I write about sales, leadership & productivity to help you become a top sales performer. RSM at Lonestar Forklift | AIB MBA

I’m Chris Crane, and my mission is simple:

Transforming industrial sales reps & teams into formidable professionals.

Over my 15-year sales career, I’ve closed over $100 million in industrial equipment deals, trained more than 150 reps, and led industrial sales teams across Canada and the U.S.

I built the Scaling Success System™ to give industrial sales teams what no one else offers: a sales operating system specifically engineered for industrial sales.

This system has taught over 150+ industrial sales reps & teams to operate as formidable professionals, and it can do the same for your team.

DM "sales" to learn more.

Chris Crane

Crockett Doodles

Owner

Sylacauga Shopping Center

American Connector Supply

American Connector Supply Corp. is a premier supplier of aerospace parts and connectors, ensuring reliability and quality for aviation and defense applications. With an inventory of approximately 17 million connectors housed in a 40,000-square-foot Greenville warehouse and two additional Florida facilities, ACS provides top-tier solutions for aerospace manufacturing and maintenance.

Company Owner

Southern California Connector Corp.

We bought Southern Cal (with Neal Bonavia) to expand our aerospace connector part footprint. We moved this well-respected California based aerospace company to the Southeast.

MS Electronix, Inc.

Privileged to be a co-owner (with Neal Bonavia) of MS Electronix. This acquisition strengthened our ability to deliver high-quality electronic components and services to the aerospace industry, reinforcing our commitment to innovation and excellence. In addition to connector parts, MS Electronix is also an expert in the field of military-spec connector cables selling to the U.S. Navy and other allied nations.

Dapper Dog

Dapper Dog Pet Store: Luxury Pet Boutique in Downtown Greenville

Located at the corner of North Main and East North Street in Downtown Greenville, Dapper Dog offers a curated selection of high-end pet products. 

From dog art and toys to premium food, treats, clothing, and gear, our boutique is designed to cater to the discerning pet owner. Bring your furry friend and experience Greenville’s premier pet shopping destination.

Business Owner

K. Rupel Boom F.C.

Rupel Boom Football Club: Preserving Tradition, Building the Future

Dating back to 1908, Rupel Boom FC is a historic Belgian football club with deep community roots. Saved from the brink of bankruptcy, the club now thrives under new leadership, with a passionate fanbase and a top-tier youth academy. The Crocketts aim to restore RBFC’s legacy while growing young talent and strengthening its connection with the town of Boom.

Gold Pro Media

Gold Pro Media: Professional Editing Made Simple

I was thrilled to start this media company with Trevor (YouTube jedi) and Dillon (Podcast pro). Gold Pro Media offers expert editing services designed to scale with your content needs, all for a flat monthly rate. Whether you’re an entrepreneur, business owner, educator, or ministry leader, we help refine your vision and maximize your content output with high-quality editing.

Co-Owner

Hidden Creek Horse Farm, LLC

Hidden Creek Horse Farm Where Passion Meets Equestrian Tradition

Founded in 1998, Hidden Creek Horse Farm is a treasured equestrian facility in upstate South Carolina, dedicated to building a love for horses and horsemanship. Whether you’re a seasoned rider or just starting out, the farm provides expert training, quality boarding, and a welcoming community. 

Come experience the joy of riding in a picturesque and well-maintained environment.

Whisper Wick

Whisper Wick Candles: Illuminate Your Space with Elegance

Whisper Wick Candles crafts premium, hand-poured candles with delightful fragrances, creating a serene and inviting atmosphere in any room.

#1 Ranked LI Creator Family Life (Favikon) | Owner of 17 companies, 44 RE properties, 1 football club | Believer, Husband, Dad | Follow for posts on family, business, productivity, and innovation

On March 17, 2023, I made a phone call that saved my life.

I was giving a quiz to my university class when my phone rang repeatedly.
The caller was my medical doctor.

I stepped into the hallway to listen to the voicemail which urged me to call my doctor immediately. I hesitated, then made the call.

The previous day, I’d gone in for tests thinking I had a kidney stone, but the tests came back very serious. My doctor insisted I needed to go to the Emergency Room ASAP‼️ 

My bilirubin count was off the charts, and my liver wasn’t functioning. 

I went to the ER instead of my planned family trip to our beach house on Daufuskie Island. 

If I hadn’t called (& gone to the ER), I'd have been on an island with no bridge & no hospital when the sepsis hit.

Instead, I spent Spring Break in the hospital with 2 emergency surgeries, a loving family, incredible friends, & tons of prayer.

In the hospital, I kept thinking of my relationship with God & my family. 

I’m thankful to own dozens of real estate properties & 19 businesses. It’s given me the opportunity to employ hundreds of people. 

But at the end of the day, those aren't the most important things. I never anticipated being an UHNWI, but money is not the end game.

Prior to the ER visit, I’d resisted social media and lived a private life.
I came out of the hospital as a 43-year-old realizing I was living on borrowed time.

I’m now using LinkedIn, YouTube and other social platforms to share business and family lessons I’ve learned along the way.

I’m privileged to own nearly 50 real estate properties (residential and commercial). I own businesses in the sectors of aerospace, hospitality, sports, pets, retail, and real estate.

However, my identity is not found in my bank account, businesses, or real estate.

As a Christian, I believe my ultimate identity is in Jesus Christ who died a sacrificial substitutionary death to make eternal life possible and save me from my sin.

God graciously let me marry Abigail, who's far better than I deserve. 

After two miscarriages, God providentially gave us 5 amazing children. What a blessing!

I'm privileged to speak around the US, but the days I look forward to most are those spent with my wife and kids at soccer games, getting bagels at Panera on Saturday mornings, or reading a story together as a family.

I’m not selling anything on LinkedIn, I don’t offer paid coaching or business services.

I’m simply here sharing thoughts you might find helpful. 
Thoughts about business, family, RE, investing, and productivity.

If interested, click follow.

Thanks for reading!

Nathan Crockett, PhD

Great ideas don’t live in your head.
They live on paper.

Or on screens.
Or anywhere but trapped inside you.

9 Reasons to Start Writing

🧠 For Clarity

1. Writing makes your thoughts real.
2. It clears the mental clutter.
3. It turns ideas into action.

🚀 For Growth

4. Writing teaches you what you actually think.
5. It helps you remember what matters.
6. It makes you a better communicator.

🌎 For Impact

7. Your words can inspire someone.
8. They can outlive you.
9. They can change everything.

Thinking is great.
Writing is powerful.

What’s one idea you need to write down today? ⬇️

P.S. Repost this ♻️ Someone in your network needs to hear it.

➕ Follow me Nathan Crockett, PhD for daily motivation.

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Chris Crane

Nathan Crockett, PhD

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