We do...
🤖Build bespoke Ai engines for Hyper growth.
* Or * 
🔭Investor and CTO (Chief Technology Officer) for Equity 
    📦Turn your business into a tech product
    ⚙️Automate your current business processes
    🔌Making software talk to eachother (API's)

I am...
🧭CEO - HARE.digital
🧑‍💻10+ yr Developer of complex Web and Mobile applications. 
🎓BSc, MSc Computer Science with Business - Univeristy. of Sussex. Highest Grades & Graduate of the Year
🏆Multiple Award Winner including Sussex Business Awards

--- More Info below ---

Quick Win CEO Podcast

YouTube: https://www.YouTube.com/haredigital
Website: https://www.hare.digital
🎙 --- Podcasts --- 
Apple Podcasts: https://podcasts.apple.com/gb/podcast/quick-win-ceo/id1545855230
Spotify: https://open.spotify.com/show/3OY1Jgo3cZl9giE2muwfac?si=eDh6jouFSzmoWZozdk5UEA

Christopher O'Hare

Serendipity can change your career, your relationships, your life.

When Sergey Brin gave Larry Page a tour at Stanford, they had no idea it would lead to one of the most influential companies of the 21st century. 𝑮𝒐𝒐𝒈𝒍𝒆.

You just never know when you’ll meet someone who shifts your direction.

In Dubai, by trying to stay Open, Random, and Supportive (ORS), I’ve met some of the most influential investors, founders, and business owners… at taxi ranks, hotel lobbies, and even elevators. A few of those “random” conversations turned into some of the best experiences and opportunities I’ve had here.

I’d love to create more of those moments.

I'm going to be at the Ritz this Friday morning, come join me to chat Ai, startups, or anything you’re building (or thinking about building).

📍 The Ritz-Carlton, DIFC, Dubai
⏰ Friday 16th, 8:00–10:30am
🚗 Valet is free when validated

DM me and I’ll send you the details.

Credit to Thomas Power for gracing me with ORS.

#AI #ArtificialIntelligence #Startups #Entrepreneurship #VentureCapital

🐰Christopher O'Hare

Ai Developer 🛸 Grab an Ai coffee with me @ Zeta 77 - JBR, Fri 30th 8am-10:30am

I gave a presentation on how Conversation is the secret to ranking your website on ChatGPT.

⸻

Before we dig into how, here is why we care?
	•	ChatGPT influences human discovery and decision making… This is the same as how influencers sway your opinion.
	•	ChatGPT traffic converts better… A recent report shows traffic from ChatGPT answers converted 6x higher than organic Google Search visitors.
	•	ChatGPT can be easily manipulated now, like the early days of website meta tags.

⸻

How does Google search work now?

If we want to search for something on the internet, we will go to Google, type in “car dealership dubai”. This is a keyword driven search.

Google will go away and search for a match of those words in the database to serve you the websites where that keyword is found.

As a result humans have optimised its interaction with Google often giving less words due to it being superfluous to the end result.

⸻

How does ChatGPT Work?

Generative Ai is built in a way that mimics the human brain. This is called the Neural Network and is built using data from the Internet which is predominantly in English.

When we talk with a conversational dialogue. “Hey Chatgpt, can you tell me the nearest car dealership to me.” It will deduce the best answer to give you according to what it has learnt from the worlds’ internet.

But this is where ChatGPT is different, it will then try and narrow down that search criteria to be more relevant using longer form speech oriented conversation. “Can you tell me what kind of car you would like?” And you might respond “I’m looking for an SUV”.

Because ChatGPT wants to HELP the user.

⸻

What does help look like on Google?

If you search on Google for the “top 10 suv dealerships in dubai”, you’ll likely find a correlation between what ChatGPT recommends and Google recommends.

This content is what I call “Help Driven” content which is there to help, guide or answer questions for the reader.

This help driven content is almost always:
	•	Questions, How to, Comparisons and Guides. (In particular long tail keywords that focus on specifics)
	•	Example “I need to compare suv’s with sunroofs in Dubai”

⸻

The other quirk of ChatGPT compared to Google...

ChatGPT is trying to influence the end result by prompting you with questions, and those questions can be leading.

‘Ai suggests you’re looking for’ NOT ‘what humans think they’re looking for’.

⸻

When you are thinking about your content going forwards, ask yourself is this content like having a Conversation and is it Help Driven.

⸻

I’m having an Ai coffee morning at Vida Creek Harbour this Thursday at 8-10:30am come along.

DM me for details ✌️

🥰 Get someone to look at you the way I look at Ai marketing. There’s a fundamental shift coming. 


It’s going to be kicked off with ChatGPT needing to raise its revenue. It’s losing $127 million dollars per day and it wants to capitalise on its lead on Google.

This is the first part of my multipart series on - The Great Ecosystem

Part 1 of 5: ChatGPT is coming after Google by becoming your default Search Engine.

I’m setting up my new home in Dubai and I’m looking for a dishwasher and this dishwasher needs specific dimensions because of the space it needs to fit in. It’s not a standard size. 

Normally I would be on amazon trying to find a dishwasher, but as I go through, I read that there might be an ultra quick wash feature that could be useful so I include that in my search.

But this time was different, I went on to ChatGPT and gave it the size dimensions and my budget. It returned options and it gave me an opportunity to discuss why some dishwashers are better than others and highlighted some features such as an ultra quick wash. I ask why this would be important and it gave me the answers. I narrow my search and asked it to find the cheapest price from reputable suppliers.

If I had the opportunity to click buy there and then, I would have.

But the thing is, ChatGPT is doing this and this is why you should be excited about it. They are building a platform sticky enough to rival Google and Amazon combined.

Instant Checkout

Now you can discover products, compare options, and buy all inside ChatGPT, after releasing their new Instant Checkout feature.

OpenAi has partnered with Shopify and Etsy to make AI-powered shopping basically one click… without ever visiting a website. 

It will take payment using Stripe and is onboarding merchants using an Agentic Commerce Protocol, a standard to integrate OpenAi into its recommendation engine and charge a fee to the merchant per completed purchase.

Why does it matter to me? Because the merchants that integrate with OpenAi will be recommended first and at no additional marketing cost. A significant advantage when you realise that customers are 6x more likely to convert from a ChatGPT recommendation than a Google search. As I described in my previous article. Those who jump on this first will have outsized returns.

TikTok is already doing this with Social Commerce, another fascinating trend that is set to blow up in 2026. If you’ve seen Chinese commerce influencers you’ll know what I mean.

We are watching search, discovery, and purchase collapse into a single interface. That shifts power toward whoever owns the conversation layer, and forces brands to think about Generative Engine Optimisation (GEO).

Follow me for Part 2 on how ChatGPT is targeting your Chrome browser to build deep insights.

☕️ Join me at Ai Coffee Morning
⛱️ Zeta 77 - Jumeirah Beach Resort
📆 Friday 30th - 8am-10:30am

Dishwasher is in the comments 👇

We sat.
We caffeinated.
And we went deep on what’s actually happening in AI right now.

No hype.
No “AI will change everything” clichés.
Just real work, real constraints, real opportunities.

By swapping stories from life and business, we found:
Overlap.
Shared pain.
A few ideas worth building.

Then we spoke about the biggest blocker most Ai consultants avoid saying:

Running AI at scale is too expensive ❌

Not because the tech doesn’t work.
Because the economics don’t.

When you move from:
A few prompts…
To millions of rows, docs, messages…
Token costs explode.

You pay for every input token you ingest.
And every output token you generate.

That’s the quiet killer of ROI.

And this is where Qwen stood out.

Qwen is Alibaba’s LLM family, same category of models as the ones behind ChatGPT.

Meaning you can plug it into workflows to do:
Summarisation, Classification, Extraction, Translation, Drafting
…at scale

But the real reason it matters?

The pricing curve.

Qwen Turbo can work out at roughly 98% cheaper per token than GPT-4o.

And that gap is the difference between:
A pilot to test AI with…
and a system you can actually run in production.

Big thanks to Dipesh Makwana for a great conversation.

This Thursday morning, we’re doing it again.

If you’re building, exploring AI use-cases, or just curious, come along.

AI Coffee ☕️
Vida Creek Harbour
Thursday 22nd
8:00am–10:30am

‼️ Warning. Viral Ai, Clawdbot may steal your snacks (or your passwords) when you're not looking. 

Treat it like malware.

I’ve been using Clawdbot (now called Moltbot) this week and I get the viral hype, it really does feel like having an Ai personal assistant. 

Some of the things I've got it to do.

• Research topics online and deliver quick summaries with links
• Read and Draft emails, DMs, and posts in your voice
• Create morning briefings and help plan your day (calendar + priorities)
• Handle browser chores like filling forms, tracking orders, collecting info
• Organise files and turn PDFs/notes into clean docs and checklists
• Automate repetitive computer tasks and keep a simple log of what it did

Does this sound like your PA?

But: I keep seeing people run it on their main laptop and I want to be that person for a minute.

What you’re really giving it: the ability to act on your behalf, not just “chat.” It's an autonomous agent with access to all your sensitive data.

‼️ Core access to your computer
‼️ Browser control with all your logged-in sessions
‼️ File system read/write
‼️ Access to connected services (email, calendar, etc.)

The uncomfortable part: it can be tricked by what it reads.

A weird message, a sketchy PDF, or a bad webpage can nudge it into doing something you didn’t intend.

If you connect messaging apps: every random DM or group chat can become “input” to a system that can take actions for you.

No training wheels: it’s built for power users who want maximum capability, which is awesome… but it also means you have to be intentional.

How I’d use it safely:

- Run it on a separate device/account if possible (not the laptop with all your personal stuff)
- Keep it away from your most sensitive logins and files
- Be cautious about what you ask it to open or read
- Don’t connect it to every messaging app “just because you can”
- Start with minimal access, then expand only if needed

The tools are moving fast but people's safety habits haven’t caught up yet.

☕️ Join me at Ai Coffee Morning
⛱️ Zeta 77 - Jumeirah Beach Resort
📆 Friday 30th - 8am-10:30am
DM for details.

👀 Knowing what I know about Ai... this blueprint will fundamentally transform your business. Ready for Ai.


Part 2 in the "What is the most important thing we should build in Ai" series. How to build a data engine. ⚙️

What is the most important thing we should build in Ai Pt2

With over 20 years of experience as a brand consultant, I’ve had the pleasure of working with visionary brands around the globe, bringing their ideas to life through strategic design and impactful storytelling.

As the founder and CEO of Sherbert Lemon, I’ve built a creative design agency that thrives on the fusion of creativity and business. We’re based in both the UK and Dubai, offering a truly global perspective on brand strategy and design.

At Sherbert Lemon, our approach is simple: we partner with our clients to deliver end-to-end solutions that seamlessly align brand strategy with creative execution. We take pride in helping businesses develop concepts that not only reflect their unique story but also resonate deeply with their audience.

Our services cover:

Brand Strategy & Development
Start-up Growth Support
Creative Design & Branding
Video Production & Animation
Website Development & Digital Experiences
Webinars, Exhibitions & Event Marketing
Social Media Campaigns & Marketing Solutions

I’m passionate about building brands that stand out and delivering creative solutions that truly elevate businesses. Whether you’re a start-up founder looking to make your mark or an established business seeking to refresh your brand, Sherbert Lemon is here to guide you every step of the way.

Let’s connect and explore how we can bring your vision to life! Feel free to reach out—I’m always open to a conversation.

Gareth Martindale

Great to be at the BFC Connect event this morning. 🍊 

It was genuinely refreshing to hear the plans, marketing strategies and initiatives that are taking shape, and to see how Sherbert Lemon - Creative Design Agency can play a small part in that journey alongside so many local businesses connected through Blackpool Football Club.

What stood out most was the chance for everyone in the room to pause and reflect on their goals for the year ahead. Hearing what others are working towards was inspiring and grounding in equal measure.

For me, this year is about:
• Connecting with more local businesses and properly understanding what they do
• Finding practical ways we can support each other, not just commercially
• Shining a brighter light on local talent, businesses and the wider community
• Getting more involved in charity events, and running a few of our own

There is a lot of good happening locally. Always nice to be reminded of that when you get the right people in the room.

#blackpoolfc #BFCConnect #localbusiness #creativeagency 

Stuart Beech Alan Mylecraine MCIOB Shaun Bennett Jamie-Leigh Matheson Scott Leadbetter FRICS Stephen Tew Martin Long Dillan Mcgill Martin Booker Gaz Richardson Adam F. Ben Lynden Zak Valentine-Lynden Ross Morgan Blackpool FC Partner Programme

Founder & CEO | Sherbert Lemon Creative Design Agency UK & Dubai

Back to it! First shoot of 2026. 🎬

Looking forward to a year of filming all you wonderful clients you. 😀

Sherbert Lemon - Creative Design Agency  

#creativeagency #sherbertlemon #videoproduction

No alternative text description for this image

Great result yesterday and another brilliant day at Blackpool Football Club  

It was great catching up with fellow sponsors and partners, always a good reminder of how strong the business community around the club is.

A special mention as well to Napthens LLP , who chose the Sherbert Lemon - Creative Design Agency Man of the Match. Brilliant to see local businesses backing the club and each other.

UTMP 🍊⚽

#blackpoolfc  #creativeagency #sherbertlemon

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