Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

I write deep dives on product growth. Fractional Head of Growth & Mentor for early stage start ups

I reverse engineer the products of great companies🕺🪩 every Friday

Why?

Doing deep dives on product-led growth, UX and user research helps me free up brain space, develop my craft and get an extra layer deeper into user psychology.

I also enjoy interrogating how we work, how to focus and be productive to free up time for the other things in life. 



Talks, podcasts, awards:
- Medium Day 2024
- SubscriptionX 2024
- App Leader 2023
- Top Testing Influencers 2023 & 2024
- Pricing and User Research for Growth - In Growth we Trust 2023
- The art & science of a mobile user research - Business of Apps 2023
- How to test with low sample size - Experimentation Nation Conference 2023
- Monetising subscriptions - App Promotion Summit 2023
- App Monetisation Masterclass - App Masters 2023

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