Building personal brands that converts curious visitors into leads. Personal Branding Strategist | Ghostwriter.

I didn’t start out with investors, fancy titles, or a huge team.

I started out with one thing: a belief that your story is your most profitable asset.
And I’ve been proving it ever since.

In just the last 2 years, I’ve helped founders and coaches turn LinkedIn & Instagram into growth engines:

1. 1,000,000+ impressions in 90 days for a D2C/B2C founder in the soft furnishing industry

2. 3,000,000+ impressions + 10+ leads in 30 days for a wellness coach (and $1,000 revenue directly from content)

3. A fintech founder landed investment & merging opportunities from one brand story post

4. Increased engagement for brands like Makeupaura, Stay Delight, Jaydev Lifespace by over 200%

Not bad for “just content,” right?

What I do isn’t about vanity metrics. It’s about building you a personal brand that:

- Pulls in verified leads on autopilot
- Attracts speaking opportunities + investors
- Helps you hire top talent without chasing
- And turns your name into a trusted brand that sells before you even get on a call.

If you’re ready to stop blending in and start leading, let’s chat.
Head to the featured section to book a call.

Chipra Singh

Stop following a checklist to build a Personal Brand. 

Posting daily, 
50 comments a day
Sharing struggles stories 

Linkedin is full of these advices and yes it would help you grow initially.

But then you will dilute your Personal Brand. 

I have seen this with the clients who have seen incredible growth and results.

They all share their opinion, learnings and their journey. 

They are ready to experiment and are not afraid of getting failed. 

And this is what has helped them build authority on Linkedin. 

If you are feeling stuck on why you are not growing on Linkedin.

Allow yourself to experiment more
Say on the topics that you truly wany to speak.

Trust me it will take time but you will get good results. 

What is one advice you followed for growing on Linkedin but, it didn’t work for you ?

Chipra  Singh

Scaling B2B Founders, Health Coaches & D2C Brands with Personal Branding, Ghostwriting, & Outreach on LinkedIn + Instagram + Twitter | 40+ Brands Scaled.

I joined as a writer but instead I was doing 100 comments per day on linkedin. 

When I took up the project I thought that most of my time would go in writing. 

But mostly I was replying to comments, handling DMs, and engaging on other people’s posts. 

I was irritated and felt like my creativity was wasted but since it was my first project I didn’t want to lose it.

I did it for 3-4 weeks and when I finally started writing posts, I was surprised at how it helped me write excellent posts.

While engaging, I was not just not commenting, I would spend most of time, 

- Reading competitors' content.
- Observing the kind of posts people engaged with.
- Noticing the questions people asked again and again.
- Seeing what content people enjoyed and what they ignored.

I never enjoyed that role, but still indirectly it helped me get better at my research.

When you are just starting you might not get projects as per your liking but don’t say NO, give them a chance because it will eventually help you earn more.

Which is one project that you took and disliked it completely but now feel proud that you did that project ?

Most viral content I’ve written for my clients didn’t come from scrolling LinkedIn.

It came from deep research and understanding what clients has experienced. 

That’s why I spend more time on 

Reddit communities to read about what everyone is talking.

Twitter, to find out latest trends and topics.

Google, to understand what’s happening in an industry

ChatGPT (deep thinking mode) or Perplexity to research or explore angles I might miss

Sometimes Instagram or YouTube, just to see what others are talking.

Once I have the topic, then I add the clients pov and work on drafting the content.

With A.I, now anyone can write on generic topics. 

But if you truly want to build the authority, 

Spend more time on finding the right topic.
Share more from personal learnings.
Add your honest opinion to the trending topics.

This is how you make your content worth reading.

In my first year of freelancing, I lost over $3000 without even realizing it.

When I started freelancing, my only goal was simple:
“Get clients.”
And I did.

My days looked like this:

📍 Writing for clients
📍Designing stuff for them
📍Managing calls, follow ups, reports
📍Sending invoices, doing revisions

I was the writer, designer, manager, accounts, everything, actually I was working 9–10 hours a day, always tired, and still not growing.

Looking back, these 3 mistakes cost me the most money and energy:
No clear process for getting leads
I relied referrals, DMs and random cold outreach

One month I had 3 new clients.
Next month I had zero.

Because I had no:

📍Clear offer
📍Simple lead gen system
📍Weekly actions to bring new people in

When 2 clients left at the same time, my income dropped overnight.
If I had a basic system, I wouldn’t have panicked that hard.
Delaying systems because “I’m still small”

I kept telling myself:
“I’ll create a proper process later.”
“Let me get a few more clients first.”

So I delayed:

- Onboarding documents
- Basic contracts
- Content and outreach routine
- Simple tracking of income and goals

The result?
Everything had to be done from scratch every single time.
More time, more confusion, more mistakes.

I thought I was “saving time.”
I was actually losing money and burning energy.

Not hiring or collaborating to save money
I wanted to “do it all myself.”

Design, strategy, writing, client calls, follow ups.
It felt cheaper.

But this is what really happened:

- I said yes to projects I didn’t have capacity for
- I under-delivered on some work because I was exhausted
- I had to say no to good leads because I couldn’t handle more
- If I had collaborated with a designer or another writer early on,
- I could have taken more projects and done better work.

What I do differently now:
- I treat lead generation like a daily task, not a “when I get time” thing
- I set up simple processes before I desperately need them
- I pay people so I can buy back my time and energy

If you’re in your first year of freelancing, learn from my mistakes.
You don’t need to wait till burnout to take your business seriously.

Which one of these 3 are you currently stuck in?

I quit as a writer and linkedin strategist.


This is what most people think I am going to do because AI is here. 

Honestly AI is everywhere from 
WhatsApp messages, emailers, reels, content, articles, videos.

Yes barrier to entry the bar has gone ever lower.

Now anyone can write and find strategies using A.I

I don’t hate Ai, it would be stupid to say that because it has helped in simplifying so many tasks at work. 

But contrary to what everyone says, I believe it’s that human writing is still going to rule. 

People are now craving real and rawness instead of perfect polished content.

Soon human storytellers will have an advantage. 

People will pay premium for human stories. 

So no matter what anyone says, 
I know that I can excel and you can too if you if use your human brain with AI rather being dependent on AI for creativity.

Do you also feel bored of watching same polished content everywhere ?

You want to make money from LinkedIn but you’re stuck in likes, impressions, and scrolling.

You are not alone, I was there too.

Posting randomly, checking notifications after every like and spending hours engaging.

It felt draining and I wasn’t making money.

Here is what I actually did and you can do it too to monetise your Linkedin.

1) Get intentional with posting
Posting randomly keeps you invisible.
Clarity helps you make money.

Pick your niche, 

For me, it’s personal branding and LinkedIn growth.

The goal is to make any one understand what you offer after reading 2-3 of your posts. 

2) Fix your profile before you post more. 

Your content creates interest.
Your profile converts it.

You banner, headline and bio should communicate what you do and who you help. 

Example:
If you help founders with LinkedIn growth, your profile should clearly say:
“I help founders turn LinkedIn into a lead channel through content and positioning.”

3) Measure the right things

Likes and followers feel good. I’m not saying ignore them.

But start watching:

• Who likes your posts consistently
• Who visits your profile again and again

When you notice them, don’t wait. Start conversations in the DMs. 

4) Stop engaging mindlessly

I’ve said this before, and I’ll say it again.

Don’t waste time engaging with everyone.

Have a clear engagement strategy:
• Engage with people at a similar stage as you
• Engage with people who are just starting out
• And always, always engage with your ICP

This will help you build relationship and visibility.

5) Outreach (I wish I started this earlier)

I like using Sales Navigator to find the right people. 

One thoughtful message to the right person beats 50 random DMs any day.

If LinkedIn is not bringing you leads right now, it’s not because the platform is bad.
It’s because the strategy needs fixing.

If you need my help in making linkedin your money making channel. Send a DM.

Here me out, Building a Personal Brand can be exhausting.

When I started , more than tips on how to build a Personal Brand , I had to learn 

1) Not comparing my day 1 to someone’s day 100.

2) Not expecting results quickly after posting for a few months. 

3) Not to fall for fake success stories and results. 

4) Not letting post failures decide how I feel. 

5) Spending my time mindfully on Linkedin. 

And the most important 👇🏻

Patience to keep trying, failing and trying again.

It looks easy when you see any one building a Personal Brand and earring alot of money. 

But the truth it needs alot of hardwork , determination and consistency.

What is the one lesson that you had learn ?

This is my first time ever doing a podcast. When Arnika Bhardwaj reached out to me asking if I can share my freelancing journey on SISCAST.

I was not sure, how will I share what I learned by trying and failing.

But I loved doing it, I have been extremely honest about how I grew as a freelancer. 

Hope it will help you in your freelancing journey and you enjoy listening it :)

I help Indian Executive & Leadership Coaches optimize their LinkedIn with premium graphics + high-converting copy - done-for-you in just 2 weeks | DM “Audit”

Everyone wants to:
✔ earn money online
✔ work on their own terms
✔ escape a boring degree/job

But most people are stuck in planning mode.

This week, we sat down with a woman
who actually executed.

Just:
1 skill
1 laptop
1 DM
…and her life changed.

Chipra Singh is now earning ₹2–2.5 lakhs/month
as a personal branding strategist.

Inside the episode:
- How she built her offers
- How she handles multiple clients
- DM + Follow-up messages (copy them!)
- Step-by-step guide to your first ₹10K
- Why English is NOT a barrier in 2026

If you're serious about freelancing,
this episode is your action plan.

You don’t need permission.
You need work ethic + clarity + consistency.

SISCAST New Episode OUT NOW
Link ( https://lnkd.in/g66GFsdf )

A creative Solopreneur building personal brands for the top 1% entrepreneurs on LinkedIn and sharing what I learn along the way.

In December 2022, I was building my personal brand to land a UX design internship.

I didn’t expect it would turn into a business serving 80+ CEOs.

Here's my story:

I met my first client - a UX Design Agency founder who looked at my work and said,

“Your design skills are good… but your ability to position people is rare. You should build personal brands, not interfaces.”

He handed me his LinkedIn account.

I built his personal brand from scratch.

He loved it. Then he referred his brother... a co-founder whose account had been poorly managed by another agency.

I took over.

Both profiles grew. Both businesses did, too.

Then in October 2023, I started freelancing.(it didn't worked out well)

So I positioned myself as a solopreneur.

By early 2024, I was working with CEOs, entrepreneurs, and founders across the U.S. - including Silicon Valley startups backed by top venture capital firms.

Then I launched Mikaios, a personal branding company built on one belief:

If people knew your story, they’d trust your brand.

→ 80+ CEOs and founders served globally
→ 5,400+ posts written.
→ 200+ qualified leads generated.
→ 10M+ views generated organically.

In 2025, I founded Brand By Content, a media company that helps people build authority at scale through newsletters, systems, and education.

Recognition

🏆 Ranked 28th LinkedIn Creator on Taplio’s Growth Challenge (out of 2,600+)
🏆 Ranked 12th Best Storyteller & Writer in India by Favikon

Today, I help CEOs and founders who already have the results (but not the visibility) build personal brands that attract opportunities, partnerships, and recognition.

If you’re ready to become known for what you do best, book a private strategy call with me:https://cal.com/johnnaveen/strategycall

John Naveen

Last year, I took my grandma to Sri Lanka.

It's been her dream for more than a decade.

She always wanted to visit, meet relatives there, and explore the country.

I still remember (when I was in grade 3 or 4) I told her:
"Wait a little… one day, I'll take you."

She laughed. I laughed.
But deep down, I meant it.

Last year, it finally happened.

We visited different cities, explored new places.
She enjoyed everything with the curiosity of a child.

It was one of the very few times in my life where I felt:
"Okay… this is what happiness actually looks like."

On one of the bus rides, a man sitting near us asked where I was from and what we were doing in Sri Lanka.

I told him, "I brought my grandma here. She always wanted to visit."

He paused. Looked surprised.
And then said something that stayed with me:

"This is the first time I'm seeing a grandson take his grandma on a trip."

I didn't know what to say.

It felt strange… and honestly, it hurt a little.

Because to me, it wasn't anything special.

A happy elder in your home is a blessing,
that's how I've always seen it.

But after that moment, I started noticing something:

Many people my age barely speak to their grandparents.

Some don't visit.
Some don't sit with them.
Some don't even know their stories.

I'm not judging… life gets busy, people move, routines change.

But that bus ride made me realize how rare simple love has become.

Even today, whenever I go to a new city or achieve something small, I tell my grandma first.

She doesn't understand most of the work I do (it's all tech and internet things) but she listens with full attention.

And maybe that's what life is.
Not just growth. Not just ambition.

But moments you create for the people who once created your world.

***
When was the last time you spent real time with your grandparents?

John Naveen Kennedy

CEO & Founder @ Mikaios - A personal branding company

I stood in front of 1200 students last year.

Ten years ago, I couldn't speak in front of 10.

As a kid, I loved speaking.

My audience was small: my mom, my sister, a few people at home.

I would talk, sing, shout, share whatever was in my head.

Even back then, I enjoyed standing in front of people.

Not to show off. Not to impress anyone.
Simply to share what I knew.

Then school happened.

Stage fear crept in, and insecurity followed.

"What will people think?"
"What if I mess up?"

So I stopped.

I forgot about public speaking entirely.

Last year, I made a simple decision:

I'm going to speak publicly, no matter the outcome.

If I fail, fine.
If people laugh, fine.
If someone mocks me, fine.

I wasn't attached to the result.
I was attached to the process.

I wanted to prepare.
I wanted to try.
I wanted to show up.

Soon after, I got an opportunity to speak at a college.

The first talk went well.
Students told me it helped them.

The staff appreciated the session.

Then came the second opportunity… this time, with 3x the audience.

The fear came back, briefly.

But I still went up on stage.
And once again, it worked :)

I've been writing content for three years.
I work closely with CEOs.
I help build personal brands.

But standing in front of students, sharing what I've learned, that gives me a kind of happiness nothing else matches.

It reminded me why I started in the first place.

***
What was the bravest thing you did in 2025 that turned out to be a great experience?

We recently rolled out a new internal rule at Mikaios.

Before any client post gets approved, it has to pass three checks.

No exceptions.

1. Does this post have a story?

If it's just information, tips, or opinions without a narrative — it doesn't go out.

People don't remember points.
They remember stories.

2. Is there a clear idea behind the story?

A story without an idea is just noise.

Every post must answer:
What should the reader think differently after this?

If there's no takeaway, we don't approve it.

3. Is there a supporting visual?

A photo. A carousel. A screenshot.
Something that grounds the post in reality.

On LinkedIn today, this matters more than ever.
The platform is flooded with AI-generated content.

Everyone is using AI. Even my friends tell me:
"I just give context and publish whatever it generates."

That alone isn't a differentiator anymore.

The edge now is:

A real story.
A clear idea.
A visual that proves it happened.

AI can help you write faster.
It can't replace lived experience.

So instead of fighting AI, we design around it.
This checklist is our filter.

And it's how we make sure every post feels human in a feed full of machines.

***
What's your filter for deciding whether content is worth publishing?

taplio

The Battle

Chipra Singh

John Naveen

Followers

Posts

Engagements

Likes

Performance ScoreChipra Singh's LinkedIn Performance

Performance ScoreJohn Naveen's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Chipra Singh

John Naveen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chipra Singh's LinkedIn Performance

Performance ScoreJohn Naveen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChipra Singh's LinkedIn Performance