Chris Ferrato

FMS Business Coaching

As Business Breakthrough Strategists, we specialize in helping businesses overcome obstacles and achieve significant growth. With a keen understanding of market dynamics, consumer behavior, and industry trends, we analyze businesses from every angle to identify areas for improvement and opportunities for expansion.

FMS Business Coaching possesses a deep knowledge of various business functions, including marketing, finance, operations, and management. We work closely with business owners and executives to develop tailored strategies that address specific challenges and capitalize on strengths.

Skilled at crafting innovative solutions to complex problems, whether it's developing a unique selling proposition, optimizing business processes, or launching targeted marketing campaigns. We leverage our expertise to guide businesses through periods of stagnation or uncertainty, steering them toward sustainable growth and profitability.

With our guidance and support, businesses can break through barriers, unlock their full potential, and emerge stronger and more competitive in their respective markets. We are not just consultants; we are a trusted partner on the journey to success, empowering businesses to thrive in an ever-evolving landscape.

CEO & Profit Breakthrough Strategist

I work with business owners who are self-managing sales and shouldn't be. Many SMBs don’t have the budget for a full-time superstar sales manager.  As an experienced sales leader and individual contributor for over 30 years with public and pre-IPO/start-up companies, I bring valuable experience to any business seeking to establish and refine a successful sales process. Specifically, I offer fractional sales management services as a Fractional Sales Director/Manager for SMBs and funded, early-stage start-ups. In this role, I benchmark the best sales practices of SMBs and start-ups, and leverage this knowledge to benefit companies in the San Francisco Metro Bay Area and beyond.

My areas of focus span the entire sales cycle, including lead generation, prospecting, qualification, negotiation, objection handling, deal closure, account management, pipeline funnel management, and more. In addition, I can help companies navigate sales technology, such as sales enablement and sales engagement tools, CRM selection and implementation, contact databases, call recording systems, outreach acceleration tools, and so on.

As we work together to build out your sales process, we'll address all of these key areas and ensure that your team is well-equipped to succeed by utilizing a proven, repeatable sales process.

Founder

BraLisa

Advising and acting SVP developing an effective wholesale sales process to drive sales, revenue and profits. BraLisa is women-owned and women-sewn in the US by skilled sewers in rural Pennsylvania. Discover the ultimate in bra positivity with BraLisa’s unmatched comfort and support. It’s perfect for women healing from breast surgery and those seeking an everyday bra. With a front closure, wide straps, and full back coverage, our bra feels great – all day long. And it’s flattering to wear!

Advisor & Vice President of Sales

My Buddy's Batch

Helping the Founder and CEO launch a new product line.

Strategic Advisor & Sales Hound Hero

Handprint

Assisting the Founders to develop a better understanding of the buyer's journey for this unique offering.

Strategic Advisor

GMC Consulting Group, LLC

Helping the Founder and CEO create a repeatable, predictable lead development and handling process.

MY GREEN LUNCH LLC

Working with the CEO and Founder to develop a brand extension.

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Fractionals United

Fractionals United is the leading global community for Fractional Leaders. It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support. Companies can also take advantage of the community if they're in need of Fractional Leaders to help grow their business.

Kentik

Leading and scaling a strong, effective SDR team. Hiring, onboarding, training, and coaching to achieve a high-level, actionable pipeline development.

Head of Global Sales Development

SocialChorus

I've joined the organization, as the Head of Sales Development, where we believe a business is only as strong as its people. SocialChorus is a workforce communications platform that helps companies reach, inform, engage, and align EVERY worker, no matter what they do or where they work. I could not be more excited to join an amazing management team led by Brian McDowell, SVP of Global Sales. I will be focused on building, training, enabling and coaching a strong team of 15 SDRs. This is going to be fun and exciting!

Global Head of Sales Development

Fractional Sales Director - Get Your SMBs Revenue Growing Again! Trusted Advisor for Small Business Owners & Sales Teams | Author: The SMB Owners’ Ultimate Guide To Sales Team Management

Hey there! I'm Chris Ferrato, the founder of FMS Business Coaching. Yep, you got it right - I'm all about turbocharging small businesses and solopreneurs with killer strategies that skyrocket leads, conversions, revenue, and, most importantly, profits. And guess what? I've got a bag full of tricks to make it happen.

Now, here's the kicker: I don't just throw advice at you and wish you luck. Nah, I'm all about getting down and dirty with you through my fractional coaching model. Think of it like this - you've got options: Want to DIY it? Cool. Prefer some hand-holding with DWY? No problem. Or heck, want us to just take the wheel with DFY? We've got you covered there too.

Let's talk real talk. Revenue's great, sure. But what really gets me going is what hits your bank account. That's where my secret weapon, the "Profit Acceleration Software™," comes into play. Give me 45 minutes, and I'll identify up to $100,000 in revenue and profit hiding in your business. Yeah, you heard that right.

Now, buckle up for the "Jumpstart 12" program. It's like rocket fuel for your business growth, with 12 proven strategies that'll make your head spin (in a good way). And listen, this ain't some shady get-rich-quick scheme. It's a straight-up, roll-up-your-sleeves-and-get-to-work kind of deal. We put in the effort, implement those strategies like a boss, and bam - watch those profits soar. And hey, if you don't see results, you don't pay. Simple as that.

The best to see my content and point-of-view is on my LinkedIn page - www.linkedin.com/in/chrisferrato I am revamping my website for this new focus in 2024 and beyond and it is coming soon.

But enough about me - let's talk about you. Curious about how I can turn your business into a profit-making machine? Shoot me a message, send me a DM, or hit me up at 408.221.8344. I'm here to help you secure that financial future for you and your family.

To your success,
Chris Ferrato

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Skills and experience include: Sales Leadership | Coaching, Mentoring & Development | Team Building | Talent Acquisition | Inside Sales | Sales Development | Pipeline & Revenue Generation | Consultative & Solution Selling | Strategic Planning | Sales Process Improvements | Salesforce | Cyber Security | Cloud Solutions/SaaS/IdaaS/IaaS/IoT | Hyper-Growth Starts Up/Pre-IPO | Policy/Procedure Development | Challenger Sales Model | Expectation Setting & Accountability | Repeatable, Scalable Programs & Processes | Sales Development/Inside Sales Team Development | Change Management

Fractional Sales Director 

Doctor Project

💡 Feel like the digital wave's passing you by? Struggling to take your biz online? Or just a non-tech head seeking a tech guru's guidance?

Ask DOCTOR PROJECT ! Not just another consultancy... 
I'm your digital GPS. Steering you towards:

→ Future-Ready Digital Overhauls
→ Online Shops that Don’t Just Click but Convert
→ Websites that Don't Just Exist but Dominate
→ Tailored Solutions for Unique Hurdles
→ Pulse Checks to Keep You Leading, Not Lagging
→ AI Boosts to Take Your Game Up a Notch
→ Guiding Non-Tech Bosses to Tech Mastery
→ Smooth Digital Shifts, No Drama

At DOCTOR PROJECT, it's all about fresh tech, smart pivots, and a dash of YOU.

Royal Canin

Akeneo Lead

Mars

PXM Lead at Mars Group's Petcare Branch - Royal Canin

- Oversees PIM Akeneo
- Sharing Akeneo fundamentals ( channels, family, attributes, data model, rules etc)
- Improve a catalog of 8000 products 
- Leads a cross-functional team
- Collaborates with 65+ global markets
- Implements end-to-end solutions in brand information systems
- Designs product data workflows
- Manages a community for market insights and product data updates
- Handles user access management
- Responsible for market training on Akeneo
- Facilitates workshops to enhance the product lifecycle
- Integrates retail and digital workflows to improve product experience
- Develops and executes strategies for product data to support business growth and customer satisfaction
- Works with Marketing, IT, and Sales teams for aligned product information management
- Analyzes and improves data quality for accuracy across markets
- Monitors performance indicators for product data projects
- Keeps up with industry trends in product information management
- Promotes innovation in product data processes and systems
- Reports on product data initiatives to senior management
- Mentors team members, promoting a culture of excellence and teamwork

PXM Senior Lead

CHANEL

Senior Business System Analyst

PowerIn - Trigger the 1st interaction with 200 prospects/day on LinkedIn through AI auto-comments

I'm on a mission at PowerIn, where I'm:

→ Capturing the team's vision
→ Harmonizing the symphony of features and prompts
→ Unearthing and decoding insightful data
→ Sharing my experience and advices to empower the team and the product

Prompt Engineer

Tiffany & Co.

Outcome: Enhanced business solutions as a Senior Business Analyst by integrating diverse systems for optimal performance.

→ System Mastery: Proficiently navigated Salesforce Commerce Cloud for e-commerce optimization.
→ Product Management: Utilized Akeneo to streamline product information workflows.
→ Integration Expert: Leveraged Mulesoft for seamless system integrations.
→ Search Optimization: Implemented Algolia, refining search experiences and boosting user engagement.

Methodology : Agile

PXM Senior Business Analyst

Think Tanger

Outcome: Successfully accelerated growth and success for THINK TANGER by spearheading digital transformation, optimizing resources, and ensuring strategic alignment.

→ Digital Assessment: Evaluated and optimized the association's digital tools and resources.
→ Vision Crafting: Led Design Thinking workshops, clarifying THINK TANGER's strategic direction.
→ Skill Upgrade: Trained the Artistic Director on Monday.com and AI integrations.
→ Contract & Finance Review: Audited supplier contracts and finances for 2020-2023.
→ Website Revamp: Spearheaded the redesign of the Think Tanger website.
→ Strategic Planning: Developed a forward-thinking global strategic blueprint.

Methodology: Deployed a blend of individual and group interviews, Design Thinking workshops, and exhaustive financial analysis to create a transformative roadmap, data driven improvement.

Senior Strategy Consultant

Valtech

OMS Senior Business Analyst

Client: Brico Privé

Outcome: Successfully orchestrated the first OMS implementation embracing the MACH vision, optimizing business processes and enhancing user experiences.

MACH Vision Explained:

M (Microservices): Deployed independent, loosely-coupled business functionalities.
A (API First): Achieved granular intermediation & integration between interfaces & applications.
C (SaaS Cloud Native): Leveraged full-scale cloud-native engineering for execution, hosting, development, and scalability.
H (Headless): Implemented a decoupled front-end and back-end, ensuring complete design freedom.

Project Milestones:

→ Training: Acquired the 'Fluent Commerce Fundamental' certification.
→ Agile Framework: Orchestrated agile meetings, prioritized backlogs, and planned sprints.
→ Fluent Commerce: Defined & designed its implementation, collaborated with Fluent Commerce partners, and ensured seamless integration, considering SI interdependencies.
→ Workshops: Organized technical & functional Fluent Commerce workshops, crafted workshop materials in partnership, and documented meeting summaries.
→ Process Mapping: Designed comprehensive process diagrams encapsulating all OMS-related flows (ECOM, PSP, WMS, CRM).

OMS Product Owner

Lacoste

Outcome: Spearheaded crucial integration and testing processes, ensuring Lacoste's digital ecosystem was optimized, user-friendly, and robust.

Key Deliverables:

→ Specifications & Planning: Authored detailed specifications balancing both business needs and technical requirements.
→ Integration & Mapping: Designed and managed integration flows within Lacoste's ecosystem.
→ Testing: Crafted comprehensive test plans for integration and performance; engaged in pair testing and tracked end-to-end tickets.
→ User Support: Provided continuous support, documentation, and training for users and QA teams on SFCC.
→ Development Assistance: Supported the dev team in implementing the desired architecture; analyzed logs and verified API functionality using POSTMAN.
→ Bug Management: Logged, analyzed, and pursued resolution for bugs; closely followed post DRY RUN issues.
→ Pre-launch Preparations: Configured DEV/UAT/PROD instances for pre-launch nocturnal DRY RUN sessions.
→ Collaboration & Training: Organized and led workshops, ensured development team understood deliverables, and trained QA teams on SFCC specifics.

SFCC Senior Business Analyst

EFREI Paris

Outcome: Empowered the next generation of tech professionals with project management skills, guiding them through pivotal startup challenges.

Responsibilities & Highlights:

→ Project Management: Conducted comprehensive courses on the nuances of project management.
→ Startup Week Mentorship: Provided hands-on guidance and mentorship to students during the pivotal STARTUP WEEK.
→ Presentation Enhancement: Reviewed and elevated student presentations, ensuring they were pitch-perfect for defenses.
→ Jury Participation: Played an instrumental role as a jury member during the STARTUP WEEK defenses for M1 & M2 classes.

Senior Project Management Instructor

Your AI-Powered Problem Solver | Founder of Doctor Project | Creative Technologist | Helped 30+ Companies, Your turn ?

Yassine | Founder of Doctor Project 🔲⬛🟧🟪
Architect of Systems Clarity for Complex Organizations

I founded Doctor Project to solve one problem—turning operational chaos into scalable advantage. Through a council of multidisciplinary experts, we unify Research, Strategy, Technology, and Leadership to dismantle inefficiencies and rebuild systems that drive profit.

➡️How It Works

My team and I apply a structured, four-pillar framework to dissect your challenges:

🔲Research — Data-driven diagnostics pinpoint root causes.
⬛Strategy — Custom roadmaps align with your business DNA.
🟪Technology — Future-proof tools simplify, never complicate.
🟧Leadership — Governance models sustain growth beyond our collaboration.

➡️ What I Offer
I thrive on dissecting ambiguity. My work is rooted in evidence-based frameworks, analytical precision, and a relentless focus on outcomes. I don’t just solve problems—I architect systems that anticipate them.

Strategic Clarity — Cut through organizational noise with data-driven insights.
Process Optimization — Redesign workflows to eliminate bottlenecks and amplify ROI.
Tech-Driven Leadership — Align IT infrastructure with scalable, future-proof strategies.

➡️ Why Work With Me

High Standards — Rigorous, fact-based benchmarks for my work and your outcomes.
No-Nonsense Approach — Pragmatic solutions stripped of jargon, focused on action.
Collaborative Precision — Logic-driven strategies aligned authentically with your vision.

🚩 Core Principles

Pragmatism — Only profit-driving plans make the cut.
Innovation — Technology meets execution, not hype.
Confidence — Results speak louder than pitches.

Industries Served
🎨 Art / Culture
🤖 Artificial Intelligence
💎 Luxury Goods and Jewelry Industry
🚗 Automotive Industry
🔍 Consulting Industry
💻 Tech Industry
📚 Education and Research
🛒 E-commerce and Retail
🏠 Real Estate
👦 Youth Organization
🌸 Floral Industry
🐩 Petcare Industry

If you’re ready to replace guesswork with structure, reach out to scale your operational maturity.

📩 DM or contact@doctor-project.com

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Chris Ferrato

Yassine F.

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