1️⃣ Helping turn Founder Businesses into Sellable/Freedom Businesses - from "I'm busy in the business" to "I own this brilliant asset", with the option to keep or sell 2️⃣ Investor & Mentor

Established founders get two paths pitched: empire-scale or financial compromise.
I believed that too. 

Former Chartered Accountant, corporate exec across three continents - I knew how to build successful businesses the conventional way. 
But then life changed everything.

Widowed single dad. Two kids who needed their dad around - not someday, but now.

That experience made something crystal clear: life is finite, and I'm not deferring it. 

I'm planning to live to 120 - not even halfway yet - which means I'm not spending the next 40 years grinding toward a retirement I'd barely get to enjoy.

The conventional path wasn't an option.
So I redesigned everything.

21 years later: ultra-marathons, music-making, campervan adventures, family dinners. 
Plus a business that actually works.
Because I've built a Financial Moat (see my posts for more on this).

Over those 21 years, I've worked with 200+ businesses - proving this isn't just possible for me, it's possible for any established founder willing to design differently.

Now I work with founders (past start-up, not interested in traditional scale-up) as advisor and investor - helping them build what I call Multipliable businesses: serious financial strength and flexibility, without all the sacrifices that scale-up demands.

I write about the reality of business ownership - and what's possible when you design differently from the start.

Chris Gardener

Roe Communications Limited

Communications consultancy working with clients across business education. Clients include University of Exeter Business School, CarringtonCrisp, Grenoble Ecole de Management, Sasin School of Management, Highered EFMD, University of Sydney Business School, ESSCA School of Management and Saïd Business School, University of Oxford.

Co-Founder

Hult International Business School

Following Ashridge's merger with Hult, directed internal and external communications, supporting the recruitment of students from 120 countries to seven international campuses. As a member of the Leadership Team, responsible for building brand awareness amongst individuals (B2C) and corporates (B2B) for Undergraduate, Graduate and Executive Education operations. Headed up crisis communications globally.

Vice President Communications

Ashridge Business School

Led Ashridge’s communications strategy. Reporting to the CEO, managed the communications department encompassing PR, alumni relations, digital marketing, website, social media, publications, print, design, internal communications and events. The communications strategy resulted in a significant increase in awareness of the school’s brand, positioning it as a leading executive education provider, whose research and teaching has a significant impact on leadership and management thinking and practice.

Corporate Communications Director

Radius PR

Partner in a consultancy specialising in the professional services and leadership development sectors - clients included The Boston Consulting Group (BCG) and Celemi. Director for The Boston Consulting Group account focussed on raising firm’s profile in the Financial Times and Economist and working with its global network of consultants.

Director

Sector PR / Ogilvy PR Worldwide

UK PR representative for Barclaycard and leadership development consultancy Celemi, working with colleagues in the US and Sweden.	Editor of newsletter focussed on trends in the payments and retail banking sector.

Account Manager

Roe Communications is a specialist communications consultancy for business schools, executive education providers, individual authors and academics. It works with business education clients to deliver communications strategies that deliver rapid results, attracting students, clients, corporate partners and research funding. 

I have worked in communications for over 25 years. Prior to establishing Roe Communications, I was the Communications Director at Ashridge Business School, responsible for promoting the school’s executive education and degree programme portfolios. Before that I worked as a communications consultant with a range of clients including The Boston Consulting Group.

Toby Roe

🔊The latest edition of Campus Comms Unplugged from Roe Communications Limited is now out. 🔊

In this episode, I talk to andrew crisp from CarringtonCrisp about the trends shaping business education and what it means for business school brands and how they communicate to their audiences, including:

💡The increasing role of technology.
💡The impact of globalisation and transnational education.
💡The growth of lifelong learning and changing employer demands. 
💡The importance of innovation and brand differentiation. 

Many thanks Andrew, fantastic to talk to you and get your insights on all of these topics. 

This edition and previous episodes can be accessed via the link in the comment below. 👇

#businessschools #businesseducation #branding #mediarelations #publicrelations

Victoria Roe

Helping business schools stand out in a competitive market. Host of the Campus Comms Unplugged Podcast.

🙏Many thanks Oonagh Bates, Roxhill Media and Oliver Ralph, Financial Times for a really useful Q&A looking at the FT's Special Reports and how to work with its journalists.🙏 

Some key reminders for PR pros:

💡The story and the 'so what' is everything! What can your organisation say that has not already been said before?
💡Honesty from spokespeople - journalists don't just want to hear all the positives, what are the real challenges and problems being faced?
💡Timing is critical - FT Special Reports operate on long lead times - however good the pitch is, no good if it is late! 

#mediarelations #publicrelations #businessschools 

Victoria Roe Roe Communications Limited

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The Battle

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Engagements

Likes

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