Deep Growth

Director

Research and Growth

The earth is not flat. And neither should your acquisition ads' performance be.

Having worked in-house for years, I take an in-house view to Growth. We audit, sometimes do research and come up with a roadmap to growth for our clients. Whether through acquisition campaigns (usually Google or Meta Ads) or via work on customer journeys. Our audits usually uncover a nugget or two that can unlock growth.

Testimonials at https://startupmarketer.co/about/ otherwise all other info is on https://researchandgrowth.com

Growth Director

Lintbells | Home of YuMOVE

Meta Ads Consultant

The Electric Car Scheme

Paid Search Acquisition

arena.online

Paid Search Consultant

Perceptycs

I'm no jack of all trades, so in some cases I partner with individuals and teams who pack a punch.

Growth Advisor

LIMINAL

Paid Acquisition Consultant (Meta + Google)

Sweaty Betty

Onto

Did you hear that? Neither did I. Electric cars are quiet beasts. 

As Europe's largest electric car subscription services, Onto helped thousands of B2C and B2B customers drive electric cars for the first time. Having raised more than £340 million in funding, my job was to sensibly spend a big portion of that money.

Working with a team of talented individuals we drove digital and offline campaigns (e.g. Linear TV) and as well as improved the customer journey on web and app. As a monthly subscription business, no sentence was complete without a mention of our LTV:CAC ratio.

Head of Growth

Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

Yoann Pavy

AIApply

Chief Growth Officer

In Growth We Trust

The best Growth Marketing podcast on this planet 🌎  (trying to be)
If you’re a marketer, growth leader, founder, or entrepreneur! This is for you.

Podcast Host

PEAK Moods

Tembo

Chief Marketing Officer at Nude (acquired by Tembo). 
The fintech app that helps you start building your first home deposit 🏡

Chief Marketing Officer

Clarisights

Connectd

CULTED

Laced

Founding team, leading the Marketing function

VP of Marketing

Peanut

Depop

Global remit for Digital Marketing across Brand awareness, Acquisition, and Retention.
Multi-country / Multi-million budget.
Paid Social, SEM, Video display, SEO, ASO

Head of Growth at AiApply | ex Deliveroo, Depop, Perkbox & Nude | Host the 'In Growth We Trust' podcast | Startup Advisor

I help startups grow fast 💨🚀

Today I’m in the founding team and run growth at AIApply.com, an AI start-up that helps people automate their job search and find their dream job.

Previously, I was the first hired growth marketer to join Deliveroo, Perkbox, and then Depop. 

3 exited businesses, 2 are unicorns 🦄

🧪 Testing and scaling growth channels, like Organic and Paid Social, SEO, Product Growth loops, PPC, Affiliates, Referrals as well as recruiting and managing freelancers, agencies and in-house teams.

🚀 Senior expert in growth as well as building communities.

🔗 I also work as an advisor for tech start-ups, mentor a few young marketers, and tell stories on my podcast called "In Growth We Trust".

few understand this

1/100 influencers respond
1/100 ugc is usable
1/100 content hits
1/100 applicants are quality
1/100 dms get a response
1/100 ads are profitable
1/100 hooks stop the scroll
1/100 formats land

you are fighting for the 1%

Growth marketing often gets buried under complex frameworks, funnels and acronyms 🤪 

But at its essence, it’s something much simpler...

It’s about creating digital mass on the internet.

✅ More surface area.
✅ More signals.
✅ More value.
✅ More ways for people to discover you and stay.

Not vanity. Not noise.

Digital mass created through content, product, distribution, momentum, consistency.

It compounds over time 📈
Show up.

Create things that matter.
Make your brand hard to miss.

Do that long enough and growth stops feeling like a hack and starts looking like the natural outcome.

Simple idea. Hard discipline. Big upside.

As marketers, we grind daily to get our brands seen...

So it's awesome when it does ✨

BIG shout-out to Sophie Dicker from the So Invested podcast.

They featured AIApply in their last episode, "The six-step playbook to getting a new job".

Obviously, we're one of those steps 😉

Here is a clip below ⬇️
Go check out the full episode on Spotify or Apple Podcasts.

Thank you!!!

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Yoann Pavy

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