I write about sales, leadership & productivity to help you become a top sales performer. RSM at Lonestar Forklift | AIB MBA

I’m Chris Crane, and my mission is simple:

Transforming industrial sales reps & teams into formidable professionals.

Over my 15-year sales career, I’ve closed over $100 million in industrial equipment deals, trained more than 150 reps, and led industrial sales teams across Canada and the U.S.

I built the Scaling Success System™ to give industrial sales teams what no one else offers: a sales operating system specifically engineered for industrial sales.

This system has taught over 150+ industrial sales reps & teams to operate as formidable professionals, and it can do the same for your team.

DM "sales" to learn more.

Chris Crane

EXA MP

A firm with 250+ employees, ~€200M in Total Income, and clients like Kering, Louis Vuitton, Nike and Primark.

Functional Expertise:
• Led a team of 6 for a ~€89M Primark construction project lasting 4 months, achieving timely completion and exceeding client expectations. Managed the development of the project from inception to successful delivery.
• Proficiently navigated complex negotiations and resolved conflicts amid an intricate network of 60 stakeholders during the Primark project. Aligned divergent interests, preserving the project's trajectory.
• Exhibited adeptness in troubleshooting by promptly identifying and effectively tackling unforeseen complexities in all the projects. Devised inventive resolutions, encompassing timeline adaptations and engagement of specialized expertise.
• Furnished technical support for 10 operational stores in 2023, elevating operational standards, and rendering exhaustive quality assurance reinforcement to established stores.

Previous role - Cost Controller

• Lead budget analysis and resource optimization efforts to ensure efficient cost management and project success.
• Strategically resolved cost-related obstacles across various projects, ensuring financial targets were met while maintaining quality standards.
• Achieved a 10% cost reduction at the end of a high-profile project, optimizing resource allocation without compromising project integrity.

Project Manager

Design Campus Unifi

Organization of innovative resources within a University dedicated to nurturing young designers, aiding them in their creative journey, and gaining international recognition.

Functional Expertise:
• Actively participated in brainstorming sessions aimed at enhancing the creative workflow and refining object creation within the Interior Design LAB III.
• Orchestrated lectures and curated student exhibitions as part of the University program, fostering an engaging learning environment.
• Spearheaded the design and production of posters and brochures to promote university events, seamlessly collaborating within a team of 20 individuals.

Graphic Designer

ARX | Progettazione e consulenza

Integrated expertise in architecture design, engineering and project management, combining creativity, research, and excellence.

Functional Expertise:
• Skillfully resolved conflicts that emerged between architectural design teams and supervisory authorities, showcasing the ability to mediate divergent viewpoints and facilitate constructive resolutions to uphold project cohesion.
• Led and coordinated design teams of 5 individuals, fostering a collaborative environment that facilitated efficient achievement of project objectives.

Architect

University of Florence

An university known for its strong emphasis on architecture education and research. Its comprehensive programs and renowned faculty provide students with a solid foundation in design, construction, and urban planning. 

Functional Expertise:
• Deftly tackled instructional challenges, developing innovative approaches that enhanced project quality and enriched the educational journey for students.
• Collaborated with fellow educators to oversee student design teams, nurturing a collaborative atmosphere that cultivated effective teamwork and facilitated successful project outcomes.

Design Education Specialist

ISI Florence

Study program in Florence, Italy, that provides an outstanding educational experience for U.S. college students (150-250 students per term).

Functional Expertise:
• Demonstrating adeptness in assimilating within a diverse academic environment, effectively engaging and relating to American students.
• Presented a lesson related to radical architecture in reference to the exhibition “Radical Utopias” at Palazzo Strozzi, 2017 (FI).

Tutor

Ciao, I’m Giulio Scolari. 

I specialize in the hands-on execution of complex projects for international clients in luxury retail and hospitality; coordinating stakeholders, managing resources, and ensuring top-quality results on tight timelines.

When I’m not immersed in project details, I’m passionate about sparking new ideas and driving innovation. Through Pensa, I share practical frameworks that help individuals and organizations unlock their potential and transform fresh concepts into real-world impact.

Want to learn more? Check out my Featured section for tools and insights; and let’s connect!

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The Battle

Chris Crane

Giulio Scolari

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