I write about sales, leadership & productivity to help you become a top sales performer. RSM at Lonestar Forklift | AIB MBA

I’m Chris Crane, and my mission is simple:

Transforming industrial sales reps & teams into formidable professionals.

Over my 15-year sales career, I’ve closed over $100 million in industrial equipment deals, trained more than 150 reps, and led industrial sales teams across Canada and the U.S.

I built the Scaling Success System™ to give industrial sales teams what no one else offers: a sales operating system specifically engineered for industrial sales.

This system has taught over 150+ industrial sales reps & teams to operate as formidable professionals, and it can do the same for your team.

DM "sales" to learn more.

Chris Crane

Who I Help & How

If you're a sales professional, leader, or entrepreneur looking to:
✔ Exceed your targets consistently
✔ Close larger deals, faster
✔ Shift from transactional selling to becoming a trusted advisor
✔ Build resilience and long-term success in sales

I think we should talk.

With 30+ years of experience across four countries, I’ve helped struggling sales teams achieve 15-25%+ performance growth, increase individual earnings by $250K+ over five years, and build sustainable sales careers.

B2B Sales Mastery Defined

🏆 B2B Sales Mastery = (🔥 Mindset + 🛠 Skillset + ⚙️ Process) × 🎯 Execution

✅ Mindset – Confidence, resilience, emotional intelligence, and the ability to handle rejection.
✅ Skillset – Prospecting, consultative selling, negotiation, and closing strategies.
✅ Process – A repeatable, scalable framework that optimizes sales execution.
✅ Execution – Turning knowledge into action, adapting, and delivering results under pressure.

What Makes My Approach Different?

✅Personalized Roadmap – Using DISC & FinxS Sales Competency Assessments, we identify strengths & blind spots for tailored coaching.
✅Sales Psychology & Behavioral Adaptability – Master influence, connect with diverse buyers, and handle objections like a pro.
✅Resilience for Longevity – Sales is a marathon, not a sprint. I help you thrive under pressure and maximize career earnings.
✅Proven Results – From sales professionals at Fortune 100s to SaaS leaders, my coaching delivers measurable growth.

Real Transformations
✅Senior IT Sales Consultant → Promoted to VP within a year.
✅Fortune 100 Sales Pro → 20% salary boost & better role after four months.
✅SaaS Sales Leader → Fast-tracked learning & given ownership of a major account in five months.
✅Strategic Advisor to early-stage Founder-led organizations → Focus, mind-set, road-map validation and GTM strategy. Equity participation in a few organizations for long-term support and engagement.
✅Reduced Sales Friction → Process engineering and Sales Playbook alignment to return 18% time to the Enterprise sales team and improve win-rate by 4%.

The noble profession of sales rewards those who take action. If you're ready to break through barriers and achieve results, let’s connect.

📩 Direct Message me to schedule a consultation or use the 'book an appointment' button above. 

Your next breakthrough is one conversation away.

Deepak Bhootra

Most careers do not stall because of a lack of effort. My experience is that they stall because consistency quietly erodes under pressure.

When results take time, people start forcing outcomes.
 When setbacks happen, they rush past recovery.
 When motivation dips, they rely on intensity instead of structure.
 When trust is needed, they reach for charisma instead of reliability.

This edition of the RISEUP@work newsletter explores a different path.

Not working harder.
 Not moving faster.
 Not chasing motivation.

But building consistency that actually holds up over time.

Inside this issue, we look at four counterintuitive principles:
- Why impatience is often a certainty problem, not a discipline one
- Why stability matters more than ambition after a setback
- How discipline creates freedom instead of restriction
- Why consistency builds trust more reliably than talent or charisma

This is not about quick wins. Even though they are valuable, it is about sustainable progress, emotional steadiness, and credibility that compound.

If your work feels heavy despite doing the right things, this edition is for you.
Read the full newsletter here 👇
#RISEUPatWork #Consistency #Careers #Leadership #ProfessionalGrowth

Helping B2B sellers, leaders, and founders sell smarter, win more, and build career longevity.

Introduction Many professionals don't suffer from burnout due to overwork; instead, they feel exhausted from focusing on the right actions without cle

Open article: #11: The Consistency Code: Four Counterintuitive Principles for Lasting Success at Work by Deepak Bhootra • 5 min read

#11: The Consistency Code: Four Counterintuitive Principles for Lasting Success at Work

“We raised almost $1.5M… and then we shut the company down two years later.”
That’s not a headline founders like to share. But it’s precisely what Suresh Madhuvarsu, CEO of SalesTable.ai, shared on Sales Uncharted, and the honesty is the point.

This is a classic technical-founder trap:
• Start as a builder
• Build something genuinely good
• Assume the market will reward quality
• Discover with immense pain that quality doesn’t create demand by itself.

Suresh calls it what it is:
“A super classic case of an engineering founder trying to do sales.”

The line that hits hardest:
“You build a great product and they will come… and nobody came.”

Because markets don’t behave like engineering.
They behave like psychology + priorities + timing + budget + politics + inertia.

▶️ Watch the 2.5-minute clip and the full detailed write-up in the latest edition of the Sales Uncharted Podcast. 

#SalesUncharted #Founders #Startups #B2BSales #CustomerDiscovery #Entrepreneurship #TechnicalFounders

Background and Context “We raised almost $1.5M… and then we had to shut it down after two years.” That’s not a headline founders like to publish. But 

Open article: PODCAST # 14:  You Don’t Have a Product Problem. You Have a Customer Conversation Problem. by Deepak Bhootra • 3 min read

PODCAST # 14:  You Don’t Have a Product Problem. You Have a Customer Conversation Problem.

Most sales training prepares you for objections.
Almost no one prepares you for rejection.
And in sales, rejection is a regular feature of this complex game.
Letting it define you is optional.

I recently joined the Secret Expert Podcast, and the conversation went deeper than tactics or performance metrics. 

We talked about what rejection actually does to a seller’s identity when it is not processed correctly.

That conversation is now embedded inside Feature #11 of the latest Sales Uncharted newsletter.

One idea from the episode that matters more than most people realize:
  You can be a 3 out of 10 in your role today
    and still be a 10 out of 10 human being.

When sellers collapse role performance and personal worth into the same score, burnout and inconsistency follow. This is not motivation. It is identity management, grounded in Sandler principles and real field experience.

🎧 The full podcast audio is embedded in the newsletter

📩 Follow and subscribe to Sales Uncharted for deeper work on sales psychology, resilience, and longevity

🔁 Share this with a seller or leader who needs this conversation

Introduction I joined the Secret Expert Podcast because I wanted to talk about the part of sales that rarely gets trained and almost never gets proces

Open article: FEATURE # 11: Stop Letting Rejection Define You as a B2B Seller by Deepak Bhootra • 7 min read

FEATURE # 11: Stop Letting Rejection Define You as a B2B Seller

taplio

The Battle

Chris Crane

Deepak Bhootra

Followers

Posts

Engagements

Likes

Performance ScoreDeepak Bhootra's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Chris Crane

Deepak Bhootra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Deepak Bhootra's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDeepak Bhootra's LinkedIn Performance