People person from a small town. Working hard to better myself everyday and will take on every project I have time for.

Chris Cunningham

Head of Marketing: I'm fixing our attribution by asking customers how they found us.
CEO: No you're not. That's not scalable..

Head of Marketing: Neither is last click attribution... Dark social is 70% of our current pipeline and we're pretending it doesn't exist.

CEO: What are you on about... what's dark social?

Head of Marketing: Every untrackable share that actually drives decisions. Like screenshots shared in Slack, Discord or a text between two VPs.

CEO: We can't measure that... and we can't optimize what we can't measure.

Head of Marketing: We can't measure it because our attribution model is broken. Our tools only tell us "what did they click?". Instead we should just ask THEM "how did you actually find us?"

CEO: And people will just... tell us?

Head of Marketing: They already are. I added one question to our onboarding calls: "Walk me through how you discovered us."

Turns out our biggest deal this month came from a Reddit thread that got screenshot, shared in a private Discord, then forwarded to their team Slack.

CEO: Our attribution says "direct traffic."

Head of Marketing: Exactly my point.

CEO: The board wants dashboards.

Head of Marketing: The board wants revenue. I can show them a spreadsheet of "how we actually found you" from every customer. That's real attribution.

CEO: How do we scale this?

Head of Marketing: One question in every sales call that gets added to a field in the CRM. Actual insights that marketing can work off of.

CEO: If this doesn't work...

Head of Marketing: It's already working. We stopped tracking last-click nonsense and started listening. Turns out customers will tell you the truth if you just ask.

PS - Dark social drives more B2B pipeline than any channel you're tracking.

Thoughts?

I'm Chris Cunningham - I run social media at ClickUp.

Follow me for more actionable marketing tips & tricks.

Chris  Cunningham

li_at

JSESSIONID

Talks about #saas, #startup, #branding, #marketing, and #influencermarketing

Founding Member ClickUp / Marketing

Michelle Strom

When ClickUp launched, nobody wanted us. I was our first sales rep and nobody cared what I had to say. So I set a rule for myself...go for 50 no's before I quit.

I made call after call. Most people hung up, while others laughed. A few were polite but not interested.

Then I closed my first deal & that feeling was so sweet I'll never forget it.

I set the counter back to zero & went for 50 more no's.

But I never hit 50 again. I closed another one, then another, and the momentum built from there.

I took a lot of those early lessons from sales & still apply them to content/social media today.

I see the same patterns with content. Founders post 3 times, get no traction, and quit. They never make it to their first win because they aren't expecting all the "no's" or failed posts.

But content is the same game as sales. You're going to hear no most of the time and the algorithm will ignore you. Your first 20 posts will probably flop. Maybe even your first 100 posts.

That's not failure though...that's the process.

Set a number. 50 posts. 100 posts. Whatever keeps you going long enough to see what works.

Because the first win will feel so sweet that you'll want to keep going. You'll start to learn what your audience responds to. You'll build momentum, and eventually you'll stop guessing.

But you have to make it to that first win. Most people quit before post 15.

Thoughts?

It's Monday. Which means we're going to pitch 20 content ideas to create this week. Only 8 will survive. Here's exactly how it works (steal this framework):

I show up with 3 ideas that I usually find from tweets that went viral or something bizarre I saw over the weekend.

Like last week I saw a tweet asking "what would you do if the FBI showed up and you had 30 seconds to hide a thumb drive?" The replies were unhinged. That became a video.

Luke shows up with 3. Adam shows up with 3. Our guest writer - usually some comedian from the LA scene - shows up with 3-4 more.

We pitch them all, and then we vote blind. No one knows whose idea is whose.

The winners are whatever gets the most votes - pure democracy.

After we pick our 8-10 winners, I sort them into what I call the ABCD formula:

A = Stuff we know crushes. Like HR guys dancing. We'll remake 2-3 of these.
B = Concepts that worked elsewhere that we can steal and make our own.
C = Whatever trend is happening. Severance drops? We're making a Severance parody.
D = Complete wild card. Something so weird it might bomb or might get 100 million views.

By noon, we know exactly what we're shooting Thursday.

Tuesday we'll figure out props and locations.
Thursday we shoot all day.
Friday I color-code everything based on performance.

This system has generated over 1,000 videos & we've hit 200+ million monthly impressions with this strategy.

All because every Monday, a room full of comedians and actors who barely understand project management software vote on what makes them laugh.

Your content strategy probably took months to develop.

Ours takes 2 hours every Monday (and adapts to trends in real time).

Head of Marketing: We're done with the brand voice guide.
CEO: The 47-page document we spent $30K on? No way..
Head of Marketing: That's the one.

CEO: Why? It ensures consistency.

Head of Marketing: It ensures we sound like every other SaaS company in existence. I ran an experiment. Took our last 10 posts and 10 from our competitor. Removed logos. Our team couldn't tell the difference.

CEO: That's why we need guidelines.

Head of Marketing: Our customers don't want guidelines. They want to know who we actually are. I looked at every piece of feedback from last quarter. The word "generic" appeared 23 times.

CEO: So what's your plan?

Head of Marketing: Let the team sound like humans. Sarah in product has a sarcastic sense of humor. Let her write like that. Tom in sales tells incredible stories. Let him tell them.

CEO: We'll sound inconsistent. The brand team will hate this.

Head of Marketing: The brand team already agrees. They told me they're tired of writing "synergy" and "leverage" when they'd rather just say what we actually do.

CEO: Legal will have a field day.

Head of Marketing: Legal approved our last 5 posts that said "our competitors suck at onboarding." Got more positive replies than anything we've published in 6 months.

CEO: This could backfire.

Head of Marketing: You know what's backfiring? Our NPS dropped 12 points. Customers said we "lost our personality." We used to be scrappy. Now we sound like IBM.

CEO: One quarter.

Head of Marketing: When our engagement rate triples and customers start saying "this actually sounds like you guys," I want to burn that brand guide.

CEO: Deal.

P.S. - Nobody ever bought software because it "leveraged synergies." Stop using corporate jargon, and start telling stories that are actually authentic.

I'm Chris Cunningham - I run social media at ClickUp.

Follow me for marketing that sounds like it was written by a human.

I analyzed our last 1,000 videos at ClickUp. Here are 7 things that actually move the needle on our social media content:
(1) Instagram Trial Reels

Trial Reels are free A/B testing that nobody uses to test 3-5 different hooks. They don't show on your feed, so you can pick the winner for your "real" post. We tested 3 hooks - one got 13k views, another got 1M. That's a 77x difference.

(2) Actors cost less than your agency retainer

LA actors: $60-80k/year. They show up on time, take direction, and don't have ego. The social media gurus recycle the same 5 hooks everyone uses.

(3) Your social media "best practices" are why you're failing

I was told to always show the product, always use UTM links, make people argue in comments... I ignored all of it and now we generate 200M+ impressions/month now...the board loves it.

(4) Stop creating new content - recreate winners

Our HR guys dancing video hit 30M views. So we made finance guys dancing, then IT guys dancing, then Sales guys dancing. 100M+ views total that all stemmed from one winning idea.

(5) Weekly brainstorm meetings > Strategy decks

20 ideas go in every Monday, then 8-10 of the best ones survive after the team votes blindly. The winners get turned into content. This 2-hour meeting generates more pipeline than any strategy deck I've ever seen.

(6) Pattern interrupts that actually work

Opening a banana backwards, someone bursting out of a car trunk, literally circling someone's back when saying "circling back." Subtle confusion from visuals works just as well (if not better) than the words you actually say.

(7) Color-code your best/worst creative

Green = 20k+ views (recreate it)
Yellow = 5-20k (tweak the hook)
Red = under 5k (don't reuse)

This system turned random viral hits into predictable viral hits.

What else would you add to the list?

POV: You thought making a rap about ClickUp was a good marketing decision...

It was.

We spent $50K on a bunch of expensive Sony cameras at ClickUp, but our iPhone videos get 10x more views. This is just the tip of the iceberg on a bigger trend I'm noticing...

People scroll past overproduced content now because it signals corporate ad, not authentic insight. Raw content from a phone feels like you're letting them in behind the scenes, and that's what makes them stop.

I see founders all the time that wait to start creating content because they think they need the perfect setup.

They're shopping for cameras, researching lighting setups, and building out entire studios when they haven't even posted their first video yet.

It's absolutely insane because your audience doesn't care about your gear. Especially when you don't have an audience to begin with.

Whether you're just getting started, or you've been in marketing for 30+ years it's good to be reminded of the basics that actually matter.

The hook matters. The message matters. Authenticity matters. Production quality? Dead last.

tldr; If you can't make good content on your iPhone, your $5K camera won't fix that.

Set your phone up. Hit record. Say something worth hearing. Rinse & Repeat until it works. That's it.

That's the whole playbook.

Agree?

I’ve generated more than 1.8 BILLION views for ClickUp in the last year but NOTHING compares to my first taste of virality - when I FAKED winning the lottery in 2012.

Yep. Long before B2B memes, actors, and 300M-impression goals… I was a broke college kid at Virginia Tech with three friends, Photoshop, and a dumb idea that fooled the entire country.

Here’s what happened:
The Mega Millions jackpot was $640M.

Less than an hour after the drawing, with the help of Zeb Evans ClickUp CEO, I tweeted a Photoshopped “winning” ticket with nothing but:

👉 “My life has forever changed.”
That was it and the internet lost its mind.

Within hours I was trending globally. Journalists, fans, haters - even Good Morning America and CNN - flooded in.

People I’d never met proposed to me.
The DMs were… unhinged. Let’s just say some invitations were not PG-13.
My parents had to unplug their home phone because my small hometown Martinsville was convinced their son had just become a millionaire.

Meanwhile… we were goofing around in our apartment debating:
“Should we go out drinking tonight… or should we fool the world again?”

We chose the world - and it worked. Our entire goal with this prank was to get onto Comedy Central’s Tosh.0 - and it nearly worked.

That moment taught me my first real lesson in content:
When you understand attention, the world reacts. When you manufacture a moment, the world amplifies. 

When you break the pattern, people stop scrolling.

Fast forward to today, and the same principles drive everything we do at ClickUp:
• Make people feel something.
• Break the “B2B is boring” mindset.
• Be the cool brand in a boring industry.
• Study people harder than you study algorithms.

Because virality isn’t luck - it’s psychology, timing, and understanding humans.

Last click attribution misses 95% of the story which is why your LinkedIn campaigns are probably performing 10x better than your dashboard shows. 

We solved this...By using Dreamdata to connect pipeline data directly to LinkedIn. Now our algorithm optimizes for revenue, not vanity metrics.

Want the same visibility? Comment "DREAM" below.

I've written 4,000+ posts for ClickUp's social accounts, and cut my teeth on more failed posts than I'd like to admit. Now, every post I make needs to do at least 1 of these 3 things, or I don't post it at all (share this with your team):

Somewhere along the line B2B marketing got so far away from B2C marketing that it's become out of tune with what actually works on human beings.

That gives the saavy B2B marketer a huge opportunity to fill this gap for their audience. Try one of these angles out for your next post:

(1) Make your audience FEEL something

Anger, hope, or relief. The feeling "that someone finally gets it" is what I'm going for here.

We posted about pretending to understand what your boss said in that meeting while frantically DMing your coworker for translation. It blew up because we said what everyone was thinking but nobody talks about.

(2) TEACH them something they can use today

I'm talking about something they can implement before their 3pm meeting. That's the good stuff people will come back for more of.

Not just another framework or theory.

(3) ENTERTAIN them

Yeah, even in B2B you can entertain your audience.

We had our actors dress up as different departments and dance to old songs. Dumb? Maybe. But it got more than 30 million views while our product demos got 800.

Team leads and VPs are real people who doom-scroll at midnight & laugh at the same stuff everyone else does. Lean into that while the rest of the market is clueless.

If your next post doesn't do at least one of these, edit it until it does.

1 out of 3? Solid post.
2 out of 3? Now you're onto something.
3 out of 3? This is where things compound.

Thoughts?

PS - Let me know why you think B2B marketing has become so...boring. When did things first start to go wrong?

I'm Chris Cunningham - I run social media at ClickUp.

Follow me for more actionable marketing tips & tricks.

Every week I interview project managers using tools like ClickUp to learn about the content they actually watch. Their answers almost never match what "thought leaders" tell you to post about. Here's 3 questions you can steal to figure out what content your ICP wants you to create:

Most marketers live in a bubble talking to other marketers… which is great if your ICP is marketers. But if you're selling to anyone else, you have to escape the echo chamber and figure out what they actually consume.

So I started interviewing actual users. Share these questions with your team:

(Question 1) What content do you actually watch?

They never say LinkedIn thought leadership content. They say comedy sketches, TikToks, and YouTube videos about literally anything except productivity hacks.

That's when I realized that after 10 hours of actual project management, they don't want more project management content. They want to decompress.

(Question 2) What's something cool you learned last week?

Not one person has ever mentioned a framework from a carousel. It's always some random thing that stuck because it was entertaining first, educational second.

This told me to stop leading with value props and start leading with entertainment.

(Question 3) What would genuinely help you?

They don't want another "5 tips" post. They want to feel seen. They want someone to acknowledge that work is absurd sometimes. They want to laugh at the same corporate buzzwords that drive them insane.

So we created exactly that. We started making content that makes them laugh about their reality instead of lecturing them about it.

Project Managers spend 8 hours a day in meetings about workflows and optimization. When they open their phone, they don't want more of that. They just want to chill for a second.

A lot of these execs you're trying to reach - they're still regular people & they like to laugh..

15 minutes talking to actual users taught me more than 3 years of marketing conferences.

You're guessing what your audience wants based on what other marketers tell you. I'm asking them directly and creating exactly that.

One of us is getting 100M views from dancing videos.

Maybe try asking your audience what they want instead of telling them what they need.

We doubled our content performance in 90 days at ClickUp using a color-coded system. Here's how it works so you can steal it (bookmark this for later):

Most teams create content, then move on and never analyze what actually worked.

At ClickUp, we test everything so we can double down on the winners and ditch the losers. Here's the exact process:

Step 1: Create content for at least a full week

Don't analyze results daily, you need to give yourself enough data to spot patterns.

Step 2: Put all your videos/posts into a table

Links in one column, impressions in another, likes, comments, and so on. 

We use ClickUp for this (and you should too!)

Step 3: Color code everything - keep it stupidly simple

Green = Winner. It performed well.
Yellow = Potential. Needs tweaking.
Red = Miss. Don't repeat this.

Step 4: Make decisions

Reds: Stop making this type of content.
Yellows: Change the hook or format, try again.
Greens: Remake it. Your audience already proved they like it.

Most marketing teams try reinventing the wheel every week. This allows you to have an ongoing system. Then when trends happen, you can hop on them without breaking your entire process.

When something works, double down on it. Make more versions of it.

Your greens show you what your audience wants so give them more of it.

Do this every week and your numbers will climb because you're learning what works instead of guessing.

In App analytics are great, but there is something to having all your channels + posts in a single location to analyze and share with your team. It makes things more accessible.

Thoughts?

The most interesting distribution channel in 2025 isn't TikTok or LinkedIn.

It's AI model training data.

Let me explain:

Warner Music Group just partnered with Suno.

They went from suing to partnering.

Why?

Because they realized something:

If AI models train on your content...

Your brand becomes part of AI's worldview.

When someone asks ChatGPT for music recommendations?

The models trained on Warner content will recommend Warner artists.

This is distribution at the infrastructure level.

Not on the platform.

IN the platform.

And most brands are still thinking about this wrong.

They're trying to block AI from their content.

When they should be negotiating to be OVER-represented.

Because here's what happens:

AI becomes the default discovery layer.

The brands in the training data win.

The brands blocking it become invisible.

Same pattern playing out in:

Recruiting (AI resume screeners)

Sales (AI research tools)

Marketing (AI content generators)

If AI can't learn about you...

It can't recommend you.

Are you optimizing to be AI-discoverable or AI-invisible?

Huge move from the Replit team, Fast Mode is a real step up - and I don't even code haha! 5x faster workflows, and it’s free to try. Highly recommend checking it out if you haven't yet.

Replit is free for the first time ever! 
  
We’re introducing Fast Mode, a 5x faster way to build with AI. Complete tasks in under 30 seconds. 
  
And for a limited time, it’s completely free 
   
Try it out today at https://Replit.com

Creative LinkedIn videos that don’t suck (and get clients). 60+ founders helped. 21.1M+ impressions.

Connor booked $100K in contracts from LinkedIn videos in 3 months.
 
 Before that? Generic posts getting 200 views.
 
 LinkedIn IS full of generic content.
 Here's how we fix that:
 
 Every week, I share everything I know about making creative LinkedIn videos.
 
 You know... to get clients without selling your soul.
 
 No bs (promise)
 
 I also built Video Heroes:
 (literally the only place on LinkedIn where founders can go to make LinkedIn videos that crush)
 
 90+ founders have already transformed their LinkedIn presence:
 • Aidan: $15K to $20K new MRR with 17 videos
 • Jobanmeet: 68 inbound DMs from 14 videos 
 • You: Next success story?
 
 And if you want to work with me
 
 See my featured section.
 
 Enjoy!

ps - I used to be a farmer and I lived in a yurt. Do with that what you will.

Louis Butterfield

This is my wife, Jenna

She likes to sh*t her pants (apparently)

Last week I almost burned down our business.

3 days straight I was a mess.

Just sat there pounding coffee and nicotene gum. Barely working.

Every message felt impossible.
Every task felt pointless.
FOR REAL ready to quit everything.

Jenna walks in.
Says nothing.
Just makes more coffee.
Sits down.

"I see you. I hear you. What do we need to do in order to enjoy the process?"

I just stared at her.
Couldn't answer.

Because I hadn't thought about ANYTHING but work in months.

That night we went to a movie.
First time in 4 years.
4 years.

Sitting in that theater (watching Bugonia) I realized - we'd been so deep in the trenches we forgot why we started building in the first place.

1. so we wouldn't have to be broke farmers
2. so we could buy a home
3. so we could have a family 
4. so we could spend time with them

and that question - "what do we need to do to enjoy this?" - has saved us multiple times now.

This Summer when I was burned out.
Last September when we had $0 for groceries.
Every time I'm ready to burn it down, she asks it.

And every time, the answer is simpler than I think.

(This week it was: stop working nights. have fun on Fridays. go to a damn movie.)

She cares about what we're building as much as I do.

But she also cares about US.

You can chase all the wins you want.

Won't mean sh*t without the right person in the trench with you.

That's Jenna for me. ❤️

LinkedIn videos (that don’t suck) | Documenting the messy path to $300K/30hrs using video

books are so cool because there are NO FUCKING ADS IN THEM

Without monetizing, a brand is *almost* pointless

So then what are the actual steps to do it?

The easiest first step (that I know) 
is to ask the best in the world how THEY did it.

Folks like...

Lara Acosta
- $200k/month business
- #1 Female Creator in the UK
- 296,127 followers
- Did it all in her 20's

Nausheen I. Chen
- 3-time TEDx speaker
- Public speaker coach for 500+ CEOs
- Clients like Google, Amazon, United Nations
- 114,663 followers

Jo Bird ✨
- Ex-Gym Shark Senior Creative
- 10+ years in the creative industry
- TEDx Speaker
- 96,145 followers

To learn their story, how they built their brands and (most importantly)

how they monetized them.

if you want to use your story build a 6-7 figure brand

this live will show you how.

See you there!

Beatrice Vladut, Sunny Kim and 179 other attendees

Everyone says position yourself as the expert.

No one tells you how shitty that feels

For the last 3 months, my content bored me.

And it shows.

And honestly? Embarrassing to admit now.

My content worked last year because I talked about what I DIDN'T know.

I was in the trenches with people.

A fellow traveler.

The whole point was to show people how to grow by 1000 followers a month using video.

That was it.

And ironically (painfully ironically), that's the exact thing I teach other people to do.

But through a massive period of burnout this Summer, I forgot.

We made $200K+ this year.
That's something to celebrate.
But it came with consequences.

This summer? I burnt out so hard I cancelled nearly every single call on my calendar for 3 months.

Anything that wasn’t necessary got ruthlessly axed.

I had to get chiropractic treatments at my mom's house just to calm my nervous system down.

Burnout is a bitch.

And my content…shifted.

It went from “here’s “what I’m learning in real time" 
to “look, I’ve figured everything out.”

I see the cringe in my own posts now

Always showing yearly revenue
Always talking about leads

The only people who can get away with that now are the ones with such established brands they could post themselves farting in a jar and it'd blow up.

For the rest of us?

We need things that are universally relatable.

aka our story. 

I still have posts that go viral every week.
But I don't think that's the point anymore.

I want to experiment. Learn. Inspire.

Get results - but not pretend like I have it all figured out.

Because I don't.

I don't want there to be some universal takeaway here.

This is just a reflection.

The point is to experiment. Test. Learn. Grow.

Be a good human.

And from that, build a business that lets you buy a home and have a family.

So yeah.

I posted three times this week about leads and revenue. Got 50k+ impressions. Hated every second of writing them.

Tomorrow I might post about farting in jars instead. Or about how I'm still lying on a chiropractic table trying to fix my nervous system.

I don't know which version of me is supposed to show up.

Maybe both.
We'll see.

Farmer → Yurt → $200K LinkedIn video business | Building LinkedIn’s #1 Video Community | Documenting the messy path to $300K/30hrs

Two weeks ago I got the best message of the year

Matt Barker recommended me. 
Jacob Pegs recommended me. 
Nick Broekema recommended me.

and all it took was:

→ Screaming in parking garages in broad daylight
→ Cold DMing my these dudes with sweaty armpits
→ Staying up until 3 AM building Video Heroes when nobody knew it existed yet 
→ Feeling like a iNfLuNcEr every time we film in public
→ Looking like an idiot constantly

I don't have it figured out.
I'm just willing to look like a hairy dumb dumb.

and grow a beard.

and apparently it works.


ps -  We're getting 25 founders 10 leads in 10 days next Wed. 

So far 22 have people signed up. If you want one of the last 3 spots, it's here → https://lnkd.in/gMqRGDnm

4AM. Heart pounding. Jenna (my wife) asleep next to me. I'm convinced I'm selling snake oil. Again.
 
The thought loop: "What if I'm just good at selling and terrible at delivering?"
 
We just launched our Black Friday giveaway on Friday. Usually $2,700. Giving it away free to one founder.
 
39 people signed up in 48 hours.
 
And the pit in my stomach grew.

Cause like...

So what if I can do it for myself?
 
62 founders trust me with their LinkedIn strategy right now. If this system flops for THEM, that trust evaporates.
 
So I sat in bed at 4AM running worst-case scenarios.

(like being dubbed the next Tai Lopez)
 
Wednesday: 8 new clients start. 
Friday: Our sprint launches. 
Saturday: 5 of them bring in inbound leads.
 
3 days.
 
Not 10 days like I promised. 
Not "eventually." 
3 days.
 
The other 3? I'm 95% confident they'll book this week.
 
Turns out the snake oil fear was a bunch of snake doo doo.
 
The system works. I was just doubting myself. Again.
 
Which brings me to why I'm writing this.
 
If you're a founder willing to roll up your sleeves and actually do the work to get leads through LinkedIn video - I'm giving this system away to one person.
 
Not because I'm a saint.
 
Because I remember September 2024. $0 for groceries. Convinced I was a fraud.
 
And because generosity compounds faster than fear.
 
Here's the link if you want it → https://lnkd.in/gVDBH5bF
 
But only apply if you'll actually show up.

Everyone keeps asking me how much to sell in content.  

Nick Broekema says one thing: 

Jillian Richardson does something totally different. 

🏴‍☠️ Bill Yost and nick power? Same.
 
Milk-drinking AI bros say sell every GOSH DANG day.
 
And somehow everyone's crushing it.
 
So like... what's the actual answer?
 
Here's what I figured out after studying all of them:
 
There's two dials.
 
--

Dial #1: How established are you?
 
If your account is teeny weeny (smaller than my sense of pride honestly), you need CTAs.
 
Nick's advice: 3-5 posts a week? 
→ Drop 2 CTAs. Soft. Natural. Not annoying.
 
Because at this stage you NEED the sales to keep the lights on while you build.
 
But if you're bigger? More established?
 
Your reputation sells for you.
 
People already know what you do. They're just waiting for the vibe to feel right.

This is how you go 100% inbound.
 
--

Dial #2: What do you actually care about?
 
Growth? Or sales?
 
If you want GROWTH - make your content fun. Bingeable. Shareable.
 
Sell less. Let people fall in love with your brain first.
 
That's the Jillian Richardson playbook. The Nick Power playbook. The Bill Yost playbook.
 
They don't drink milk. They just create content people want to consume.
 
If you want SALES - sell more. Convert the audience you have RIGHT NOW.
 
You'll grow slower. But you'll bank faster.
 
So.
 
How much should YOU sell?
 
1. Depends on your account size.
2. Depends on what you're optimizing for.
 
Stop waiting for someone to give you the universal rule.
 
It doesn't exist.
 
Figure out YOUR game.
 
Then play it.


ps - check out my profile if you wanna see exactly how we grew a 2-person biz to $200k in 1 year while failing constantly

I'm THRILLED to announce the winner of our Black Friday Giveaway (worth $2,700!)  

The prize is...

→ 16 weeks of Video Heroes Inner Circle Access 
→ 2x 1:1 calls to help implement it 
→ A 1:1 private WhatsApp channel with my bearded face

We had a ton of incredible applicants who shared why they're ready to commit to video, and honestly, I was blown away by the responses.  

(77 founders signed up - friggen wild)  

But there can only be 1 winner

Please join me in congratulating…  

Aliaa Remtilla, PhD 

Let's goooooo!  

WAIT, KEEP READING

Now, if you didn't get selected, don't skip this part.  

I'm a big believer in the "everyone gets something" philosophy.  

So check your inbox today, we've got something coming your way.  

We had so much fun running this, and it definitely won't be the last time.  

Stay tuned for the next one 😉

Giving away 16 weeks of Video Heroes + 1:1 support

(We usually charge $2,700 for this). So, why?

Apply here → https://lnkd.in/gVDBH5bF

Because we’ve got one client spot left this month, and honestly, this is a great inbound strategy for us 😂.  

But enough about us.

This is for you if:  

1. You want a predictable inbound content system
2. You want it to be fun, authentic and actually get leads

(actual warm leads, not crappy freebie seeker leads)

You get:  

1. 16 weeks of Video Heroes Inner Circle Access
2. 2x 1:1 calls to help you implement it
3. A 1:1 private WhatsApp channel with my bearded face

What you need:  

1. The willingness to actually put in the effort

(we only want folks who are ready to roll up their sleeves and get to work)


Hit the link above for your chance 
to win $2,700 of free stuff.

We'll choose a winner on Black Friday! (Nov 28th).  

let's gooo

Video agency owner / 17+ yrs experience / Serves boutique financial firms/ Gets 150-200 impressions per LinkedIn video

Chris Quinn runs his agency 100% on outbound.

Cold calls. Emails. Referrals when he got lucky.

Zero inbound pipeline from his content.

His LinkedIn videos? 150-200 impressions. Maybe a like or two from people he already knew.

Here's what we changed:

We didn't rebuild his entire content strategy.
We didn't make him post 5x per week.

We talked about one simple arbitrage opportunity most people are missing:

The Video Trends tab.

(If you're American, you've probably seen it. I'm Canadian, so I don't get it.)

Here's the insight:

There aren't enough video creators hopping on LinkedIn video trends right now.

Which means if you hit the sweet spot - trending topic + your expertise - your reach explodes.

Chris made ONE video using a trend and related it back to his services.

The resuult:

22,653 impressions. 14,275 members reached.
That's not a typo. One video. 100x his normal reach.

Simple visibility + relevant eyeballs on his profile = inbound conversations he never had to chase.

The lesson:

Most people overthink content. They're trying to "build authority" with perfect frameworks and polished talking points.

Meanwhile, there's a tab literally showing you what LinkedIn wants to push right now - and almost nobody's using it.


ps - we're running a 10 Leads in 10 Days Case Study group next week. We have 18 people so far and we're looking for 7 more. It's $99.

Send me a DM if you're curious :)

Video agency owner / 17 years experience / Serves boutique financial firms / Was getting 150-200 impressions per LinkedIn video Chris Quinn runs his a

Open article: He Got 22,653 Impressions with 1 Video by Louis Butterfield • 2 min read

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The Battle

Chris Cunningham

Louis Butterfield

Followers

Posts

Engagements

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Performance ScoreChris Cunningham's LinkedIn Performance

Performance ScoreLouis Butterfield's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Chris Cunningham

Louis Butterfield

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chris Cunningham's LinkedIn Performance

Performance ScoreLouis Butterfield's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChris Cunningham's LinkedIn Performance