I empower leaders with AI Workshops & B2B digital strategy | LinkedIn Top Voice | Public Speaker | Board Director | Podcaster🎙️

AI won’t replace communicators, but communicators who use AI will define the future.

The communications industry is evolving faster than most teams are prepared for. Those who integrate AI today, ethically, strategically, and confidently, will lead tomorrow’s conversations.

𝗧𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗰𝗼𝗺𝗲 𝗶𝗻.

I help PR and communications leaders future-proof their teams with practical, hands-on AI strategy. Through custom workshops, audits, and advisory programs, I bridge the gap between curiosity and capability, showing teams how to integrate AI into real-world workflows without losing the human voice that makes communications powerful.

I’ve trained and advised leaders across a variety of organizations like Ragan, MacMillan Publishing, Penguin Random House, PPG, etc., helping them build AI readiness, sharpen strategy, and unlock new efficiencies in content, reputation, and storytelling.

If your team wants to:
✅ Use AI responsibly, with clear governance and guardrails
✅ Build workflow efficiencies that actually stick
✅ Strengthen credibility in an AI-driven media landscape

Then 𝗹𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸. Visit chrisgee.me
or send me a message here on LinkedIn.

Don't wait to future-proof your team.

Chris Gee

If you’re attending 𝗔𝗜 𝗛𝗼𝗿𝗶𝘇𝗼𝗻𝘀 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 in Fort Lauderdale (Feb. 2–4), I’m excited to share what I’ll be leading there.

My session is called “𝗔𝗜 𝗔𝗴𝗲𝗻𝘁 𝗶𝗻 𝗮 𝗙𝗹𝗮𝘀𝗵: 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗗𝗿𝗮𝗴-𝗮𝗻𝗱-𝗗𝗿𝗼𝗽 𝗔𝗴𝗲𝗻𝘁 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗟𝗶𝘃𝗲.”

And it’s exactly what it sounds like.

Instead of talking about AI agents, we’ll build one together in real time.

The goal isn’t to show something flashy or theoretical. It’s to demystify how agentic workflows actually work and where they’re useful for communications teams right now.

In the session, we’ll cover:

→ What makes an AI agent different from automation
→ Where agents actually add value for comms, and where they don’t
→ How to design a simple, targeted agent workflow without writing code
→ Why “don’t boil the ocean” is the most important rule in agent adoption
→ How to think about risk, oversight, and human-in-the-loop design from day one

This is for comms leaders who are past curiosity but not ready for overengineering.

People who want to understand what’s possible, what’s practical, and what’s premature.

If you’re responsible for AI adoption, workflow design, or future-proofing your team, this will be a hands-on session you can actually take something back from.

Details and registration here: https://lnkd.in/e5ffT5ti

If you’re going to be there, let me know. I’d love to connect in Fort Lauderdale.

Helping PR & Comms leaders future-proof with AI strategy | Speaker + Trainer | Keynotes + Workshops | Ragan Advisor

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AI video tools are getting so good that it’s tempting to cut humans out of the loop altogether.

Avatars can speak on command. Scripts write themselves. Video can be generated, localized, and scaled in minutes. For teams under pressure to produce more content, faster, the pull toward fully synthetic video is real.

But the data tells a more complicated story.

According to Animoto’s 2026 State of Video report, audiences are increasingly on the lookout for AI-generated video. Many say they can spot it. More importantly, AI-heavy video can negatively impact trust when it feels inauthentic. 𝗜𝗻 𝗳𝗮𝗰𝘁, 𝟲𝟴% 𝗼𝗳 𝘃𝗶𝗲𝘄𝗲𝗿𝘀 𝘀𝗮𝘆 𝘁𝗵𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗼𝗳 𝗿𝗲𝗮𝗹 𝗵𝘂𝗺𝗮𝗻𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗻𝗲 𝗳𝗮𝗰𝘁𝗼𝗿 𝗶𝗻 𝗺𝗮𝗸𝗶𝗻𝗴 𝘃𝗶𝗱𝗲𝗼 𝗳𝗲𝗲𝗹 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰. Efficiency matters, but credibility still matters more.

We can see this tension play out in the real world. Take Coca-Cola’s “Holidays Are Coming” campaign. The spots continue to lean heavily on nostalgia, emotion, and human connection, even as the production process itself is 100% devoid of people, which led to audiences saying it felt "cold." 

The magic isn’t that AI replaces people. The magic is that technology supports a story that still feels deeply human.

That’s the lesson for 2026.

The future of video is not 100% human or 100% synthetic. It’s hybrid. AI should handle the scale, speed, and craftsmanship behind the scenes. Humans should remain front and center where trust, emotion, and connection are the goal.

When we get that balance right, video doesn’t just perform better. It feels right.

How are you working AI technology into your video content? Taking a balanced approach? Let me know in the comments! 👇🏽

Big Sky Crisis Communications

It's an unfortunate reality: bad things happen to good companies. 

And for companies that aren't prepared, things can get worse -- quickly and irreparably. 

In working with hundreds of companies across multiple industries, I've found that most companies want to respond the right way to a crisis, but they don't have the principles, procedures and protocols in place to ensure an effective response. Put simply - they don't have a plan.

You wouldn't start a business without a plan. You wouldn't raise capital without a plan, so why would you risk your company's reputation, valuation and ability to operate without a plan?

Most start-ups haven't invested in crisis communications. They have other priorities - growth, sales, profitability, sustainability. But once they've built something of value, it's time to protect it. 

That's why I founded Big Sky Crisis Communications -- to provide the innovators, the revolutionaries and the pioneers with premium crisis preparation and response services. Big Sky is singularly focused on helping the great technology companies of tomorrow protect their most valuable assets from the damage a crisis can cause. 

If you have too much to lose, contact Big Sky (www.BigSkyCrisisCommunications.com) to see how we can help.

Founder, CEO

Public Sector AI Lab

Public Sector AI Lab explores ways that AI can make your local government or agency more efficient, strategic and capable of delivering on your mission - both everyday and in crises.

We cut through the jargon and noise to provide a clear, accessible roadmap that integrates AI into your workflow wisely and effectively -- tailored to the needs of public service professionals.

Co-Founder

Mixing Board

Member

Perceptual Advisors LLC

Perceptual Advisors is a full stack brand strategy, marketing communications and public aﬀairs firm that works exclusively with Founders, Funders, Entrepreneurs and Disruptors. Every member of the team is a senior executive -- there is no delegation to inexperienced junior personnel. We are trusted advisors to C-suite executives; we are a high-impact advisory firm; we roll up our sleeves and do the work ourselves.

Managing Director/Northern California, Head of Crisis Communications Practice

Brunswick Group

Provided strategic corporate reputation, issues management and crisis communications counsel to both established and emerging companies across multiple industries
- Counseled C-suite executives on corporate communications, issues management, crisis, media relations, visibility and stakeholder outreach efforts
- Drafted communications plans and recommendations that reflected multiple constituencies, including employees, customers, policymakers and investors
- Provided financial communications guidance and support, including M&A transactions, IPOs, quarterly earnings, annual reports and shareholder meetings
- Led multiple crisis response projects, including regulatory investigations, executive transitions, cyber security and litigation
- Developed crisis communications plans and simulations for clients across multiple industries/sectors
- Integrated primary and secondary research to deliver data-driven communications programs and results
- Utilized social media platforms to effectively monitor, reach and engage myriad stakeholders

Director

MSLGROUP

​Led consumer, technology and clean tech accounts including account development, client relationship management, strategic client counsel, staff recruitment and retention, and new business development
- Provided strategic communications counsel to a wide range of senior-level management at corporate and consumer clients on topics including integrated public relations planning, crisis/issues management, traditional and social media outreach and public affairs
-Implemented PR strategies that delivered meaningful results through both proactive and reactive tactics
- Increased positive consumer media coverage and social media results for large consumer tech client 
- Led efforts to secure broad national coverage for multiple campaigns, including a multicultural marketing effort that was a finalist for a national SABRE award
- Led team that won national and regional PRSA Silver Anvil recognition 
- Drafted executive-level materials that included speeches, by-lines, analyst presentations, press releases and media statements

Senior Vice President

Visa Inc.

Key member of the global corporate relations team responsible for developing and implementing communications programs that distinguished Visa as a leading financial services and technology provider, enhanced the perception of Visa among key stakeholders and helped inoculate the company against reputational risks
- Provided communications counsel to senior management and developed strategies for all functional areas of Visa’s payments business: Product, Technology/Systems, Innovation, Marketing, Risk, Sales, Customer Service, Finance, Strategy, Interchange and Pricing
- Played a leading role in communication efforts for significant corporate initiatives, including Visa’s IPO, joint ventures, product and technology launches, executive personnel changes, organizational changes, new global advertising campaigns, restructuring, corporate governance changes and proxy solicitation efforts
- Managed communication initiatives to mitigate reputation risk among key stakeholders as part of public affairs and issues management team; Played a significant role in nearly every crisis that affected Visa and its stakeholders; key topics included data compromises, litigation and settlement, industry regulation, global economic recession, consumer debt, pricing and interchange, natural disasters, product recalls
- Developed materials (speeches, key messages, FAQs) and provided counsel for C-suite and executive management that aligned communications with business objectives
- Managed multiple agencies with high-six figure budget
- Developed, edited and published the ​Visa Business Review​, the primary technical publication used by Visa’s 14,000 clients to manage their payment card business

Director/Business Leader, Corporate Relations

Autodesk

Developed and executed communication programs that demonstrate Autodesk’s value to the company’s core audiences
- Created and maintained cross-divisional understanding of complex technologies, issues and trends that affected Autodesk and its competitors
- Developed strategy for FY 05 public relations plan, product launch plan, product review program and speaker’s bureau as interim PR manager of Autodesk Collaboration Services—a strategic business division within Autodesk
- Provided regular counsel on communication strategy to product managers, directors and executives
- Secured coverage in 100% of Autodesk target industries: building and construction, infrastructure, and manufacturing, technology
- Managed public relations agencies in U.S. and United Kingdom to secure positive results in media relations and speaker’s bureau programs
- Implemented programs that supported communications and marketing goals including: quarterly media analysis program, product review program, speaker’s bureau, partner certification program, customer leverage program, strategic alliance program

Public Relations Specialist

Schenkein Public Relations

Manage account activities to insure achievement of measurable public relations and marketing objectives for financial services and technology clients.
Accomplishments:
- Improved regional and trade media coverage 25-75% during first six months on client accounts
- Increased number of industry analyst briefings by 50%
- Developed positioning platform; tested results with target customers to ensure effective messaging
- Developed public relations plans that mapped to clients' business objectives
- Drafted and edited newsletter for financial services client
- Provided counsel to clients for communication strategies and initiatives
- Developed and updated corporate collateral including fact sheets, bios, sales sheets and client testimonials
- Coordinated direct mail trade show promotion that drove over 1000 targeted customers to booth

Senior Account Executive

Fleishman Hillard

Supervise proactive media and analyst relations initiatives, customer reference program and speaker’s bureau as part of comprehensive public relations program
- Developed and managed proactive media relations program that established relationships and drove coverage in leading technology trade publications including ​Infoworld, InformationWeek, eWeek, Computerworld, CIO​, and InternetWeek
- Served as West Coast representative for strategic business media program with responsibility for maintaining relationships with ​San Francisco Chronicle, San Jose Mercury News, Red Herring, Upside, The Industry Standard and​ Business 2.0
- Secured briefings and set up analyst tours and with GartnerGroup, Forrester, Yankee Group, Aberdeen, IDC, Giga Information Group, Meta Group, and Jupiter. Maintained information delivery program to keep analysts updated on client news
- Managed customer reference program that increased customer participation by 40%
- Managed speaking bureau program that secured speaking engagements at key industry events
- Managed recruitment, hiring, orientation, training and evaluation for over 50 entry-level candidates

For 25 years, I've helped companies communicate with key stakeholders about their most challenging situations. I've been in war rooms planning responses to cyber security incidents, litigation, regulatory investigations, bankruptcies, proxy fights, executive departures, employee malfeasance, pandemics and economic turmoil. Along the way, I've helped hundreds of companies be more prepared for a crisis and navigate existential threats to their viability.

I know what works and what doesn't. I've seen what happens when a company doesn't respond effectively (and has to clean up the mess). I'm also proud to have played a role in companies that responded well and thrived post-crisis. That's right, a crisis can be an opportunity.

I founded Big Sky Crisis Communications for the same reason many entrepreneurs launch their own companies: to make a difference. Big Sky is focused on helping fast growing companies by protecting reputation, preserving valuation and maintaining the ability to operate. I serve as a trusted advisor to executive teams and the go-to person for crisis expertise. 

If you think crisis plans and strategic responses are something that only big companies with big budgets can afford, let's talk about how I can help. 

Drop me a message at Brian@BigSkyCrisisCommunications.com.

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Brian Baker

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The Battle

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Gee's LinkedIn Performance

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