Chris James

Social sales secrets for coaches + freelancers. My DM game is appalling 😬

About sections are overrated too, check my featured section ⬇️ ⬇️ ⬇️

Founder

We help small business owners win more clients using organic content.

⬇️ Check out our client results below ⬇️

Happy Valentines Day ❤️

After Amy + the kids, this is what I ALSO love:

1. Data
2. Diagrams
3. Swearing
4. Seeing our clients smashing it

Old but gold.

Click this to watch Katie Skelton cry 😢

I’m gonna dedicate this article to a serious f-cking legend. My good friend Katie Skelton Before Katie was a C2C team member, she was a C2C client… An

Open article: She made £26,000 in the first 3 months of working with me by Chris James • 2 min read

She made £26,000 in the first 3 months of working with me

You know you talk about marketing too much when your phone auto-corrects “honestly” to “HubSpot”

🤣

No alternative text description for this image

I wrote a stupid post about pizza that got me a $2.5k client

(paid in full, in the DMs)

It also generated:

→ 54 comments
→ 21,529 impressions
→ 76 profile viewers
→ 33 followers

On Wednesday I’m gonna break down why it did so well in an email.

If you wanna see the email, sign up for the free Offer training in my featured section + you’ll be first to see it.

You’ll also get the offer training too (which is f-cking sick if one does say so ones-self)

Go here → Chris James

PS: It's a different picture of me with pizza.  Not this one.

Count yourself lucky - you've been treated to 2 pizza photos in 10 days.

2.5 years ago, I quit my job with no backup plan.

I’d only been posting on LinkedIn for 2 months.

My business wasn’t making profit, I had a tuned-out Instagram audience, and no idea if I’d make things work or not.

I was used to working 8 hours a day for the employed role, and then 2/3 hours either side of it on the ‘side hustle’. So like most people in the early stages, I thought:

“I’ll just work harder, post more content, send more DMs… and everything will fall into place”

But it didn’t...

Why? Because the work you put in, the content you post + the DMs you send don’t really matter if your offer isn’t right. And back then, my offer was all over the place:

❌ → It wasn’t clear enough, it wasn’t specific enough, and it didn’t solve my audience’s biggest problems. So, I went back to the fundamentals:

I stopped trying to do everything.

I got laser-focused on the who + the how, and I dialled things in so people couldn’t say no. Instead of value-centric, I went problem-centric. And the clarity I got from slowing down changed everything:

→ First £2,500 client.
→ First £250,000 year.
→ And 100+ clients served.

So know this: If you’re not getting results, it’s not the algorithm → It’s probably your offer, messaging or positioning.

Your content, your leads, your sales…
They’re all downstream from that one thing.

If what you put out there doesn’t make people think

“That’s exactly what I need…”
It’s time to fix it.

- - - - - - - - - - 

📌 PS → I've just released something crazy.  And it's yours for free.

Grab my Master Offer™ Training here: Chris James

It'll show you how to build a $15,000/mo coaching or consulting offer that separates you from everyone else in your market

Has Alex Hormozi ruined offers for everyone? 🤔

Let me start by saying this…

I’m a massive Hormozi fan. The guy’s a genius, the GOAT.

And when he dropped his $100M Offers book… it changed the game.

But here’s the thing about being the GOAT:
People start copying you.

Cue the madness:

🚨 Hit $10,000 months in 7.5 seconds
🚨 Lose 50 pounds by thinking about salad
🚨 If it doesn’t work, I’ll refund you + buy you a private jet

The problem isn’t Hormozi’s framework → it’s how people use it.

Everyone’s trying to outdo each other with ridiculous promises, and the market’s now full of offers that look great on paper but leave burnt clients trying to trigger guarantees (with crazy clauses that they can’t escape).

So how do you stand out in the circus? 🤡

How do you build an offer that isn’t just hype, but actually sells?

Here’s my answer → Lean into YOU.

Hormozi says it himself:
Your unique edge is your best defence against competition.

→ What do you bring to the table?
→ What’s your experience, your style, your approach?
→ Why should someone trust you over anyone else?

Because no one can replicate YOU.

- - - - - - - -

This is what we dive into in my FREE offer training.

I’ll help you craft an offer that’s:

✅ Built on your strengths
✅ Aligned with your audience
✅ So clear, that it practically sells itself.

No nose strips required.

Go here to get it → Chris James

Let’s build something that signals how different you are.

(Can’t lie → Nose strips are amazing)

Cristiano Ronaldo misses 85% of the time 🚫

Yet here you are… sh-tting yourself when you only get 4 likes.

Let me spell it out ↴

Ronaldo’s one of the greatest footballers of all time.
But his shot-to-goal “conversion rate” is only 15%.

That means he misses 85% of the time.

And you know what he does?

HE KEEPS SHOOTING 🥅

Because he knows it’s not about perfection.

Perfection can’t be reached.
It’s about persistence.

Now, let’s zoom out for a second…

One post flopping doesn’t matter.

Neither does one going viral.

What actually matters is this golden question:

Are you taking enough shots?
Or overthinking every f-cking move?

Every flop is feedback.

So stop crying over 4 likes.

And keep shooting.

Please.

As Wayne Gretzky said: You miss 100% of the shots you don’t take.

I’ve just built a tool for our clients that turns long-form content into fully designed carousels in under 5 minutes.

No, you can’t have it. It’s for clients only!

But I can show you how it works...

Here's a 5 min overview → https://lnkd.in/ebghEz8m

One of our clients, timed herself making a carousel the old way.

It took her FOUR HOURS 🤣

That’s time she could’ve spent talking to leads, delivering to clients, or fixing something.

Content is a trust builder, not a full-time job.

Please don’t spend too much time on it.

I remember making a BANGER carousel about WImbledon tennis when I first started creating content

It took 3 hours + I got no leads 🤣

Carousels aren’t meant to be f-cking art projects.

So I built the C2C Carousel Creator tool… it breaks our clients long-form content (emails, transcripts, brain dumps) into carousel slides in a few clicks.

Check it out here → https://lnkd.in/ebghEz8m

Jane Kisnica

I design epic content for exciting brands | Freelance Graphic Designer 🎨 | Gym Lover 🏋️‍♀️ | Mental Health Advocate 🧠

𝗜𝘀 𝗶𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗱𝗿𝗮𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗯𝗿𝗶𝗻𝗸 𝗼𝗳 𝗱𝗲𝗮𝘁𝗵 𝗮𝗻𝗱 𝗹𝗶𝗴𝗵𝘁 𝗮 𝗳𝗶𝗿𝗲 𝘂𝗻𝗱𝗲𝗿 𝗶𝘁𝘀 𝗮𝗿𝘀𝗲? 💀

Creating eye-catching designs isn’t just a ‘nice to have’ - it’s essential. So, why isn’t your design game on point?

I’m Jane - an introvert with a design whip and a sarcasm edge. Imagine minimalism and flamboyance having a scandalous affair, resulting in visuals that are the lovechild of a ninja and a disco ball. 

𝗗𝗲𝘀𝗶𝗴𝗻 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:

✅ Your graphics and visual assets are the first thing potential clients see
✅ Just like a dating app you swipe and discard based on visuals.

So, if you’re not grabbing attention and are just feeling meh instead of YASSS. Then you’ve come to the right place.

𝗪𝗼𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗼 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁?

Let’s get real. When it comes to killer design, it isn’t enough to just slap lipstick on a logo and hope for the best. Nope, you need way more than that! you need a full 360 authentic visual brand identity.
 
Your visuals are the first step in the buying journey, and first impressions matter - think of it like Tinder for business. You either swipe left, or you engage, it's that simple.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗶𝘀:

➡️ Creativity: To make your visuals stand out in a crowded place and grab attention.
➡️ Precision: To craft designs that speak volumes and make your brand unforgettable.

Lucky for you, I’m the maestro and creative assassin of graphic design. I’ve crafted standout visuals for numerous brands like CityAM, Four Seasons, Château Latour, United Nations, and Lea Turner, to name a few.

But don’t just take my word for it, check out my work and testimonials further down my profile! ⬇️ 

𝗛𝗲𝗿𝗲 𝗶𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂! ⬇️

📌 LinkedIn Domination
Eye-catching LinkedIn graphics that demand attention and elevate your profile.

📌 Branding Mastery
Logos and visual identities for lasting brand impressions.

📌 Design Extravaganza
Lead magnets, slide decks, eBooks, proposals, social media assets, you name it, I design it.

📌 Websites That Slay
Stunning custom and user-friendly websites tailored to your brand for a powerful online presence.

---

🚨 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: 

Yes, I rock tattoos and piercings. If that offends you, keep on walking, cowboy.

For anyone who is not trapped in 1984, are you ready to elevate your brand?

If your answer is HELL YEAH, then hit me up, and let's make some magic happen. 📩

---

Website: janekisnica.com
Email:  jane@janekisnica.com

Graphic Design Extraordinaire

“100k+ followers looks impressive, until you scratch the surface...”

I used to think that follower count and engagement on here meant expertise, credibility, and quality of work.

But at the end of the day LinkedIn is still just a another social media platform. 
And some people just play the game better than others.

A lot of what you see is:
➡️ Smoke and mirrors,
➡️ engagement pods,
➡️ bought followers,
➡️ paid Forbes "Look at me I finally made it" type of features,
➡️ and success stories stretched thinner than a Monday morning coffee.

That doesn’t mean everyone with a big following is faking it.
Plenty of people have earned their audience and business success the right way.

But remember, not everything you see here is as shiny as it looks.

So take it all with a pinch of salt,
and be careful who you listen to (or give your money to). 😉

Your Creative Assassin; Helping you take your visual assets from ‘meh’ to ‘YAAAS'. LinkedIn graphics | Visual Branding & Web Design.

Not everyone likes working with me...

And that's totally ok. 

If you want someone who;

❌ Does check-in calls every other day.
❌ Is available 24/7 via WhatsApp or email.
❌ Treats freelancers like staff instead of equals.
❌ Treats unlimited revisions as part of the package.
❌ Works from your cousin’s “quick sketch” as a final brief. 
❌ Charges designer rates but does agency‑level work overnight.
❌ Tells you what you want to hear, instead of what you need to hear. 
❌ Is the walking & talking LinkedIn profile of corporate behaviour and image.

I’m most likely not the right designer for you. 
And our working relationship will sink faster than the Titanic.

But if you’re after someone who...

✅ Gets things done.
✅ Doesn’t do sugarcoating it.
✅ Takes ownership, not orders. 
✅ Keeps things clear, honest, and efficient. 
✅ Solves problems instead of creating new ones. 
✅ Brings clarity when everyone else brings chaos.
✅ Delivers designs that actually make a difference.

Then we will get along just fine.

I'm not here to do busywork. 
I'm here to get sh*t done. ✌🏻

I am a proud dog mum.

Yes, I said it.

And I am going to go one step further...
I think my dog is cuter than any baby I have ever seen.

Every. Single. One.

Does that make me biased? Absolutely.
Does it make me wrong? Also no. (In my humble opinion)

She listens (sometimes). 
She shows up with good energy every time.
She has better and shinier hair than most adults.

She doesn’t cry on planes. 
She doesn’t ask for a college fund. 
All she wants is snacks and emotional support. (Same, love, same.)

Respectfully, your baby is great.
But have you seen my dog? 🐾

---

P.S. Where are my proud dog parents at?

I am not a business owner. 
And I don't want to be one...

At least not in the traditional sense. 

I have no interest in;
❌ scaling to 7 figures,
❌ having a team,
❌ or an office.

Call me an independent, freelancer or self-employed graphic designer, but I don't see myself as a 'business owner.'

Because for me, that means:
• I choose my clients.
• I choose my projects.
• I choose when and where I work.
• I choose how much is “enough.”

No office politics. 
No team meetings. 
No salaries to worry about.
No pressure to endlessly scale.

So if you are a freelancer who doesn’t dream of building an “agency” or “empire”, you are not thinking small.

You are just here designing a business that fits you.

And there is nothing wrong with that. 😉

Guess what?

And this might shock you...

You are not the main character of anyone’s LinkedIn feed.

✅ So just say the thing you have been watering down for LinkedIn. 
✅ Share the opinion that might lose you a few lukewarm followers. 
✅ Post the selfie that screams “yes, I do touch grass sometimes.”

Just embrace your inner chaos gremlin…

And stop worrying about what some keyboard warrior might have to say. 😉

Being an introvert isn’t what you think it is…

I had a conversation with a close friend the other day.

She’s nearly 30. 
And only just realised she’s an introvert.

“I always thought I was an extrovert…” she said.

Why? Because:
- She isn’t awkward or shy around people.
- She can be the loudest person in the room.
- She doesn’t always want to be alone.
- She definitely doesn’t lack ambition.

And I’m not either. Even though I’d happily label myself a full‑blown introvert.

That chat made me realise most people still don’t really get what “introvert” & “extrovert” actually mean.

The real difference isn’t:
“Likes people” vs “hates people”
“Confident” vs “socially anxious”

It’s how we recharge our batteries.

As introverts, we reset by: 
✅ Being alone, going for a quiet walk 
✅ Hanging out in low‑stimulation environments. 
(Ideally at home on the sofa with a cup of tea and your favorite trashy tv show)

Extroverts reset the opposite way:
✔️ People.
✔️ Noise.
✔️ Group activities.

That’s their fuel.

Both introverts and extroverts can be:
• Shy or confident.
• Ambitious or unmotivated.
• Socially smooth or crazy awkward.

Being an introvert doesn’t automatically make you a socially awkward weirdo hiding in a cabin in the woods. 

It just means your “low battery” light turns off when the world finally shuts up for a bit.

So how about we stop treating introverts as socially broken and start seeing it as a different operating system? ✌🏻

The hardest part of good and clean design isn’t what you add...

It is about what you leave out.

So many people cling to every element like their life depends on it:
“But what if people don’t get it?”
“Shouldn’t we add more icons?”
“What about more logos?”
“One extra CTA won’t hurt, right?”

The truth? In most cases, it probably will.

Good design is about clarity and confidence.

Look at Apple:
✔️ One image
✔️ One message
✔️ Total confidence
✔️ No clutter

When you strip away the noise:
✅ Your message gets louder. No distractions competing for attention.
✅ Your audience relaxes. Clean design feels calm and focused.
✅ You look intentional. Less filler = more confidence.

Clearer message, better results.
Make it simple for people to take action. 

So before you add another paragraph, graphic, or “just in case” line to your banner or post, ask yourself:

👉 Does this make my message clearer or just more confusing and louder?

Because clarity converts. Clutter confuses.

A web designer doesn't equal a web developer. 

Yes, they both work on websites, but their jobs are as different as white and black.

Here is the big difference:

➡️ Web Designers: 
- Focus on how the website looks and feels.
- Choose colors, fonts, layouts, and images.
- Make sure the site is user-friendly (and not a maze).
- Use tools like Photoshop, Figma, or Sketch - not code.

➡️ Web Developers: 
- Build the website with programming languages like HTML, CSS, JavaScript.
- Debug code (and question their life choices when it doesn’t work).
- Make sure buttons actually work when clicked.
- Handle databases, servers, and functionality.

In short: designers bring the style, developers bring the substance. 

Both are essential, just don’t ask one to do the other’s job, because the result won't be pretty.

---

P.S. If you’re after a website that doesn’t give you second-hand embarrassment, drop me a DM. 📩

I see the same LinkedIn banner mistakes every single day...

❌ Too much text. 
Your banner is not a CV. People won’t read paragraphs. Keep it short and punchy.

❌ Blurry images and low quality images. 
it simply screams “I don’t care about quality.”

❌ No clear focus. 
If someone can’t instantly tell what you do, you’ve lost them.

❌ Bad and dated stock photography. 
Stock photos work, but make sure they don’t scream ‘2003 PowerPoint presentation.’

❌ Colour chaos. 
Clashing colours make your profile feel messy and hard to look at. Choose a cohesive palette and make sure there’s enough contrast.

❌ Font nightmares.
Comic Sans called… it wants its career back.

❌ Tiny text.
If people can’t read it in a tiny preview, it doesn’t matter how clever your words are.

❌  Too many elements, not enough white space. 
Your face, your logos, your awards, your dog and 25 offers… It's too much. Pick one main focus and stick with it.
 
Your banner and profile graphics are your first impression.  
They say more about you and your business than you realise.
 
Take a good look at your graphics. Be honest…  
What first impression does it give about you?

taplio

The Battle

Chris James

Jane Kisnica

Followers

Posts

Engagements

Likes

Performance ScoreChris James's LinkedIn Performance

Performance ScoreJane Kisnica's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Chris James

Jane Kisnica

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris James's LinkedIn Performance

Performance ScoreJane Kisnica's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChris James's LinkedIn Performance