GOAL

We are a performance marketing SaaS platform specifically designed for insurance agents, offering a turnkey solution for lead generation and campaign management. It serves as a multi-brand platform, allowing agents to run campaigns for multiple insurance products and brands under a single account. Unlike traditional lead generation platforms, we focus on helping agents generate their own leads through a combination of targeted ad units, a streamlined quote funnel, and robust analytics tools while providing compliance with the upcoming FCC and TCPA changes regarding 1:1 consent capture.

#GYOL

Vice President

RevGap

Strategic Growth Driver: Guiding startups in accelerating growth with effective go-to-market strategies.
AI Integration: Utilizing AI for deep customer understanding, surpassing conventional sales approaches.
Team Development: Upskilling teams with the latest tools and techniques for market leadership.
Trust-Based Relationships: Focusing on building genuine, trust-based customer connections.
Solution Alignment: Ensuring solutions are tailored to unique customer challenges and aspirations.

Sustainable Growth: Empowering organizations to harness AI for long-term, sustainable growth in their GTM efforts.

Founder

SellMeThisPen

At SellMeThisPen, our goal is to help sellers master their skills faster than ever before ✨

With our AI sales coach 🪄, you can focus solely on the conversation during client calls 🥳 No distractions, just pure engagement. After each call, you'll receive objective and personalized guidance to understand what went wrong and how to improve 🤩

But it doesn't stop there. We believe in hands-on practice. Our AI coach engages in roleplays with you, simulating real-life sales situations, so you can meaningfully sharpen your skills 🤓

Ready to get dangerously good at sales? 😎

GTM Advisor

Pavilion

Executive Member

Leasecake

- Built and managed high-performing cross-functional GTM teams in Sales, Customer Success, RevOps, Professional Services, and Marketing resulting in 10X ARR growth during my tenure. 
- Achieved a 3x increase in ARR within my first 180 days resulting in $12M Series A, showcasing my ability to drive immediate impact with company and board objectives.
- Doubled ACV through revamped pricing, packaging, and value-selling sales motion—streamlined customer journey workflow for optimized monetization and pipeline velocity.
- Developed and executed successful Customer Success and Account Management strategies that resulted in as high as 38% quarterly new ARR contribution, 70%+ NPS, sub 4% annual churn, and 160% NRR,

Vice President, Revenue

EverQuote

Director of Sales

Inside Sales Manager

Director, Business Development

Inside Sales Representative

Arch Creative Group

- Co-founded and led a boutique creative design and development agency specializing in branding, web design, and digital marketing solutions for small to medium-sized businesses.
- Oversaw the agency's day-to-day operations, ensuring smooth workflow and maintaining high-quality standards for all projects.
- Managed a diverse team of creative professionals, including graphic designers, web developers, and digital marketers, fostering a collaborative and innovative work environment.
- Developed and implemented strategic business plans to drive growth and expand the agency's client base, resulting in a 66% YOY increase in revenue over four and a half years.

Managing Partner

Experienced GTM Leader Accelerating Revenue Growth and Building Exceptional Relationships | AI Newbie Pumped to Explore Sales Tech and Embrace the Geekdom 🤓

Chris Nashed

Becc Holland

Head of Sales Development

Flip the Script

CEO & Founder

Naveen Jindal School of Management, UT Dallas

Founding Academic Fellow

Sendoso

Advisory Board Member

Groundswell

UserGems 💎

REGIE.io

Vendition

Sales Hacker, Inc.

Director of Sales Leadership & Sales Prospecting Channels

Revenue Collective

Member

AA-ISP

Chapter Officer - Silicon Valley

A homegrown Texan who innately believes that hiring the right people, is just as important as developing them.

Advisor

lempire.com

Gartner reports that CRM data “decays” 30% per year: & Harvard Business Review cited that bad data, costs orgs ~15-25% of overall revenue.

15 to 25%, on average.
And that’s conservative.


Entrepreneur estimated inaccurate data, has a price tag of 30% or more....
Of TOTAL revenue annually, for orgs.

Which according to Gartner, costs orgs across the board—
A whopping $9.7 million annually… JUST spent on poor data quality.


& B2B data?
The picture isn’t prettier, it gets worse.




B2B contact data, in specific….

Decays at a rate of 70% per year, causing 70% of prospecting efforts to be wasted on interacting with decayed lists.

▪️. 37.3% of contacts will have an email address change.
▪️. 42.9% acquire new phone numbers.
▪️  29.6% will change companies entirely. (Industry Select)


….. every single year.



And the impact on the team?

▪️  27.3% of AEs’ overall time, is wasted on bad lists.
▪️  In November 2024, data decay overall reached it’s highest rate statistically to date of 3.6% PER MONTH, across the globe.

▪️  And $3.1 TRILLION is lost each year, to poor data quality. (IBM)



BUT, there is good news.
The good news is…..


Clean data improves cold email response rates by 20%.
AND it improves CLOSED-WON rates alone, by 15%.



That’s it.
…..no plug.

That’s really the post.



I was just talking to a buddy last night, & he spent 4 hours yesterday a list of “800 new leads in his territory” ——>

Which was brought down to 173, after IT WAS clean.
& got curious to look up the stats.




If you’re a Sales/SDR leader who (understandably) hasn’t heard about this…..

I would DEFINITELY recommend looking into 2 things, as a part of your 2026 strategy—

Data decay.
& email deliverability.


Those are both the 2 most insidious & pervasive cases of “termites” to the “sales house”, if you will. 





so, there’s a LOT of problems teams could be thinking about, rolling into 2026….

& my question is:
are teams out there thinking about data-decay, as one of them?

taplio

The Battle

Chris Nashed

Becc Holland

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taplio

The Battle

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Becc Holland

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Becc Holland's LinkedIn Performance

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