Executive coach helping professionals who love gaming achieve their dream careers.

Let me level up your career game! I'm all about helping you turn your career dreams into reality. Let's take a pit stop to refuel and retune your career ambitions. Upon this journey, we'll come across:

- Your personal compass, syncing your career with what truly matters to you
- Our game map, plotting a course from your current position all the way to your dream level
- And the booster - the actions and energy that'll speed your career advancement. 

Let's power up and start levelling!

My own personal experience
* Video Game and Esports Leader - 6 Years
* Digital Advertising Agency Head and Entrepreneur - 10 years
* Senior Consultant - 10 years

Selected  Speaking Engagements, Panels and Interviews
* "Metaverse Opportunities for Esports and Music" - All That Matters
* "Esports - Future in Smart Cities and Blockchain" - SPECTRUM Global 
* "How to build a career in esports" - Singapore Games Association 
* "Beyond Gaming" - Yahoo Finance Singapore 
* "Future of Esports" - The Drum "Can Do" Festival 2020
* "Living the Gamer Dream" - Phillippines Youth Esports Program  
* "Mobile Games Takeover" Asian Pacific Broadcasters Tech Summit 2018 (APOS Tech 2018) 
* "Building an Esports Platform" - All that Matters 2018 

Selected Media Mentions
* "Why Singapore is important to the games industry" - NME.com - 
* "SEA Games features female-division Wild Rift Esports" - Yahoo News Singapore 
* "Marrying Esports and Music" - Marketing Interactive 
* "VALORANT Colleges and Cybercafes in the Phillippines" -SPIN Magazine
* "Riot Games and CTBC Partner Up for the Pacific Championship Series" - TechBeat
* "Esports - A growing digital playing field" - Singapore Sports Hub

Coach

Riot Games

* Launched and managed iconic esports across eight countries to serve 8M esports fans
* Led Esports for League of Legends, VALORANT, and Wild Rift Esports across Southeast Asia, Taiwan, Hong Kong, and Macau
* Created the three largest esports products in SEA, the League of Legends Pacific Championship Series, the VALORANT Championship Tour, and the Wild Rift Icon Series
* Executed global and regional esports events including Hyperplay, Rift Rivals, Mid-Season International 2019, and Wild Rift Horizon Cup 2021
* Sold Riot’s largest IP Licensing and Esports Sponsorship in Southeast Asia
* Managed relationship with Garena to publish League of Legends

Head of SEA Esports

Country Manager SEA

Country Manager Vietnam

Daybreak Digital

* Bootstrapped Daybreak Digital into one of Vietnam’s leading digital advertising agencies
* Build fun-loving, results-oriented and learning oriented work environment
* Recruit and develop talent in business culture, ethics and pro-active, open-communication management
* Manage all business development activities, including RFP responses, business pitches and conferences 
* Develop multi-channel marketing strategies utilizing events, PR, digital and social media for clients to introduce new services, sales promotions and generate deeper brand affinity
* Lead team to develop marketing strategies, design creative collateral, program microsites and Facebook applications and plan, book and manage cross-channel digital media
* Manage and partnered with event and advertising agencies including Grey Group, Saatchi&Saatchi, Hakuhodo, DatViet Media Group, Omnicom Media Group to deliver fully integrated campaigns via TV, print, PR and online channels
* Deliver mobile game installs on a CPI basis for VNG games via DSP partners
* Introduce new technologies, media products and platforms from region to Vietnam market

Managing Director

Edge Marketing Vietnam Ltd

Director of CRM and Digital

Admax Network

At Admax Network, we have built Vietnam's premier advertising network.  We partner up with the best websites in Vietnam and provide adserving to ensure great ROI, reaching your target market with the efficiency required to survive this economic downturn.

MD Vietnam

EXO Travel

*      Manage Marketing department for Exotissimo across Vietnam, Cambodia, Laos, Myanmar and Thailand consisting of expatriates, locals and freelance writers to produce marketing and advertising materials
    *      Create, write and edit all B2B marketing materials, including Professional’s Guide, Tariff, Responsible Travel Guide, Destinations Newsletter, eBlog and monthly electronic newsletters
    *      Develop, manage and implement strategies for Internet and other emerging markets
    *      Coordinate and oversee development of Exotissimo print and on-line advertising across all five countries
    *      Issue press releases and liaise with journalists to establish Exotissimo’s leadership across the industry
    *      Develop and maintain strong relations with partners, including foreign tour operators, corporate clientele and local hoteliers
    *      Provide website content regarding industry news, hotel information, product updates and promotions

Marketing Manager

Lockheed Martin

*      Led and trained team of four engineers for the United States Air Force Global Combat Support System website, supporting over 1 million users using BroadVision and IBM WebSphere
    *      Implemented and wrote training materials for all Air Force content managers and staff
    *      Designed content management system between Air Force divisions and centralized portal operations

Framework Operations Manager

Deloitte Consulting

Clients – UBS, London, UK, Basel, Switzerland; Bayer AG, New York City, NY; Holcim Ltd, Toronto, Canada, Sprint Communications, Kansas City, Kansas
•	Coordinated and managed team of systems administrators, focused on change and project management to develop e-hosting platform for Sprint Telecommunications
•	Implemented and maintained configuration management and testing tools including ClearCase, ClearQuest, CVS and Microsoft Visual SourceSafe		
•	Designed and implemented web production environments for Sprint Telecommunications and Holcim Ltd at Genuity Webhosting 
•	Led systems management team performing builds, tracking changes and managing various environments 
•	Trained developers and testers in using automated testing tools from Mercury Interactive
•	Implemented and designed picking, packing and shipping processes using SAP R/3 Warehouse Management and Sales and Distribution

Consultant

SEA Esports and Gaming Expert | Launched League of Legends and VALORANT Esports | I help gaming professionals get career fulfillment with coaching

I help Gaming Professionals level up their careers and secure higher-paying roles.

Most of my clients are struggling with:

- Not getting recognized for their achievements
- Getting underpaid compared to their skills and market value
- Not knowing how to get a raise (but want one)
- Being unable to progress their career forward

And so, I take them through a process to land them at a higher salary role:

1. Understand your personal impact on the business
2. Define what you want in a new role
4. Create your own growth plan
5. Design a business case for your own growth/promotion
6. Build strategic alliances with stakeholders and decision makers
7. Execute and iterate

Using this process, I've helped 30+ gaming professionals level up:

- Helped David secure a 20% salary increase with 3 job offers in 2 months
- Guided Jeff to a senior producer role with a 15% raise in 4 months
- Assisted Zach in landing a director position at a studio 2 months post-layoff

If you’re a professional in the Gaming Industry who wants to land a higher-salary role,

Click “Book a Discovery Call” at the top of my profile to see how I can help you.

Chris T.

Alina Iatiuc

As a Social Media & Content Coach, I am passionate about helping individuals and businesses establish a strong online presence and build a loyal following through social media. With my extensive experience in crafting engaging content, creating social media strategies, and analyzing metrics, I am well-equipped to elevate your brand's digital footprint.

Social Media & Content Coach

vidIQ

Key achievements:
- Managed vidIQ's YouTube channel (1.3M subscribers) and TikTok account (5K followers).
- Identified and produced new long-from and short-form videos based on market research and analysis, increasing monthly views from 1.9M to 3.8M in and watch time from 86.2K to 177.4K in 5 months.
- Re-optimized channel performance by analyzing data and making data-driven decisions, resulting in a 443% MoM increase in views.
- Optimized YouTube ad-breaks which helped increase the revenue and help hire new team members.
- Hired and trained a top-level video editor and a thumbnail designer.
- Collaborated with influential creators and YouTube professionals (Todd Beaupre, Jake Thomas, Marina Mogilko, Sean Cannell)

Creative Producer

Touchstorm

Key achievements:
- Managed the following YouTube channels: Gillette Russia (32K subscribers), King C. Gillette (1.4K subscribers), DSP Mutual Fund (228K subscribers).
- Implemented a consistent re-optimization process that resulted in consistent growth of the channel during the specified period, despite no new videos being uploaded.
- Successfully surpassed the goal for the fiscal year by increasing the number of followers from 31,241 to 32,171, two months ahead of schedule.
- Maintained steady growth in views, subscribers, and engagement on the channel, even during the war, by executing an effective thumbnail update process.

YouTube Channel Manager

Linguamarina, Inc.

Key achievements:
- Managed the following YouTube channels: Linguamarina (7.4M subscribers), Silicon Valley Girl (1M subscribers), Marina Mogilko (1.9M subscribers).
- Other platforms that I managed: Instagram with 990K+ followers, Twitter with 15K followers, two Telegram channels.
- Started the linguamarina TikTok account and gained 1M followers, repurposing video content on YouTube, in 1 month.
- Developed and implemented a successful content marketing strategy.
- Generated content ideas and wrote 3 video scripts weekly.
- Managed a team of 11 people (video editors, thumbnail designers, sales manager), hired and trained 2 video editors.
- Generated revenue through sponsorships and partnerships, creating sponsored content that aligned with the channel's brand and values. Brands we worked with: Sony, Adobe, Audible, ExpressVPN, Lingoda, TOEFL, etc.
- Doubled YouTube ad revenue in less than 6 months.

Social Media Manager (YouTube, TikTok, Instagram, Twitter, Telegram)

Zona de securitate SRL

Key achievements:
- Managed social media accounts on Facebook and Instagram, running paid targeted ads, resulting in a 77% increase in sales.
- Communicated, on behalf of the company, with government entities and both international and local business partners.
- Controlled expenses and monitored budgets.
- Organized and analyzed data and marketing results.

Founder and Marketing Director

Exterior SRL 

Exterior SRL started out in 1995 and has grown to become an expert in the field of electronic security in Moldova. The company is an official distributor of recognized brands in the industry: Dahua, DSC, ZKTeco. etc.

Main responsibilities:
• Read through original material and rewrite it in the target language
• Translate messages simultaneously or consecutively into specified languages
• Travel with or guide foreign partners who speak another language

English Translator

Social Media Strategist | Helping professionals grow influence online and monetize it effectively

Struggling with content that gets views, but no leads?
Not sure which videos or posts actually convert?
Still stuck posting without a clear monetization strategy?

You're not the problem.
The strategy is.

You’ve got two options:
1. Keep posting and hoping something clicks.
2. Or build a system that turns content into consistent, trackable revenue.

I’ve built those systems for brands with serious reach like Linguamarina (4M+ YouTube subs), vidIQ (top SaaS tool for YouTube creators), Gillette, and My Online Training Hub (a trusted name in the Excel space). Not just content but systems designed to grow email lists, generate leads, and elevate brand perception across platforms.

How? With a strategy rooted in:
→ Lead magnets that speak to real audience pain points.
→ UTM tracking + Bitly links that show what’s working.
→ Data-backed positioning that builds long-term brand equity.

I’m Alina Iatiuc. I work with founders, creators, and solopreneurs to build systems that grow visibility, attract leads, and help them charge more, all without chasing trends or burning out.

What I offer:
Lead magnet strategy, content optimization, tracking that shows what works, and a system that connects it all together.

Want a content system that actually brings leads?
Message me and let’s see if it’s the right fit.

Social Media Manager & Mentor

As a Social Media Manager & Mentor, I am passionate about helping individuals and businesses establish a strong online presence and build a loyal following through social media. With my extensive experience in crafting engaging content, creating social media strategies, and analyzing metrics, I am well-equipped to elevate your brand's digital footprint.

Here are some of the key skills and services I offer as a Social Media Manager & Mentor:

1. Social Media Management

With expertise in creating, implementing, and optimizing social media strategies across various platforms such as YouTube, TikTok, and Instagram, I can help businesses and experts build a strong online presence and attract their target audience.

2. Scriptwriting

I specialize in writing compelling and engaging scripts for long-form and short-form videos for YouTube, TikTok, and Instagram. I ensure that the scripts are aligned with the brand's voice and messaging, resonate with the target audience, and drive engagement and conversions.

3. Analytics and Reporting

I am proficient in using social media analytics tools to track and measure the performance of social media campaigns. I provide regular reports and insights to help businesses and experts understand their audience, optimize their content, and improve their social media ROI.

4. Mentoring and Coaching

As a mentor, I am dedicated to sharing my knowledge and skills with aspiring social media managers and content creators. I provide guidance and support to help them grow in their careers, improve their skills, and stay updated with the latest trends and best practices in the industry.

If you're looking for a Social Media Manager & Mentor who can help you achieve your social media goals and unleash your full potential, feel free to contact me. I would be happy to discuss how I can help you take your social media presence to the next level.

taplio

The Battle

Chris T.

Alina Iatiuc

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