CE Self Employed

Premier Stationery UK

Director - Shareholder

EASICO UK LIMITED

Carolina Pad & Paper

Sales Director

Cathedral Products UK ltd

Oct 2005 - Oct 2006 Account Manager

Nov 2006 - Jan 2008 National Account Manager

Feb 2008 - Feb 2011 Sales Director

£30M+ in sales | Helping business owners increase profit by 20% in 100 days | Posts on business, writing and LinkedIn | 20+ yrs experience building scalable businesses | 2 x Dad.

Hi, I’m Chris,

Thank you for stopping by.

I help Founders grow their business using my LinkedIn strategy.

As a Founder do you want to:

- sign more clients
- put systems in place
- launch new products
- create engaging content 

A bit about me.

-Built businesses for 20+ years to multi 7 figures.
-Developed new brands and worked with Lawyers on IP.
-Set up 3 x warehouse facilities in the UK and one 3PL operation.
-Worked in the USA, Europe and the Far-East for several years.
-Key roles in product development, and sourcing with new suppliers.
-Managed major accounts; Staples, Tesco, Wal-Mart, Morrisons, Amazon, Etc.

It would be great to hear your story reach out in the DM's or book a call - (button at the top of my profile).

Chris Eason 📝

Boardy

Connector

Ohad Michaeli Consulting

Founder

LimeSpot

Strategic Advisor

Depict

Blyp

Special consultant for product market fit and growth strategy.

Head of Partnerships & Sales

ReConvert

Marteam

Deputy project manager & environmental scientist for Hamifratz port in Haifa, Israel.
In charge of multiparameter monitoring, Production of executive & scientific reports for the regulator and day to day operations.

Project Manager

Ministry of Environmental Protection

Regional Project Manager

Reshet Yeruka NGO

Project manager & instructor

Straight-up strategies to boost your business's bottom line. No jargon, just results.

I help Shopify apps in the age of AI — 

Nail your positioning so users don't scroll past your app. 

Land more clients, find product-market fit, optimize you onboarding and UX funnels, optimize your app store listing to attract and convert more paying clients and create revenue generating pipelines to grow ARR.

Get a free audit for your app here: https://audit.ohadmichaeli.com

Grab my FREE IMPACT Strategy Framework Email course: https://impact.ohadmichaeli.com

Ohad Michaeli

Two founders built a solid affiliate app.

Zero organic installs.

I showed them why in 30 seconds.

I pulled up the Shopify App Store and searched "affiliate programs."

"What do all these apps have in common?"

They looked at the screen. "They all say 'affiliate' in their names."

"Yours doesn't."

Silence.

Me: "How would merchants find you if you're not even saying what you do?"

That's when it clicked.

The most important spot in your App Store listing is your app name.

Each word matters.
Order matters.

I've changed just the order of two words for clients and watched them jump from page two to page one.

These founders had built a functional app.
Clean interface.
Good features.

Invisible.

Because they skipped the basics.

SEO isn't an afterthought.
It's how merchants find you.

After the call, they updated their name. Added the right keywords. Fixed their bio to include searchable terms.

Two weeks later, their organic installs jumped.

Not because they built better features.
Because merchants could finally find them.

Your app name isn't branding.

It's discovery.

What's the one keyword merchants MUST see in your app name?

—

👋 I'm Ohad. I work with high-agency Shopify SaaS founders who want to grow without burning out, using strategy to simplify, not complicate.

Follow me for more.

Repost this ♻️ if you think it's valuable.

Ohad Michaeli 🫧

Strategic Advisor to B2B SaaS Founders | AI x GTM | Simplified Growth

No alternative text description for this image

When's the last time you looked at your Shopify ads?

Not just logged in and checked spend. Actually looked at what's working and what's burning money.

If it's been more than 4-6 weeks, you're probably wasting cash right now.

I see this pattern all the time.

Founders set up a campaign. 
Get decent results early. 
Then forget about it.

Three months later they're confused why CAC jumped and conversions dropped.

Here's what's happening:
Shopify's algo doesn't care what worked last month. It recalculates constantly.

Your low performers are still eating budget. 
Your high performers could scale harder if you doubled down.
But nobody's looking.

The fix is simple.

Review every 2-4 weeks. 
Kill the dead weight. 
Double down on what converts.

Problem is, it's boring work.
Pulling reports. Comparing numbers. Making decisions. Implementing changes. Takes hours.

Most founders would rather do it manually than pay an agency $5K a month to send them homework.

I don't blame you. 
Agencies love sending 60-page decks nobody opens.

So I built something for myself.

AI agent that pulls campaign data and shows me what matters in under 15 minutes.

Been using it with a few founders ahead of BFCM. 
Works well. Saves time. CAC's down. That's about it.

I have bandwidth to help 2-3 more founders before EOY.
If you want to make sure you're not bleeding money until the biggest shopping weekend of the year, DM me.

But be honest with yourself first:

Do you have active Shopify ads running now?
Are you willing to kill campaigns that aren't working?
Can you implement changes fast?

If yes to all three, let's talk.

If not, fix your positioning first. Then run ads.

Nobody gives a crap about your ad if they don't understand what you're selling.

A friend called me last week.
He’d just lost his job and didn’t know what to do next.

I told him exactly what I did when it happened to me. 
Two simple moves that changed everything.

𝐌𝐨𝐯𝐞 𝟏: 𝐁𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮𝐫 𝐥𝐚𝐬𝐭 𝐝𝐚𝐲, 𝐞𝐦𝐚𝐢𝐥 𝐄𝐕𝐄𝐑𝐘𝐎𝐍𝐄.

Colleagues. Partners at other companies. Anyone you worked with and had a real relationship with.

Thank them. Tell them you appreciated the work you did together. Let them know you're moving on and want to stay connected.

Sign off with your personal email.

CC yourself so you keep their info.

Here's the best thing about this tactic:

It broadcasts your availability without sounding desperate. And some people will reach out with opportunities you'd never see posted anywhere.

𝐌𝐨𝐯𝐞 𝟐: 𝐏𝐢𝐜𝐤 𝟓 𝐭𝐨 𝟏𝟎 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐞𝐝 𝐲𝐨𝐮.

Not just anyone.

People whose product you love. Whose company you admire. Who operate like you want to operate.

Send them a personal message. Tell them you're starting a new chapter and would love their advice. Ask for coffee or lunch.

This is the part most people skip.

They think these people are too busy or wouldn't be interested.

Wrong.

If you're impressed by someone, there's a decent chance they'll see something in you too.

When I did this, I reached out to five people.

Got two job offers.

Not from job boards. Not from recruiters spamming my inbox. From being intentional about who I wanted to learn from.

Most people treat job searching like a numbers game. Spray and pray.

Better approach.

Go direct to the people you actually respect and want to work with.

Take a small chance,

See what happens.

---

👋 I’m Ohad.

I built my solo consultancy with the help of AI, and I enjoy sharing what I learn along the way with you.

Follow me for more.

Repost this ♻️ if you think it's valuable 😎

Most Shopify app founders optimize their listing for search or conversion.
Never both. The result? 

Either merchants find you but don't install. Or your listing never gets seen.

Your listing needs to do two things at once.

Use the exact keywords Shopify's algorithm looks for while reading naturally enough that merchants trust what they see.

Here's the tension.
SEO copy sounds robotic. 
Conversion copy misses the keywords that get you found.

Most founders pick one.
Hope it works.

They write clear copy that ranks nowhere. Or they stuff keywords everywhere and watch installs drop.

But these goals aren't in conflict.

The best listings use the words merchants actually search for while explaining clearly what you do and who it's for.

When someone searches "bulk order editing," they need to see those exact words. But they also need to know in 5 seconds if this solves their problem.

Here's how:
1. Research the terms merchants actually search for. 
2. Use them in your app name, subtitle, and description. 
3. Then explain what problem you solve and who it's for.

Not "Advanced inventory management solution."

"Sync inventory across sales channels in real-time to prevent overselling."

Getting both discoverability and clarity is harder than picking one.
But it's the only way that works.

———

👋 I'm Ohad.

I work with high-agency Shopify SaaS founders who want to grow without burning out, using AI and strategy to simplify, not complicate.

Follow me Ohad for more.

Save & Repost this ♻️

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Chris Eason 📝

Ohad Michaeli

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The Battle

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Ohad Michaeli

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ohad Michaeli's LinkedIn Performance

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