Deep Growth

Director

Research and Growth

The earth is not flat. And neither should your acquisition ads' performance be.

Having worked in-house for years, I take an in-house view to Growth. We audit, sometimes do research and come up with a roadmap to growth for our clients. Whether through acquisition campaigns (usually Google or Meta Ads) or via work on customer journeys. Our audits usually uncover a nugget or two that can unlock growth.

Testimonials at https://startupmarketer.co/about/ otherwise all other info is on https://researchandgrowth.com

Growth Director

Lintbells | Home of YuMOVE

Meta Ads Consultant

The Electric Car Scheme

Paid Search Acquisition

arena.online

Paid Search Consultant

Perceptycs

I'm no jack of all trades, so in some cases I partner with individuals and teams who pack a punch.

Growth Advisor

LIMINAL

Paid Acquisition Consultant (Meta + Google)

Sweaty Betty

Onto

Did you hear that? Neither did I. Electric cars are quiet beasts. 

As Europe's largest electric car subscription services, Onto helped thousands of B2C and B2B customers drive electric cars for the first time. Having raised more than £340 million in funding, my job was to sensibly spend a big portion of that money.

Working with a team of talented individuals we drove digital and offline campaigns (e.g. Linear TV) and as well as improved the customer journey on web and app. As a monthly subscription business, no sentence was complete without a mention of our LTV:CAC ratio.

Head of Growth

Most companies with £1,000+ customer LTVs experience poor performance on paid acquisition because they're using the wrong playbook.

They're using DTC and ecommerce strategies - optimising for quick conversions, pumping out generic creative which lead to high CACs and low quality leads.

Long conversion cycles require a fundamentally different approach.
At Deep Growth, we work with B2B companies and high-LTV B2C businesses to align your acquisition strategy with how your customers actually buy.
Over the past 10 years, I've worked with companies on profitable growth when sales cycles stretch beyond 30 days:

→ Ben (Employee Benefits Platform)
Led a transformation project to move upmarket into enterprise, reworking their Google Ads strategy and prospect experience while optimising HubSpot dashboards for longer, complex sales cycles. This proof of concept changed how they approach enterprise acquisition.

→ The Electric Car Scheme (Electric cars as employee benefits)
Scaled their Paid Search beyond previous limits by building custom offline conversion automations between Pipedrive and ad platforms. Restructured accounts to focus on what actually drives pipeline, not just leads. Result: Record YoY growth.

→ Onto (Car Subscription)
Faced the challenge of introducing an entirely new concept to the UK market. Built a rapid creative iteration machine that produced contextual ads helping drivers understand car subscription without the hard sell. Became Europe's largest car subscription company by seeding the benefits of car subscription  across Meta, Google, and Reddit.

Our Deep Growth methodology is built specifically for long conversion cycles.
We focus on three core pillars:

✓ Platform Architecture - Setting up Google and/or Meta to track what matters: pipeline influence, not just last-click conversions. Attribution that actually reflects your sales cycle.
✓ Journey Optimisation - Mapping the real conversion journey and optimising touchpoint for progression.
✓ Contextual Creative - Developing ads that plant seeds early, nurture consideration, and accelerate decision-making when prospects enter their buying window.

The uncomfortable truth about high-LTV advertising:
The best prospects aren't ready to buy today. They might not even know they have a problem yet. But when they are ready - in 3, 6, or 12 months - you need to be the obvious choice.
This requires patient capital, better tracking, and creative that educates without preaching.
Unlike other agencies we optimise for more than just MQLs.

Ready to fix your paid acquisition?
DM me with your challenges.

Chris Winterhoff

Tokenovate

Business Development Manager

Vaionex Corporation

Vaionex Corporation works at the forefront of blockchain technology. We develop our own proprietary BSV blockchain-based platforms, all of which work collectively to create and support the entire ecosystem.

Vaionex offers its blockchain consulting services with its combined developer experience to customers that can shorten building processes for custom-made platforms by months.
For companies and teams that operate already established platforms, Vaionex offers its development services and vast blockchain knowledge to ramp up the level and quality of their platforms. With BitcoinSV Integration all of the products relate to the BitcoinSV blockchain.

Head of Business Development

TAAL Distributed Information Technologies

Business Development Associate

TAAL is a global team of industry-leading experts focused on creating the future of blockchain mining. We are on a mission to be the world’s largest, vertically integrated blockchain service provider. We take complex business operations and deliver turn-key solutions to enterprise clients, streamlining their entry into the industry. Currently, we are managing and operating over 2,900 PH with a focus on SHA-256 coins with continued global fleet expansion strategies.

Business Analyst

Saint Estates Ltd

Property Investment company specializing in long term commercial and residential rentals and sales.

Maintaining a high level of CRM and handling data in line with the Data Protection Act.

Paragon Banking Group PLC

Financial Crime Team Leader

Anu Ventures Ltd

Anu Ventures is a new breed of venture capital firm, leveraging world-class analytics to offer entrepreneurs and other venture capitalists a much better option when they are seeking additional capital to complete a financing round.
We are directing our resources to the projects identified by our leadership as those of greatest importance for humankind.
Anu Ventures invests in founders with heart and passion and in those who are rebuilding and shaping the next normal.

Head Of Business Development

XLXPay

XLXPay.com is based on an ecosystem & technological expertise provided by XLX Bank, IBM WorldWire, the Stellar Network & XLX Blockchain Corporation. The XLXPay project evolved as an independent business entity, sharing partner resources and generating revenue that prospectively benefits all parties.

Acting as MLRO, electronic filing of documents with a strong focus on governance and SARS where necessary and encouraging a strong compliance culture.

Head Of Compliance

Barclays

Specialist at developing intelligence.

Identification of risks and development of typologies.

Analysis of internal controls, identifying weaknesses and providing solutions

Submitting disclosures directly to the Joint Money Laundering Intelligence Task Force

Specialist at conducting cryptocurrency and E-money investigations and part of small team that conducted first analysis of Barclays wide crypto exposure. This involved not only determining cross border exposure but also domestic activity.

Strong cultural awareness of a compliance culture.

Intelligence Development - Financial Intelligence Unit

A high level of understanding with regards to the consent process, POCA and AML regulations.

Senior Agent - Consent AML Analyst

Codemasters

I worked on several projects in a large QA team, all of which included extensive gameplay, software and functionality testing.

QA Tester

With over 12 years of experience in the technology sector, I am a passionate and driven leader in the field of blockchain. I have a strong background in games software development, multimedia technology, and compliance, and I hold a Specialist Certificate in Trade Based Money Laundering, a Specialist Certificate in Private Banking, and a Chainalysis Cryptocurrency Fundamentals Certification (CCFC). I am currently the Business Development Manager at Tokenovate, a company that works at the forefront of blockchain technology and develops its own proprietary blockchain market infrastructure..

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The Battle

Chris Winterhoff

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