As a Personal Branding Strategist, I help founders, coaches, and creators craft brands that reflect their values, attract the right audience, and position them for growth.

It’s more than profile optimization or a few posts. I build long-term visibility engines.

Here’s what that looks like:

30+ Personal Brands Build.
100% Growth in visibility. 

Helped them get leads, speaking gigs, funding opportunities and attract top talent. 

If you want your brand to do the talking when you’re not in the room , this is where I help.

Personal Branding Strategist

I have worked with coaches, wellness brands, and small-scale businesses to turn social platforms into real growth tools not just pretty pages.

From building full-scale content strategies to driving engagement and lead generation, I’ve helped brands simplify their message and show up with clarity. 
My focus has always been on strategy that works not just trends.

Platforms I’ve worked on: Instagram, Facebook, and LinkedIn
Goals I’ve delivered: Visibility, Engagement, Lead Flow

When I say “strategy,” I don’t mean cookie-cutter calendars , I mean audience-aware, brand-aligned, conversion conscious content planning.

Social Media Manager

I write stories that sound like my clients.

As a ghostwriter and content writer I help founders, consultants, and creators show up with confidence. Every piece is written with clarity, business intent, and their voice not mine.

I’ve worked across industries like B2B, B2C, design, wellness, research, and finance, helping individuals express what makes them valuable through content that performs.

This isn’t just writing it’s about getting visibility from the target audience.

Ghostwriter

Content Strategist & Content writer

Luke Coutinho Holistic Healing Systems

In this role, I manage brand presence and reputation across platforms like Instagram, Facebook, and LinkedIn, with a focus on community management and engagement.

My work involves building meaningful interactions through comment strategies that spark conversations, foster trust, and maintain a consistent brand voice.

The content creation part of my role is fully focused on LinkedIn where I write strategic, audience-driven posts that drive:

Brand Awareness
Business Development
Qualified Lead Generation

I bring together content, community, and clarity to ensure that the brand not only shows up but gets seen by the right people.

Online Reputation Manager & Linkedin Writer

Eatfit247

At EatFit247, I wasn’t just writing posts , I was building presence.

From content ideation to execution, I led the complete content and engagement strategy for the brand. My role combined creative storytelling with platform-smart planning to drive visibility and real inbound results.

What I handled:

- Drafted and implemented the entire content strategy tailored to the brand’s goals

- Created high-conversion Reel scripts and captions designed to educate and attract

- Built engagement strategies to consistently increase visibility and trust

- Focused on driving inbound queries and leads through organic, story-led content

I worked across formats from static posts to video scripts ensuring every piece aligned with the nutritionist Shweta Shah’s voice and the brand’s intent.

Content Writer & Social Media Manager

Building personal brands that converts curious visitors into leads. Personal Branding Strategist | Ghostwriter.

Hey there,👋
Thanks for dropping by !

I am Chipra your Personal branding strategist & 
✅ a Content writer, 
✅ Ghostwriter, 
✅ Copywriter, 
✅ an Entrepreneur,

As a personal branding strategist 
I can help you with :- 
✅ Verified leads, 
✅ Sky rocket your business growth,
✅ Get you speaking opportunities,
✅ Attract the perfect talent for your business.

With over 2+ years of experience in copywriting and content writing, I was able to generate 

✔️80 %verified leads 
✔️Build a solid digital presence for my clients like Makeupaura, Stay Delight, Jaydev Lifespace, and many more.
✔️Increased engagement on their page by 200%

You can know what can I do for you 

So if you are ready to craft your name into a brand 
and generate leads on auto pilot 
drop me a dm or email at singhchipra@gmail.com and let’s get started 🚀.


Chipra Singh

LinkedIn is full of advice like : 

Don’t schedule your posts, it will kill your reach.
Schedule your posts, it keeps you consistent.

Don’t pitch in DMs, it will scare your ICP away.
Do targeted DMs. Don’t do mass outreach.

Text posts are not working
Text + picture builds credibility.
Post more carousels to add value.

Comment 50 times per day.
Send 100 connection requests.
Post every day.
Don’t post every day.

Followers matter the most to make money.
Don’t focus on followers, focus on relationships.

All this sounds confusing right ? 

Everyone on LinkedIn is sharing what has worked for them.

Some of it is useful.
Some of it will not work for you at all.

The real problem starts when you copy every advice blindly
without testing what actually works for you.

Even if your competitors are following one strategy,
there is a big chance it might not work for you.

Because this is your Personal Brand. 

Experiment with formats, DMs, posting styles.

Keep what feels right, and what gets you real results.

Which advice did you follow blindly?

Chipra  Singh

Scaling B2B SaaS Founders, Coaches & D2C Brands with Personal Branding, Ghostwriting & Outreach on LinkedIn + Instagram | 40+ Brands Scaled.

Struggling to find ideas for Linkedin content ? 

This simple content strategy can help you. 

Monday → Personal story 
An insight , learnings or any struggles.
Example: The biggest mistake I made as a freelancer.
How creating Personal Brand helped me. 

Wednesday → Actionable
Something people can apply right away.
Example: 3 ways I come up with content ideas in under 10 minutes.
How to get inbound leads 

Friday → Results or client stories 
A small proof point.
Example: One post with 50 likes brought me 2 leads. 
How my client got X impressions or leads.

You don’t need life to share life changing stories everydayZ 

Just share what you are doing and how you are doing it. 

Try this for next few weeks and let me know if this helps you.

I used to struggle saying my prices on sales calls because I I wasn’t confident.

Every coaching, mentorship, YouTube video said the same thing:

Be confident on the call. The client could sense it.

And they were right.
People could sense it.
I could sense it too.

But I was never sure of myself back then because I didn’t have results to back what I was saying.

No sales script or pitch video could make me confident. 

My confidence came from real work.

- Working with red-flag clients.
- Taking low-budget projects.
- Doing work for half the price of what I deserved.
- Sometimes even doing things just to get the experience.
- Chasing clients for invoices

But still bringing results in whatever situation I was in.

Yes I was exhausted, I felt bad. 

But all of that slowly built my confidence.

Today when I quote my prices, I say them without fear.

Because now I am sure of the results I can bring.

No matter what anyone says, if you really want to charge your worth, do the real work and gain that experience.

Coaches are you are missing on making money from Linkedin because you’re busy posting irrelevant content.

A few weeks back, I audited profiles of multiple coaches.

All of them had years of experience.

All of them had real, solid client wins.

But LinkedIn wasn’t bringing them a single lead.

Their feed was full of generic tips, daily motivation, and random testimonial screenshots.

Nothing that showed how they take a client from point A to point B.

If you want LinkedIn to actually work for you, you have to show transformation.

→	Share case studies.
→	What was the problem your client came with?
→	What wasn’t working?
→	What steps did you take?
→	What shifted after your process?
What transformation did they witness after working with you ?

This hits the trigger points your ideal client is already living with.

When you show transformation, you don’t need to “sell.”

Your work does it for you.

I have spoken to 35+ founders on discovery calls and of them have asked this one question. 

What should I post on LinkedIn?

The answer is, 

There’s no cookie cutter strategy that fits all. 

The answer depends entirely on one thing i.e your objective from linkedin

What do you want LinkedIn to do for you?

→ If you want to grow your followers
Start with content that’s relatable and human.
Personal reflections,failures and honest thoughts.
Eg why saying no is hard, or why slowing down feels scary.

→ If you want industry visibility
Get specific and talk about your space.
What’s changing and what are your opinions on things in your industry.

→ If you want leads
You need to share a mix of both. 
Blend your personal stories with the professional experience. 

Start with clarity and focus on building trust, authority and relatability with your audience.

If you are a founder, struggling to find what works for your Linkedin profile, you can always send a DM.

I avoided sharing stories on LinkedIn thinking it would look cringe.

So in the beginning, most of my posts were frameworks, tips, and techniques.

And to be fair, they worked.

They brought me followers.
They brought me reach.
I even got leads from them.

But they didn’t help me build a relationship with the people reading them.

Then one day, even though I felt weird I shared a small story about my freelancing journey.

A mistake I made and how handled it. 

I got better DMs , someone messaged sharing their mistake.

Then started sharing more client stories. 

It attracted better leads. 

Some leads even told they found me genuine to work with. 

So if you’ve been holding back on sharing your own stories, thinking it’s “too much, and what will others think. 

Start talking about the person behind the advice and see how your Linkedin game changes for better.

#storytelling

Brand By Content

Building a media company focused on personal branding, content strategy, and audience growth.

Founder

Mikaios

Chief Executive Officer

Anchora Advisory

When Joe C. Lopez, Managing Director of Anchora, called, his message was clear:

“We’re scaling globally. Our brand isn’t.”

Anchora was already a leader in AI-powered global expansion... but their story wasn’t being told the way their results deserved.

So I built a content system that positioned them as the voice of authority in their space.

We shifted from generic updates to deeply strategic narratives that spoke directly to decision-makers (the kind of content that Fortune 500 execs actually read and remember).

In one quarter, their visibility increased.

But more importantly, we positioned them as the obvious choice in every high-stakes conversation they entered.

Head of content - Social media

Johnnaveen

Before Mikaios, there was just me... building personal brands one client at a time.

Every engagement was a crash course in understanding people: their ambitions, fears, and how they wanted the world to see them.

I helped founders step into thought-leadership roles, turn LinkedIn into a lead-generation channel, and reposition themselves from “just another CEO” to category leader.

That work laid the foundation for everything Mikaios is today.

Personal brand strategist - Solopreneur

VictorFlow

Victorflow was my 1st personal branding client:

During my time,

- Developed tailored Personal branding strategies that improved LinkedIn visibility and engagement for Victorflow's co-founders, leading to higher-quality leads.

- Also, collaborated with marketing teams to create messaging that resonated with target audiences.

Personal brand Strategist

A creative Solopreneur building personal brands for the top 1% entrepreneurs on LinkedIn and sharing what I learn along the way.

In December 2022, I was building my personal brand to land a UX design internship.

I didn’t expect it would turn into a business serving 80+ CEOs.

Here's my story:

I met my first client - a UX Design Agency founder who looked at my work and said,

“Your design skills are good… but your ability to position people is rare. You should build personal brands, not interfaces.”

He handed me his LinkedIn account.

I built his personal brand from scratch.

He loved it. Then he referred his brother... a co-founder whose account had been poorly managed by another agency.

I took over.

Both profiles grew. Both businesses did, too.

Then in October 2023, I started freelancing.(it didn't worked out well)

So I positioned myself as a solopreneur.

By early 2024, I was working with CEOs, entrepreneurs, and founders across the U.S. - including Silicon Valley startups backed by top venture capital firms.

Then I launched Mikaios, a personal branding company built on one belief:

If people knew your story, they’d trust your brand.

→ 80+ CEOs and founders served globally
→ 5,400+ posts written.
→ 200+ qualified leads generated.
→ 10M+ views generated organically.

In 2025, I founded Brand By Content, a media company that helps people build authority at scale through newsletters, systems, and education.

Recognition

🏆 Ranked 28th LinkedIn Creator on Taplio’s Growth Challenge (out of 2,600+)
🏆 Ranked 12th Best Storyteller & Writer in India by Favikon

Today, I help CEOs and founders who already have the results (but not the visibility) build personal brands that attract opportunities, partnerships, and recognition.

If you’re ready to become known for what you do best, book a private strategy call with me:https://cal.com/johnnaveen/strategycall

John Naveen

I landed my first client after just 10 days of building my personal brand on LinkedIn.

Here are 5 things I didn’t do to get there:

1) I didn’t promote my services upfront.
2) I didn’t add sales CTAs in every post.
3) I didn’t rely on cold outreach.
4) I didn’t blindly follow expert frameworks.
5) I didn’t wait for the "perfect" post.

Instead, I focused on building a library of content, learning from top creators, and writing every single day.

(Sometimes drafting 3-4 pieces even if I posted just one)

And I built my own strategy, not a copy-paste of someone else’s.

If you're building your personal brand, remember:

Your story, style, and values are unique, your strategy should be too.

***
Loved this post? Repost it with your network & follow John Naveen Kennedy for more insights on Personal branding.

John Naveen Kennedy

Founder @Mikaios. Trusted by 80+ CEOs to build LinkedIn personal brands. 5,400+ posts written → 10M+ views → 200+ qualified leads. Book a private strategy call ↓

We tripled a client's reach in one week.

Same account. Same audience size. Zero hacks.

I've been working with this client for a month.
Week one analytics just came in (and the numbers jumped).

Now, here's the context:

She was already posting consistently.
Her account wasn't new.
She had an audience. She had momentum.

But her reach was limited.
And more importantly, the right people weren't seeing her content.

So I rebuilt her strategy from the ground up:

Repositioned her properly - clearer narrative, sharper angles, premium positioning that attracts decision-makers.

Rewrote her content strategy - not generic templates, but a framework built around her industry, ICP, and business goals.

Updated her content formats - posts that hit deeper, look better, and keep people reading longer.

Improved targeting and distribution - so her content reaches the audience that actually matters.

The result?

A massive spike in reach - with the same account, same network, same creator.

The only thing that changed was the strategy.
And here's what most people miss:

A new account will often see random spikes in the first week.

But those spikes disappear in days.
That's not scale. That's the algorithm testing.

Real scale is when you take an existing account with average performance and dramatically increase its reach through better positioning and strategy.

That's the work of a personal brand strategist:

Help the client reach more people.
Reach the right people.
Turn that visibility into leads and opportunities.

This is how you build a brand that compounds (not just spikes).

***
What's been your biggest challenge with reach, getting more eyes or getting the right eyes?

I've been watching how Diipa Khosla builds indē wild.

It changed how I think about founder-led brands.

I came across Diipa in a podcast a month ago.
Didn't think much of it at first.

Then Indie Wild ran a campaign in October.

And I got hooked.

Not because of the ads.
Not because of the models.

But because of how present the founder is in the entire process.

Every story she posts.
Every behind-the-scenes update.

Every small step she shares about what the team is building.

You can feel the founder is involved.

It's not "go buy this" content.
It's "this is what we tested."

"This is what worked."
"This is what didn't."
"This is what we're building next."

It feels like watching a brand being built in real time.

And here's what that made me realize:

Most brands hide their founders behind polished campaigns and scripted videos.

But the brands that actually build trust?
They show the founder leading the voice.

Diipa has a team. She has models. She has a marketing budget.

But she's still the one showing up:
consistently, transparently, strategically.

That's what separates founder-led brands from founder-absent ones.

After working with 80+ CEOs, I've learned this:

Your audience doesn't just buy your product.
They buy your belief in it.

And they can only see that belief when you show up.

Not through your marketing team.
Through you.

***
How visible is the founder in your brand… are you leading the conversation or just approving it?

taplio

The Battle

Chipra Singh

John Naveen

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taplio

The Battle

Chipra Singh

John Naveen

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chipra Singh's LinkedIn Performance

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Performance ScoreChipra Singh's LinkedIn Performance