Chris Ferrato

FMS Business Coaching

As Business Breakthrough Strategists, we specialize in helping businesses overcome obstacles and achieve significant growth. With a keen understanding of market dynamics, consumer behavior, and industry trends, we analyze businesses from every angle to identify areas for improvement and opportunities for expansion.

FMS Business Coaching possesses a deep knowledge of various business functions, including marketing, finance, operations, and management. We work closely with business owners and executives to develop tailored strategies that address specific challenges and capitalize on strengths.

Skilled at crafting innovative solutions to complex problems, whether it's developing a unique selling proposition, optimizing business processes, or launching targeted marketing campaigns. We leverage our expertise to guide businesses through periods of stagnation or uncertainty, steering them toward sustainable growth and profitability.

With our guidance and support, businesses can break through barriers, unlock their full potential, and emerge stronger and more competitive in their respective markets. We are not just consultants; we are a trusted partner on the journey to success, empowering businesses to thrive in an ever-evolving landscape.

CEO & Profit Breakthrough Strategist

I work with business owners who are self-managing sales and shouldn't be. Many SMBs don’t have the budget for a full-time superstar sales manager.  As an experienced sales leader and individual contributor for over 30 years with public and pre-IPO/start-up companies, I bring valuable experience to any business seeking to establish and refine a successful sales process. Specifically, I offer fractional sales management services as a Fractional Sales Director/Manager for SMBs and funded, early-stage start-ups. In this role, I benchmark the best sales practices of SMBs and start-ups, and leverage this knowledge to benefit companies in the San Francisco Metro Bay Area and beyond.

My areas of focus span the entire sales cycle, including lead generation, prospecting, qualification, negotiation, objection handling, deal closure, account management, pipeline funnel management, and more. In addition, I can help companies navigate sales technology, such as sales enablement and sales engagement tools, CRM selection and implementation, contact databases, call recording systems, outreach acceleration tools, and so on.

As we work together to build out your sales process, we'll address all of these key areas and ensure that your team is well-equipped to succeed by utilizing a proven, repeatable sales process.

Founder

BraLisa

Advising and acting SVP developing an effective wholesale sales process to drive sales, revenue and profits. BraLisa is women-owned and women-sewn in the US by skilled sewers in rural Pennsylvania. Discover the ultimate in bra positivity with BraLisa’s unmatched comfort and support. It’s perfect for women healing from breast surgery and those seeking an everyday bra. With a front closure, wide straps, and full back coverage, our bra feels great – all day long. And it’s flattering to wear!

Advisor & Vice President of Sales

My Buddy's Batch

Helping the Founder and CEO launch a new product line.

Strategic Advisor & Sales Hound Hero

Handprint

Assisting the Founders to develop a better understanding of the buyer's journey for this unique offering.

Strategic Advisor

GMC Consulting Group, LLC

Helping the Founder and CEO create a repeatable, predictable lead development and handling process.

MY GREEN LUNCH LLC

Working with the CEO and Founder to develop a brand extension.

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Fractionals United

Fractionals United is the leading global community for Fractional Leaders. It's the go-to place for Fractionals to grow their expertise and business, network with other like-minded executives, and access valuable resources and support. Companies can also take advantage of the community if they're in need of Fractional Leaders to help grow their business.

Kentik

Leading and scaling a strong, effective SDR team. Hiring, onboarding, training, and coaching to achieve a high-level, actionable pipeline development.

Head of Global Sales Development

SocialChorus

I've joined the organization, as the Head of Sales Development, where we believe a business is only as strong as its people. SocialChorus is a workforce communications platform that helps companies reach, inform, engage, and align EVERY worker, no matter what they do or where they work. I could not be more excited to join an amazing management team led by Brian McDowell, SVP of Global Sales. I will be focused on building, training, enabling and coaching a strong team of 15 SDRs. This is going to be fun and exciting!

Global Head of Sales Development

Fractional Sales Director - Get Your SMBs Revenue Growing Again! Trusted Advisor for Small Business Owners & Sales Teams | Author: The SMB Owners’ Ultimate Guide To Sales Team Management

Hey there! I'm Chris Ferrato, the founder of FMS Business Coaching. Yep, you got it right - I'm all about turbocharging small businesses and solopreneurs with killer strategies that skyrocket leads, conversions, revenue, and, most importantly, profits. And guess what? I've got a bag full of tricks to make it happen.

Now, here's the kicker: I don't just throw advice at you and wish you luck. Nah, I'm all about getting down and dirty with you through my fractional coaching model. Think of it like this - you've got options: Want to DIY it? Cool. Prefer some hand-holding with DWY? No problem. Or heck, want us to just take the wheel with DFY? We've got you covered there too.

Let's talk real talk. Revenue's great, sure. But what really gets me going is what hits your bank account. That's where my secret weapon, the "Profit Acceleration Software™," comes into play. Give me 45 minutes, and I'll identify up to $100,000 in revenue and profit hiding in your business. Yeah, you heard that right.

Now, buckle up for the "Jumpstart 12" program. It's like rocket fuel for your business growth, with 12 proven strategies that'll make your head spin (in a good way). And listen, this ain't some shady get-rich-quick scheme. It's a straight-up, roll-up-your-sleeves-and-get-to-work kind of deal. We put in the effort, implement those strategies like a boss, and bam - watch those profits soar. And hey, if you don't see results, you don't pay. Simple as that.

The best to see my content and point-of-view is on my LinkedIn page - www.linkedin.com/in/chrisferrato I am revamping my website for this new focus in 2024 and beyond and it is coming soon.

But enough about me - let's talk about you. Curious about how I can turn your business into a profit-making machine? Shoot me a message, send me a DM, or hit me up at 408.221.8344. I'm here to help you secure that financial future for you and your family.

To your success,
Chris Ferrato

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Skills and experience include: Sales Leadership | Coaching, Mentoring & Development | Team Building | Talent Acquisition | Inside Sales | Sales Development | Pipeline & Revenue Generation | Consultative & Solution Selling | Strategic Planning | Sales Process Improvements | Salesforce | Cyber Security | Cloud Solutions/SaaS/IdaaS/IaaS/IoT | Hyper-Growth Starts Up/Pre-IPO | Policy/Procedure Development | Challenger Sales Model | Expectation Setting & Accountability | Repeatable, Scalable Programs & Processes | Sales Development/Inside Sales Team Development | Change Management

Fractional Sales Director 

IA Interior Architects

Led experiential design projects, ensuring on-time, budget-conscious delivery.
Built strong client relationships and aligned project goals with expectations.
Partnered on business development, proposals, and industry engagement.
Managed RFP responses, project resources, and financial oversight.
Developed schedules, mitigated risks, and drove key project milestones.
Business Development

Sr Project Manager - Experiential Design

Member-Welcome Home Property Group - Real Estate Investor

The New York Times

Short term contract to lead and deliver projects with the Safety and Security team. High-impact role that works closely with the full corporate security and newsroom safety leadership teams to define, prioritize and facilitate the successful execution of the team’s roadmap
•	Implemented cross-functional programs aligning stakeholders and teams through strategic initiatives.
•	Managed multiple projects, ensuring successful delivery.
•	Developed processes and best practices for the team.
•	Spearheaded change management initiatives by designing and executing a change strategy that aligned cross-functional teams and stakeholders, driving successful adoption of new processes and technologies while managing expectations and ensuring seamless integration into existing workflows.

Project Manager - Safety and Security

Cushman & Wakefield

•	Analyzed data and managed global programs supporting strategic objectives.
•	Implemented frameworks to coordinate operational strategies into execution plans.
•	Led cross-functional teams in continuous improvement initiatives.
•	Designed and implemented change management frameworks to translate strategic objectives into actionable execution plans, analyzing data to guide global program alignment and leading cross-functional teams in driving continuous improvement initiatives.

Global Program/Project Manager - LinkedIn (Operations)

Adobe

•	Co-created a global PMO and established tools and processes for cross-functional alignment, driving change management and strategic initiatives across regions. Established tools and processes for cross-functional alignment and providing real estate project solutions.
•	Guided global teams in office redesign and new floor projects across regions.
•	Implemented procedures to enhance efficiency and compliance with governance norms.
•	Managed projects within budget and on time, receiving positive feedback for project management expertise.

Project, Program & Change Manager – Global Workplace Delivery (PMO Real Estate)

Bel Bacio Cafe

Founded and built a thriving Italian café, transforming a historic space into a cultural and culinary destination.
Developed a unique brand by blending family recipes, imported Italian espresso, and authentic Italian bakers.
Drove business growth through strategic marketing, PR, and community engagement, establishing a loyal customer base.
Hosted events that positioned the café as a neighborhood hub, attracting visitors from around the world.
Managed all aspects of operations, including finances, staffing, and partnerships, ensuring sustained success.

Owner-(Business Development, PR,Marketing,Events)

Contractor

•	The goal for this position was to assess situations and create recommendations
•	Coached employees and teams
•	Advised Ownership
•	Streamlined in areas of HR, Administration and Field employees

Consultant

INTREN, LLC

After the success of setting up a satellite business in California for this Chicago based company, business was booming and we needed a lot of hiring as well as California HR advice and process.
•	Serve as a trusted advisor / Consultant/Mentor
•	Recruited, hired, onboarded and performance management on a weekly basis with both the PMO Office and Field linemen.
•	Wrote, revised and edited company policies & procedures specific to the West Coast Division, as well as other related documents as needed
•	Solely responsible for West Coast recruitment and placement of candidates and employees 
•	Coordinate regulatory training and professional development training programs
•	Responsible for lay-off/termination process and action
•	Lead and created opportunities for professional development of all employees
•	Serve as leader and mediator for the Women’s resource group (POWER/Energetic Women)

HR-West Coast

Created a Northern California division for Intren. Established relationships and collaborations with the new client. (PG&E) all while providing solutions, dealing with conflicts, hiring, developing and leading a team of 5 Admin, while mentoring 8 other PM's and managing 10-20 projects in the field.
Streamlined processes for both internal and the client, increasing client satisfaction
•	Refined processes for T-gram program and tracking
•	Took on and lead the new WRO “Work Requested by Others” program with client, customers and 
        subcontractors implementing process and procedure.
•	Created project databases and working file
•	Collected data in complex field situations 
•	Organized field work and assigned tasks to staff
•	Contacted vendors, and researched literature and regulatory requirements
•	Contract management
•	Project related financial management (i.e. forecasting, accruals)
•	Program reporting to all levels communicating to internal and client status as well as collaborative 
        thinking, critical thinking and problem solving.

Program/Project Manager for PG&E(Business Development, Operations)

Hathaway Dinwiddie

Supported three Project Managers, and two Project Engineers handling upwards of 20 projects at a time.
Generate and track documentation necessary to bring Subcontractors on site, including subcontracts, insurance and bonds. 
Generate and process change orders, maintain logs to support documentation.
Input budgets, subcontracts, change orders, vendor invoices and payroll into JDE and Project Talk. 
Perform project close-out functions and prepare project archive. 
Co-editor and writer for company's Green Newsletter.

PROJECT ADMINISTRATOR

Dick's Automotive Transport

Responsible for new business development, Marketing and maintaining long term partnerships with existing businesses. This was during their 50 year anniversary - I designed and implemented a campaign, logo design to put on all of their trucks, and press.

ACCOUNT EXECUTIVE-Business Development,PR, Marketing

As a seasoned Global Program and Project Manager, I specialize in driving cross-functional initiatives that deliver measurable business impact. With extensive experience across major companies like Adobe, LinkedIn, and The New York Times, I excel in translating strategic objectives into actionable execution plans, ensuring projects are completed on time, within budget, and with precision.

At Adobe, I co-created a global PMO, establishing processes that improved cross-functional alignment across regions. At LinkedIn, I led global programs that enhanced operational efficiency, and at The New York Times, I spearheaded change management initiatives that streamlined processes and drove successful technology adoption.

I thrive in environments that demand leadership, problem-solving, and strategic foresight. Whether it's managing large-scale global projects, implementing frameworks for continuous improvement, or guiding teams through complex transformations, I am committed to delivering results that exceed expectations.

I leverage my skills in change management, business development, and mentoring to foster a culture of collaboration and continuous improvement, ensuring that each project advances broader company goals while empowering teams to achieve their best.

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Chris Ferrato

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