand re-launch. 
• Coordinated travel and logistics for video shoot. 
• Managed distribution contacts for feature film press release.
• Performed quality control on interview transcriptions. 
• Business development research.

Project Manager

Freelance

Create content for corporate identities, media communications, video strategy, online messaging and branded campaigns.

• Craft pitch decks and proposals for new partner business.
• Write and edit product profiles.
• Develop commercial narration for on-brand voice and messaging.
• Create outlines for corporate video projects. 
• Curate and contribute social media copy.

Clients: 
Farinella, LLC; One Bay Creative; Studio B Films.

Studio B Films

• Produced multi-city symposium shoots, conference and live streaming videos, and forum highlight reel for clients including Adobe, ISMG and AssetMark.
• Handled new business communications - guided inquiries, wrote proposals and created contracts.
• Oversaw the gamut of production activities.

Video Content

COPYWRITER for consumer brands ✏️ Capture the hearts (+ wallets) of customers with strategic storytelling and copy 🍯

𝗧𝗟;𝗗𝗥 

A Video Post Producer turned Copywriter.

𝐅𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐜𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐩𝐥𝐞𝐚𝐬𝐮𝐫𝐞...

🏃🏻‍♀️ Became the go-to Copywriter for a fast-moving e-commerce agency, juggling 25+ client accounts 

🍿 Rewrote the brand book for an heirloom popcorn brand 

🔤 Developed naming for brands, including an upcycled fruit company, a nostalgic snack dip, and a cannabis products marketplace

🍸 Concepted and developed advertising campaigns for multiple CPG brands

 🤝 Built relationships with cross-functional peeps, like strategists, creative directors, designers, PMs, and client teams. Collaboration is my JAM. (Now I’m craving a PB&J sandwich).

  
Aaaaaand you're still reading this thing. Rad!

👋 𝐈'𝐌 𝐂𝐇𝐑𝐈𝐒𝐒𝐘

I spent 13+ years in video, tv + film where I worked on saucy shows like “Wives with Knives” and campaigns for brands like Apple, Visa, and Johnson & Johnson. But life hates a straight line, so I pivoted to Copywriting. 

Is it cringe to say I love advertising? Whether it’s developing tone of voice, concepting ad campaigns, or getting down and dirty with headlines all day, I heart it all. 

🔍 Freelancing has been fun. Now I'm ready to make an impact in a full-time Copywriter role at an advertising agency.

Looking for a strategic copywriter for your advertising team? Let's see how I can help your team create the most amazing, non-cringe content ever.

Don’t be shy ⬇️
chrissy@raw-honey.biz

Chrissy Mize

Founder and Creative Director at Truly Creative, a San Francisco Bay Area based strategic brand and package design firm specializing in building consumer brands that stand out on-shelf, connect emotionally, and leave a lasting impression.

Clients have included Williams-Sonoma, Traditional Medicinals, Eggland's Best, Jovial Foods, Ajinomoto Frozen Foods, Annie Chun's, ConAgra Foods, Alexia Foods, Mommy's Bliss, So Delicious, Kalmbach Feeds, and Alex's Awesome Sourdough.

Specialties: 
-Brand Development (Strategy & Positioning, Naming, Identity) 
-Package Design (Structural Design, Package Design, Brand Extensions)
-Marketing Materials (Promotional Materials, Corporate Collateral, Product Literature)
-Environmental Design (Point of Purchase, Trade Shows, Signage)

Carrie Dufour

Next week I’m heading to the Annual Meat Conference and I can’t wait.

I’m especially excited to see our client Farmer Focus debut three new fully cooked, fully awesome products:

🌶️ Harissa & Honey Sausage
🍃 Parmesan & Herb Meatballs
🧀 Southwestern Style Cheddar Sausage

Seeing our designs come to life is always rewarding. Getting to sample the finished product is a nice bonus!

I love meeting LinkedIn connections in real life, so if you’ll be at AMC, send me a message and let’s “meat” up (had to be done). 

And definitely stop by booth # 825 to be among the first to try these deliciously bold new flavors.

#MeatConference #MeatIndustry #2026AMC #PowerofMeat #Protein

Congrats to our friends at Farmer Focus 🎉

Out of 1,000+ innovative products entered, their Parmesan & Herb Chicken Meatballs were one of just 40 winners selected for a 2026 NEXTY Award.

I had the chance to see the team earlier this week at the Annual Meat Conference and experience some of their newest products first hand. It’s exciting to see them expanding in ways that help consumers get a high-quality dinner on the table even faster. 

Our Truly Creative team is proud to have played a small part in bringing this product to life. Huge congratulations to the entire Farmer Focus team, and congrats to all of the NEXTY Award winners and finalists pushing the natural products industry forward. 👏

Check out all the winners here:
https://lnkd.in/gsRuKM4r

#naturalproducts #nextyawards #expowest New Hope Network

Feeling pretty lucky that this counts as work.

Tomorrow I’m heading to Future Food-Tech in San Francisco for 2 days of digging into what's shaping the next wave of food trends and innovations.

I’m especially curious to see...

✺ how AI is actually being used to develop products from concept to shelf.

✺ how brands are simplifying ingredients and moving away from ultra-processed foods.

✺ how functional foods, GLP-1s, and wellness trends are shaping what we eat next.

From a branding lens, I’m also interested in how companies are translating all of this complexity into products people understand and trust.

If you’ll be there, let’s connect!

#FutureFoodTech #CPG #FoodInnovation #BrandStrategy #FutureOfFood

From the land of meat, tallow… and hot dog hats, here are a few takeaways from this year’s Annual Meat Conference.

1️⃣ Grocery and restaurants are mixing

The cost gap between eating out and cooking at home keeps widening, so more people are cooking at home. But they’re tired, short on time, and cooking fatigue is real.

Brands and retailers are responding with pre-marinated or fully cooked items, meal kits, and in-store quick-serve concepts like H-E-B’s BBQ counters.

Consumers want restaurant convenience… at grocery prices.

------------------------

2️⃣ Value doesn't always mean low price

For Gen Z and Millennials, “lower cost” actually comes after quality and appearance.

Value is increasingly tied to the experience: flavor, cooking confidence, meal inspiration, and lifestyle fit.

------------------------

3️⃣ Production matters

Younger consumers care deeply about how food is produced:

• Animal welfare
• Raised in the U.S.
• Grass-fed
• Regenerative agriculture
• Environmental impact

What happens before the meat hits the shelf matters more than ever.

------------------------

4️⃣ Blending is trending

Consumers love the best of both worlds.

One example: Crossover Meats protein blends like chicken + beef that combine the flavor and iron of beef with the lower fat and environmental footprint of chicken.

Another: The Better Meat Co.’s mycoprotein (fungi) ingredients blend with beef, boosting umami while lowering environmental impact.

I think we’ll see more hybrid products that balance nutrition, flavor, sustainability, and affordability.

------------------------

5️⃣ Hispanic flavors keep gaining ground

Chorizo. Birria. Carnitas. Tacos.

As consumers recreate restaurant experiences at home, Hispanic cuisine continues to lead the way with bold flavor, familiarity, and versatility across proteins.

------------------------

These themes extend well beyond the meat category. It’s about protein, convenience, transparency, flavor exploration, and helping people cook better meals at home. Hot dog hats optional. 🌭


Farmer Focus Konopelski Meats Gleezy Dog Tender Belly Rastelli Foods Group, Inc. Snake River Farms #MeatConference #MeatIndustry #2026AMC #PowerofMeat #Protein

This is what I love about our industry. Success, then generosity.

When I first started, Expo West and big trade shows felt impossible.

Not because I didn’t want it badly enough to be in the room with potential buyers. 

But because early on, everything is a trade-off.

You’re choosing between:

Paying for inventory
Keeping the lights on
Or flying across the country to meet one buyer
…hoping that one conversation changes everything.

Sometimes it does.

Sometimes one conversation rewrites the next five years.

Back then, I couldn’t justify the cost, the risk, or the optics.

Now, I finally can.

My business partner Zelka Ridjosic Traikos  and I have a few Expo West passes to give away (≈ $4,000 value each), and I want to pay it forward.

If you’re building something —

quietly, imperfectly, with more doubt than certainty —comment below! 👇

what you’re working on
and why being in that room would matter

No pitch deck.
No polish.
Just honesty.

We will pick a few founders and help get you in the room. 🤍👊


#ExpoWest #Founders #CPG #BuildInPublic #PayItForward

Will you be at AMC next week? Let’s meat!

I’ll be walking the show scouting trends and innovations in sustainable packaging, product formats, flavor, and of course branding and design.

If you’ve got something new and noteworthy (or just want to say 👋), tell me where to find you. I’d love to stop by.

#MeatConference #MeatIndustry #2026AMC #PowerofMeat #Protein

taplio

The Battle

Chrissy Mize

Carrie Dufour

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The Battle

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Carrie Dufour

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Carrie Dufour's LinkedIn Performance

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