I write about sales, leadership & productivity to help you become a top sales performer. RSM at Lonestar Forklift | AIB MBA

I’m Chris Crane, and my mission is simple:

Transforming industrial sales reps & teams into formidable professionals.

Over my 15-year sales career, I’ve closed over $100 million in industrial equipment deals, trained more than 150 reps, and led industrial sales teams across Canada and the U.S.

I built the Scaling Success System™ to give industrial sales teams what no one else offers: a sales operating system specifically engineered for industrial sales.

This system has taught over 150+ industrial sales reps & teams to operate as formidable professionals, and it can do the same for your team.

DM "sales" to learn more.

Chris Crane

Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

Currently building Structured — a top ecommerce email marketing agency.

We’re a top Omnisend and Klaviyo email marketing agency partner.

And I was recently voted as the #1 ecommerce influencer to follow by Shopify and Shopify Plus.

I was also given the Top Voice Award for Email Marketing by LinkedIn and was ranked as the top email marketer on LinkedIn by Favikon.

Since launching our email agency in June of 2018, we’ve helped our clients send over a billion emails resulting in over $200 million in email attributable revenue. 

A few of our current and past clients include:
- Poo~Pourri
- Eight Sleep
- Health-Ade
- Mixtiles
- The Chive
- Vessi
- CrossNet
- Orgain

If you’re looking to hire a great email marketing agency, send me an email with more here: chase@chasedimond.com

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Outside my agency, I run a number of other fast growing businesses. And I’m fortunate to have over 750,000+ amazing followers/subscribers across my social channels and email newsletter.

If you’re looking to advertise to my audience, please send me an email with more info: chase@chasedimond.com 

———————————————————————————

Here are a few other things I've accomplished:

-Scaled a product I built, marketed, and managed to 500,000 visitors in 6 months without spending a single traditional advertising dollar.

-Generated 1.5 million visitors for a dating site within the first two months of launch without spending a single traditional advertising dollar.

-Acquired 500,000 subscribers in 10 months for a travel email newsletter I helped launch while spending very little traditional advertising dollars.

-Acquired over 1.5 million total followers on Instagram for the clients/companies I have worked with/for.

-Sold a business (social media tool that helps musicians automate growth and promotions) to the largest player in the space.

You can reach me via email: chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

If your job costs you your peace,
it’s too expensive.

You deserve a job that lets you sleep peacefully at night -
not one that keeps you awake questioning your worth, your future, or your sanity.

A healthy career doesn’t rely on:

 ❌ burnout
 ❌ constant anxiety
 ❌ toxic expectations

A healthy career is built on:

 ✔️ clear boundaries
 ✔️ supportive leadership
 ✔️ meaningful work
 ✔️ respect for your time and well-being

Your job should challenge you - not drain you.

It should grow you - not break you.

And it should fit into your life, not become your life.

If your work steals your peace, it’s costing you more than it pays.

Top Ecommerce Email Marketer | $200M+ Generated via Email

GIVE PEOPLE A CHANCE 🔥 

As the year comes to a close and we look toward what’s next, this feels worth saying out loud:

Most jobs can be taught.
Roughly 90% of what someone needs to succeed in a role can be learned.

But the one thing you can’t teach is the right mindset, the drive, the passion. 
So why are we so quick to judge someone based on what they don’t know instead of seeing what they can bring to the table? 
Talent isn’t always about what’s on a resume.

It’s about the energy, the attitude, and the willingness to evolve. 

(Credit: Elfried Samba)

And that is where most companies miss the mark. 
You know what’s often the biggest barrier? Opportunity. 

Too many people are overlooked because they don’t have the perfect experience, the exact background, or the right qualifications on paper. 

But who cares? Give them a chance. 
You don’t know what they could bring unless you let them step into the game. 
It’s about seeing potential - not just what's already in the package.

You can teach someone how to use a system, how to manage a project, how to improve their skill set. 

But you can’t teach hunger. You can’t teach curiosity.

You can’t teach someone to care about the work. 
So, why not hire for that? Hire for attitude. Hire for the fire they bring. Teach them the rest. 
At the end of the day, culture isn’t about fitting into a mold. 

It’s about giving people the chance to grow, the space to fail, and the trust to rise. 

If your company is only hiring the perfect fit, you’re missing out on some of the best talent - people who might just need a little guidance, but who’ll bring energy, creativity, and fresh perspectives. 
When you focus on skills only, you miss the real story. 

When you focus on potential, you unlock greatness.

Let people grow. Let them learn. Let them shine. 
90% of jobs can be taught - but the real culture? 

That’s built on the people who are hungry to learn, evolve, and give their best. 

So give them the chance. It’s the only way forward.

You survived.
That’s enough.
Now choose where you’re going -
and sit at the table when it opens.

Image credit: elisabetguwanto on Twitter/X

It’s not about collecting business cards or follower counts.

It’s about building bridges with people who get it - who challenge you, inspire you, and open doors you didn’t know existed.

The right network doesn’t just grow your career - it expands your mindset, your confidence, and your opportunities.

Here are 12 ways to build powerful, authentic connections:

1️⃣ Lead with curiosity. Ask, don’t pitch. People love being seen and heard.

2️⃣ Add value first. Share insights, introductions, or encouragement before asking for anything.

3️⃣ Show up consistently. Comment, engage, and participate where your industry hangs out.

4️⃣ Find your communities. Join professional groups, Slack channels, or niche forums.

5️⃣ Attend events strategically. Go where your next mentor, collaborator, or client might actually be.

6️⃣ Follow up. A short, thoughtful message can turn a conversation into a relationship.

7️⃣ Be generous with your expertise. Give more than you take - it builds reputation fast.

8️⃣ Don’t chase status. The best opportunities often come from peers, not big titles.

9️⃣ Stay authentic. Pretending to be someone you’re not is the fastest way to disconnect.

1️⃣0️⃣ Keep it human. Share stories, not sales pitches.

1️⃣1️⃣ Support others publicly. Celebrate others’ wins - it builds goodwill that lasts.

1️⃣2️⃣ Play the long game. Relationships compound like interest; nurture them with time.

The truth? You’re one conversation away from a completely different path.

Image credit: Tim Stoddart

The advice I wish I could’ve given myself 8 years ago:

Create a culture people never want to leave.

Yes, you can’t keep everyone with a 0% turnover rate. 
Let’s face it.

But what you can do is build an environment people don’t want to walk away from.

Build a culture that makes employees:

↳ Recommend it to their friends as the dream job, 
↳ Stay, even if the paycheck isn't perfect yet, 
↳ Come back when the conditions are right.

Think about it:

👉 A competitive paycheck might keep someone for a while, 
But a toxic culture will drive them away for good.

👉 You can offer all the perks, but if the culture is unhealthy, 
Nothing will make your best people stick around.

People stay where they feel valued.

It’s not just about the money—it’s about creating a workplace 
that makes people excited to show up every day.

♻️ Share this post with your network if you agree. 

 Credit: Victoria Repa ( go follow her )

The smartest person in the room isn’t the one with the answers,
it’s the one still learning.

Great leaders don’t rely on being the most knowledgeable.
They rely on being the most curious.

They ask more questions.
They listen intently.
They create space where people feel seen, heard, and valued
and that’s when ideas start to flow freely.

Because the moment a leader stops listening
is the moment they start losing the room.

Authority doesn’t come from pretending to know everything.
It comes from staying open-minded enough
to learn from anyone at any level.

And here’s the truth most leaders overlook:

The best ideas often come from the most unexpected voices.

Humility keeps you growing.
Curiosity keeps you sharp.
Listening keeps you trusted.

Stay a student, always.

So here’s something worth asking yourself:

What could you learn faster
if you led with curiosity instead of certainty?

Polished plans don’t create progress.
Finished work does.

I’ve waited too long trying to "get it right".
Tweaking.
Refining.
Overthinking.

Meanwhile, the messy version
was already good enough to move things forward.

Action creates feedback.
Feedback creates improvement.

Perfection just creates delay.

Ugly action beats unfinished ideas every time.

Agree?

Image credit: DataChaz on Twitter/X

Top Ecommerce Email Marketer | $200M+ Generated via Email | Daily Email & Marketing Insights

Here’s a hard truth most people avoid:

If you’re not making mistakes, you’re not moving forward.

I learned this the slow way.

Early on, I tried to get everything right.
Perfect plan.
Perfect timing.
Perfect execution.

And progress?
Basically stalled.

Things only changed when I gave myself permission to be wrong.

To test ideas that might flop.
To ship work that wasn’t perfect.
To learn out loud instead of waiting in silence.

Mistakes aren’t failure.
They’re feedback.

The people doing the most interesting work
aren’t avoiding mistakes.

They’re just willing to make them faster.

Safe paths feel good.
But they don’t teach much.

Growth always comes with friction.
That’s the price of trying something new.

Image credit: Tomas Gorny

Marketing is great they said…


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

10 years of rejection.

That's how long Squid Game's creator spent pitching his script.

Studio after studio said no.
Too dark. Too violent. Won't work.

Then Netflix took a chance.

28 days later, it became their most-watched show in history.

A decade of "no" turned into a $900M yes.

Most people quit after a few rejections.
They assume the silence means the idea is bad.

But rejection isn't a verdict.
It's just timing.

The right opportunity doesn't always show up first.
Sometimes it shows up tenth. Or hundredth.

If you're getting rejected right now, consider this:

You might not be wrong.
You might just be early.

Keep going.


Image Credit: Amy Sussman/WireImage; Noh Juhan/Netflix

Dear CEOs,

Don't distract your marketing team.
(Credit: Liz Willits)

They don’t need:

- 6 competing priorities
- your cousin’s feedback on their copy
- another AI tool you found on Twitter
- to “just go viral”

They need:

👉 clear direction
👉 authority to act
👉 time to build compounding results
👉 budget that matches your expectations

Marketing isn’t magic.

It’s a system.
It’s research.
It’s strategy.
It’s execution.

And yes ...

Sometimes, it requires time and patience.

But the bottom line?

Your distractions won't change that.
They'll only make it worse.

Trust the team you hired.

10 Reasons Why People Buy Anything + 5 Marketing Rules:

7 Copywriting Frameworks You Need For All Your Marketing Efforts:

No alternative text description for this image

9 Copywriting Tips That Can Help You Make More Money:

"Privacy compliance? Marketing can handle that."

Famous last words from a CEO who thinks GDPR is a typo.

Same CEO who said "just make it go viral" with a straight face.
Who asked why our organic reach dropped after cutting the social media budget.
Who believes ChatGPT can replace the entire marketing team.

Now privacy is marketing's problem.

Because if it touches the website, apparently it's marketing.

I watched this play out at three companies:

Marketing gets told to "add a cookie banner."
Marketing googles privacy laws at 11 PM.
Marketing implements something that looks compliant.
Legal freaks out six months later when we're audited.

"Why didn't marketing handle this properly?"

We did. 
Between launching the product, running the campaigns, fixing the website, writing the sales decks, and somehow becoming privacy lawyers overnight.

Usercentrics just launched a campaign about this exact dismissal.

They're calling out how "Marketing is easy" becomes "Marketing does everything."

Including privacy compliance that can sink your entire company.

The irony?

When privacy is done right, nobody notices.
When it's done wrong, it's marketing's fault.

We're responsible for conversion rates AND compliance.
For brand awareness AND data protection.
For lead gen AND legal requirements.

All while being told it's "easy."

Privacy isn't easy. Marketing isn't easy.
And pretending they are is exactly how companies end up with 47 tracking pixels firing before consent and a very angry legal team.

Usercentrics gets it. They're not just selling compliance tools.
They're acknowledging that marketers shouldn't have to become privacy experts on top of everything else.

But here we are.

Making the impossible look easy since forever.

Check out their "Marketing is Easy" campaign: https://lnkd.in/gJRsHRG5

What's the wildest thing that became "marketing's job" at your company?

Brand partnership • Top Ecommerce Email Marketer | $200M+ Generated via Email

6 Copywriting Techniques You Can Leverage for Your Sales Pages:

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