Deep Growth

Director

Research and Growth

The earth is not flat. And neither should your acquisition ads' performance be.

Having worked in-house for years, I take an in-house view to Growth. We audit, sometimes do research and come up with a roadmap to growth for our clients. Whether through acquisition campaigns (usually Google or Meta Ads) or via work on customer journeys. Our audits usually uncover a nugget or two that can unlock growth.

Testimonials at https://startupmarketer.co/about/ otherwise all other info is on https://researchandgrowth.com

Growth Director

Lintbells | Home of YuMOVE

Meta Ads Consultant

The Electric Car Scheme

Paid Search Acquisition

arena.online

Paid Search Consultant

Perceptycs

I'm no jack of all trades, so in some cases I partner with individuals and teams who pack a punch.

Growth Advisor

LIMINAL

Paid Acquisition Consultant (Meta + Google)

Sweaty Betty

Onto

Did you hear that? Neither did I. Electric cars are quiet beasts. 

As Europe's largest electric car subscription services, Onto helped thousands of B2C and B2B customers drive electric cars for the first time. Having raised more than £340 million in funding, my job was to sensibly spend a big portion of that money.

Working with a team of talented individuals we drove digital and offline campaigns (e.g. Linear TV) and as well as improved the customer journey on web and app. As a monthly subscription business, no sentence was complete without a mention of our LTV:CAC ratio.

Head of Growth

Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

Tyba

Leading enterprise sales efforts at Tyba
Helping our customers maximize the profitability of their energy storage projects

Enterprise Account Executive

Reveal.ai

Full funnel revenue leader at Reveal AI. Responsible for pipeline creation, conversion, and expansion.

GTM Lead

Mosaic Boulders

Developed & launched  a new climbing gym concept in Berkeley, CA, overseeing a budget of $2M and successfully opening the facility within an 18-month timeframe

Managed all business-critical projects, including: city permitting and licensing; design and construction timelines; website development & CRM integration; marketing strategy

Achieved $50k in recurring membership revenue within the first five days of opening, utilizing targeted social media campaigns and strategic marketing partnerships

Co-Founder

Touchstone Climbing

Founded & grew Touchstone's team program to 34 teams in 11 gym locations, generating $750k ARR and becoming the largest team in the US

Created a new revenue stream producing 2-3x revenue per customer compared to standard memberships; produced 20% YoY growth in memberships 5 years in a row

Worked cross-functionally with marketing & retail teams to build the team brand and grow membership; worked with gym managers to create location-specific solutions for each Touchstone gym; worked with membership services director to manage 350+ member accounts company-wide

Managed a team of 40 coaches across 11 locations; implemented effective scheduling, performance evaluations, and feedback systems to maintain high levels of team performance and engagement

Built & operationalized Touchstone’s coach onboarding & training  process: created a digital resource library to standardize team curriculum across all locations; facilitated regular in-person & virtual training for a distributed team

Program Director

B2B Marketer | AI & Customer Research

Leading enterprise sales at Tyba, helping our customers operate their energy storage assets more profitably and efficiently🔋

Previously: 

First GTM hire at RevealAI, a B2B startup using AI to source & analyze audience insights at scale. Lead Reveal’s entry into the market research space, helping define our ICP and develop the GTM motion to win our flagship customers in this space.

2x  founder in the rock climbing industry. Founded & scaled largest US youth climbing team to $750k ARR; co-founded and launched a climbing gym in Berkeley, CA.

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The Battle

Chris Winterhoff

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