Chris James

Social sales secrets for coaches + freelancers. My DM game is appalling 😬

FREE LinkedIn training in my featured section ⬇️ ⬇️ ⬇️

Founder

We help small business owners win more clients using organic content.

⬇️ Check out our client results below ⬇️

Here's how I'm dodging tax from now on...

My accountant called me a menace last week 🤣

I sent her the receipt for some Nike Air Max 1s with C2C on 'em.

(Technically, they're a business expense)

And now, I want more...

By the end of the year, I want a whole display case of C2C x Nike collabs in my office.

I honestly never thought I'd see the day where I could buy trainers whenever I wanted.

The industry wants you burnt out and beige.
But I've gone for black, grey + yellow:

Custom trainers, structured freedom + a business that funds your lifestyle instead of consuming it.

If you're brave enough... what's something questionable you've put through your books?

Drop it in the comments...

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📌 PS: If you want to build a business that buys you custom Nikes (and gives you your evenings back)... the doors to C2C are open now.

Because if your business doesn’t fund your lifestyle and your shoe addiction… what’s the point?

5 coaches / consultants are gonna get started building their dream business (in school hours only). 

We officially kick off on 2nd Feb, but you can get access to everything instantly. 

DM me if you're in, or hit the link on my profile → Chris James

📌 Ex-Loser | C2C doors open until Friday @ 6pm

My daughter thinks I’m famous because I talk to a camera + eat snacks in my big chair with the purple lights on 🤣 

Same, Ivy. Same.

What do your kids think you do all day?

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‘Consistent £10k months in 14 days’

Wait… what?

That’s not even possible 🤣

If you’re gonna talk about numbers…

Plz make sure they actually add up.

K. Thx. Bye

📌 PS → On 26th January I’m gonna help you make your LinkedIn profile magnetic, your content convert + your systems support growth.

I’ll put some clothes on too, promise

If you know you’re not making the most of LinkedIn, here’s the link: https://lnkd.in/eJNh7HdS

A post you write on the toilet at 6am is always gonna outperform one you’ve put thought, care + value into.

Don’t worry, no selfie today….

I wrote this on the toilet.

Tell me what your best performing post of the last year was about (and whether you wrote it on the toilet).

I need it for my algorithm report.

Confession time: I f-cking ❤️ spreadsheets.

I’ve been tracking EVERYTHING like a proper psychopath.

Since 1st of Jan I’ve dropped nearly a stone, eaten much cleaner + I’m stronger than ever.

Sleep is still a bit of a struggle, but hey ho...

Being awake is too exciting 🤣

Here’s what I put in my sheet every morning:

→ Calories
→ Protein
→ Carbs
→ Fibre
→ Fat
→ Sugar
→ Steps
→ Cals Burnt
→ Type
→ Sleep (hrs)
→ REM
→ Deep
→ Time In Bed
→ Weight (St)
→ BMI
→ Body Fat %
→ Body Energy
→ Brain Energy

Over the top? Maybe
Does it take ages? No - 5 mins every morning.

And it means I can focus in on the 1/2 things I need to.

We’ve started applying the same obsessive tracking in C2C.
Client wins, conversion rates, best performing posts…

And I can confidently tell you our clients generated over $100,000 in January alone.

The best business owners I know are secretly data obsessed.

They just don't talk about it because spreadsheets aren't sexy.

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My client Sandie's made $123,000 in 11 months 🤯
That didn’t happen by accident.

On Wednesday we’re going live to talk about it.

Here’s the link →
https://lnkd.in/ekwwPmFm

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📌 PS → If you want results like Sandie… 

and a calendar that actually lets you live…

The doors to C2C are open.

But this time… we’re only taking 5 people.

And they close at 6PM Friday, so you don’t have long.

We kick off next Monday, but you’ll get access to everything immediately.

Let’s tighten your offer, content + lead gen so you can work less + earn more.

DM me CLIENTS, or visit my profile → Chris James

For the love of all things holy, don’t fall for this trap.

You know the one:

‘Build it, and they will come’

No. They won’t 🤣

I’ve seen it too many times.

Someone spends months perfecting their course, recording hours of content, tweaking the colors, obsessing over the details…

Then finally the big launch day arrives!

And what happens?

F-k all.

The deafening sound of tumbleweed.
(I’m talking about me here too)

Lemme keep it 100 witcha:

Nobody cares about your masterpiece if it doesn’t solve their problems. The market doesn’t give a sh*t about your brilliant ideas unless you’ve done the work to validate them first.

You don’t need to build the course.

You need to build DEMAND.

→ Speak to your audience.
→ Find out what they actually want.
→ Pre-sell it, then create it alongside them.

This isn’t just better for them. It’s smarter for you. Because now you’re solving real problems for real people - not the imaginary ones you cooked up in the shower last Thursday.

📌 → If LinkedIn feels more like a ghost town than a goldmine, the LinkedIn Blueprint is for you.

We’ll cut the bs, show you how to get attention, talk about your offer + SELL IT.

Hit my Featured Section to grab your spot before time runs out.

I’m 39 (for a few more weeks)... 

And I speak to founders in their 40s + 50s every day... 

And they all believe the same 3 BS lies: 

1. I should’ve started sooner 
2. I don’t want to look desperate 
3. I don’t want to feel like a beginner again

But while you’re over there hesitating, someone with less experience but more confidence is taking up space that should be yours. 

You’ve already done the hard part. Don’t stop now. 

I’ve made a video that’ll help you break through your biggest limiting "content" beliefs in the next 30 days. 

DM me the word IDENTITY + I’ll send it straight over (no opt-in)

There's one content hack I suggest all our clients use.

It's the easiest thing ever...

Reposting. 

What’s the point in spending hours writing content if you’re never gonna use it again? 

And if you don’t have a system to store, track, plan + repurpose your content, you’re missing a trick. 

Want my High Performance LinkedIn Planner for FREE? 

Comment PLANNER below (or DM me) and I’ll send you the link.

Last month I got 10 client testimonials in 10 minutes.

No joke... 

Here's the full breakdown (and the exact script) ⬇️

Only a short one from me today... But I want to talk client testimonials (and how to collect 'em FAST) Whenever I've been asked to give one, I always 

Open article: Clients will film testimonials in SECONDS if you do this 🍿 by Chris James • 1 min read

Clients will film testimonials in SECONDS if you do this 🍿

“It’s like an addictive Netflix series for building a business”

A client said this to me about the C2C course material the other day + I laughed. 

Because I’m pretty sure it’s taken as long as some Netflix productions to create. 

We’re on Season 6 now + there’s no sign of it being decommissioned. 

What’s the best comparison anyone’s ever made of you/your business?

Let’s all share something BRUTAL today...

Share your screen time for the last 7 days. 

Let’s see what’s everyone’s been up to 🤣 

Here’s mine…

Disgusting

Stick yours in the comments

I could cry at the number of hours I’ve wasted doing this. 

No, not that! I used to overthink my LinkedIn profile. 

Change my headline every day. 
Fiddle with my banner in Canva for 14 hours straight. 
And don’t even get me started on the About section 🤣

I’ve created a free guide to optimising your LinkedIn profile in 10 minutes. 

So you can leave it alone and do some real work. 

Comment or DM PROFILE because I haven’t put it in my featured section yet.

Ever notice this that the harder you chase... 

The harder it gets...?

Been there.

I built a 7-figure biz and still felt stuck.

Until I learned this:

Ever feel like the harder you push in business, the less it works? Desperate for attention, but stay invisible. Great call with a client, then they gh

Open article: I built a 7-figure biz… then learned how to let go by Chris James • 1 min read

I built a 7-figure biz… then learned how to let go

Imagine making almost as much in 3 months as you did in the prior 9.

That’s what we helped Sandie do… 

When she joined C2C, she was scared to take time off + was actually losing sleep worrying about money

After a few weeks, something clicked (it always does 🤣)

Her results are crazy:

📈 $77K in revenue Jan-Sept
📈 +$46K in Sept-Dec

Join us in this live to see how she: 

✨ Stopped the feast‑or‑famine cycle
✨ Gained clarity on pricing & value
✨ Reclaimed time with her family
✨ Got stability she’d never had

See you there.

B2B Copywriter: $124k on LinkedIn with no ads...

Promised myself I wouldn’t get my haircut until I’d sorted my new video setup. 

Promised myself I wouldn’t sort the video setup until I’d got the C2C 6.0 product 80% of the way there. 

Yesterday was that day. 

No longer looking unkept ✂️ 

Been doing MINIMAL marketing/content for the last 2 months.  Time to turn it up a notch. 

————-

Two things are happening tomorrow. 

1 - Doors open to C2C again, but only for 5 people

2 - Im running the LinkedIn Blueprint LIVE.  Come and ask my anything, and get lifetime access & updates to the whole course.  

Hit the profile if you wanna grab a spot in either > Chris James

LinkedIn Copywriter | Supporting company leaders with exciting content | Content Creation | Content Strategy 1:1 | Engagement | Social Media Manager | Speaker 😇

You could spend hours perfecting your next post...

Or hand it over to someone who can make LinkedIn work for you.

As a ghostwriter, I help founders build authority on LinkedIn...

-Without the late nights
-Without the content stress
-Without losing their voice

Here's what happens in your first 30 days:

1- Post content that gets attention
↳ I turn your expertise into posts your ideal clients can't scroll past.

2- Show up consistently without effort
↳ No more gaps in posting or guilt about ghosting your network.  

3- Get noticed in the right circles
↳ Stand out among industry leaders and decision-makers who matter.

4- Build brand authority on autopilot
↳ Your thought leadership grows daily while you focus elsewhere.

5- Get your time back
↳ Run your business while I make your content stand out.

If you're:

-Too busy to show up consistently
-Watching others dominate your space
-Ready to build real influence

We should talk!

DM me to book a 15-minute call to see if we're a fit.

→ Or click the link in my featured posts.

JULIA ZATTA

LinkedIn gets a bad rep, 

but for service-based businesses, it’s one of the best platforms to build visibility and generate leads, if you know what to post and why.

- if you are tired of random posting
-know LinkedIn could bring clients, but you’re stuck 
-want to be seen as an expert, not become a content creator

Then, consider joining the 7 Day LinkedIn Visibility Sprint.

For just $24, you’ll get a simple LinkedIn workflow that you can start to implement right now.

It includes:

☑️ seven days of posting prompts
☑️ a simple daily engagement workflow
☑️ a live wrap-up Q&A with content review (You’ll get the replay if you can’t make it) 

Want in? DM me the word SPRINT, and I’ll share the link to join!

Julia Zatta

Helping founders become thought leaders on LinkedIn | Ghostwriter | LinkedIn B2B copywriter | DM me to book a discovery call

Why LinkedIn feels harder than it should

If you struggle to translate your real personality to LinkedIn, you probably...

- overthink your wording
- take hours to write a single post
- hold back your real perspective to stay safe

None of that is sustainable.

What works instead:

- deciding what you want to be known for
- using a simple, repeatable process
- letting your systems beat confidence

When you do that, posting stops feeling like a struggle and starts doing its job.

Building trust.

Stop trying to be 'perfect' on LinkedIn...

Several people inside my LinkedIn Sprint said variations of this:

“I know social media is part of being a business owner... I just don’t find it easy.”

“I enjoy marketing... until consistency is required 😅”

“LinkedIn feels like foreign territory.”

“I’m overthinking everything. I don’t know how to be myself without sounding stiff or ‘too professional’.”

What’s interesting is that all of these people are business owners who love their work.

They know it makes an impact.
They can talk about it for hours.

But when it’s time to turn that thinking into content, they freeze. They feel they need to:

- sound 'professional'
- tone things down
- hide their personality
- avoid strong opinions

That’s the real reason posting feels hard.

So the work we do in the Sprint is about learning how to translate how you already think into content that fits the platform.

One member just shared how she’s feeling since joining:

“Loving the Sprint so far! I’ve already written and scheduled my second post for tomorrow. The prompts make it so much easier to write in a natural way.”

If you’ve been thinking about joining, this is your sign!
The price goes up on Tuesday.

When I need to post on LinkedIn but don’t have the mental space for overthinking, here are the 3 things I do every time. Try this too! ⤵️

1. I repurpose something I’ve already said. 
👉 I review my podcast, Instagram, or emails, and rewrite one idea into a post.

2. I think about the last work conversation I had.
👉 What were they stuck on? What was the next step I helped them see? I share that piece of advice.

3. I review client testimonials.
👉 What was the biggest transformation they experienced? I focus on describing the transformation so it gives readers a bit of fomo.

None of these ideas are hard to write about. 
Because they come from real client struggles, desires and my interactions with them.

This helps me stay aligned with what my audience needs to hear.

Try one of these today and let me know how you get on!

taplio

The Battle

Chris James

JULIA ZATTA

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Performance ScoreChris James's LinkedIn Performance

Performance ScoreJULIA ZATTA's LinkedIn Performance

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taplio

The Battle

Chris James

JULIA ZATTA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris James's LinkedIn Performance

Performance ScoreJULIA ZATTA's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChris James's LinkedIn Performance