Chris Ferrato

FMS Business Coaching

As Business Breakthrough Strategists, we specialize in helping businesses overcome obstacles and achieve significant growth. With a keen understanding of market dynamics, consumer behavior, and industry trends, we analyze businesses from every angle to identify areas for improvement and opportunities for expansion.

FMS Business Coaching possesses a deep knowledge of various business functions, including marketing, finance, operations, and management. We work closely with business owners and executives to develop tailored strategies that address specific challenges and capitalize on strengths.

Skilled at crafting innovative solutions to complex problems, whether it's developing a unique selling proposition, optimizing business processes, or launching targeted marketing campaigns. We leverage our expertise to guide businesses through periods of stagnation or uncertainty, steering them toward sustainable growth and profitability.

With our guidance and support, businesses can break through barriers, unlock their full potential, and emerge stronger and more competitive in their respective markets. We are not just consultants; we are a trusted partner on the journey to success, empowering businesses to thrive in an ever-evolving landscape.

CEO & Profit Breakthrough Strategist

I work with business owners who are self-managing sales and shouldn't be. Many SMBs don’t have the budget for a full-time superstar sales manager.  As an experienced sales leader and individual contributor for over 30 years with public and pre-IPO/start-up companies, I bring valuable experience to any business seeking to establish and refine a successful sales process. Specifically, I offer fractional sales management services as a Fractional Sales Director/Manager for SMBs and funded, early-stage start-ups. In this role, I benchmark the best sales practices of SMBs and start-ups, and leverage this knowledge to benefit companies in the San Francisco Metro Bay Area and beyond.

My areas of focus span the entire sales cycle, including lead generation, prospecting, qualification, negotiation, objection handling, deal closure, account management, pipeline funnel management, and more. In addition, I can help companies navigate sales technology, such as sales enablement and sales engagement tools, CRM selection and implementation, contact databases, call recording systems, outreach acceleration tools, and so on.

As we work together to build out your sales process, we'll address all of these key areas and ensure that your team is well-equipped to succeed by utilizing a proven, repeatable sales process.

Founder

BraLisa

Advising and acting SVP developing an effective wholesale sales process to drive sales, revenue and profits. BraLisa is women-owned and women-sewn in the US by skilled sewers in rural Pennsylvania. Discover the ultimate in bra positivity with BraLisa’s unmatched comfort and support. It’s perfect for women healing from breast surgery and those seeking an everyday bra. With a front closure, wide straps, and full back coverage, our bra feels great – all day long. And it’s flattering to wear!

Advisor & Vice President of Sales

My Buddy's Batch

Helping the Founder and CEO launch a new product line.

Strategic Advisor & Sales Hound Hero

Handprint

Assisting the Founders to develop a better understanding of the buyer's journey for this unique offering.

Strategic Advisor

GMC Consulting Group, LLC

Helping the Founder and CEO create a repeatable, predictable lead development and handling process.

MY GREEN LUNCH LLC

Working with the CEO and Founder to develop a brand extension.

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Fractionals United

Fractionals United is the leading global community for Fractional Leaders. It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support. Companies can also take advantage of the community if they're in need of Fractional Leaders to help grow their business.

Kentik

Leading and scaling a strong, effective SDR team. Hiring, onboarding, training, and coaching to achieve a high-level, actionable pipeline development.

Head of Global Sales Development

SocialChorus

I've joined the organization, as the Head of Sales Development, where we believe a business is only as strong as its people. SocialChorus is a workforce communications platform that helps companies reach, inform, engage, and align EVERY worker, no matter what they do or where they work. I could not be more excited to join an amazing management team led by Brian McDowell, SVP of Global Sales. I will be focused on building, training, enabling and coaching a strong team of 15 SDRs. This is going to be fun and exciting!

Global Head of Sales Development

Fractional Sales Director - Get Your SMBs Revenue Growing Again! Trusted Advisor for Small Business Owners & Sales Teams | Author: The SMB Owners’ Ultimate Guide To Sales Team Management

Hey there! I'm Chris Ferrato, the founder of FMS Business Coaching. Yep, you got it right - I'm all about turbocharging small businesses and solopreneurs with killer strategies that skyrocket leads, conversions, revenue, and, most importantly, profits. And guess what? I've got a bag full of tricks to make it happen.

Now, here's the kicker: I don't just throw advice at you and wish you luck. Nah, I'm all about getting down and dirty with you through my fractional coaching model. Think of it like this - you've got options: Want to DIY it? Cool. Prefer some hand-holding with DWY? No problem. Or heck, want us to just take the wheel with DFY? We've got you covered there too.

Let's talk real talk. Revenue's great, sure. But what really gets me going is what hits your bank account. That's where my secret weapon, the "Profit Acceleration Software™," comes into play. Give me 45 minutes, and I'll identify up to $100,000 in revenue and profit hiding in your business. Yeah, you heard that right.

Now, buckle up for the "Jumpstart 12" program. It's like rocket fuel for your business growth, with 12 proven strategies that'll make your head spin (in a good way). And listen, this ain't some shady get-rich-quick scheme. It's a straight-up, roll-up-your-sleeves-and-get-to-work kind of deal. We put in the effort, implement those strategies like a boss, and bam - watch those profits soar. And hey, if you don't see results, you don't pay. Simple as that.

The best to see my content and point-of-view is on my LinkedIn page - www.linkedin.com/in/chrisferrato I am revamping my website for this new focus in 2024 and beyond and it is coming soon.

But enough about me - let's talk about you. Curious about how I can turn your business into a profit-making machine? Shoot me a message, send me a DM, or hit me up at 408.221.8344. I'm here to help you secure that financial future for you and your family.

To your success,
Chris Ferrato

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Skills and experience include: Sales Leadership | Coaching, Mentoring & Development | Team Building | Talent Acquisition | Inside Sales | Sales Development | Pipeline & Revenue Generation | Consultative & Solution Selling | Strategic Planning | Sales Process Improvements | Salesforce | Cyber Security | Cloud Solutions/SaaS/IdaaS/IaaS/IoT | Hyper-Growth Starts Up/Pre-IPO | Policy/Procedure Development | Challenger Sales Model | Expectation Setting & Accountability | Repeatable, Scalable Programs & Processes | Sales Development/Inside Sales Team Development | Change Management

Fractional Sales Director 

OneBill

Partner

Sales Network LLC

Grow your sales with the help of insiders who already understand your ICPs' challenges and needs:
Customer Success leaders, Account Managers, Account Executives, Partners, and Consultants, who already have a relationship with your targeted market/companies, or even your buyers themselves.

Firstup

● Individually sourced almost $1M ARR in closed won deals
● Led the team that contributed the most to the Sales Pipeline generation in 2022
● Habit Award in 2022: Leadership
● 106% individual quota attainment in 2021
● Helped train 30+ new Sales Reps

Team Lead, Sales

HR and Communication leaders at 40 of the top fortune 100 companies rely on our platform to give all employees the news and information they need to thrive. FirstUp (formerly known as SocialChorus) is the only employee communications platform for complex, distributed workforces.

Every day our platform allows leaders to reach everyone in their enterprises wherever and however they consume news and information. Employees using FirstUp are more engaged, informed and connected. Feel free to reach out for some tailored info.

Senior Enterprise Sales Development Representative

Lucas Muniz Personal Training

I helped people from the most diverse walks of life to become the best versions of themselves, no matter if they wanted to lose 60 lbs, win a fitness contest or just become healthy. I listened to clients to understand their specific and unique needs, built strong relationships resulting in greater member engagement and retention, and sustained a 100% Customer Satisfaction rate at all times.

My focus was to ensure clients' engagement and retention and implemented a new dynamic training system to increase overall client penetration.
I continually adapted to industry changes by creating new departmental operations that impacted the personal training program's successful growth.

Owner & Operator

LA Fitness

I oversaw new business development, client retention, member services, and staff training and development programs across two LA Fitness locations. I recruited and trained a team of professionals to consistently hit monthly financial targets. I educated and designed training programs for clients while maintaining and increasing company invoice and managed, motivated and educated new and existing Personal Trainers while consistently achieving personal sales goals.
I maintained all operations and internal communication with staff to assure accurate overview of activities and ensure facility integrity.

* I collaborated with guests and clientele to reduce cancellations by 77%; doubled the number of visits and consultations as compared to the district's average and tripling the overall profit.
* I overhauled the client engagement protocol and was able to double the numbers of visits and consults as compared to the district’s average.
* I improved net retention and sold over $80K of memberships and personal training packages month over month, personally closing $50K.

Director of Sales & Training

LA Hollywood Tours

I played an active role in analyzing sales and promoting marketing strategies to promote products and maximize profits. A key focus of my role was to design marketing roadmaps and design of marketing materials, including banners, flyers, etc. I was key in welcoming, all visitors at each location and assisted clients on all aspects of their tour. I coordinated with bus drivers, bus companies, restaurants, and hotels and established personal relationships with clients, thus advertised new tours to them and increasing the overall profit of the business. I analyzed sales to identify market strategies that needed additional promotion in order to maximize profits.

* I solved ongoing logistical problems and extinguished inefficiency in the sales funnel which led to quadrupling profits.

Sales Manager

Itaú Personnalité

I developed and implemented practices and procedures to increase overall revenue stream. I outlined processes for client management, project tracking, and revenue forecasting to improve on business goals and meet target objectives. I cultivated sustainable relationships with current and prospective clients that led to mutually beneficial outcomes.

* I directly managed a client base with a revenue value of more than $70M, including over 450 high-income customers, individual investors and companies, and raised 6 million in investments within a 3-month window.

Relationship Manager

Grupo OVD

I contributed to the strategic ideas of the sales operation, driving better training content, incentives, and recognition initiatives. I spearheaded struggling resources to a turnaround success story and revamped and boosted their sales approach, successfully achieving a 400% growth in business-to-business sales. I analyzed sales report data and made decisions based on trends and productivity metrics.
I demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts.

Sales Director | Vice President of Business Development

TDS | Borland CodeGear

Oversaw the national marketing campaigns targeting major accounts, including Fortune 1000 clients and facilitated relationships as one of the top partners in Brazil. Lead all the sales of Borland CodeGear products, services, training and certifications for Delphi, C++ and development tools for Java, PHP, and Ruby as the exclusive partner in the assigned state/territory. Recruitment, training, coaching of marketing/sales team to drive peak performance outcomes and elevate brand awareness. Facilitated contracts for cloud service as well as mentored business development of SaaS and CRM systems within our enterprise accounts, solidifying mutual-benefit relations.

* Doubled registration of new clients with a planned and structured marketing campaign focused on digital media.
* Launched new service which became the most profitable of a branch.

Marketing Supervisor

Just a guy who likes connecting people who face challenges to the right solutions for them.

taplio

The Battle

Chris Ferrato

Lucas Muniz, MBA

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