I write about sales, leadership & productivity to help you become a top sales performer. RSM at Lonestar Forklift | AIB MBA

I’m Chris Crane, and my mission is simple:

Transforming industrial sales reps & teams into formidable professionals.

Over my 15-year sales career, I’ve closed over $100 million in industrial equipment deals, trained more than 150 reps, and led industrial sales teams across Canada and the U.S.

I built the Scaling Success System™ to give industrial sales teams what no one else offers: a sales operating system specifically engineered for industrial sales.

This system has taught over 150+ industrial sales reps & teams to operate as formidable professionals, and it can do the same for your team.

DM "sales" to learn more.

Chris Crane

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I've been helping Ecommerce SaaS and AI companies with distribution and promotion.

If you’re looking to advertise to my audience, please send me a message so we can chat further. Thanks!

Jamie Dimond

If your team is afraid to make mistakes, that’s not a people problem.
That’s a leadership problem.


We’ve all seen both kinds of management.
The kind that leads with fear,
and the type that leads with trust.

The difference?
Everything.

When people feel supported, they speak up.
They share ideas.
They take ownership.

But when leaders stay silent or shift blame,
the best people don’t fight back,
they move on.

Defending a team isn’t a weakness.
It’s leadership.

Loyalty doesn’t come from policies or slogans.
It’s built through consistency, honesty, and having each other’s backs -
especially when things go wrong.

At the end of the day, management isn’t about titles or control.
It’s about creating an environment where people feel safe enough to do their best work.

If we can’t stand behind our people,
we don’t deserve to lead them.

Image credit: Tom Head

Being a good person doesn’t always pay back immediately.

And that’s what makes it hard.

You help someone
and nothing comes back.
You do the right thing
and no one notices.
You show up with integrity
and still get overlooked.

It can feel pointless.

But here’s the part experience teaches you:

Being good isn’t a strategy.
It’s a standard.

You don’t act with kindness to get something.
You act with kindness because it lets you sleep at night.
Because it keeps your character intact
no matter how others behave.

Over time, people notice.
Trust builds quietly.
Doors open in unexpected ways.

And even when nothing comes back,
you’re still left with something valuable:

Self-respect.

Be a good person.
Even when it’s inconvenient.
Even when it’s unrewarded.
Especially when no one is watching.

Agree?

Image credit: Mind_Essentials on Twitter/X

Here’s something I learned later than I should have:

Being good isn’t always enough.

You can do solid work.
Hit the goals.
Show up prepared.

And still feel overlooked.

For a long time, I thought the answer was:
Work harder
Be more patient
Prove myself longer

But that wasn’t it.

The truth is, skill only compounds in the right environment.

In the wrong place:
Good work gets normalized
Extra effort becomes expected
Your ceiling gets set for you

In the right place:
Your strengths make sense
Your growth gets noticed
Your value actually increases

This isn’t about ego.
It’s about alignment.

Sometimes the problem isn’t your ability.
It’s the room you’re in.

And leaving isn’t quitting.
It’s choosing a place where your work can breathe.

Image credit: Mind_Essentials on Twitter/X

Every logo tells a story.
But not every logo speaks the same language.

Each style carries its own purpose, personality, and visual strategy —
from simple symbols to expressive characters.

Understanding the 7 logo types helps brands choose how they want to be seen and remembered.

🖼 Pictorial
Instant recognition. One symbol becomes the brand.

🔤 Lettermark
Simplicity wins. Ideal when the name is long but memorability matters.

✍️ Wordmark
Clarity first. The name is the brand, powered by typography.

🔗 Combination
Maximum flexibility. Text builds trust, symbols scale everywhere.

🛡 Emblems
Heritage and authority. Feels established and timeless.

🔺 Abstract
Meaning over literal form. Global, adaptable, open to interpretation.

🙂 Mascot
Emotional connection. Brands feel human, friendly, and memorable.

A strong logo isn’t about following trends.
It’s about choosing the visual language that fits your brand’s voice, audience, and ambition.

Credit: Kenny Song

You can fit in
and still be completely out of place.

That took me longer to learn than it should have.

On paper, everything can look fine.
You’re doing the job.
You’re meeting expectations.
You’re not failing.

But inside, something feels off.

You’re forcing yourself to adapt.
Shrinking a little.
Explaining yourself too much.
Getting tired in a way rest doesn’t fix.

Belonging isn’t about fitting in.
It’s about alignment.

When you’re in the right place:
things don’t feel effortless,
but they feel honest.

Your strengths make sense there.
Your values aren’t negotiable.
You don’t have to pretend to be someone else to succeed.

Just because a space accepts you
doesn’t mean it’s where you should stay.

Sometimes the bravest move isn’t trying harder to fit.
It’s admitting you’ve outgrown the drain.

________________________________________________________
Share with someone who needs this. Everyone needs a little help!

The #1 thing that separates the best CEOs from the rest:

It's not their vision.
It's not their strategy.
It's not even their intelligence.

It's 6 decisions they make every single day.

Most people think being a CEO is about the big moves.

The acquisitions.
The product launches.
The inspiring speeches.

I used to think that too.

But after years of leading teams, I've learned the truth:

Your company is shaped by the small decisions you make repeatedly.

Not the ones that make headlines.

The ones nobody sees.

Here are the 6 that matter most:

1️⃣ Who you hire

One wrong hire drains everyone around them. One right hire elevates the entire team. No decision compounds faster than this one.

2️⃣ Who you fire

Keeping the wrong person is a decision too. Every day you wait, your best people are watching. And wondering why.

3️⃣ What you tolerate

Low standards spread like wildfire. What you accept today becomes normal tomorrow. Culture isn't built by what you say. It's built by what you allow.

4️⃣ What you say no to

Every yes costs you something. Strategy isn't just what you choose to do. It's what you choose NOT to do. Protect your focus like your future depends on it.

5️⃣ Where you spend your time

Your calendar never lies. It reveals your real priorities. If it doesn't match your goals, nothing else will.

6️⃣ Who you are when things get tough

Pressure doesn't build character. It reveals it. Your team will forget the wins. They'll never forget how you made them feel in the hard times.

You're already making these decisions.

Whether you realize it or not.

Every person you keep is a decision.

Every meeting you attend is a decision.

Every behavior you tolerate is a decision.

The question isn't whether you're making them.

It's whether you're making them on purpose.

The best CEOs don't leave these to chance.

They treat them as sacred.

Because they know the truth:

Your company will never outgrow the standards you set at the top.

Which of these defines a CEO's legacy most?

♻ If this resonates, repost to inspire others.

Credit: Eric Partaker

The best thing you can do in 2026 is to NOT set resolutions.

There’s a reason why our New Year resolutions disappear by February.

Because they’re focused on the outcome; with factors outside of our control.
So we turn the focus inwards.

Want to publish a book?

Don’t set that goal. 
Instead, set a habit of writing everyday.

Want to lose weight?

Don’t set a target weight. 
Instead, set a habit of working out everyday.

Want to get a great job?

Don’t set a job goal. 
Instead, set a habit of connecting with people on LinkedIn and Twitter everyday.

May 2026 be YOUR year.

Where you live it on your terms, at your pace, to your strengths.

May you fall in love with yourself.
And see yourself for what you always were.

YOU.

Not anyone else.
Just authentically you.

Wish you all a very Happy New Year!

Credit: Ankur Warikoo

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