Building Towards Wealth

Helping Gen X & Gen Y Business Owners Make Smart Financial Decisions

President

Strategic Financial Group

Chicago-based wealth management practice providing financial planning to business owners.

Financial Planner & Wealth Advisor

Christopher Clepp Financial Solutions

Providing financial solutions to the Chicagoland area. We specialize in two areas.
1)Helping small business owners plan for the protection and growth of their business. 

2)Helping high-income earners, above find unique ways to protect and grow their income for retirement.

Owner

ASUREA

Area Manager, representing 60 Life, Disability, Mortgage Protection, Annuity and LTC carriers

Chicago Area Manager

Integrated Financial and Insurance Strategies

Opened and developed 4 insurance offices across the country

Specialized in insurance solutions for high-income earners and business owners.

Partner and Business Insurance Specialist

Promark Financial

Sales Manager

Marriott

Phone sales for their Vacation Club division

Team Leader

I am a native Chicagoan, father of 3 wonderful children, and a 20 year veteran of the financial services industry. 

-I am passionate about working with business owners who would benefit from having an objective partner in their financial lives.   
-I am trying to help my clients realize their best selves. We use financial tools to help them achieve the freedom, control, or time that they desire. 

How do I know if I'm a good fit?

-Business Owners between 35&55 who want to have the ability to make work optional

-Household income of at least $150,000

-People who want to delegate so you can spend more time with the people they care about and doing the things they love


What is the benefit of working with Chris?

-Create an easily understandable 1 page financial gameplan so you always know what the next steps we will take are

-Knowing there will be a day when you can make work optional so you can have a defined goal to work towards.

-Optimize insurance policies to maximize coverage and reduce costs.

-Proactive tax planning to minimize your lifetime tax bill

-Provide financial partnership and help solve your financial problems so you can focus on the most important things in life

 I love working out, cooking, bourbon and cigars. 


Please note: While I appreciate endorsements of my services, I cannot accept endorsements or recommendations on my LinkedIn profile, as these are considered a prohibited testimonial under SEC regulations.

I can be reached at (312) 850 3600 x16 or you can schedule at https://app.acuityscheduling.com/schedule.php?owner=12813504&appointmentType=1941784

Securities offered through The O.N. Equity Sales Company, Member FINRA/SIPC, One Financial Way, Cincinnati, OH 45242 513.794.6794. Investment Advisory Services offered through the O.N. Investment Management Company

Christopher Clepp

Financial planning has a branding problem.

It’s been boxed into “retirement.”

But the real purpose is far more practical: it’s a roadmap to autonomy.

Autonomy means having the flexibility to walk away from a job that no longer serves you, pivot when your industry evolves, or say yes to opportunities without wondering whether the numbers will break your life.

If you’re a high earner who thinks planning doesn’t apply to you because retirement feels distant, ask yourself:

How stable is your field in the coming AI wave?

And if the landscape shifts, are you prepared—or exposed?

Planning isn’t about ending your career. It’s about protecting your ability to shape it.

President @ Building Towards Wealth | ChFC, Financial Planning, Wealth Management

If your business is thinking about growth, whether that means expanding into new regions, attracting international talent, or building a stronger global strategy, this upcoming session from Carl Kutsmode is worth your time.

Carl’s been advising executives and ownership teams on how to align vision, operations, and talent strategy for years. This webinar brings together those lessons in a practical way for leaders navigating expansion or transformation.

Plus, you get legal powerhouse SohYoon Atac and Togai Atac giving their great legal insights.

I’d highly encourage any founders, business owners, or growth-minded professionals in my network to register.

If you are an executive in a global company trying to make sense out your 2026 strategic plan for doing business in the US, then be sure to register for my upcoming webinar on Nov 12th below!  Registration link and video preview of our panel discussion topics are in the comments below. #globalbusiness #strategicplanning #usabusiness #ustariffs #usimmigration #b2b-vip #talentrise #praxialliance #praxi #aleroninc

Happy Thanksgiving from my family to yours!

No alternative text description for this image

Honoring all that have served 🇺🇸


#financialplanning #businessowner #buildingwealth #financialplanner #wealth #smallbusiness #genx #geny #buildingtowardswealth #henrys #abundantwealthprocess #stability #financialfulfillment #highearner #strategicfinancialplanning

A lot of high earners dismiss financial planning because they’re not thinking about retirement yet.

Here’s the truth:
Financial planning isn’t about retirement.

It’s about autonomy—having the ability to choose your next step without being handcuffed to your paycheck.

And with AI transforming industries faster than most people realize, autonomy matters more than ever. Even strong careers are facing uncertainty, and the professionals with a plan will be the ones who stay in control.

You don’t plan because things will go wrong.

You plan so that if the path changes, you’re not caught off guard.

If you value control, clarity, and optionality, you’re the exact person financial planning is built for.

Most people hear “financial planning” and immediately jump to “retirement planning.”
 
But retirement is only one version of the real goal: autonomy.
It’s about having control over your decisions so your career, your family, and your life aren’t dictated solely by money.
 
If you’re a high earner who says, “Financial planning isn’t for me—I’m nowhere near retiring,” it’s worth asking a different question:
 
Do I want to be able to make decisions without fear?
 
We’re heading into an era where AI is reshaping entire industries. Even talented, high-earning professionals may see their roles shift faster than expected.
 
Having a plan isn’t about predicting the future. It’s about preparing for a future that might look different from the one you assumed—and keeping your options open if the path changes.
 
Autonomy > retirement. Always.

🚀 Are You Running a Business or Just Owning a Job? 🚀

Many business owners get stuck working in their business instead of on it. They’re buried in daily tasks, leaving no time to grow or strategize.

The Fix?
✅ Create systems and processes to delegate effectively.
✅ Focus on building a scalable asset—not just income.
✅ Plan for the future with an exit strategy that works for you.

Pro Tip: Stop being the bottleneck in your business. Build systems that let your business run even when you’re not there.

https://lnkd.in/g2TqT_8V

#financialplanning #businessowner #buildingwealth #financialplanner #wealth #smallbusiness #genx #geny #buildingtowardswealth #henrys #abundantwealthprocess #stability #financialfulfillment #highearner #strategicfinancialplanning

Open article: 5 Common Problems Business Owners Have by buildingtowardswealth.com

Long-Term Success Comes From Consistency

Success in financial planning, like anything in life, isn’t about one big decision—it’s about the habits built over time.

Small, consistent actions—whether it’s reviewing financial goals, planning ahead, or learning something new—lead to long-term results.

#financialplanning #businessowner #buildingwealth #financialplanner #wealth #smallbusiness #genx #geny #buildingtowardswealth #henrys #abundantwealthprocess #stability #financialfulfillment #highearner #strategicfinancialplanning

🚫 Not everything we hear about money is true.

There are plenty of financial myths out there. Some people think debt is always bad, or that investing is only for the wealthy. 

What’s a common money myth you used to believe?

#financialplanning #businessowner #buildingwealth #financialplanner #wealth #smallbusiness #genx #geny #buildingtowardswealth #henrys #abundantwealthprocess #stability #financialfulfillment #highearner #strategicfinancialplanning

Wealth isn’t built overnight.

 It comes from consistent, intentional financial decisions over time. 

Understanding how different strategies work together—such as savings, investments, and risk management—can help create a strong foundation for long-term success. 

Every step forward, no matter how small, contributes to financial security. 🏗️📈

#financialplanning #businessowner #buildingwealth #financialplanner #wealth #smallbusiness #genx #geny #buildingtowardswealth #henrys #abundantwealthprocess #stability #financialfulfillment #highearner #strategicfinancialplanning

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Don’t even THINK about A/B testing your website without reading this first.

A/B testing can give you as high as [%] conversion rate.

BUT jumping in without a plan can be a recipe for wasted time and unnecessary costs.\\

Before you start tweaking headlines and button colors–or even changing the entire website:

This is what I found most of eCom websites are doing till this day...

❌ Testing the wrong elements.
❌ No clear goal– you won’t know if your test are actually working.
❌ Don’t have enough data to be sure your results aren’t just a coincidence.

After helping hundreds of brands capture millions in revenue.

Here’s what we learned:

→ Figure out what "winning" means for your brand.
→ Get to know your audience.
→ Base test ideas on solid site data, not just best practices
→ Start with small focused tests and scale up the clear winners.
→ Track result daily & filter how different audience segments respond

See the difference?

A/B testing can be a powerful tool, but only if you use it STRATEGICALLY.

If you want a CRO that WORKS, you need an agency that gets it.

DM me if you need any help.

JSESSIONID

li_at

Talks about #mediabuying, #dtcstrategies, #funneloptimization, #customeracquisition, and #conversionrateoptimization

6 things to change in your eCom websites:

• Replace confusing menus with clear categories 
• Replace features with benefits
• Replace boring hero image into product in action shot
• Replace big claims with customer testimonials 
• Replace boring product description with pain-solution stories
• Replace limited payment option with well-known credit/debit cards, digital wallets

Incorporate them as much as you can.

Watch your conversion rate skyrocket.

Top 3 things your customers want you to know. (but are too afraid to say)

We all want happy customers.

But sometimes it's *incredibly* hard to know exactly what's going on in their minds.

Here are the top 3 things your customers really want you to know (but might be too shy to say directly):

1. They want to feel understood.

Your generic marketing messages and products might not be hitting the mark.

➜ Take the time to understand your ideal customer's needs, wants, and pain points. 

➜ Tailor your offerings and communication to resonate deeply with them.

2. They want a smooth journey (whether they decide to buy or not).

Here’s what you need to avoid at ALL cost:

❌ A confusing website
❌ A lengthy checkout process
❌ A frustrating customer service experience.

➜ Make sure your website is user-friendly.
➜ Streamline your sales funnel
➜ Invest in excellent customer service to ensure a positive journey from browsing to buying.

3. They want to feel valued.

They're not just a number on a spreadsheet. 

They want to feel appreciated and respected for their purchases.

Go beyond the transaction. 

➜ Offer personalized experiences, loyalty programs, and exceptional service to show your customers you truly value their relationship.

Understand these 3 unspoken desires

And you will undoubtedly create loyal customers who keep on coming back.

If this post resonated with you, consider showing some love!

1) Like this post.
2) Share to spread the word.
3) Follow me.

[CRO controversy #1] 

Does urgency truly drive sales or scare customers away? 
Pick your side.

A) Team "Limited Time Offer".
B) Team "Transparency All the Way".

Share your answers below. 👇 
(the *correct* answer might surprise you...)

My client went from $[low amount] to $[high amount] sales in 60 days.

... while having a lower-than-average conversion rate. (2%)

How?

The secret lies in attracting the right audience.

- Used targeted messaging that attracts their perfect audience.
- Design offers that perfectly complement their ideal customer's buying journey.
- Eliminate any friction points that might prevent a potential customer from converting

And I’m helping ecom brand owners do the same thing.

✅ Attracting high-quality leads who are more likely to convert, while maximizing your return on investment.

DM me “CRO” for more.

Spots are limited.

Get these 5 *powerful* elements in your website and hook your customer in 10 seconds (or less!)

The truth is, you only have 5 seconds to capture your audience's attention.

And another 5 seconds to convince them to stay more on your site. 

= Total of 10 seconds.

A short window time, right? 

So how can you hook your customers within 10 seconds?

With the RIGHT website elements in place...

You can turn those fleeting visits into loyal paying customers. 

Here are the 5 persuasion powerhouses that will have your website visitors hooked in 10 seconds:

1. A captivating headline:

Your headline is like the opening line of a book.

It needs to grab attention and make them want to read more. 

✔️ Use strong verbs
✔️ Clear benefits
✔️ A touch of intrigue to draw them in.

2. A compelling value proposition:

What makes your business unique? 

Why should someone choose you over the competition? 

✔️ Clearly communicate your value proposition in a way that resonates with your ideal customer's needs.

3. Social proof & testimonials:

People trust other people. 

✔️ Showcase positive testimonials
✔️ Reviews
✔️ Case studies to build trust and credibility with your audience.

4. Clear calls to action:

Don't leave your visitors guessing what you want them to do next. 

Whether it's "Shop now," "Download our easy guide," or "Schedule a free consultation," 

✔️ Use strong calls to action to guide them towards conversion.

5. A User-friendly design:

Your website should be as easy to navigate as your favorite app. 

✔️ Clean design
✔️ Clear menus
✔️ Mobile-responsive layout

By incorporating these 5 elements, you can create a website that is both persuasive and user-friendly.

Don’t let those potential customers *poof* within seconds 

If you need help optimizing your eCom website.

DM me “Optimize me” for more.

Spots are limited.

10 power players that have the highest ROI for your eCom business:
(from my experience)

1. Targeted traffic
2. Fast loading website
3. Social proof & reviews
4. Clear value proposition
5. Seamless user experience
6. Stunning product images
7. Strategic use of promotions
8. Responsive customer support
9. Retargeting website visitors who haven't converted.
10. Constantly optimizing (growth mindset)

These power players are what I call your success multipliers.

Each one enhances your chances of success.

But when combined, they create an unstoppable force that cuts through the saturated market.

Statistically speaking, you're messing up.🫨

Running a test for two days with 10 visitors won't tell you anything real.

It’s like flipping a coin once - pure chance, not a winning strategy.
You need enough data to be sure your results aren't just a *coincidence*.

Here's why small tests can leave you frustrated and out of pocket:

😵 Fake wins due to small sample size
😵 Missed opportunities due to limited data

Here’s what you can do:

✅ Get enough real people visiting your site to make sure your results are legit. 

So, how many visitors do you ACTUALLY need?

There's no one-size-fits-all answer.

But it heavily depends on your website traffic and the size of the change you expect. 

The good news?

I'm helping ecom brand owners crush their conversion rates with data-driven strategies.

DM me “CRO” for more.

Spots are limited.

This is what happened to your sales once you started using CRO.
➜ Sales increase of up to 15%
➜ Capture quality leads and convert them into customers
➜ Faster checkout speeds
➜ Happier customers

How?

Conversion rate optimization (CRO) help you:
1) Decrease the bounce rate of website visitors by 20%-50%. ⬇️
CRO makes that a reality. 
By optimizing your website and landing pages with:
✅ Clear calls to action
✅ A smooth user experience
✅ Targeted messaging
We turn those visitors into paying customers. 
Leading to a sales increase of up to 15%.

2) Attract the right kind of customers.
The truth is, NOT all leads are created equal. 
You wouldn't want your sales team spending time chasing after someone who's just browsing, right? 
CRO helps you attract those genuinely interested in what you offer.
Saving you time and resources.
Remember:
❌ You don’t create desire.
✅ You leverage on the existing desires of your customer.
Qualified leads = more receptive to your offerings = high conversion rate

3) Decrease cart abandonment by 20%. ⬇️
Friction in the checkout process is a sales killer. 
CRO helps you streamline (make it smooth and speedy) your customer’s buying journey. 
How?
With: 
✅ Easy-to-understand forms
✅ Multiple payment options
A clear path to purchase = Gets your customers to the finish line (aka purchase!) faster.
You don’t want your impatient customers to wait around for a clunky checkout process, right?

[Be warned] Before making any website changes (big or small).
Stop second guessing what works or not.
Ensure success with data-driven CRO.
At Solvexmedia, we don't take chances - we dive deep into your target audience and user behavior first. 
With A/B/C/D testing and insightful analysis...
We craft a website that converts visitors into customers 24/7.
Don’t wait for Q4 to start before maximizing your website’s full potential.

Get your free CRO audit today. 

See and feel how we can help you achieve real results. 👇 

https://lnkd.in/gEFDR97z
 
(limited spots)

solvexmedia.com

Discovery Call

Optimizing a website is a skill you never stop studying

There will always be new:

- User behavior
- Competition
- Evolving customer needs
- Technologies

Treat it as a long-term investment for your eCom business.

5 things you should already know about 6 months in your eCom business.

This isn't just a catchy hook, it's a reality check for new ecom business owners...

Here are 5 things you should have a decent handle on by the 6-month mark:

1. Your ideal customer.

By now, you should have a clear picture of your target audience. 

> Who are you selling to? 
> What are their demographics, interests, and pain points? 
> Have you gathered enough data to refine your customer personas?

2. Sales & conversion trends.

Analyze your sales data for the past 6 months. 

> What products are selling well? 
>Are there any seasonal trends? 
> What marketing channels are driving the most traffic and conversions? 

Understanding these trends helps you refine your strategies and optimize your efforts.

3. Key metrics & performance.

Important metrics like:

• Website traffic
• Conversion rate
• Customer acquisition cost (that's how much it costs to get a new customer)
• Customer lifetime value (how much money a customer spends with you over time) 

… should no longer sound like gibberish. 

Track these regularly and use them to see how you're doing and where you can improve.

4. Competitive landscape. 

6 months in, you should have a good idea of your competitors in the market. 

> What are they good at? 
> What are their weaknesses? 
> How can you make your product or service stand out? 

Knowing your competition helps you develop a killer strategy to win over customers.

5. Marketing effectiveness.

Time to evaluate your marketing efforts. 

> Are your campaigns bringing in the right kind of customers? 
> Are you getting the bang for your buck? 

Use these past 6 months to analyze your marketing data and adjust your strategies for better results.

This is just a starting point.

Remember, the ecom journey is all about learning from your wins, losses, and everything in between. 

Keep testing new things, analyze your data, and adapt your approach for long-term success. 
You got this! :)

Want to make sure your website is working effectively and maximizing results?

Get your FREE CRO audit.

👇👇 👇

Website Secrets

After auditing over 647 websites, I've learned something that most eCom owners simply DON’T understand about conversion. 😤

“Conversion isn't just about getting visitors to your website.”

Don't get me wrong, website traffic is also important. 

But here's the key: Conversion is about guiding visitors on a journey. 

It's about understanding:

→ their needs
→ addressing their pain points
→ making them feel like YOUR website is the answer they've been searching for.

Here's what I mean:

• People don't convert in a vacuum. 

They need to be:

✅ nurtured
✅ educated
✅ compelled to take action

❌ Just throwing up a pretty website and hoping for the best won't cut it.

• Compelling websites tell stories. 

They connect with visitors on an emotional level and build trust. 

✅ They don't just sell products, they solve problems.

• It's all about removing friction. 

❌ Confusing layouts
❌ Unclear calls to action
❌ Generic copy 

... are conversion killers. 

A good website should be smooth sailing.

Guiding visitors effortlessly towards a *clear* conversion goal.

What does this mean for you?

If your website feels like a dry cactus (low leads, low sales). 🌵

It's probably time to rethink your conversion strategy. 

Last year, Q3 was a mad scramble for eCom brands trying to fix their sites at the last minute.

 (...and unfortunately, we had to put them on our waiting list) 

The difference-makers?

The brands who started tuning up their conversion rates (CRO for short) early on.

These folks saw the biggest wins because their sites were conversion machines by the time the busy season hit.

Don’t repeat last year’s mistakes. 

Start your CRO journey now and position yourself for a successful year-end.

Book a call with us today to chat about how we can help.

👇👇 👇

You won’t BELIEVE this life-changing secret about conversion that’s saving my clients from YEARS of unnecessary ad spend and frustration.

In just a few moments, I’m going to reveal what it is. 

But first, here’s why you should trust what I have to say...

For the past 2 years, I've been helping eCom businesses like yours achieve explosive growth through conversion rate optimization. 

I've seen it all, from the biggest mistakes to the most successful strategies. 

And let me tell you, this secret is one of the most powerful tools I've ever discovered.

8 out of 10 eCom businesses think conversion is just about getting people to your site. 

They spend a fortune driving traffic.

… but the *sad* reality is, those visitors just wander around and leave.

❌ Never converting into paying customers.

Here’s how we make *magic* happen:

✅ Guiding them on a strategically crafted user journey. 
✅ Uses a psychological framework to understand their needs, address their pain points, and build trust at every touchpoint. 
✅ Use data and A/B testing to optimize every element, from headlines and calls to action to the overall website layout. 

It's about making them feel like YOUR website is the answer to all their problems.

When you unlock this conversion secret, you'll see a dramatic increase in sales. 

My clients are reporting increases of 20% to 50% (and sometimes even more!). 

Imagine what that could do for your bottom line.

If you're tired of watching your money disappear into the abyss of unconverted traffic, then it's time to get a CRO audit.

Schedule your free consultation 👇

You hit the launch button. ✔️ 
Getting ready to see the sales roll in... nothing but *crickets* 😵

The culprit? Leaks in your conversion funnel.

Imagine your website as a funnel. 

You pour potential customers (traffic) in at the top.

BUT they're dripping out through holes before they reach the desired outcome.

The sweet kaching of a purchase.

Leaks in your conversion funnel are what's stopping those visitors from becoming customers.

Here's the secret to plugging those leaks: 👇

The secret isn't just about fancy website design (although that doesn't hurt). 

→ The real secret lies in understanding your customers and building trust. 

→ It's about removing anything that makes buying from you a hassle. 

Here's how we did it:

1. Become a customer whisperer.

Dive deep and understand your ideal customers:

✅ needs, wants, and pain points. 
✅ speak their language
✅ address their concerns directly
✅ position yourself as the solution they've been searching for.

2. Build trust. 

Nobody buys from someone they don't trust. 

Showcase in your website these CRO elements:

✅ positive customer testimonials
✅ highlight your expertise
✅ offer clear guarantees. 

Make them feel confident in their decision to choose you. 

3. Friction? we don't know her.

Streamline your buying process. 

Help your visitors easily find:

✅ the information they need
✅ complete forms with minimal effort
✅ navigate your site intuitively

Confusing layouts and unclear calls to action are conversion killers – MUST eliminate them.

—
If you enjoyed this post, then:

✔️ Like and share this post now.

✔️Follow me @kamhossieny for more landing pages and CRO tips.

I doubled my client’s sales by studying ecom stores in just 6 months.
Here's what I learned:
I optimized over 647 websites, and let me tell you.
Getting conversions can be tough.
But by understanding what works well in successful ecom stores.
I was able to implement CRO strategies that drove 100% increase in sales for my client.

Here are 3 CRO strategies we used:
1) People want to find what they need fast.
So we implemented:
➜ clear menus
➜ high-quality product photos showcasing details
➜ concise descriptions that focused on benefits. 
To make my client's website a breeze to navigate.
Visitors instantly understand their value proposition in just 5 seconds of landing.

2) They used powerful calls to action.
➜ Strong CTAs like "Add to Cart" were strategically placed near product details.
Making it easier for visitors to find and take the next step.

3) Successful stores rely on A/B testing to constantly improve.
➜ We test different headlines, product layouts, and CTA placements.
Based on the areas that need improvement and immediate attention.
We follow key metrics before making small or big changes.
✅ Conversion funnel metrics like bounce rate, click-through rate (CTR), and cart abandonment rate.
✅ User engagement metrics like time spent on page, scroll depth, and heatmaps.
This data-driven approach allowed us to identify the most effective elements that drove the most conversions.
—-
Want to double your sales in the next 6 months? 
Book a free strategy call here 👇

Open article: Discovery Call by solvexmedia.com

Every component you need to create an ecom landing page that generates $100k+.

- Captivating headline
- Announcement bar
- Subheadline
- Compelling hero image or video
- Social proof (testimonials/reviews):
- Pricing
- Scarcity & urgency
- Trust badges
- Security badges
- Product guarantees
- FAQ
- Footer
- Exit-intent popups (with caution) 
- Clear & compelling CTA
- A/B testing (as part of overall strategy)

Remember:

Your goal is to create a clear, concise, and persuasive landing page that focuses on your customer’s needs and conversion.

Don't overload the page with too many elements that might overwhelm or distract visitors.

Your landing page needs BOTH. 

➜ Traffic (Ad) 
➜ An optimized landing page 

= Conversion GOAL

In the world of e-commerce, conversions are king. 

But what drives those conversions? 

Many believe it's just about traffic.

The more visitors you have, the more sales you make. 

However, the reality is far more complex than that. 

Imagine this:

You're running a targeted ad campaign.

Driving high volumes of visitors to your landing page (lots of traffic!). 

However, if those visitors land on a confusing or poorly designed landing page...

They'll likely bounce and never convert.

That’s why, I always say this:

Both traffic and landing pages matter for conversions.

➜ High-quality traffic (targeted ads): Gets the RIGHT people to your site.

➜ Optimized landing page (CRO): Converts visitors into customers.

Think of it as a mathematical equation:

High-Quality Traffic (Targeted Ads) x Optimized Landing Page = Increased Conversions

DON’T neglect either side.

Remember: It's not about just traffic, and it's not about just a good landing page. 

It's about both working together to achieve your conversion goals.

If you need help achieving *real* conversion results.

Dm me “CRO” for a free consultation. (no commitment) 😊

Don’t just talk to your best customers.
Talk to the ones that almost got away too.
Studies show almost-lost customers convert at a *higher rate* than average customers. 
How? 
Simple.
Because they have addressed these customer concerns head-on...
hidden fees
confusing checkout process 
slow loading times
technical glitches
unclear product info
—these are all *solvable* problems.
➜ With a little CRO (Conversion Rate Optimization) magic.
➜ Understanding the psychology behind almost-lost shoppers.
You can capture the hearts and wallets of recovered customers any day you want.
(big brands like Amazon do this too 🤫) 
Follow these 3 psychology-driven CRO tips (and how to implement this in your website):
1) Exit-intent offers. 
Entice your potential customers back with discounts or free shipping when they show signs of leaving.
✅ Add a pop-up window that triggers when a user moves their cursor towards the top of the page (indicating they might leave).
2) Retargeting campaigns.
Remind them of abandoned items or similar products with targeted ads.
✅ Partner with ad platforms like Facebook or Google to run retargeting campaigns. 
Your ad campaigns must show the ads featuring the items that they abandoned.
3) Personalized recommendations.
Suggest products that complement their browsing history.
✅ Use website analytics tools to track user behavior and browsing history. 
Based on this data. 
You can recommend complementary products on the product page itself.
—
By incorporating these psychology-driven CRO tips.
You can now do 4 things at once:
➜ Address customer concerns
➜ Recover lost sales.
➜ Turn "almost-lost" shoppers into repeat customers.
➜ Transform your ecom business into a thriving one
So, the next time a shopper abandons their cart.
Don't despair. 🙅
Consider it an opportunity to create a new customer. 😉

Grabbing your customer's attention is a race against the clock.
The million-dollar question is: how do you grab someone's attention online in 5 seconds or less?
Here’s how to grab *eyeballs* into your website in just 4 seconds.
My proven above-the-fold CRO strategy:
1️⃣ Headline Hero:
➜ Focus on the benefits. 
➜ Craft a clear and concise headline that speaks directly to your target audience's needs and desires. 
➜ What problem do you solve? 
➜ What value do you offer?
➜ Keep it punchy.
➜ Aim for 6-10 words and avoid jargon. 
➜ Use strong verbs and action words to grab attention.

2️⃣ Visual appeal.
➜ People process visuals faster than text, so make a good first impression.
➜ Use professional or captivating images that are relevant to your offer.
➜ Keep it simple. 
➜ Avoid cluttered graphics or overwhelming layouts.
➜ Pro tip: Test different images to see what resonates best with your audience.

3️⃣ Get to the point.

➜ Prioritize a clear value proposition.
➜ Explain what you do and why it matters in a concise and compelling way. 
➜ Focus on the benefits for the visitor, not just your features.
➜ Bullet Points are your new friend.
➜ Use bullet points to highlight key benefits and make the information easy to digest.

4️⃣ Call to action (CTA).
➜ Don't leave visitors wondering what to do next. 
➜ Include a clear and strong call to action button.
➜ Use action verbs like "Add to cart," or "Shop More" to encourage action.
➜ Make it stand out from the crowd.
➜ Use contrasting colors and clear text to make your CTA button visually appealing.

Want me to do the eyeball-getting part for your website?
Get your free CRO audit today. 👇

https://lnkd.in/gEFDR97z

 (only 9 Spots left this November).

Funny story - I almost didn't buy my coffee maker because the website didn't show if it was in stock. 
Paranoid? Maybe. 
Normal? Absolutely.
Turns out, we all have trust issues when shopping online.
So I tested something stupid-simple.
Adding this near the buy button: 
"✔ In Stock ✔ Ships Today ✔ 60-Day Returns"
The results? 
Before: 2.3% conversion rate 
After: 3.8% conversion rate 
Extra cash: $103,472 in 30 days
Why does this actually work?
You know that feeling when you're watching Netflix and see "3 episodes left"? 
You felt like you HAVE to finish it.
Same psychology here. 

These tiny checkmarks tell your brain "you're almost there!"

After testing this on countless stores, here's the magic combo:
1. Stock status 
❌ "Available" (meh) 
✅ "In Stock" (good) 
✅ "Only 3 Left" (better)

2. Shipping 
❌ "Fast Shipping" (what does that even mean?) 
✅ "Ships Today" (specific = trustworthy) 
✅ "Next Day Delivery" (even better)

3. Returns 
❌ "Easy Returns" (everyone says this) 
✅ "60-Day Returns" (specific number = more trust) 
✅ "Love It Or Return It" (personality bonus!)

@Article excels at this!

graphical user interface, text, application, chat or text message

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