Chris Orlob

Grew Gong from $200k to $200M+ | Online Courses for SaaS Sellers (pclub.io) | Solving Revenue Hiring (QuotaSignal)

"You can have anything you want if you master every aspect of selling." My mentor told me that over a burger when I was 22 years old. Having only $40 to my name, along with a wife and my first child to support, I took that seriously. I made a commitment to master every aspect of selling, and to earn more money than I could imagine. And I was going to do it in SaaS.

When I first became an account executive, I struggled to find repeatable, consistent success. Some months I did well. Some I missed by a mile. After reading hundreds of books (literally) and debriefing every one of my sales calls (thousands) in a journal, I started to crack the code, little by little. 

Soon, things started to go incredibly well. I started to earn multiple six figures a year, which helped me launch my first business. Not too long later (after plenty of mistakes!), I joined forces with a little company called Gong.io, while they were doing less than $200,000 a year in ARR. Figured I'd help them grow to $10M and be done.

5.5 years later, we grew from $200k to $200 million in ARR and a $7.2 billion valuation. I was fortunate enough to earn my first seven-figure income. A decade pursuit of mastering every aspect of sales had come to fruition (though I'm still not done). That felt amazing. 

I kept finding myself telling people, "You can have anything you want if you master every aspect of selling," just like my mentor had told me all those years ago. Because I experienced it first-hand.

My passion for mastering every aspect of selling started to extend to helping OTHER people do it. Soon, I started pclub.io - a business dedicated to helping B2B tech salespeople master every aspect of selling (and earn more money than they've ever dreamed of). 

Since starting, I've helped over 11,000 sales professionals and leaders. Many of which have gone on to turbo charge their sales success:

“Exceeded 245% of my target." -Christian Allen, AE at ZoomInfo

"CLOSED the most ARR in company history” -Marshall Weil, AE at Freewill

"Made 152% of my number” -Jasi Johnson, AE at Gartner

"I made it to Club One - the new program rolled out for the top 1%. -David Rosenstein, AE at LinkedIn


Many of these stories included people who started out thinking, "Maybe this is possible for other talented people, but not for me." But selling is nothing more than a series of skills. Anyone can master it, and I can teach you how.

Like I always tell people, "you can have anything you want if you master every aspect of selling."

Begin writing YOUR success story by visiting www.pclub.io

Co-Founder & CEO

pclub.io is the #1 skill transformation platform for revenue teams. We work with the top 0.01% of sales earners, practitioners, and leaders to create top-rated online courses that help you grow your sales skills to life-altering levels. Instead of spending years mastering sales through trial and error or going through stodgy ‘one size fits all’ sales training, you’ll get to the steal the playbooks, frameworks, and skills of the top 0.01% sales earners on the planet, accelerating your mastery curve, income, and revenue to unrecognizable levels.

I watched a rep lose a $400K deal in 30 seconds. Not because of price. Because of one sentence: "So, uh, what do you think we should do next?"

The buyer paused.

Then said: "Let me think about it and get back to you."

That deal never closed.

Here's what happened:

The rep gave away all their power by asking the buyer to lead.

I see this constantly.

AEs end calls with:

- "What are your thoughts on next steps?"

- "Where do you want to go from here?"

- "What makes sense to you?"

They think they're being collaborative.

But they're actually communicating:

"I don't know what we should do. You figure it out."

The best AEs?

They ALWAYS know the next step.

Before the call even starts.

They end calls with:

"Based on what we discussed, here's what I recommend we do next. We should schedule 45 minutes next Thursday with you and your VP of Sales to walk through how this impacts your Q2 plan. I'll also bring my CRO to speak to the executive-level implications. Does that feel like the right next step?"

Notice the difference?

One is asking.

One is leading.

Here's the truth:

You've sold your product 100+ times.

Your buyer has bought it 0-1 times.

Who should be leading?

You.

Selling is an act of leadership.

If you don't know the WHAT (next step), WHO (involved), and WHY (reasoning), you're not leading.

You're following.

And followers don't close deals.

Leaders do.

The question:

Are you leading your deals or following your buyers?

P.S. We’re opening an “early access” VIP list to our coming Black Friday annual enrollment event to get in before the rush crowd. Join here: https://lnkd.in/g6ntF9Xb

JSESSIONID

li_at

CEO at pclub.io - helped grow Gong from $200K ARR to $200M+ ARR, now building the platform to uplevel the global revenue workforce. 50-year time horizon.

Sales leaders: After working with 5,000 revenue orgs, I've seen 5 patterns in every great sales team.

From InsideSales, to Gong, to pclub.io – my career has been in the walls of revenue teams.

5 things the best do:


1. They know where they win.

They don’t chase the market.

They chase the segment where they have unfair advantage.

They define a surgical ICP and stop wasting cycles on deals that never close.

They’re obsessed with:

• Where they win
• Where they lose
• Where win-rate is too low

Then they operationalize it.

They don’t just "know" where they win.

They run the business around it.

One CRO I talked to said this:

“If you want higher close rates, stop chasing bad deals.”


2. They’re obsessed with narrative.

Once they know the territory, they design the narrative that unlocks it.

They refine messaging until buyers think:

“They understand my world better than I do.”

Narrative isn’t a marketing exercise.

It’s fuel that drives revenue.

When you nail it, everything is easier.

Whether it’s the CMO, CRO, or even CEO, someone holds this job:

“Chief Narrative Officer.”


3. They build a performance culture.

The best sales teams take a page from Netflix:

“We’re not a family. We’re a pro sports team.”

• Camaraderie? Yes.
• Psychological safety? Yes.

But also:

We’re here to perform.

If someone isn’t pulling their weight, the culture addresses it.

Elite teams balance two forces:

A) High standards
B) High safety

The paradox:

The more transparent you are about:

• Performance expectations
• PIP criteria

…the less fear exists.

Performance expectations create short-term fear.

But ambiguity creates permanent fear.

Open expectations remove "wondering."

Reps know where they stand.

That frees them.


4. They build rock-solid stages & exit criteria.

Great teams don’t use vague stages like Discovery → Demo → Proposal.

They design a sales process that exposes the reality of a deal.

• Clear stage definition
• Binary exit criteria
• Aging discipline

This clarity drives predictability:

• Reps stop guessing
• Managers coach w/precision
• Forecasts stop lying

Process definition is the compass.

But here’s the trap:

Having a clean process still isn't enough for consistency.

Sales stages and exit criteria only define what to do.

They do not equip reps with how to do it.


5. They treat skills like a performance system.

Strong leaders don’t just tell reps what to do.

They build the skill capacity to do it.

Once you define a great process, a hard truth emerges:

Many reps don’t have enough skill capacity to do it.

Great teams systematize skill excellence.

They treat skill capacity like a monetizeable asset.

These teams don’t view skills as “our people should already have these.”

They design skill profiles, measure them, train them.

Process without skill is academically strong, commercially weak.

Skill without process is chaos.

Do both?

You unlock revenue excellence.

Which of these 5 stood out most?

If you work in sales and you're not locked in, focused, maximizing your productivity during working hours? You're wasting the reason to be in the profession.

Sales is the highest paid hard work and the lowest paid easy work.

You can half-ass your way to a decent living in sales.

But $300K? $500K? Seven figures?

That game only rewards the serious.

A multimillionaire once told me: "Rule #1: Thou shalt not f*** around."

He smiled when he said it. 

But I could tell he wasn't joking.

Here's what I see most reps doing:

They show up. 

They take calls. 

They send emails.

But they're not locked in.

They're distracted. 

They're coasting. 

They're treating it casually.

And then they wonder why they're stuck at $150K while their peers are clearing $400K.

The difference?

The top reps treat sales like a performance job.

Because it is.

They manage their time like a CEO.

They manage their energy like an athlete.

They invest in their skills like their income depends on it because it does.

If you're in sales for the money, act like it.

Lock in. 

Focus. 

Maximize every hour.

Or get out and do something easier.

Because if you're going to treat it casually, you're in the wrong profession.

P.S. If you want the exact 50 questions I use to build pain, urgency, and desire in deals, grab the full list here ➡️ https://lnkd.in/g2giY-ab

The BEST sales lesson I ever got came from a billionaire's head of sales: "Are we lying, cheating, or stealing? I've never seen growth this fast."

That was Charlie Munger asking Chet Holmes.

Chet had just taken a magazine from dead last (15th out of 15) to #1 in market share.

In 3 years.

Here's what he did:

He identified 167 accounts that represented 95% of industry revenue.

Then he STOPPED pursuing the other 1,833 accounts.

Completely.

Cold turkey.

Instead, he focused 100% of his energy on those 167.

Mailed them every 2 weeks.

Called them every 2 weeks.

Faxed them every 2 weeks.

For 4 months: Zero responses.

But he didn't quit.

Month 5: Landed Xerox (biggest deal in company history).

Month 6: Had 28 of the 167.

3 years later: Had all 167.

Every. Single. One.

Here's what this taught me:

Most AEs spread themselves too thin.

They chase every lead.

They respond to every inbound.

They try to close everyone.

And they end up closing no one.

The best AEs?

They identify their top 20% of accounts.

Then they ignore the rest.

They run a relentless, multi-month campaign on their dream accounts.

Not one email.

Not one call.

A drumbeat.

I did this at Gong:

We had Tier 1 accounts.

Every rep could answer: "What are you doing to break into [Tier 1 account]?"

Not "I sent an email last week."

But "I've been running a 6-month campaign with executive outreach, direct mail, and strategic touches."

The lesson:

Stop chasing everyone.

Start obsessing over the accounts that matter.

Then run a campaign so persistent they can't ignore you.

That's how you go from 15th to 1st.

P.S. Are you a seller who refuses to be average? We’re opening an “early access” VIP list to our coming Black Friday annual enrollment event to get in before the rush crowd. Secure first-access here: https://lnkd.in/g6ntF9Xb

The biggest shift in B2B sales that no one is talking about:

Sales is becoming PROFESSIONALIZED.

The old era was simple:
• Charisma
• Dinners
• Being good with people

That era is fading fast.

The new era is different:
• Precision
• Strategy
• Engineered deal process
• Skill depth

The old era was revenue backslappers.

The new era is revenue athletes.

The teams who embrace this shift will dominate the next decade.

Buyers who decline calendar invites... but then offer up several available times to reschedule... You are a hero to salespeople everywhere.

Tech sales is one of those rare careers that breaks social classes, fast.

People in lower class backgrounds can quickly break into the upper class.

And with a much lower barrier to entry than other careers.

I've seen people go from $40k to $200k in about 18-24 months.

I've seen people in their mid 30s become seven-figure earners.

Tech sales is truly an economic equalizer. 

#techsalesforpresident

"You have no ****ing idea what my day looks like."

The VP Sales practically YELLED that at me.

Spiraling me into a 37 minute depression.

I was running a sales demo early in my sales career.

This hard-nosed VP Sales was my potential buyer.

And that's what he blurted out at the end.

Right after I asked him how the demo was resonating.

No doubt this guy was tough.

You could even call him a jerk.

But sensing he just crushed the soul of a new AE just trying to figure things out, he softened up:

"Look, you didn't do a bad job. You know your product well," he said.

"But you're the one who asked for this meeting. And you showed me 7 or 8 things. Only one of them would even somewhat help me," he went on.

"The rest of them? I'm not even sure what they solve." He said bluntly.

"You could have left those other 7 things out of this demo entirely."

Those words hung in the air like cigar smoke floating out of this mouth.

I stewed on this every night for a few weeks.

Seeing the same thing happen to my peers, I came up with a new rule:

Every feature had to EARN its spot in my demo.

To make the cut, I'd need to be able to finish one of these sentences:

FIRST:

"Earlier, you shared you were struggling with X. Let me show you how we address that."

SECOND:

"Many of our customers struggled with Y. Is that the case with you? [If yes]: Ok. Let me show you how we address that."

If I couldn't finish one of those?

Then that feature was "cut from the team."

At least for THAT particular demo.

The lesson?

Solve your buyers' problem exactly.

No less.

But also: No more.

Ok.

P.S. If you want the exact 50 questions I use to build pain, urgency, and desire in deals, grab the full list here ➡️ https://lnkd.in/g2giY-ab

Be the kind of salesperson that it would suck to compete against.

Most AEs get the first 5 minutes of a discovery call wrong. They either don't set the stage at all or they overcomplicate it (and sound weird).

Here's the framework I've used to set up thousands of sales calls and avoid friction with your buyer:

STEP 1: Transition from small talk.

After spending a few minutes on rapport, you need a smooth way to transition to business.

Best phrase I know to do it?

"Mind if we talk through the agenda?"

STEP 2: Set the objective.

This is NOT the agenda.

The agenda is the LINE ITEMS of things you'll discuss.

The objective is the OUTCOME of the meeting.

Complete this sentence:

"Here's what I have in mind for the objective of this meeting. Let me know if you have anything else in mind? This meeting will be successful if _______________."

Notice the 'softening language.'

You're making a firm suggestion wrapped in soft language.

That gives your buyer a sense of control and autonomy.

Plus, it eases any initial 'sales resistance' they have.

STEP 3: Set the agenda.

With the outcome of the meeting defined, NOW you can set the agenda.

Here's the key:

Propose 2-3 topics that SERVE the objective you just established.

"The way we can accomplish the objective is by talking through a couple things. First, _______________. And then, _______________.

Does that feel right?"

STEP 4: Set the DECISION to be made at the END of the call.

Let your buyer know you'll want both of you to be in a position to make some sort of decision at the END of the call.

That makes it FAR easier to secure next steps (or disqualify if it makes sense).

"By the end of the meeting, it would be a win if we're both in a position to decide either it makes sense to schedule a next logical step based on what we learned, or that it doesn't, and we can revisit another time."

STEP 5: Gain alignment with the 'F-Word'

End your talk track with:

"Does that feel like a fair way to approach the call?"

This accomplishes two things:

- They're aligned and feel ownership
- They are likely to agree (hard to disagree with 'fair')

Put all those together in a concise, 30-second sound bite.

You've got a formula for better sales calls.

P.S. Hey AEs — your comp plans isn’t the problem. Your skill gaps are.

Take this 2-minute quiz to see exactly how much income you’re missing out on.

Average results: $39,392 left on the table.

Where do you stack up: https://www.pclub.io/quiz

Being an account executive is better than getting an MBA.

You will become better at:

- Sales
- Writing
- Finance
- Leadership
- Negotiation
- Business acumen
- Time management
- Managing difficult people

It's truly a real-world MBA.

I can't think of any other profession where you can make multiple six-figures in your 20s without an Ivy League degree.

The problem?

Most salespeople "fell into" sales.

They don't take it seriously.

So they squander the opportunity.

And instead use their commissions to live a drunken existence on the weekends.

But if you lean in to this opportunity?

Like... TRULY lean in and master it?

You can write your own check.

And maybe even retire before you're 40.

P.S. If you want the exact 50 questions I use to build pain, urgency, and desire in deals, grab the full list here ➡️ https://lnkd.in/g2giY-ab

19 sales cheat codes I wish I knew when I started out:

1. Buyers will spend more to relieve pain than to achieve gain. Stop obsessing about product benefits. Start obsessing about customer problems.

2. The biggest opportunity your competition is probably not leveraging is deep multi-threading.

3. The demo flow your product team teaches you never works. They mean well, but they are too interested in making customers aware of every feature. Only show the features that solve problems. Leave off the rest.

4. One of the best sales hacks is responding fast. Responding fast to inbound leaders. Responding fast to prospect emails. Buyers mirror your speed.

5. Personalization will help you book more outbound meetings. But there are diminishing returns. Adding way too much personalization creates a lot of work and doesn’t add to conversion.

6. Offering an 'end of month' discount only ever works if your buyer has total control over pulling the trigger. If they have to get approval from others, go through legal, procurement, etc. it’s not going to move the needle.

7. Spend more time getting new influencers up to speed on past conversations you’ve had with their colleagues.

8. A great question will always have more influence power than a great statement.

9. People don’t buy because of ROI. ROI doesn’t create demand. It justifies demand. Position your ROI accordingly.

10. Your perfect sales technique will not close the deal if you're talking to the wrong person. I still remember the best discovery call I've ever run. I didn't close the deal. Wrong person.

11. Social selling isn't better than cold email. Cold email isn't better than cold calling. These channels work together. Leverage them as 'land, sea, and air.' Stop thinking binary.

12. If you can describe your buyer's problem better than they can describe it, their light bulbs will turn on. It's a beautiful thing. Buyers favor the seller that can best articulate their problems.

13. Get to know your market like the back of your hand. If you know your buyers so well that you can peer into their soul, you'll rarely lose.

14. Buyers never reveal the real problem after the 1st or 2nd question. Uncovering the 'need behind the need' is the closest thing to a magic bullet in sales.

15. Executives want to know you've done your homework. If you show up to a sales call with a C-SUITE exec and ask a generic question, you'll lose them forever.

16. Never negotiate price until it's the last open issue. If agreeing on price doesn't close the deal, it's too early to negotiate.

17. Every time you demo a feature, preface it with the problem it solves. You'll double your demo effectiveness with this change alone.

18. Stop blaming buyers for falling short. If they said they were going to sign last month, and they didn’t, that’s your fault. Not theirs.

19. The best product demos are more about the customer than they are about the product.

P.S. Early VIP access: https://lnkd.in/g6ntF9Xb

The fastest path to time, location, & financial freedom for non-technical people: Remote tech sales.

I’m not sure people realize how wild the moment is.

I know 23–28-year-olds making $200K–$300K a year.
• Working remotely.
• 40 hours a week.
• Sometimes 35.
• No degree.
• No code.
• Just the right role and a dialed-in sales process. 

If you zoom out, it’s a once-in-a-generation opportunity.

For ambitious non-technical people, tech sales is the new American dream.

The fastest way I’ve ever seen someone change their entire socioeconomic trajectory in under 12-24 months.

If tech sales changed your financial life, tell your story in the comments.

PSA for Sales Leaders: MEDDPICC is not a sales methodology. MEDDPICC is a deal health framework.

If you tell your reps "do MEDDPICC" without giving them the skills to do it?

You're destined for some disappointing pipeline reviews.

8 (painful) differences between the best and worst SaaS Sellers ⤵⤵

1. Pricing.

The best salespeople can quote you $350,000 with a straight face. Totally casual. Zero hangups. Calm, cool, collected.

The worst salespeople tremble and shake when they talk big money. They’re uncomfortable talking about price and it shows.

2. Discovery.

The best salespeople uncover the ‘need behind the need.’ They don’t stop with surface level need. They go deep, but in a conversational way.

The worst salespeople show their product at the slightest hint of a need they can solve. Discovery be damned.

3. Prospecting.

The best salespeople know that’s it’s too early to sell the benefits of their product. So they do something different. They agitate the problem. They articulate the buyer’s pain better than the buyer can.

The worst salespeople focus their outreach on the product. It’s benefits. How it works. It’s features. The ROI.

4. Discounts.

The worst salespeople lob huge discounts “if you sign this month.” Even if the buyer is nowhere near a decision.

It’s not that the best salespeople never use discounts. But they only give ‘qualified discounts.’ The ask why the buyer is asking for it. They qualify whether the buyer has the authority to act on it. Only then do they consider it.

5. Next Steps.

The worst salespeople “pencil in” a meaningless calendar invite as a next step. Or worse, they schedule nothing and follow up via email.

The best salespeople know what the next step should be, who should be involved, and why. Plus, they see around corners. They are thinking about the next THREE steps. Not just the next one.

6. Demos.

The worst salespeople show you ever feature. The more they show, the more value they build, they think.

The best salespeople “solve exactly.” They show you exactly what pieces of their product solve your problem. They leave out everything else.

7. Negotiation.

The worst salespeople don’t negotiate. They haggle. The only tool they have in their negotiation kit is to give something away and ask for something in return.

The best salespeople treat negotiation as problem solving. They ask about the buyer’s underlying need behind the concession request. They find creative ways to address it.

8. Skill Acquisition.

The worst salespeople think sales is a born trait. You have it or you don’t.

The best salespeople know that “sales” is just a collection of skills. Each one can be learned, practiced, reinforced, and mastered. So they build their skills accordingly.

These are 8 key differences.

The good news?

You can move from “worst” to “best” with new skills.

You’re not YEARS away from anything you want.

You’re SKILLS away from anything you want.

New skills are how you collapse a decade into a year.

P.S. We’re opening an “early access” VIP list to our coming Black Friday annual enrollment event to get in before the rush crowd. Secure first-access here: https://lnkd.in/g6ntF9Xb

Hey tech salespeople:  What inspired you to get into tech sales to begin with?

I want to hear your story in the comments!

Here's mine:

I spent 5 years pursuing a dream of being a pro drummer.

But by age 20, I had practiced so much I got tendinitis (and scar tissue) on both elbows, effectively ending that as a career option.

So I made a vow:

"If I can't be a pro drummer, then I'm at least going to find a way to make as much money as possible."

That led to a conversation with my college roommate:

"If you want to do well for yourself economically, focused on becoming great at selling."

He then encouraged me to look into a local SaaS company called InsideSales.com.

I joined as an SDR and the rest was history. 

What's your story?

InsideSales.com

Last year, an AE told me she wanted to earn $350,000 a year.

“Best advice on how to get there?” she asked.

So I told her a story.

Years ago, I had dinner with the CEO of Gong.

I asked him a question no CEO should be able to answer:

“How do you build a billion-dollar company?”

But he had an answer anyway.

He said:

“First, build a product so good a weak sales team could sell it.

"Second, build a sales + marketing machine so good it could sell a weak product. Do both and you’re on your way.”

Then I told her:

“Becoming a high-earning salesperson works the exact same way.”

Step 1 → Break into a company with a killer product that practically sells itself.

Step 2 → Build elite-level sales skills so you could sell anything if you had to.

Do both?

You’re unstoppable.

Here’s what most aspiring high-earners get wrong:

They apply to the “hot” companies…

But those companies only hire people with the skills to match their reputation.

Great product + weak skills = no interview.

Great skills + weak company = low ceiling.

You need both:

• The right company
• The right skills

That’s the $300k+/year formula.

That’s how you get your shot at big money.

And that’s how you turn that shot into a career-defining year.

You aren’t “years” away from your dream life.

You’re just a few skills (and maybe the right company) away.

And if you want help with both…

I’m opening Early Access to our Black Friday program next week.

Inside it is our brand-new January training:

BREAK INTO THE BIG TIME

How to land interviews — and offers — at high-earning companies with world-class products. 

The tech companies where sellers routinely earn $300k+.

Plus: the income acceleration platform that helps you capitalize once you’re in.

Bad news? First 200 people only.

Grab your early access spot here and get an enrollment invitation before everyone else here: https://lnkd.in/g6ntF9Xb

Drop an “IN” in the comments if you're looking forward to hearing the updates about it.

Your dream job + elite skills = a different life.

Making $300,000+ a year in tech sales is dead.

Unless you follow these two rules:

Years ago, I had dinner with the CEO of Gong.

Here’s what I asked him:

“How do you build a billion dollar company?”

What he said has influenced me ever since:

“First, build a product so good a weak sales team could sell it.”

“Second, build a sales team so good they could sell a weak product.”

“Do both, and you re-write history.”

Mic-drop line.

And here’s what I realized:

That’s also the key to making $300k (or more) in tech sales:

First, sell a product so good, you could sell it even if YOU weren’t very good.

Second, become so good at selling that you could sell a weak product.

Do both?

That's your only shot at a 7-figure W2.

This morning, we announced the system that helps you do BOTH.

Our annual Black Friday enrollment event opened.

It’s your path to cracking $300k+ in 2026.

Here’s how:

First, master every aspect of tech sales with the world’s top skill transformation platform.

🔥 Learn from the top 1% revenue experts
🔥 Master skills that impact your income
🔥 Become an elite seller 

As I’ve said:

You’re not years away from everything you want.
You’re skills away from everything you want.

Second, our Black Friday bonus:

🎁 Free admission for our Break Into the Big Time live training in January.

This isn’t a skills training.
This isn't a process training.

This is how to break into companies where earning $300k+ is possible.

You’ll learn to identify, interview with, and join the hottest tech sales teams on the planet.

Because there are only two paths to great money in tech sales:

➡️ Wait for the “perfect” company
➡️ Or become the seller every company fights for

The highest paid salespeople don’t choose.

They insist on both.

They build the fuel reserves (killer skills).

Then they choose the rocketship (killer company).

If you refuse to sit on the sidelines and watch others win in 2026?

👉 Enrollment is open now for Black Friday: https://lnkd.in/gSpnHq7y

Become the most formidable version of yourself.

The outcomes take care of themselves. 

Let me know in the comments if you're in (or if you have questions).

SaaS sellers that will make $300,000+ in 2026 know these 7 things:

1. Their desired W2 (annual income), down to the dollar.

2. Every lever in their comp plan so they know how to get there.

3. How much ARR they need to close to reach their target income, based on their comp plan.

4. Their ACV, and how many deals they need to close to reach their target.

5. Their personal close rate, and how many new opps they need to find to close their target revenue amount.

6. The daily activity they need to execute to find the new opps they need to find to reach their goals.

7. The new skills they need to improve the entire system.

Clarity is power.

After that, it's just about working the system.

P.S. Are you a seller who refuses to be average? We’re opening an “early access” VIP list to our coming Black Friday annual enrollment event to get in before the rush crowd. Secure first-access here: https://lnkd.in/g6ntF9Xb

Last week, I met with the SVP of Sales at a $1B company.

Here's what he said about a "must win" deal they lost:

“Our relationship with this customer was amazing,” he said.

“Our rep even stayed overnight at their house during the sales cycle. They became close friends.”

And yet… they still lost to a competitor.

Why?

Because the competitor simply out-sold them:

• A tighter business case
• Better articulated differentiation
• A sharper understanding of the problem
• They built consensus, not just relationships

Then he said the line that stuck with me:

“We had the relationship acumen. They had the sales acumen.”

3 lessons I took away:


1. In 2025, buying decisions and relationships are decoupled.

Being liked isn’t enough.
Being trusted isn’t enough.
Win­ing and dining isn’t enough.

Not when your competitor has:

• A more formidable skillset
• A winning deal strategy
• A killer sales process

Those beat relationships every day.


2. Sales is becoming professionalized.

Sales used to be the least “professional” profession.

Charisma. Charm. Relationships.

The Wild West. No shared standards of excellence.

That era is dead.

Modern sales cycles are won by teams who run a more skilled, more strategic, more engineered process.

This is no longer about personality.

It’s about precision.


3. Skill capacity is the CRO’s new competitive advantage.

Teams with higher skill IQ win more deals. 

Full stop.

We’re now seeing early data to back this up:

Nine of our business customers in the last 90 days have correlated their pclub.io Skill Adoption in Gong with CRM outcomes.

The uplift is unmistakable.
• Higher win rates
• Faster cycles
• Bigger ACVs

That data is telling us that skills are money in the bank.

It shouldn’t be surprising:

When products blur, and relationships alone can’t carry you…

Skill becomes the moat.

It’s easy for competitors to copy your features.

It’s hard for them to match a tightly trained revenue team.

The companies who grasp this will dominate the next decade.

P.S. If you're a leader and want to see what the revenue lift can look like when you go all in on this, DM me.

DataBees

Account Executive

Outsellify

Outsellify was born out of the idea of improving outbound practices. Our method opposes the negative effects that are flooding the market and hindering the possibility of building genuine relationships with prospects.

The Outsellify method focuses on relevant, personal email copy. We are not afraid to do our research and manually write an email if that’s what it takes. On the other hand, we are not strangers to multiple email inboxes and domains, Clay, and AI enrichment but never at the cost of losing credibility in front of the client.

Our approach to LinkedIn is carefully crafted and tested. We use collaboration, engagement with thought leader content, posting, and DMs to build a network of valuable information around your ICPs.

Big part of Outsellify is everything related to video: prospecting, client updates, multithreading, feature walk-throughs. If you are a sales leader we can help you introduce video practices seamlessly into your existing workflows.

Founder

Insightful

▪️ Involved in the sales process with our Enterprise level clients - helping to increase employee 
     productivity, process improvement, and KPI achievement
▪️ Providing support and guidance to Account Executives in the Enterprise Sales Team
▪️ Working with the Sales Manager on reporting, forecasting, and sharing insights with our C-level 
     executives
▪️ Cross-team cooperation 
▪️ Building procedures, setting up mechanisms to monitor their fulfillment, and measuring their 
     impact

Enterprise Sales Team Lead

Enterprise Account Executive

IntellRocket - WordPress Agency

Business Development Executive

Mitto AG

Sales Executive

Silver Bell Group

Account Manager

PwC Serbia

Intern in the Tax Service Department

𝗜𝘀 𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗶𝘀 𝘆𝗼𝘂?

👉 You're a tech Founder in a B2B SaaS or software development agency considering outbound growth. 

👉 You are a VP of Sales and your outbound sales efforts are not bringing results or the results are not aligned with your GTM strategy.

👉  You have low email reply rates (less than 5%) and you are thinking of giving up LinkedIn because it doesn’t work.

𝗜𝗳 𝘆𝗲𝘀, 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵:

🟪 Setting up an 𝗲𝗺𝗮𝗶𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 by leveraging multiple inboxes and domains, spintax, and multitier email campaigns. Building workflows using 𝗦𝗮𝗹𝗲𝘀 𝗧𝗿𝗶𝗴𝗴𝗲𝗿𝘀 to pinpoint Buyer Persona with 10 or more types of criteria which increases the relevancy and personalisation. I'm having campaigns with 𝟭𝟳% 𝗿𝗲𝗽𝗹𝘆 𝗿𝗮𝘁𝗲.

🟪 Building your 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 and clear procedures that you and your team will be able to execute fast: Posts aimed at your ICP, leverage genuine relationships that lead to sales, engaging with other thought leaders, collaborating through newsletters and podcasts.

🟪 Introducing 𝘃𝗶𝗱𝗲𝗼 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 into your existing workflow: educating your team on how to use video to get referrals, expansion, share feature updates, multi-thread, guide the POC forward, and prospect for new leads.

𝗪𝗵𝘆 𝗺𝗲?

I spent more than 6 years in B2B Sales.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰

• During 3 years in Insightful  I was involved in building the GTM strategy. I had the chance to collaborate with our C-level, Head of Sales, Head of Product, Head of Marketing, and Head of CSM every week. I had a strong influence on the direction of product development.

• I had the chance to consult two companies (DocsCube and IntellRocket) in the area of Outbound sales. We had excellent results and great cooperation, and I provided similar services as described above.

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽

• I was leading a team of 10 people covering different countries and time zones. 
• Setting up a process to handle enterprise deals based on the priority levels and helping close a top 25 USA banks and one of the biggest mortgage companies in the USA.

𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 

-For a large part of my career I worked as an Account Executive.
-I closed subsidiaries of Uber, Delivery Hero, and big USA retailers. I have experience with ACV between 60.000 USD - 300.000 USD ARR on multi-year agreements.

𝗠𝘆 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗕𝟮𝗕 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝘀

-I have a newsletter in which I provide weekly updates on topics covered by the community in the area of B2B Growth: https://www.outsellify.io/newsletter

Radisa Radisic

HubSpot just dropped their new AI credit system, and here are 6 key use cases that go into Clay territory:

1. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝗴𝗲𝗻𝘁
Answer inbound questions, qualify leads, and book meetings.

2. 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝘁
Find prospects, sales triggers, and make the outreach relevant and personalised. 

3. 𝗗𝗮𝘁𝗮 𝗔𝗴𝗲𝗻𝘁
Take the data from HubSpot, like emails, notes, and documents, to have a better customer understanding. 

4. 𝗔𝗜 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗔𝗰𝘁𝗶𝗼𝗻𝘀
Use AI inside workflows to analyse, summarize, and categorize data. 

5. 𝗗𝗮𝘁𝗮 𝗦𝘁𝘂𝗱𝗶𝗼 𝗦𝘆𝗻𝗰𝘀
Combine data from all your tools in one place with the help of AI.

6. 𝗜𝗻𝘁𝗲𝗻𝘁 𝗦𝗶𝗴𝗻𝗮𝗹𝘀
Track buying intent across your website and the web to identify the best leads and prospects.

Today, probably #2 and #1 are the closest to Clay use cases, but do I think Clay has anything to worry about?

In short - no.

Here is why:

1. 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗰𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀 
𝗛𝘂𝗯𝗦𝗽𝗼𝘁's Prospecting Agent and AI features are built to activate data already inside HubSpot's ecosystem. 𝗖𝗹𝗮𝘆, however, operates as a pre-CRM data orchestration engine.

2. 𝗖𝗹𝗮𝘆 𝗵𝗮𝘀 𝗮 𝗺𝘂𝗹𝘁𝗶-𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 
Clay's competitive moat is its waterfall enrichment across 75-150+ data sources, giving it 95% coverage on key fields.

3. 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗺𝗼𝗱𝗲𝗹𝘀 𝘁𝗮𝗿𝗴𝗲𝘁 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘂𝘀𝗲 𝗰𝗮𝘀𝗲𝘀 𝗮𝗻𝗱 𝗯𝘂𝗱𝗴𝗲𝘁𝘀
HubSpot's investment in AI-powered prospecting validates the value of data enrichment and AI-driven outreach at the enterprise level. Clay excels more at the agency, SMB, and mid-market levels, where it offers superior value at a fraction of the cost.

HubSpot's movements raise awareness and budgets for the category, benefiting Clay. 

The reality is that savvy GTM teams are already using both tools in tandem: 

• Clay for sourcing and enriching external data, 
• HubSpot for CRM unification and post-qualification automation. 

Write in the comments if you have already tested HubSpot credit systems. 👇

PS: follow elefante RevOps 🐘 as we often cover topics like this important for the RevOps field.

Radisa Radisic 🐘

Social selling for Founders: build your brand, win new clients, just 1 hour a week. PS: Marketing people love my service.

This is a hard thing to admit, but B2B companies relying mostly on outbound are sad outsiders.

And this is coming from someone with 7+ years in B2B sales. 

Started in the outbound trenches:

• First, as a cold calling SDR selling financial products.
• Then moved to Outbound AE - SMB.
• Then Outbound AE - Enterprise.
• Then Outbound Team Lead - Enterprise.

Always full-cycle.
Often micromanaged.
Working under that constant lingering pressure by the management - "it's been a week already, why don't we have the results?" 🤦

Meanwhile:

• There is no PMF.
• There is no Inbound.
• There are no Partnerships.
• Product price is sub $2.000.

Then I learned from that and moved to a better company that had 𝘀𝘁𝗿𝗼𝗻𝗴 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 + 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀.

It was a totally different story, and I got a huge bump in experience while working closely with the marketing team as a sales leader. 

After that, I remember meeting Enrique Gutierrez.

He was a client of mine.

For the first time, I encounter in more detail what a 𝗣𝗮𝗿𝘁𝗻𝗲𝗿-𝗟𝗲𝗱 𝗦𝗮𝗹𝗲𝘀 looks like.

Immediately, I saw a huge value in Partner-Led Sales, which left a monumental impression on me, and I couldn't forget it. 

And why am I sharing this?

Because all of this experience allowed me to recognize companies and people who know what they are doing when we are talking about the GTM motion.

So when I met with Colten Roderigue 🐘 and Garo Aroian 🐘 around 3 months ago - it was an immediate hit.

I knew it - these guys know what they are doing, so I joined as a Growth Advisor. 

Everything that I learned from my experience so far was executed beautifully in elefante RevOps 🐘 :

• Relvant Outbound that brings results.
• Solid Inbound focused on YouTube, Website SEO, Lead Magnets and all employees in the company creating LinkedIn content.
• Strong focus on key partnerships and working together on assisted and sourced deals:

1. HubSpot - strong Diamond partner, close to Elite.
2. Supered⚡  - top partner for Q4 2025.
3. Clay  - excelent partnership on the data front.
4. AskElephant - call recording and AI agents partners.

Moral of the story - don't get stuck being a sad outbound outsider.

Continue to learn and evolve, and meet a side of GTM that can 10x your results!

Genuinely curious - what does your GTM motion look like these days?

I had a B2B live community, counting 260 members that I failed to monetise and then shut down. Do this if you want to build a successful one. 👇

Building a community is hard.

They are like podcasts - just too many of them.

Some are great and useful.
Some disappear quickly.

But there are 𝟯 𝗺𝘂𝘀𝘁-𝗵𝗮𝘃𝗲𝘀 if you want to build a great community in B2B:

1. Technically complex product.

For example Clay and HubSpot can be very complex.
So people need help in using the solution.
And the companies don't have the bandwidth to help every customer individually. 

Excellent opportunity for community building.

Clay - 30.000 members on Slack.

Your product should be the focal point for your community, enabling activities like 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙘𝙧𝙚𝙖𝙩𝙞𝙤𝙣, 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙨𝙝𝙖𝙧𝙞𝙣𝙜, 𝙙𝙞𝙨𝙘𝙪𝙨𝙨𝙞𝙤𝙣𝙨, 𝙖𝙣𝙙 𝙚𝙫𝙚𝙣𝙩𝙨.

2. A challenge

This means having a group of people with the same individual goal.

For example: posting on LinkedIn for 30 days straight.

For community members, this gives them:

• purpose
• motivation to show up every day
• desire to help other members
• drive to win the challenge
• feeling they are not alone

Wow!

Now this makes a lot of sense! :D 

3. Clear understanding - what is the value for people?

If you build a community around something that is not a product, you need to be crystal clear about what type of value you're bringing to members. 

For a year, I thought people wanted to develop their B2B skills.
But in reality, they just wanted to talk live with other professionals.

This misalignment caused me to have hectic, inconsistent events.

Because there was no clear value alignment, the events were hard to monetise. 

100% my fault.

But great learning lesson, and I have zero regrets.

I met some amazing people, and still friends with many. 😀

So I will always say yes to a community - but it needs to be done smart! 

What is your favourite one?

I finally bought all 3 books from Alex Hormozi in physical form - his value formula helped me get the first 20 clients and now - we are scaling!

If you don't know - this is the formula:

Value = dream outcome x perceived likelihood of achievement / time delay x effort & sacrifice.

The goal is to:
• 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 the first two (𝘥𝘳𝘦𝘢𝘮 𝘰𝘶𝘵𝘤𝘰𝘮𝘦 𝘢𝘯𝘥 𝘱𝘦𝘳𝘤𝘦𝘪𝘷𝘦𝘥 𝘭𝘪𝘬𝘦𝘭𝘪𝘩𝘰𝘰𝘥 𝘰𝘧 𝘢𝘤𝘩𝘪𝘦𝘷𝘦𝘮𝘦𝘯𝘵) and 
• 𝗱𝗲𝗰𝗿𝗲𝗮𝘀𝗲 the second two (𝘵𝘪𝘮𝘦 𝘥𝘦𝘭𝘢𝘺 𝘢𝘯𝘥 𝘦𝘧𝘧𝘰𝘳𝘵 & 𝘴𝘢𝘤𝘳𝘪𝘧𝘪𝘤𝘦).

My core offer was this: 𝗴𝗵𝗼𝘀𝘁𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗳𝗼𝗿 𝟲-𝗳𝗶𝗴𝘂𝗿𝗲 𝗮𝗻𝗱 𝟳-𝗳𝗶𝗴𝘂𝗿𝗲 𝗕𝟮𝗕 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀.

Here is how it is executed:

1. 𝗗𝗿𝗲𝗮𝗺 𝗼𝘂𝘁𝗰𝗼𝗺𝗲: Get 3-5 qualified meetings per week with LinkedIn content systems.
2. 𝗣𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗹𝗶𝗸𝗲𝗹𝗶𝗵𝗼𝗼𝗱 𝗼𝗳 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁: Testimonials and proven results.
3. 𝗧𝗶𝗺𝗲 𝗱𝗲𝗹𝗮𝘆: After one month.
4. 𝗘𝗳𝗳𝗼𝗿𝘁 & 𝘀𝗮𝗰𝗿𝗶𝗳𝗶𝗰𝗲: With just one hour per week. 

Learning lessons:

• There is a need for constant improvement in delivery
• Started with a low price, then slowly pushed the pricing towards premium service. 
• Offer is limited to one market segment.

The current expansion process:

• Multiple offers
• Much more free educational materials (videos, ebooks)
• 1-hour low-ticket video course
• LinkedIn Challenge (soon)

If you haven't - read these books! 

PS: If you're a 1M+ B2B Founder and want to finally start seeing results from LinkedIn - I have 2 spots available to start by the end of the year: Radisa Radisic 🐘.

This is the ultimate Clay and Instantly.ai campaign planner that revolutionised the outbound process in elefante RevOps 🐘, and now we have 5-10 qualified meetings per week. 

Before this planner: 

• I was always in a hurry to find new leads for existing campaigns and start new campaigns. 
• I would get my domains burned, which would interrupt the business continuity. 
• I would get outbound campaign ideas, but then forget them.
• Everything was inconsistent.

With this planner:

• I have an overview of my email infrastructure with plans to ramp up the number of emails sent per day.
• I built an overview of backup mailboxes, in case the existing ones get burned.
• There is a clear overview of all campaigns.
• Backlog of campaign ideas.

I spent hours building this through trial and error. 

Comment "Planner" and I'll send this your way together with 5 outbound campaign ideas that had the best results for me!

We have to be connected - Radisa Radisic 🐘.

You spent more than 6 months actively posting on LinkedIn, and your results are still unpredictable - read this. 👇

Expectations around LinkedIn need to be set based on the goals you want to accomplish on this platform.

And related to that, here is a hard pill to swallow:

• LinkedIn is best used for building awareness.
• Systems outside of LinkedIn are for nurturing. 

You are making a mistake because you want to nurture people with your LinkedIn content. 

Sure, an argument can be made that you can get in front of a similar audience with:

• Co-creation
• DMs
• LinkedIn ads

But this is still a huge gamble on the LinkedIn algorithm.

People need to know you first, before buying from you.

And how will people know you when LinkedIn shows them 2 out of 50 posts you created in the last 2 months?  

So instead of posting into the abyss, do this:

• be creative to draw attention and awareness
• make people go from your post/comment on your profile
• have a strong lead magnet on your profile
• push visitors from LinkedIn to your landing page and get their email

This is the recipe.

LinkedIn needs to be done fast. 
In and out. 

Make them curious, make them click, make them leave the email. 

This should be the ultimate goal on LinkedIn.

Are you doing this?

I made a Clay and Instantly.ai campaign for elefante RevOps 🐘 on Monday, and before Friday, I had 14 positive replies. It was because of this 1 thing.

Offer.

The offer was a micro event we are organising for manufacturing executives together with HubSpot and Supered⚡.

And it's a great one.

Very hard to say no to.

𝘠𝘰𝘶'𝘳𝘦 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘢𝘵 𝘢 𝘤𝘰𝘯𝘧𝘦𝘳𝘦𝘯𝘤𝘦 - 𝘤𝘰𝘮𝘦 𝘵𝘰 𝘰𝘶𝘳 𝘮𝘪𝘤𝘳𝘰 𝘦𝘷𝘦𝘯𝘵 𝘢𝘵 𝘛𝘰𝘱 𝘎𝘰𝘭𝘧.

My other campaigns also follow a similar trend when the offer is RevOps as a Service by elefante RevOps 🐘. 

My question for you is - how deeply have you studied the science of making offers before you concluded that your outbound motion doesn't work? 

Because if your approach is to consider your offer fixed and waiting for the market to adjust to it, well, I hope your name is Sam Altman.

If not - please read a book about making offers. There's a bunch. 

My favourite?

100M Offers by Alex Hormozi. 

It will show you that what you originally thought was fixed can be repackaged in 10 different ways. 

Only then will you be able to play the outbound game:

1. List (ICP not TAM)
2. Email Infrastructure (Landing in Primary Inbox)
3. Timing (sales triggers)
4. 𝗢𝗳𝗳𝗲𝗿

Let's play a game - tell me what your offer is in the comments, and I'll give you ideas on how to improve it! ✍️

I did more than 50 LinkedIn profile reviews in the last 3 months, and this is a question I get very often:

𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯 𝘮𝘺 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘪𝘥𝘦𝘯𝘵𝘪𝘵𝘺 𝘰𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘸𝘩𝘪𝘭𝘦 𝘢𝘭𝘴𝘰 𝘶𝘴𝘪𝘯𝘨 𝘪𝘵 𝘢𝘴 𝘢 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘵𝘰𝘰𝘭 𝘧𝘰𝘳 𝘮𝘺 𝘸𝘰𝘳𝘬? 

This question also shows up when:

• You are a Founder with multiple companies.
• You have a single company but target multiple ICPs.
• You are an employee, but also building something yourself. 

It's true that for LinkedIn, the best case scenario is to have 1 company, 1 pain you resolve, 1 ICP, and 1 core value proposition. 

But for many people and companies out there, this is not possible for a variety of reasons. 

The second best thing is this.

Transparency. 

If your story is that you are currently divided between different projects, ICPs, and value propositions - share that. 

It will only add to your authenticity. People will remember you easier and the benefits can only be net positive.

In the image below, you can see my creative solution for the  cover photo, which is a crucial LinkedIn real estate that people look at first when they visit your profile. 

I was inspired by the old cover photo from Matthew Putnam 🔵. 

You also have the slider option, which LinkedIn developed recently, but this is not my cup of tea. 

It either moves too fast or too slow, and the visitor is expected to toggle through 2-4 cover photos, reading through the fine print. 

In all honesty, I don't think anyone is doing that, and this is why I suggest a divided single static cover photo for this use case.

Tell me about you, have you experienced something similar, and what do you think about this creative solution?

PS: LinkedIn Optimisation Checklist is coming soon! 😉

Stop listening to marketing people on LinkedIn who say you shouldn’t use Lead Magnets to get engagement.

You are probably in this situation:

• You don't have enough Lead Magnets.
• You don't have a system for the continuous creation of Lead Magnets.
• You think people will be upset if you do the "comment to get" play.

And why is that?

• Because of a small bubble on LinkedIn, made up of people who have a huge issue with this approach.
• Because of people who misuse this GTM play, with trash Lead Magnets. (they also often forget to send it over, even though you commented)

My question is simple - are the two reasons above enough for you to literally leave money on the table?

Because this works! 

And also:

• If you invested hours or weeks building something, it can be a framework, a guide, or a prompt.
• If it brings value.
• Then, you have every right to ask people to comment to get it.

People don't have a problem commenting to get something valuable.
And other people learn about you because of that.

Now go there and make one! :D 

PS:

You're trying to do LinkedIn, but you get fewer than 200 impressions per post, and zero booked meetings - my 12-step LinkedIn Checklist will help! 

I'm so happy that it is finally here! 😀

• You'll need less than 20 minutes to read it.
• I tested all of these strategies myself after spending 3+ years actively creating content on LinkedIn and helping 40+ executives achieve measurable results.
• Once you implement my recommendations, you will get at least a 400% increase in impressions from your current results and 3-5 booked meetings per week.
• These are algorithm-independent strategies, meaning they will work today and in December 2026.
• Forget about following LinkedIn gurus who are inventing a new hypothesis every other week and just leave you confused. 

What does the eBook cover?

It covers 𝟮 𝗰𝗼𝗿𝗲 LinkedIn Pillars consisting of 𝟲 𝘁𝗼𝗽𝗶𝗰𝘀 each:

1. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻
2. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻

Download here: https://lnkd.in/dZdgYkri
Or just go to the link below the name on my profile: Radisa Radisic 🐘

I pre-planned the remaining 2 months of 2025 with fun activities by using Perplexity.

We all need to remember to put joy in the calendar before work fills it. 

If not, the time passes fast, and you'll look back and catch yourself sitting behind a computer screen for 80% of the year. 

Use this Perplexity prompt:

𝘚𝘤𝘳𝘢𝘱𝘦 𝘵𝘩𝘦 𝘸𝘦𝘣 𝘢𝘯𝘥 𝘮𝘢𝘬𝘦 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘤𝘰𝘮𝘱𝘳𝘦𝘩𝘦𝘯𝘴𝘪𝘷𝘦 𝘢𝘯𝘥 𝘥𝘦𝘵𝘢𝘪𝘭𝘦𝘥 𝘭𝘪𝘴𝘵 𝘰𝘧 𝘢𝘭𝘭 𝘦𝘷𝘦𝘯𝘵𝘴 𝘩𝘢𝘱𝘱𝘦𝘯𝘪𝘯𝘨 𝘪𝘯 𝘕𝘰𝘷𝘦𝘮𝘣𝘦𝘳 𝘢𝘯𝘥 𝘋𝘦𝘤𝘦𝘮𝘣𝘦𝘳 𝘪𝘯 {{𝘊𝘪𝘵𝘺}}. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘧𝘪𝘯𝘥 𝘢𝘯𝘥 𝘴𝘤𝘳𝘢𝘱𝘦 𝘪𝘯 𝘢𝘭𝘭 𝘢𝘳𝘦𝘢𝘴, 𝘧𝘰𝘳 𝘦𝘹𝘢𝘮𝘱𝘭𝘦:

𝘚𝘶𝘳𝘧𝘪𝘯𝘨, 𝘊𝘭𝘪𝘮𝘣𝘪𝘯𝘨, 𝘗𝘢𝘥𝘦𝘭, 𝘏𝘪𝘬𝘪𝘯𝘨, 𝘉𝘪𝘤𝘺𝘤𝘭𝘦 𝘳𝘪𝘥𝘪𝘯𝘨, 𝘞𝘢𝘭𝘬𝘪𝘯𝘨, 𝘗𝘪𝘭𝘢𝘵𝘦𝘴, 𝘠𝘰𝘨𝘢, 𝘉𝘢𝘥𝘮𝘪𝘯𝘨𝘩𝘵𝘰𝘯, 𝘚𝘜𝘗 𝘣𝘰𝘢𝘳𝘥𝘴, 𝘙𝘰𝘸𝘪𝘯𝘨, 𝘒𝘢𝘺𝘢𝘬𝘪𝘯𝘨, 𝘕𝘢𝘵𝘶𝘳𝘦 𝘰𝘳𝘨𝘢𝘯𝘪𝘴𝘦𝘥 𝘩𝘪𝘬𝘦𝘴, 𝘛𝘩𝘦𝘢𝘵𝘦𝘳, 𝘑𝘢𝘻𝘻, 𝘊𝘰𝘯𝘤𝘦𝘳𝘵𝘴, 𝘜𝘯𝘪𝘲𝘶𝘦 𝘥𝘪𝘯𝘯𝘦𝘳 𝘱𝘭𝘢𝘤𝘦𝘴, 𝘊𝘪𝘯𝘦𝘮𝘢, 𝘗𝘰𝘰𝘭 𝘢𝘯𝘥 𝘣𝘦𝘦𝘳, 𝘋𝘢𝘳𝘵𝘴, 𝘈𝘹𝘦 𝘵𝘳𝘰𝘸𝘪𝘯𝘨, 𝘚𝘰𝘤𝘪𝘢𝘭 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘪𝘦𝘴: 𝘨𝘢𝘮𝘦𝘴, 𝘱𝘢𝘪𝘯𝘵𝘪𝘯𝘨, 𝘲𝘶𝘪𝘻𝘻𝘦𝘴, 𝘚𝘱𝘢, 𝘚𝘩𝘰𝘳𝘵 𝘵𝘳𝘢𝘷𝘦𝘭𝘴, 𝘉𝘳𝘶𝘯𝘤𝘩 𝘪𝘯 𝘶𝘯𝘪𝘲𝘶𝘦 𝘱𝘭𝘢𝘤𝘦𝘴, 𝘏𝘦𝘢𝘭𝘵𝘩 𝘢𝘯𝘥 𝘵𝘩𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵𝘴.

𝘈𝘭𝘴𝘰, 𝘣𝘳𝘢𝘪𝘯𝘴𝘵𝘰𝘳𝘮 𝘰𝘵𝘩𝘦𝘳 𝘴𝘵𝘶𝘧𝘧 𝘵𝘰 𝘥𝘰 𝘣𝘦𝘴𝘪𝘥𝘦𝘴 𝘵𝘩𝘪𝘴 𝘭𝘪𝘴𝘵, 𝘢𝘥𝘥 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘵𝘩𝘦 𝘭𝘪𝘴𝘵 𝘢𝘭𝘴𝘰, 𝘴𝘰 𝘐 𝘩𝘢𝘷𝘦 𝘮𝘰𝘳𝘦 𝘪𝘥𝘦𝘢𝘴 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘥𝘰 𝘪𝘯 {{𝘊𝘪𝘵𝘺}}.
--
𝘔𝘢𝘬𝘦 𝘮𝘦 𝘢 𝘤𝘰𝘮𝘱𝘳𝘦𝘩𝘦𝘯𝘴𝘪𝘷𝘦 𝘊𝘚𝘝 𝘥𝘰𝘸𝘯𝘭𝘰𝘢𝘥𝘢𝘣𝘭𝘦 𝘵𝘢𝘣𝘭𝘦 𝘸𝘪𝘵𝘩 𝘢𝘭𝘭 𝘰𝘧 𝘵𝘩𝘦𝘴𝘦 𝘦𝘷𝘦𝘯𝘵𝘴, 𝘵𝘩𝘦𝘪𝘳 𝘥𝘢𝘵𝘦𝘴, 𝘷𝘦𝘯𝘶𝘦 𝘯𝘢𝘮𝘦𝘴, 𝘢𝘯𝘥 𝘱𝘳𝘪𝘤𝘦𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘪𝘤𝘬𝘦𝘵𝘴, 𝘢𝘯𝘥 𝘭𝘪𝘯𝘬𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘦𝘷𝘦𝘯𝘵𝘴.

𝘎𝘳𝘰𝘶𝘱 𝘵𝘩𝘦𝘮 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦 𝘷𝘦𝘯𝘶𝘦 𝘰𝘳 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺.

𝘛𝘳𝘺 𝘵𝘰 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥𝘪𝘴𝘦 𝘵𝘩𝘦 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘯𝘢𝘮𝘦𝘴 𝘴𝘰 𝘐 𝘤𝘢𝘯 𝘧𝘪𝘭𝘵𝘦𝘳 𝘵𝘩𝘦𝘮 𝘭𝘢𝘵𝘦𝘳.

You want to try this?

Tell me how it worked out?

With 7 years spent in B2B sales, I spoke with hundreds of VPs of Sales, and these are the 5 key priorities they'll think about in 2026.

1. 𝗔 𝗴𝗿𝗲𝗮𝘁 𝗼𝗳𝗳𝗲𝗿.
This means having a PMF with at least one product. It is a necessary foundation they can use to further develop the offer and repackage it to different market segments and audiences.

2. 𝗔𝘁 𝗹𝗲𝗮𝘀𝘁 𝗼𝗻𝗲 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗚𝗧𝗠 𝗺𝗼𝘁𝗶𝗼𝗻.
It can be either Inbound, Outbound, Partnerships, or Events. But a great VP of Sales will require at least a notion of predictability before joining a company. On top of that, they can then test different GTM experiments.

3. 𝗔 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗽𝘀 𝗰𝗮𝗻 𝗳𝗼𝗹𝗹𝗼𝘄.
Keeping the deal velocity high will be one of the biggest goals moving forward. This means having processes in place on the deal stage entry and exit criteria, key properties to be filled out, sales methodology enforcement, and multithreading procedures.

4. 𝗧𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗸𝗻𝗼𝘄-𝗵𝗼𝘄 𝘁𝗼 𝗳𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗲 𝘁𝗵𝗲 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀.
Everything from CRMs, sales enablement tools, digital sales rooms, data aggregators for deduplication, enrichment, and sales context. Know-how on individual tool features and the development of tool ecosystems working together to help achieve these business goals.

5. 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀 𝗿𝗲𝗽𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗶𝘀 𝗰𝗼𝗻𝗱𝘂𝗰𝘁𝗲𝗱 𝘄𝗲𝗹𝗹.
This includes systems that train reps on how to do discovery, follow the selected sales methodology, fulfill the daily tasks, push deals through stages, multithread, and sell value. 

Since I joined elefante RevOps 🐘 I have had the chance to work with VPs of Sales and help them improve every priority listed above. 

We do it by implementing the Winning by Design methodology, and these tasks would fall right in the middle of the left side of the "bowtie" model.

Send me a DM if you are a VP of Sales, or if you want to set up your VP of Sales for success - Radisa Radisic 🐘

Here is a hard truth about LinkedIn, many people will not like...


There is no excuse for you not to post every day. 

𝗧𝗶𝗺𝗲 - be real, how much time are you spending on socials, just scrolling mindlessly?
𝗜𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻 - be real, every day you have at least one interesting insight and a unique point of view that you discovered. 

It's something else that is stopping you. 

It's this idea that every post needs to be monumental.

Groundbreaking. 

Taking your company from 1 to 10 million ARR type of post.

With a perfect topic, infographic, hook, and formatted text.

But it doesn't. 

At the end of the day, you will win with authenticity. And authenticity is creative, messy, and outside of any framework for success.

Take this post, for example - I did it in 10 minutes.

• took a picture of a laptop 
• added some text
• wrote a post about writing posts

One of the following things will happen:

• it will flop and get zero engagement - fine. 
• it will inspire you to post more freely - nice!
• it will make you go to my profile and see the LinkedIn Optimisation Checklist I'm giving away for free, and we'll start a conversation in the DMs - let's go!

I don't know the exact outcome - I have to post to see.

But I'm ok with all 3, because I already got my reward the moment I clicked "Post".

Try to do the same. 💪

LinkedIn Guru Clowns 🤡: "𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘱𝘰𝘴𝘵 𝘢𝘵 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘵𝘪𝘮𝘦, 𝘢𝘯𝘥 𝘵𝘦𝘹𝘵 𝘱𝘰𝘴𝘵𝘴 𝘸𝘪𝘵𝘩 112 𝘸𝘰𝘳𝘥𝘴 𝘱𝘦𝘳𝘧𝘰𝘳𝘮 12% 𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘱𝘰𝘴𝘵𝘴 𝘸𝘪𝘵𝘩 160 𝘸𝘰𝘳𝘥𝘴."

Forget that.

You only need 12 key things to succeed here:

 1. 𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗜𝗖𝗣: make content that resolves their pain.
 2. 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺: make your partners look great + piggyback on big brands and build genuine relationships with other creators. This is a social network - you can't do stuff alone.
 3. 𝗧𝗲𝗮𝗺: join or build a team of like-minded people, as support is key in the beginning.
 4. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝘀 𝗮 𝗹𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗮𝗴𝗲: if you get someone to visit your profile and they have no idea what you do, you are just wasting time.
 5. 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝗼𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: LinkedIn is an awareness platform, not a nurturing one. You need a marketing funnel outside of LinkedIn to continue providing value to people who were even just briefly interested in what you do. 
 6.  𝗛𝗼𝗼𝗸𝘀: You have to awaken the reader's curiosity in these first 3 seconds. 
 7. 𝗟𝗲𝗮𝗱 𝗠𝗮𝗴𝗻𝗲𝘁𝘀: create small products and ask people to comment to get them.
 8. 𝗖𝗵𝗼𝗼𝘀𝗲 𝗼𝗻𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻, 𝘁𝗵𝗲𝗻 𝘁𝗲𝘀𝘁 𝗿𝗲𝗹𝗲𝗻𝘁𝗹𝗲𝘀𝘀𝗹𝘆: You don't have so many options here. You have 4 mediums: image, text, video, and carousel posts. You have 10-15 formats (story, contrarian take, insight, case study, product updates..). And you should have 5 content pillars and 15-25 topics that you attach from different angles. 
 9. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁: Without AI, trust me, you'll have better results.
10. 𝗔𝗱𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀: 20 per day, always max out your ICP.
11. 𝗦𝗲𝗻𝗱 𝗗𝗠𝘀: if your messaging is relevant, you will have a 10% positive reply rate easily. That is one person coming to a meeting for 10 messages sent. Huge!
12. 𝗕𝗲 𝗵𝘂𝗺𝗮𝗻: Share everything that makes us human: health, family, friends, community, career, knowledge & philosophy, hobby & fun.

I help Founders and Executives achieve this and forever change the trajectory of their companies. 

Reach out here, I'll give you the blueprint: Radisa Radisic 🐘

taplio

The Battle

Chris Orlob

Radisa Radisic

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Performance ScoreChris Orlob's LinkedIn Performance

Performance ScoreRadisa Radisic's LinkedIn Performance

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taplio

The Battle

Chris Orlob

Radisa Radisic

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Orlob's LinkedIn Performance

Performance ScoreRadisa Radisic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChris Orlob's LinkedIn Performance