CWE Crane Enterprises 

CWE Crane Enterprises is a privately held Canadian firm focused on acquiring and scaling essential service businesses, where trust, consistency, and operational execution drive long-term value.

We believe in building businesses that serve people, create livelihoods, and operate with integrity. Our mission is to lead with clarity, act with conviction, and steward each business with the long-term sustainability.

Current Portfolio:
1. Scaling Success: industrial sales training
2. Molly Maid: residential cleaning service 
3. Texas Ticket: online education service

President

Scaling Success

At Scaling Success™, we believe success compounds. It starts with education and ends with execution.

Our mission is simple: transform industrial sales reps and leaders into formidable sales professionals and 7-figure closers.

We don’t do generic fluff: We deploy proprietary frameworks — ARC5™, CICSR™, and PTR™ — built from years in the field, designed to help reps and teams close bigger deals with consistency.

Founder & President

MOLLY MAID Canada

At MOLLY MAID, we deliver premium, professional home cleaning services with a personal touch. As a franchise owner, I’m proud to lead a bonded, insured, and detail-oriented team committed to excellence, safety, and consistency.

Our crews arrive in branded vehicles, fully equipped with eco-friendly products as part of our Green Housekeeping Program. We operate Monday to Friday during daylight hours, supporting both family balance and professional service.

Backed by Canada’s most trusted name in residential cleaning since 1979, we combine proven systems with local care. Whether you’re a client or part of our growing team, you’re in good hands with us.

Franchise Owner

XCMG Canada

Led a national sales team and the development of a national dealer network, securing $12M in new revenue while traveling across Canada in 3 months.

Vice President of Sales

Naumann Hobbs Material Handling, Inc.

Led the development of a new forklift division, while overhauling the existing rental and used equipment departments.

Lonestar Forklift, Inc.

Led the growth & development of 4 sales branches, growing the total team size from 6 to 15 & leading revenue growth from $8M to $15M

General Manager

Leavitt Machinery

Led the development of a new sales department after acquisition, and grew the sales team from 0 to 10 and annual revenue from $4M to $12M.

Regional Sales Manager

Crown Lift Trucks

Managed a sales territory, growing market share from 9% to 33% and total revenue from 3M to 9M.

Territory Account Manager

The London Vocal Studio

Founder and Instructor of the #1 rated vocal teaching studio in London Ontario. Sold in 2020 to a large franchise.

Founder & Master Instructor

Ricoh Canada Inc.

Managed a sales territory, growing market share from 7% to 27% and revenue from 2M to 6M.

Territory Sales Representative

I write about sales, leadership & productivity to help you become a top sales performer. RSM at Lonestar Forklift | AIB MBA

Hey,

I’m Chris Crane, and my mission is simple: transforming industrial sales reps into formidable sales professionals.

Over my 15-year sales career, I’ve closed over $100 million in industrial equipment deals, trained more than 150 reps, and led industrial sales teams across Canada and the U.S.

I built the Scaling Success System™ to give industrial sales reps what no one else offers: a sales operating system specifically engineered for industrial sales. This system has taught over 150+ industrial sales reps to make over $250k+ per year consistently, and it can do the same for you. 

This isn’t theory. It’s a proven system designed to cut through the noise and turn conversations into conversions.

DM "sales" to learn more.

Chris Crane

Your quota isn’t just tied to skill. It’s tied to how much you learn. 

Most reps skim headlines.
They never finish the chapter.
They never build the habits that sharpen their advantage.

They celebrate small wins.
They stop improving after quota.
They forget that continuous learning is a must. 

Here’s what I know:
→ Books compound advantage.
→ They sharpen instincts reps overlook.
→ The best closers study strategy when others chase shortcuts.

Consider these takeaways: 
→ Stories create connection.
→ Urgency must be discovered, not forced.
→ Buyers need to feel like the decision is theirs.
→ Most reps pitch too early because they never uncover real pain.
→ Psychological leverage comes from trust built before the solution is ever shown.

If you’re not reading, you’re already losing ground.


P.S. This is just a sample of what I teach.

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉 https://lnkd.in/gKGYmHUM

The $100M Closer | I install the Scaling Success System™ in your industrial sales organization. Your team gets a 5x return.

Most companies think they understand why the buyer buys, but they often fail here. 

They let buyers wander through stages.
They hope the prospect “moves forward.”
The the consumer decision-making process like a passive observation.

And that’s why deals drift, stall, and disappear.

If your a sales leader, here is what you need to consider:

Awareness doesn’t happen by luck.
→You establish authority, name the issue, and trigger the need.

Research isn’t random.
→Your questions expose the friction points the buyer didn’t see yet.

Consideration isn’t a comparison game.
→You redirect, clarify cost, and anchor your solution using their logic.

Conversion isn’t an emotional moment.
→It’s the natural result of controlled sequencing.

Re-purchase isn’t about satisfaction.
→It’s about systemized follow-up & expectation management

Here’s what happens when companies operationalize these stages with a unified system, like the Scaling Success System™

→ Objections decrease
→ Deal velocity increases
→ Repeat business multiplies
→ Forecasts become accurate

The buyer’s journey isn’t something you monitor, it’s something you command.

P.S. This is just a sample of what I teach

If you're ready to improve your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

You can’t scale a team on hope.

Most leaders think they have a system.
They think their reps are following the process.
They think deal flow is healthy because the dashboard is green. 

Then quarter-end hits and everything falls apart.

The pipeline shrinks.
The “strong” opportunities melt under basic questions.
And the reps who sounded confident two weeks ago suddenly can’t defend a single number. 

The problem wasn’t effort.
The problem was structure.
And structure is where most companies quietly bleed.

So I installed the Scaling Success System™ inside a team that was missing quota for 6 straight quarters.

We rebuilt from the ground up using Canon Pillars and the integrated frameworks: CICSR™ for discovery, ARC5™ for objection control, and PTR™ for resistance handling. 

Here’s what changed:

→ Reps stopped “winging” discovery and started running CICSR™ with discipline.
→ Leadership stopped guessing and started inspecting using the 5 Core Pillars.
→ Deals stopped stalling because ARC5™ became the default cadence.

Here’s why it worked:

→ When a team has a unified operating system, performance compounds.
→ When reps follow a framework, conversations stop collapsing.
→ When leaders coach the same structure the reps execute, forecasting becomes real.

Teams don’t fail from a lack of effort. They fail from a lack of architecture.

P.S. This is just a sample of what I teach

If you're ready to improves your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

Most sales leaders don’t coach their team.

They manage metrics.
They push for more activity.
They don’t build performance.

I’ve seen it too many times.

The pipeline stalls.
Good reps get stuck.
leadership has no clue why.

Here’s what I know:
→ Good leaders are good coaches
→ Good teams are properly coached
→ Good coaching provides clear guidance 

Consider these 8 tips: 
→ Be direct
→ Design actions
→ Set goals & follow up
→ Hold them accountable
→ Establish solid agreements
→ Create a trusted environment
→ Use powerful direct questioning 
→ Practice focused, active listening

Ask yourself: What could I be doing better than I am doing today as a leader? 

Want my full leadership framework? 

Comment "leadership" and I will send it over.

Stalled teams don’t need motivation. They need a system.

Most organizations...

Blame the rep.
Blame the market.
Blame “seasonality."

Then they wonder why performance keeps flat lining.

I was brought in to evaluate a team that hadn’t closed a meaningful deal in 90 days.

→ Pipeline looked full.
→ Nothing was moving.
→They blame the market.

The problem was obvious the moment I listened to three calls.

→ Discovery was shallow.
→ Objections were mishandled.
→ Deals were dying because nobody was controlling the rhythm.

So I installed the Scaling Success System™ 

→ CICSR™ for discovery flow.
→ ARC5™ for call control and objection sequencing.
→ PTR™ for categorizing the real resistance instead of fighting ghosts.

Within 30 days:
→ Conversion on second meetings doubled.
→ Deals stopped slipping into “next quarter.”
→ Reps finally understood why process beats personality.

Within 60 days:
→ Leaders could forecast accurately.
→ Reps stopped wasting time on dead opportunities.
→ High-stakes meetings became predictable instead of chaotic.

Within 90 days:
→ Revenue stabilized.
→ Momentum took over.
→ The team wasn’t guessing anymore

Here’s the truth:
→ Structure removes failure.
→ Systems remove hesitation.
→ Frameworks remove inconsistency.

When you replace hope with architecture, everything changes.

P.S. This is just a sample of what I teach

If you're ready to improves your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

The first 90 days don’t determine your sales career, your first 900 do.

Everyone wants fast results.

But sales rewards those who stay.

Not those who hit early numbers.
Not those who get lucky with leads.
Not those who jump teams when it gets hard.

It rewards the reps who stay disciplined when it’s boring.

It rewards the ones who master the territory.

The ones who build relationships before they need them.

The ones who show up even when it feels like nothing’s working.

Most reps fail not from lack of talent.

They fail because they confuse discomfort with a sign to leave.

Top performers don’t chase momentum.

They create it, protect it, and compound it.

Great careers reward permanence, not panic.

900 days.

Mark it down. 

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gF8aRNXf

Most teams don’t lose deals at the close, they lose them because they never lead the close.

Closing isn’t a mystery.
It isn’t “reading the room.”
It isn’t a special personality.

It’s structure.

It removes hesitation by anchoring to the next logical step.
It shifts the buyer from decision-making to decision-confirming.
It reinforces leadership, which is the core of every successful sales interaction.

Assumptive questions only land when the system behind them is solid because control isn’t created in the close, it’s created in the discovery and reinforced through ARC5™.

Here’s how each question maps to elite selling psychology:

→ “What method of payment would you like to use?”
Positions the deal as already aligned and moves the buyer into action mode.

→ “How quickly would you like the product delivered?”
Transitions from evaluation to implementation, a psychological shift buyers follow.

→ “Whose name do I make the invoice out to?”
Anchors administrative certainty and removes ambiguity.

→ “How many of these items do I need to put you down for?”
Frames quantity, not commitment, removing risk from the answer.

→ “What day do you want our technician to do the installation?”
Assumes forward motion and reinforces that the solution is the next step, not the question.

Here’s what organizations see when assumptive closes become standard:

→ Faster decision velocity
→ Stronger buyer confidence
→ Reduced last-minute resistance
→ Higher proposal-to-close conversion

Most reps try to “get the close right." Elite teams get the system right, and the close becomes automatic.

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gaNEXimq

Most teams don’t realize how fragile their pipeline actually is.

They think more activity will fix it.
They think reps just need to “try harder.”
They think next quarter will magically look better.

It never does.

I worked with a team that looked strong on paper.

They had volume.
They had experience.
They had decent territory coverage.

But they had no system.

Every proposal looked different.
Every rep ran their own version of discovery.
Every close depended on whatever mood the rep was in that day.

You can’t scale chaos.

So we rebuilt everything through the Scaling Success System™.

→ We rebuilt discovery using CICSR so reps finally exposed real cost.
→ We rebuilt objection handling using PTR so stalls got categorized instead of feared.
→ And we rebuilt deal flow with ARC5 so reps controlled rhythm instead of losing momentum.

Three weeks later the shift was obvious.

→ Deals moved faster.
→ Customer confidence spiked.
→ And reps who were “average” suddenly looked elite.

Here’s the truth: systems outperform talent because systems don’t collapse under pressure.

P.S. This is just a sample of what I teach

If you're ready to improves your sales team's outcomes and you want to install a proven system with proven frameworks, start here: 👉https://lnkd.in/g4t7DKmP

You don’t fix a rep’s confidence by giving them more motivation.

They think their issue is mindset.
They think they just need “to believe.”
They think confidence shows up before competence.

But every stalled rep I’ve coached followed the same pattern.

They avoided real discovery.
They softened their questions.
They hid behind “relationship building” instead of leading the call.

Here’s where deals died:

They never took the buyer deep enough.
They never quantified the cost.
They never created the urgency the deal required.

So I taught them CICSR the way it’s meant to be used — with pressure, sequence, and control.
→ Context to ground the conversation in reality.
→ Issue to expose the friction they kept glossing over.
→ Cost to make the buyer say their own pain out loud.
→ Solution to co-create the future instead of pitching features.
→ Resistance to surface the objections early so nothing blindsided them later. 

→  The shift was immediate.
→ Their questions sharpened.
→ Their confidence finally came from evidence, not hope.

Your confidence doesn’t grow before the work. It grows because of the work.

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gaNEXimq

The deal almost died because I broke my own rule: never accept the first answer.

The timeline sounded “set.”
The buyer sounded confident.
The numbers sounded reasonable.

But something was off.

The answers were too clean.
The logic didn’t match the pain.
The urgency didn’t match the cost.

I stopped the drift and shifted into ARC5.

→ First, I aligned — calm, steady, zero resistance.
→ Then I redirected — “Walk me through what’s actually causing the slowdown.”
→ Then I clarified — and that’s where everything cracked open.

→ The “minor delay” was costing them six figures a quarter.
→ The “non-urgent project” was stalling three other initiatives.
→ The “we’ll revisit next month” was actually fear of making the wrong call.

So I reframed using their own admissions.

“You said the delays hit revenue, correct? And because they hit revenue, the cost stacks every week, correct?”

I tied the issue to the consequence, the consequence to the math, and the math to the solution.

Once the logic was undeniable, closing was a formality.

→ The hesitation vanished.
→ The timeline moved forward.
→ The deal locked in that afternoon.

Control isn’t force. Control is sequence.

P.S. This is just a sample of what I teach

If you want to improve your selling ability right now, I created a FREE 5-day course to get you started: 👉https://lnkd.in/gaNEXimq

Most reps don’t follow a sales process, they follow their emotions. 

They panic during objections.
They forget what they already uncovered.
They rush to close without setting the stage.

Here’s what I know:

→ They use structure to create control.
→ Great reps don’t “wing it” in critical conversations.
→ They follow a sequence that leads the buyer, not chases them.

Most sales reps skip the steps that build trust.

They push too early.
They misread the buyer’s resistance.
They never anchor their solution to the real pain.

Here’s how elite reps use the ARC5™ sequence to run a world-class sales process:

→ Align: Start by agreeing with the buyer’s concern to lower resistance.
→ Redirect: Guide the conversation back to what really matters, their pain.
→ Clarify: Dig into the issue, quantify the cost, and confirm what’s at stake.
→ Reframe: Position your solution as the logical fix, backed by ROI.
→ Close: Affirm the outcome, set the timeline, and secure the next step.

It’s not just a framework.
It’s a cheat code for closing high-value deals.
It’s how top 1% reps stay in control of every conversation.

Sales isn’t just personality, it’s about process.

P.S. This is just a sample of what I teach.

DM "sales" if you want to learn more.

Who I Help & How

If you're a sales professional, leader, or entrepreneur looking to:
✔ Exceed your targets consistently
✔ Close larger deals, faster
✔ Shift from transactional selling to becoming a trusted advisor
✔ Build resilience and long-term success in sales

I think we should talk.

With 30+ years of experience across four countries, I’ve helped struggling sales teams achieve 15-25%+ performance growth, increase individual earnings by $250K+ over five years, and build sustainable sales careers.

B2B Sales Mastery Defined

🏆 B2B Sales Mastery = (🔥 Mindset + 🛠 Skillset + ⚙️ Process) × 🎯 Execution

✅ Mindset – Confidence, resilience, emotional intelligence, and the ability to handle rejection.
✅ Skillset – Prospecting, consultative selling, negotiation, and closing strategies.
✅ Process – A repeatable, scalable framework that optimizes sales execution.
✅ Execution – Turning knowledge into action, adapting, and delivering results under pressure.

What Makes My Approach Different?

✅Personalized Roadmap – Using DISC & FinxS Sales Competency Assessments, we identify strengths & blind spots for tailored coaching.
✅Sales Psychology & Behavioral Adaptability – Master influence, connect with diverse buyers, and handle objections like a pro.
✅Resilience for Longevity – Sales is a marathon, not a sprint. I help you thrive under pressure and maximize career earnings.
✅Proven Results – From sales professionals at Fortune 100s to SaaS leaders, my coaching delivers measurable growth.

Real Transformations
✅Senior IT Sales Consultant → Promoted to VP within a year.
✅Fortune 100 Sales Pro → 20% salary boost & better role after four months.
✅SaaS Sales Leader → Fast-tracked learning & given ownership of a major account in five months.
✅Strategic Advisor to early-stage Founder-led organizations → Focus, mind-set, road-map validation and GTM strategy. Equity participation in a few organizations for long-term support and engagement.
✅Reduced Sales Friction → Process engineering and Sales Playbook alignment to return 18% time to the Enterprise sales team and improve win-rate by 4%.

The noble profession of sales rewards those who take action. If you're ready to break through barriers and achieve results, let’s connect.

📩 Direct Message me to schedule a consultation or use the 'book an appointment' button above. 

Your next breakthrough is one conversation away.

Deepak Bhootra (Dr)

Your career doesn’t need a restart. It needs a rise.

I’m looking forward to joining Nilesh Kataria on Wednesday, Nov 26, from 10:00 AM to 11:00 AM CST for a live session on RISEUP: Your Career Reclaimed. 

If you’ve been feeling stuck, under-recognized, or sensing that you’re capable of more but unsure where to begin, this conversation is for you.

We’ll unpack the real patterns that silently stall careers: overcommitment, hidden self-doubt, unclear direction, and the quiet exhaustion ambitious professionals carry. More importantly, we’ll talk about how to rise differently--- with clarity, grounded confidence, and strategies you can use the same day.

One of my favorite early reviews came from Isaac Asendele, Founder & CEO of Lexasens, who said: “If I could go back in time, this would be the career guide I would read. It would have saved me many sleepless nights.” That’s precisely the kind of shift we hope this conversation gives you.

Join us live. Bring a notebook. Bring your questions. Bring the part of you that’s ready for your next chapter.

Deepak Bhootra

Business Consultant | Personal Branding Expert | Helped 1500+ Job Seekers & Entrepreneurs Grow | Specialist in Lead Generation & Marketing Strategy

Your career doesn’t need a restart it needs a rise.

I’m excited to share that Deepak Bhootra and Nilesh Kataria are coming together for a powerful live session titled “RISEUP YOUR CAREER RECLAIMED.”

This session is designed for professionals who feel stuck, under-valued or simply ready for the next chapter in their career.

 Expect insights, clarity, and real strategies you can start using immediately.

If you’re ready to grow, this session is for you.

#session #riseup #LinkedIn

Most sales teams are obsessed with the wrong 5 percent.
 The scripts. The KPIs. The dashboards.

But in my conversation with Dr. Javier A. Carlin this afternoon for the next episode of the "Sales Uncharted" podcast, which comes out next week, something became painfully apparent.

The real game is happening where most sellers never look.
 Inside the 95 percent, which alludes to the subconscious patterns that quietly shape our identity, emotional state, and behaviors long before we ever enter a sales conversation.

And as we enter Thanksgiving week, many B2B sellers will pause, reflect on family, and quietly calculate where they stand as the calendar year draws to a close.

That pause is powerful.
 Because it exposes truths we don’t usually say out loud.

In our discussion, Javier and I dug into three truths that every seller and every sales leader needs to hear:
  1. Your identity always shows up before your pitch does
  2. Your emotional state explains your inconsistency better than any metric
  3. And your “performance problem” is often just an unresolved internal belief you never knew was running the show.

It’s basic
 Yet barely understood across the entire B2B landscape.

This upcoming episode (and this teaser warms you up for it) shows what happens when you stop “fixing” your tactics and start understanding the machinery that drives them.

If you want the full conversation, the moment it drops
 And if you want weekly, timely, thought-provoking angles that live up to the "Sales Uncharted" name, then subscribe to the Sales Uncharted Newsletter:
https://lnkd.in/dnaMRaSK

#salesuncharted #b2bsales #sandler #hiddenrevenue

Sales Uncharted is where we ditch traditional sales playbooks, scripts, and dive deep into ideas that help you sell!

This post is not for people who want conventional sales advice ❌
  It is not for anyone satisfied with recycled tactics and predictable playbooks ❌
  It is not for sellers who wish to stay inside the lines ❌
It is for the small group pushing the edges of what B2B selling can become.

That is what the 'Sales Uncharted Podcast' 🎙️ was built for.
 This is where the real conversations happen. Raw, honest, unscripted dialogues with founders, sellers, operators, educators, and builders.

And the 'Sales Uncharted Newsletter' is where I distill those conversations into clean 700-to-900-word write-ups and pair them with the episode itself.
Together they create a unique combination, a straightforward way to capture big ideas in both written and visual form, easy to access, easy to absorb, and built for people who want to think deeply about B2B selling✨.

A small taste from recent conversations
 • Turning adversity into personal and commercial strength
 • Rethinking GTM through genuine human relationships
 • How people learn and why sellers communicate poorly
 • The mental pressure behind selling, building, and staying in the game

If you want that thinking in your feed, you can subscribe here:
🔗 https://lnkd.in/dnaMRaSK

And if you have a story worth telling. If a story intersects with B2B selling in an honest, unusual, or deeply human way, I want to hear from you.   
Specially, founders, entrepreneurs, coaches, anyone with something tangible to teach about products, people, or the soft underbelly of selling.

And remember, I can help filter and sharpen your story, so it lands with power and connects it back to b2b sales.

And if you know someone who would bring fire and chemistry to the 'Sales Uncharted Podcast,' tag them in a comment 🔥.

If they accept the invitation to join the Podcast, I will gift you a Kindle ebook of my new book 'RISEUP: Your Career Reclaimed' 🎁
More on the book here: https://a.co/d/at8JMKR

Happy selling 🚀

#salesuncharted #b2bsales #b2bselling #riseupcareerstudio

Sales Uncharted (Podcast) is where we ditch the playbooks, sales scripts, and dive deep into ideas to help you sell!

AI can transcribe every word of your sales call.
But it missed the 3 moments that actually killed the deal.

AI gives you a perfect transcript. 10,000 words. Zero context.
It captured what was said. Not what was meant.
It logged the conversation. Not the conviction.

I've reviewed hundreds of call recordings with transcripts.
The deals that died? The warning signs were never in the words.

They were in the spaces between words.

Moment 1: The Loaded Pause
When you said "$50K annually," they went quiet for 3 seconds.
AI transcript: "[pause]"
Reality: They're calculating political capital, not ROI.

Moment 2: The Energy Dip
When the implementation timeline came up and their voice flattened.
AI transcript: "That timeline works for us."
Reality: They're already exhausted from the last failed rollout.

Moment 3: The False Agreement
When they said "makes total sense," but their tone said otherwise.
AI transcript: "Makes total sense."
Reality: They're being polite while mentally checking out.

These aren't random reactions. They're neurological responses AI can't decode.

Micro-expressions flash across their face for 1/25th of a second. Their pupils dilate slightly when stressed. Studies show we make trust decisions in under 200 milliseconds—faster than any AI can process context.

Mirror neurons in your brain pick up their emotional state before you consciously process it. And even more heightened in seasoned sellers!

Judgment calls are made in milliseconds that no algorithm can replicate.
This is Augmented Intelligence at its best. 

"Real-time insight is always with the seller" -- These aren't transcript problems. They're human problems.

The most expensive deals I've lost weren't because I missed what was said.
They died because I missed what wasn't.

The sharp intake of breath before a concern.
The enthusiasm disappeared after bringing in the CFO.
The momentum stalled when we shifted from vision to logistics.

Train your human sensors for what the transcript will never capture.
Because deals don't die in words, my experience says they die in the moments between them.

And until AI can transcribe doubt, exhaustion, and unspoken resistance?
Your augmented intelligence, which is human insight enhanced by AI data, remains your most valuable sales tool. 🎯

What subtle signal has saved (or killed) your biggest deal? Do you have anything to share?

#B2BSales #SalesLeadership #AugmentedIntelligence #SalesCalls #HumanConnection

Please feel free to follow and repost if this resonates with you.

🚨 The number of “Open to Work” posts I’m seeing is not normal
In the past week alone, I have seen fifteen.
 I have reshared five.

Account Executives. Sales Managers. Sales Leaders.
 Talented people. Now between chapters.

Maybe my feed is off.
 Or maybe something real has shifted.
 AI disruption. Tariffs. End-of-year blues.
 Whatever it is, it feels heavier than usual.

Each “open to work” post hits hard because I have been there. Twice.
 No need to read between lines.
 Each post carries a real story.
 I see shame, fear, nervousness, hope, and requests for access, advice, and connection.

A LinkedIn image consultant told me to stop resharing job-seeker posts because it “messes up your LinkedIn wall.”
 My answer was simple. I do not care.

When someone is struggling, your brand can wait.
 Helping another human being comes first.

Fifteen months ago, after coaching a few clients through job loss and career transition, I began to see a pattern.
 People needed structure, not slogans.

So I created one.
It became the REBUILD Framework. A practical guide to rise again with clarity and calm.

R stands for Reflect. Learn from what happened. Take the lesson, not the guilt.

E stands for Evaluate. Redefine what truly matters before chasing what is next.

B stands for Build. Find your people. Community is oxygen during transition.

U stands for Update. Refresh your story and show the market who you are becoming.

I stands for Invest. Use this time to strengthen skills that shape your future.

L stands for Launch. Treat your search as a focused campaign, not a reaction.

D stands for Develop. Resilience is the final piece. The comeback is built one day at a time.

If you are in transition, please remember this.
 You are not starting over.
 You are starting from experience.

I am sharing the REBUILD Playbook again with this post and offering my time to anyone who wants feedback on their resume, LinkedIn profile, or interview approach. No strings attached.

No hesitation. No judgment.
 Just a thoughtful conversation with someone who can help you distill, focus, and rebuild.

Besides my "Sales Uncharted Newsletter," I am also launching a free community on Circle for B2B sales professionals who want support, structure, and momentum.

If you would like to join as a founding member, comment JOIN below, and I will add you personally.

We rise faster when we rebuild together.
 Let’s do that.

#b2bsales #jobsearch #salesleaders #salesjobs #careertransition #rebuild

REBUILD JOB SEARCH PLAYBOOK

Every few years, someone declares B2B sales is dying.
First it was the phone.
     Then email.
           Then social selling.
                 Now, it’s AI.

I’ve been tracking research in sales for over three decades and here’s the irony:  Sales has always had an extinction problem.

It’s always “dying” from the next shiny thing. And yet, here we are.

Because what actually kills sales isn’t technology. It’s forgetting fundamentals.

That realization drove my doctoral research on salesforce sustainability. I wanted to know why so many talented salespeople burn out, lose confidence, or simply leave.

And what I found wasn’t about motivation or incentives. It was about design.

When systems are built on poor assumptions, even the best automation will scale the wrong behavior.

If your process is broken, AI won’t fix it. It’ll just make you more efficient at being wrong. You cannot out-engineer gravity or human nature.

My research showed that when territory design, readiness systems, and coaching quality were misaligned, engagement and commitment plummeted.

Those findings echoed Vincent (Vini) Onyemah’s work on Sales Force Control Systems, which revealed that misalignment between behavioral, output, and capability controls doesn’t just reduce performance, they actively destroy trust.

And that’s the real issue.

We’ve been rebuilding sales teams from scratch every year due to astronomical departure rates. We call it “attrition” when it is self-inflicted blood letting.

But what we’re really facing is something that Suresh Madhuvarsu CEO of SalesTable calls 'institutional amnesia' >> A loss of experience, learning, and belonging that no tech stack can replace. Should that not give pause to reflect?

The fundamentals haven’t changed.
- People still need clarity, fairness, and confidence in how they sell.
- They still crave meaning and mastery.
- And leadership still matters more than any tool.

AI can make us faster but, honestly, only readiness, reflection, and fairness make us better.

If your system is stupid, automation just scales your stupidity.
If your system is smart, AI amplifies your intelligence.

Sales doesn’t need saving.  It needs remembering.

As always, I am here for you to talk, share or help. Reach out via a DM. 

And, if this message resonates then feel free to repost and follow.

Happy selling everyone!

#b2bsales #sandler #sales #salestable #babsoncollege

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Chris Crane

Deepak Bhootra (Dr)

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The Battle

Chris Crane

Deepak Bhootra (Dr)

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Crane's LinkedIn Performance

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