Raw Honey Copy

I partner with consumer agencies and brands to create strategic marketing and advertising that grows brand, connects with buyers, and boosts sales.

Copywriter

Your fount of super sweet copywriting tips, examples and inspiration.

The Honey Drop Newsletter 

BBDO MW

I wrote copy and messaging for integrated digital campaigns for General Mills brands.

Clients: Pillsbury, Betty Crocker, Yoplait, Gushers, Fruit Rollups, Totino’s, Annie’s, Old El Paso, Larabar.

Contract Copywriter

Chelsea & Rachel Co.

I strategize and create the gamut of content for agency clients in the DTC, CPG, food and beverage, health and wellness and better-for-you eCommerce markets.

Strategic Copywriter

1st Gen Entrepreneurs

I was a member of the 1st Gen Entrepreneurs community. As a 1st Gen founder myself, it's a way to share my expertise and get advice from fellow members.

Founding Member

Ntropic

• Produced content for a diverse set of brands including Visa, Apple, Johnson & Johnson, Stitch Fix, Facebook, California Table Grape Commission, Roblox, Cloudera, LinkedIn, Rakuten, and Akamai.

• Managed client relationships, budgets, schedules, and resources for a range of content, including: broadcast commercials, social ads, sales collateral, conference kick-off videos, marketing media, banner ads, print and OOH displays.

Senior Post Producer

John McNeil Studio

• Oversaw post production for corporate, broadcast, web, social, digital, interactive and event video deliverables, including budgeting, scheduling, workflow management, and resource allocation.
• Directed internal review cycles and quality control.
• Managed external and internal client relationships. 
• Forecasted group pipelines and recruited staff accordingly to fulfill needs across disciplines, including producers, animators, 3D artists, compositors, illustrators, storyboarders and composers.

Video Post Producer

• Managed clients and video production branding and communication work for companies like Facebook, Wickr and ND&P. 
• Oversaw post production workflows on a range of work, including live action, 2D motion graphics, 3D architectural animations, product renders, html banners, and a 360 interactive experience. 
• Determined assignments for editors and motion graphics artists based on project deadlines, artist skill, and concurrent team needs.
• Created regular check-in cycles on project deadlines with team managers. 
• Improved communications with project manager and creative director groups.
• Wrote and pitched script concepts for agency client.

Post Producer

Scary Cow Productions

• Act as Writer, Director and Producer on short film productions. 
• Lead and support production teams to manage crew and schedules.

Filmmaker

Farinella LLC

• Wrote and edited 170 game profiles and tag lines for brand re-launch. 
• Coordinated travel and logistics for video shoot. 
• Managed distribution contacts for feature film press release.
• Performed quality control on interview transcriptions. 
• Business development research.

Project Manager

Freelance

Create content for corporate identities, media communications, video strategy, online messaging and branded campaigns.

• Craft pitch decks and proposals for new partner business.
• Write and edit product profiles.
• Develop commercial narration for on-brand voice and messaging.
• Create outlines for corporate video projects. 
• Curate and contribute social media copy.

Clients: 
Farinella, LLC; One Bay Creative; Studio B Films.

Studio B Films

• Produced multi-city symposium shoots, conference and live streaming videos, and forum highlight reel for clients including Adobe, ISMG and AssetMark.
• Handled new business communications - guided inquiries, wrote proposals and created contracts.
• Oversaw the gamut of production activities.

Video Content

COPYWRITER for consumer brands ✏️ Capture the hearts (+ wallets) of customers with strategic storytelling and copy 🍯

𝗧𝗟;𝗗𝗥 

A Video Post Producer turned Copywriter.

𝐅𝐨𝐫 𝐲𝐨𝐮𝐫 𝐬𝐜𝐫𝐨𝐥𝐥𝐢𝐧𝐠 𝐩𝐥𝐞𝐚𝐬𝐮𝐫𝐞...

🏃🏻‍♀️ Became the go-to Copywriter for a fast-moving e-commerce agency, juggling 25+ client accounts 

🍿 Rewrote the brand book for an heirloom popcorn brand 

🔤 Developed naming for brands, including an upcycled fruit company, a nostalgic snack dip, and a cannabis products marketplace

🍸 Concepted and developed advertising campaigns for multiple CPG brands

 🤝 Built relationships with cross-functional peeps, like strategists, creative directors, designers, PMs, and client teams. Collaboration is my JAM. (Now I’m craving a PB&J sandwich).

  
Aaaaaand you're still reading this thing. Rad!

👋 𝐈'𝐌 𝐂𝐇𝐑𝐈𝐒𝐒𝐘

I spent 13+ years in video, tv + film where I worked on saucy shows like “Wives with Knives” and campaigns for brands like Apple, Visa, and Johnson & Johnson. But life hates a straight line, so I pivoted to Copywriting. 

Is it cringe to say I love advertising? Whether it’s developing tone of voice, concepting ad campaigns, or getting down and dirty with headlines all day, I heart it all. 

🔍 Freelancing has been fun. Now I'm ready to make an impact in a full-time Copywriter role at an advertising agency.

Looking for a strategic copywriter for your advertising team? Let's see how I can help your team create the most amazing, non-cringe content ever.

Don’t be shy ⬇️
chrissy@raw-honey.biz

Chrissy Mize

Alex Henthorn-Iwane

Inter.link

Executive Advisor

VP Marketing, fractional

Celestica

Advisor

Wire

Head of Product Marketing, Advisor

OpsMill

Head of Marketing, Advisor

Marma Security Inc

CMO, Advisor

yntent

Marketing advisory and fractional CMO services for B2B tech companies and startups, currently working with startups in the networking, infrastructure, security, and analytics/observability space.

Fractional CMO, Startup Advisor

COFENSE

Firstbase

First marketer in the door at Firstbase. Executed an ICP pivot from HR to IT. Starting from zero, built the systems, branding, database, messaging, podcast, website, collateral, long-form and interactive content, case studies and other social proof points, short-form videos, newsletters, field and event marketing, digital programs, SEO, from the ground up. In addition, I led a complete redo of pricing, packaging, sales contracts, and release to launch process. Once we launched the brand and website and program funding started, in two quarters we generated 14x growth in organic traffic and $7M in pipeline.

VP Marketing

PacketFabric

Built and led the marketing team at PacketFabric, a leading SaaS-powered network connectivity provider. In my time there, we executed a complete ground-up build of corporate and solution messaging, brand, website, marketing ops, product launch process, analyst and media relations, thought leadership, content marketing, digital and field growth marketing, and hit our pipeline goals. During my time, we also acquired and integrated a cloud storage provider called Rstor which we relaunched under the PacketFabric brand. I finished my mission at PacketFabric in mid 2022 as PacketFabric prepared to merge with Unitas Global, which was completed in March 2023.

Chief Marketing Officer

Sinefa (acquired by Palo Alto Networks)

Built and led marketing for this Series A startup to a successful acquisition. Created new messaging, up-leveled the brand and brought it from obscurity to leadership, built and maintained solid content pipeline. Started AR and achieved Gartner Market Guide recognition. Built Demand Gen team that architected a powerful martech stack and solid DG programs that drove escalating sales growth. Launched fruitful ABM initiatives. Helped founders to build towards a successful exit with Palo Alto Networks.

Vice President Marketing

❇ I help technical founders and business leaders tell their story better 🎯 and grow their business faster 🚀 Exec marketing leader for $1B+ in exits ⭐ Fractional CMO ⚡ GTM 📈 Technologist 😎 Advisor ✴️

I'm a startup marketing executive with 20+ years of experience in bringing networking, security and software products to global markets. Strong expertise across all marketing disciplines including corporate branding, positioning & messaging, industry-leading thought leadership, product management, product marketing, process-driven demand generation and digital marketing, Account Based Marketing (ABM), marketing communications including social marketing, PR & AR and rich content-driven SEO/SEM. Skilled team builder, talent and leadership coach, and manager. Pragmatic, with a knack for building productive partnerships between marketing and sales organizations. Track record and notable achievements in building research-based thought leadership, strategic partner and Asia-Pacific business development. Creative minded.  Technically knowledgeable. Prolific writer. Polished public speaker. 

I enjoy working with new technologies and high-concept products, and like keeping in touch with marketing best practices. So, I'm very comfortable getting my hands dirty building from the foundations up in an early stage start-up. I'm equally adept at building, leading and motivating teams in a growing organization. No matter the environment though, I love a good challenge!

taplio

The Battle

Chrissy Mize

Alex Henthorn-Iwane

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