VenturesCX

VenturesCX is a dynamic portfolio of integrated companies focused on Applied AI, Customer Experience, and Regenerative Climate Solutions. We create companies that share a vision for the future and operate with a set of core values that drive global change.

Our current portfolio includes EndeavorCX, InflectionCX, ActivateCX, ClimateCX, and Crosby Labs, each integral to our group's cohesive strategy for innovation and market leadership.

We're hands-on with every venture, ensuring our suite of companies not only innovates but does so in scalable, synergistic, and sustainable ways.

Founder & Managing Director

EndeavorCX

At EndeavorCX, we’re on a mission to Create the New Possible using machine learning-powered products that define new market categories for artificial intelligence and customer experience. We thrive in solving complex, data-driven problems.

Our CX + AI platform transforms customer experiences and improves agent performance using machine learning across both voice and digital engagement channels to augment and automate human work, leading to unprecedented breakthroughs in efficiencies and engagement.

EndeavorCX is trusted by some of the world’s most innovative organizations. Backed by VenturesCX, we are headquartered in Chicago with a globally distributed team.

Founder & CEO

Inflection CX

InflectionCX provides Contact Center Outsourcing and Staffing services to premier companies and organizations. We leverage the latest in digital and AI technologies coupled with our remote workforce to deliver the world's most amazing customer experiences.

Xaqt

Xaqt is now EndeavorCX, a VenturesCX company.

Xaqt is a technology company based in Chicago that specializes in developing smart city solutions and urban analytics platforms. They aim to help cities leverage data and technology to improve efficiency, sustainability, and citizen services.

Inflection Point Global

—Acquired by Experian—

I founded IPG in 2011 during a period of rapid transition in the big data and social media markets and built it into the world's largest provider of social network privacy and security management products. Leading identity protection companies and service providers used the Identity:One platform to power digital identity and protection services for their customers.

As Founder and Managing Director, I built the core team and was responsible for corporate strategy, product, engineering, and business development initiatives. I led the company through its successful acquisition by a top three credit bureau and consumer data services company.

Cisco

Led the post acquisition integration of Latigent products, customers, partners, business operations and employees into Cisco’s Customer Contact Business Unit. As the resident entrepreneur and industry expert, I created a team dedicated to analyzing emerging trends and market transitions. Drove the evolution of product strategies, business development and go-to-market plans that resulted in year over year growth and market share gains.

Global Go-to-Market

Latigent, LLC

—Acquired by Cisco Systems—

Latigent was an international provider of Business Intelligence, Performance Management, Reporting and Analytics software to contact centers.

CVS Health

Originally hired by Caremark to drive innovation in customer interaction strategies, refresh technology approaches, and optimize Customer Care resource utilization. 

Upon Caremark’s acquisition of Advance PCS, was selected to lead all Customer Care related technology efforts, as well as create the combined Resource Planning department for this $26 Billion, Fortune 100 Company.

Director Resource Planning, Call Center M&A Integration

Protocol Marketing

Director Call Center Technology

Faneuil Inc

Director Of Operations

Chris Crosby is the Founder and CEO of VenturesCX - a global, growth investor and asset operator headquartered in Chicago. VenturesCX comprises vertically and horizontally integrated companies whose collective mission is to Create the New Possible.

Chris Crosby

Genesys

Founded a Conversational AI team within the EMEA Professional Services organization, driving innovation and expertise in this emerging field.

Developed strategic initiatives to drive digital transformation and AI adoption, including the development of Professional Services offerings.

Provided strategic sales support across EMEA, leading RFP responses, designing and estimating Statements of Work, and managing customer expectations throughout the sales and delivery process.

Enhanced customer satisfaction and adoption by supporting the Customer Success team in delivering training sessions on Genesys Cloud features and CX best practices to Genesys customers as part of the CS Community Day. Received positive feedback from participants on the clarity and effectiveness of the sessions, with many noting that the sessions helped them improve their use of Genesys Cloud and achieve better business outcomes.

Successfully delivered Genesys Cloud solutions for multiple clients across EMEA, ensuring project profitability through effective resource management and budget control.

Senior Principal Professional Services Consultant - EMEA

Developed and deployed conversational interfaces, including chatbots and voicebots, using Google products such as Dialogflow and Contact Center AI.

Led successful contact center projects across various engagement channels, with a particular focus on digital solutions.

Provided expert training at global PS events, sharing knowledge on Docker, Kubernetes, and Conversational AI as part of the Multicloud CX strategy.

Executed projects both locally and remotely, collaborating with customers and partners in the EMEA region. Successfully navigated cultural differences to deliver effective solutions..

Principal Professional Services Consultant - EMEA

Deloitte

Led diverse project teams comprised of consultants, partners, and subcontractors, ensuring successful delivery of contact center solutions.

Demonstrated problem-solving skills by addressing functional and technical requirements within the contact center domain, delivering tailored software solutions.

Successfully met business needs through innovative technical solutions, enhancing contact center operations and improving customer experiences.

Senior Consultant

Farfetch

Product Owner & Engineering Lead: Built a Conversational Commerce platform using Microsoft Bot Framework and Natural Language Processing (NLP), translating business requirements into a functional and user-friendly solution.

Digital Marketing Strategy & Implementation: Played a key role in establishing the Digital Marketing department at the Lisbon office. Developed and implemented best practices for process improvement, while concurrently managing digital marketing projects. Utilized Google products (Tag Manager, AdWords, Analytics) and .NET to deliver successful marketing campaigns.

Senior Software Engineer

Collab

Technical Leader & Project Manager (Contact Center Implementations): Managed contact center project implementations, ensuring successful delivery within time and budget constraints. Implemented new project methodology and process improvements within the Professional Services department, streamlining workflows and enhancing efficiency. 

Supported sales efforts by assisting the Sales team with RFPs for Software as a Service (SaaS) and other cloud solutions, leveraging technical expertise. 

Acted as a Consultant, providing software development solutions using .NET Framework  and SQL scripting for Microsoft SQL Server.

Professional Services Team Leader

Technical Lead (Project Implementation): Led cross-functional teams of co-workers, partners, and customers to successfully implement projects. 

Optimized Customer Experience (CX) design using Genesys products, ensuring solutions aligned with customer needs. 

Collaborated with the Sales department, delivering impactful solution demonstrations and presentations to customers and partners. 

Leveraged technical expertise to develop custom functionalities for end-customers utilizing .NET Framework (C#, WPF, ASP.NET, Web Services), SQL scripts, and JavaScript.

Principal Professional Services Consultant - LATAM

Concentrix

Concentrix (formerly Convergys)
Provided technical training and coaching to developers and analysts, enabling them to effectively utilize Intervoice/Convergys products. Empowered basic users to become power users through targeted training and support. Led project teams as a Team Leader, collaborating with partners and customers to ensure successful project execution. Served as a Sole Lead Engineer for over 10,000 IVR ports at a major Brazilian telecom company (Oi). Provided technical expertise and collaborated with R&D in Dallas, USA to develop product enhancements and design innovative solutions.

Technical Consultant

Gemalto

Customization of Latin American bank cards: architecture, modelling and development of solutions, development of new features using .NET Framework, Java Platform and Python, development of PL/SQL queries for Oracle Database.
Focus on process improvement and project management.

Software Engineer

Wittel Comunicações

Developed innovative software solutions using the .NET Framework 4.0 with C#, delivering applications for Enterprise companies like Santander, Citi Bank, and others. Provided technical expertise in contact center technology, developing applications for leading platforms like Convergys/Intervoice, Genesys, Cisco, Avaya, Nice, and Verint. Specialized in CTIs, IVRs, and Recorders.

Software Developer

Voice Technology

Maintenance and Installation of analogic and digital telephone systems in Brazil (local and remote) such as IVRs, Dialers and CTIs; Customer Care (personal, phone, email); Technical Training; Preparation of commercial proposals; Quality Management Service.

Technnical Analyst

Seasoned Contact Center Technology Consultant with 18+ years of experience delivering innovative solutions using contact center platforms and cloud-based technologies. With a strong track record in architecting and implementing cloud-based contact center solutions, incorporating cutting-edge AI features for the Conversational AI space.

Beyond technical expertise, I have cultivated strong relationships with customers and partners, providing expert guidance on platform selection, solution design, and Proof-of-Concepts (PoC). My ability to drive business growth through strategic sales support, including identifying cross-selling and up-selling opportunities, scoping and defining Statement of Work (SoW), and orchestrating RFX solution responses, has been instrumental in my success.

With a good understanding of the Digital Transformation and its impact on Customer Experience (CX), I have successfully applied AI technologies and other strategies to enhance customer interactions and drive business value.


QUALIFICATIONS
• Experience developing and deploying chatbots and voicebots on the Genesys Cloud and Google Cloud platforms, demonstrating expertise in Natural Language Understanding (NLU).
• Define and position new Professional Services offerings, enabling Sales teams to articulate their value to customers.
• Product management: building business cases and defining requirements for product enhancements. Able to respond to functional and technical requirements to a software solution.
• Project management using PMBOK principles and Agile Methodologies as SCRUM and Kanban.
• Successfully implemented real-time data synchronization solutions with CRMs (Salesforce and ServiceNow), leveraging REST APIs and advanced integration techniques.
• Programming experience in C#, Java, JavaScript, Python, and various integration technologies.


CERTIFICATIONS
• Microsoft Certified: Azure AI Fundamentals
• Genesys Certified: Genesys Cloud CX Professional
• Google Cloud Certified: Professional Cloud Architect and Associate Cloud Engineer

Dual-nationality: Brazilian and Portuguese, with the right to live in the UK permanently.


While I do work at Genesys, all opinions are my own. Reach me if you have any questions.

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Chris Crosby

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