As a Personal Branding Strategist, I help founders, coaches, and creators craft brands that reflect their values, attract the right audience, and position them for growth.

It’s more than profile optimization or a few posts. I build long-term visibility engines.

Here’s what that looks like:

30+ Personal Brands Build.
100% Growth in visibility. 

Helped them get leads, speaking gigs, funding opportunities and attract top talent. 

If you want your brand to do the talking when you’re not in the room , this is where I help.

Personal Branding Strategist

I have worked with coaches, wellness brands, and small-scale businesses to turn social platforms into real growth tools not just pretty pages.

From building full-scale content strategies to driving engagement and lead generation, I’ve helped brands simplify their message and show up with clarity. 
My focus has always been on strategy that works not just trends.

Platforms I’ve worked on: Instagram, Facebook, and LinkedIn
Goals I’ve delivered: Visibility, Engagement, Lead Flow

When I say “strategy,” I don’t mean cookie-cutter calendars , I mean audience-aware, brand-aligned, conversion conscious content planning.

Social Media Manager

I write stories that sound like my clients.

As a ghostwriter and content writer I help founders, consultants, and creators show up with confidence. Every piece is written with clarity, business intent, and their voice not mine.

I’ve worked across industries like B2B, B2C, design, wellness, research, and finance, helping individuals express what makes them valuable through content that performs.

This isn’t just writing it’s about getting visibility from the target audience.

Ghostwriter

Content Strategist & Content writer

Luke Coutinho Holistic Healing Systems

In this role, I manage brand presence and reputation across platforms like Instagram, Facebook, and LinkedIn, with a focus on community management and engagement.

My work involves building meaningful interactions through comment strategies that spark conversations, foster trust, and maintain a consistent brand voice.

The content creation part of my role is fully focused on LinkedIn where I write strategic, audience-driven posts that drive:

Brand Awareness
Business Development
Qualified Lead Generation

I bring together content, community, and clarity to ensure that the brand not only shows up but gets seen by the right people.

Online Reputation Manager & Linkedin Writer

Eatfit247

At EatFit247, I wasn’t just writing posts , I was building presence.

From content ideation to execution, I led the complete content and engagement strategy for the brand. My role combined creative storytelling with platform-smart planning to drive visibility and real inbound results.

What I handled:

- Drafted and implemented the entire content strategy tailored to the brand’s goals

- Created high-conversion Reel scripts and captions designed to educate and attract

- Built engagement strategies to consistently increase visibility and trust

- Focused on driving inbound queries and leads through organic, story-led content

I worked across formats from static posts to video scripts ensuring every piece aligned with the nutritionist Shweta Shah’s voice and the brand’s intent.

Content Writer & Social Media Manager

Building personal brands that converts curious visitors into leads. Personal Branding Strategist | Ghostwriter.

Hey there,👋
Thanks for dropping by !

I am Chipra your Personal branding strategist & 
✅ a Content writer, 
✅ Ghostwriter, 
✅ Copywriter, 
✅ an Entrepreneur,

As a personal branding strategist 
I can help you with :- 
✅ Verified leads, 
✅ Sky rocket your business growth,
✅ Get you speaking opportunities,
✅ Attract the perfect talent for your business.

With over 2+ years of experience in copywriting and content writing, I was able to generate 

✔️80 %verified leads 
✔️Build a solid digital presence for my clients like Makeupaura, Stay Delight, Jaydev Lifespace, and many more.
✔️Increased engagement on their page by 200%

You can know what can I do for you 

So if you are ready to craft your name into a brand 
and generate leads on auto pilot 
drop me a dm or email at singhchipra@gmail.com and let’s get started 🚀.


Chipra Singh

LinkedIn is full of advice like : 

Don’t schedule your posts, it will kill your reach.
Schedule your posts, it keeps you consistent.

Don’t pitch in DMs, it will scare your ICP away.
Do targeted DMs. Don’t do mass outreach.

Text posts are not working
Text + picture builds credibility.
Post more carousels to add value.

Comment 50 times per day.
Send 100 connection requests.
Post every day.
Don’t post every day.

Followers matter the most to make money.
Don’t focus on followers, focus on relationships.

All this sounds confusing right ? 

Everyone on LinkedIn is sharing what has worked for them.

Some of it is useful.
Some of it will not work for you at all.

The real problem starts when you copy every advice blindly
without testing what actually works for you.

Even if your competitors are following one strategy,
there is a big chance it might not work for you.

Because this is your Personal Brand. 

Experiment with formats, DMs, posting styles.

Keep what feels right, and what gets you real results.

Which advice did you follow blindly?

Chipra  Singh

Scaling B2B SaaS Founders, Coaches & D2C Brands with Personal Branding, Ghostwriting & Outreach on LinkedIn + Instagram | 40+ Brands Scaled.

Struggling to find ideas for Linkedin content ? 

This simple content strategy can help you. 

Monday → Personal story 
An insight , learnings or any struggles.
Example: The biggest mistake I made as a freelancer.
How creating Personal Brand helped me. 

Wednesday → Actionable
Something people can apply right away.
Example: 3 ways I come up with content ideas in under 10 minutes.
How to get inbound leads 

Friday → Results or client stories 
A small proof point.
Example: One post with 50 likes brought me 2 leads. 
How my client got X impressions or leads.

You don’t need life to share life changing stories everydayZ 

Just share what you are doing and how you are doing it. 

Try this for next few weeks and let me know if this helps you.

I used to struggle saying my prices on sales calls because I I wasn’t confident.

Every coaching, mentorship, YouTube video said the same thing:

Be confident on the call. The client could sense it.

And they were right.
People could sense it.
I could sense it too.

But I was never sure of myself back then because I didn’t have results to back what I was saying.

No sales script or pitch video could make me confident. 

My confidence came from real work.

- Working with red-flag clients.
- Taking low-budget projects.
- Doing work for half the price of what I deserved.
- Sometimes even doing things just to get the experience.
- Chasing clients for invoices

But still bringing results in whatever situation I was in.

Yes I was exhausted, I felt bad. 

But all of that slowly built my confidence.

Today when I quote my prices, I say them without fear.

Because now I am sure of the results I can bring.

No matter what anyone says, if you really want to charge your worth, do the real work and gain that experience.

Coaches are you are missing on making money from Linkedin because you’re busy posting irrelevant content.

A few weeks back, I audited profiles of multiple coaches.

All of them had years of experience.

All of them had real, solid client wins.

But LinkedIn wasn’t bringing them a single lead.

Their feed was full of generic tips, daily motivation, and random testimonial screenshots.

Nothing that showed how they take a client from point A to point B.

If you want LinkedIn to actually work for you, you have to show transformation.

→	Share case studies.
→	What was the problem your client came with?
→	What wasn’t working?
→	What steps did you take?
→	What shifted after your process?
What transformation did they witness after working with you ?

This hits the trigger points your ideal client is already living with.

When you show transformation, you don’t need to “sell.”

Your work does it for you.

I have spoken to 35+ founders on discovery calls and of them have asked this one question. 

What should I post on LinkedIn?

The answer is, 

There’s no cookie cutter strategy that fits all. 

The answer depends entirely on one thing i.e your objective from linkedin

What do you want LinkedIn to do for you?

→ If you want to grow your followers
Start with content that’s relatable and human.
Personal reflections,failures and honest thoughts.
Eg why saying no is hard, or why slowing down feels scary.

→ If you want industry visibility
Get specific and talk about your space.
What’s changing and what are your opinions on things in your industry.

→ If you want leads
You need to share a mix of both. 
Blend your personal stories with the professional experience. 

Start with clarity and focus on building trust, authority and relatability with your audience.

If you are a founder, struggling to find what works for your Linkedin profile, you can always send a DM.

I avoided sharing stories on LinkedIn thinking it would look cringe.

So in the beginning, most of my posts were frameworks, tips, and techniques.

And to be fair, they worked.

They brought me followers.
They brought me reach.
I even got leads from them.

But they didn’t help me build a relationship with the people reading them.

Then one day, even though I felt weird I shared a small story about my freelancing journey.

A mistake I made and how handled it. 

I got better DMs , someone messaged sharing their mistake.

Then started sharing more client stories. 

It attracted better leads. 

Some leads even told they found me genuine to work with. 

So if you’ve been holding back on sharing your own stories, thinking it’s “too much, and what will others think. 

Start talking about the person behind the advice and see how your Linkedin game changes for better.

#storytelling

Sure About Shor

Content Writer

* As a Content Writing Intern, I actively collaborate with the team to generate content for different platforms. By researching industry trends and target audience preferences, I write articles, blog posts, and social media content that stands out from the crowd. I am learning how to write attention-grabbing headlines, create a strong narrative, and use persuasive language to keep readers hooked throughout the piece.

Content Writer Intern

SackBerry

* As a content writer specializing in personal branding, my role extended far beyond just stringing words together. I delved deep into the essence of each individual, understanding their unique stories, aspirations, and values. 

* I crafted bios, social media posts, engaging articles, and stories that not only showcased their expertise but also conveyed their personality and passion.

Content Writing Intern

gskumar.com

* As a content writer, my job was to create engaging and informative content for my client's target audience.
* Once I wrote a piece, I spent time editing and proofreading to ensure that it met my client's standards and was free of errors.

Unusual Hire

* As a Content and Social Strategist, my role was to bring creativity, strategic thinking, and a deep understanding of audience dynamics to the forefront by writing blogs.
*I developed comprehensive plans that aligned with the brand's goals and objectives, ensuring that every piece of content serves a purpose. I tracked performance metrics, analyzed data, and continuously refined my strategies to maximize reach, engagement, and conversions.

Content and social strategist

WinX Services

* During my human resource (HR) internship, I had the opportunity to work closely with the HR team, which provided me with a valuable learning experience. I learned how to conduct job analyses, create job descriptions, screen resumes, conduct interviews, and select the best candidates for different roles.

Human Resources Intern

The Times Of India

* I completed my internship with The Times of India, one of the leading newspapers in the country. I got the opportunity to work closely with the editorial team of The Times of India, which helped me gain a deeper understanding of the news industry. 
* I was involved in researching, writing, and editing articles for the newspaper and online platforms. Additionally, I was also responsible for conducting interviews, attending press conferences, and covering events. The experience was both challenging and rewarding.

Journalist Intern

Hello, I'm Mahi. I have more than 2.8 years of experience in making people and their brands look good through content writing and branding. 


I work mainly with founders, CEOs, and CFOs, helping them do a bunch of important things like:

- Make a strong personal brand.
- Be seen as leaders in what they do.
- Get more people interested in their work.
- Talk and engage with their network for them.
- Create content every week that fits their goals and what their brand is about.
- Make their LinkedIn profiles better.


You might think, "I can do all this myself, why do I need Mahi?"


Here's why:
- You won't have to spend lots of time trying to figure out what content will make you stand out. I've got a system that works.
- You can keep focusing on your business while I make sure people notice your brand.
- I know what people like to read about and can create content that grabs their attention.
- I'll save you the hassle of needing to come up with new content every week.


Want to know more? Just send me a message or email me at amulyamahi.s10@gmail.com.

Mahi Amulya

If you’ve ever wondered why your ads look perfect but your revenue doesn’t…
This story is going to sting a little (in a good way).

Last week, while reviewing performance for a brand we manage, something odd showed up.

Traffic was great.
Creatives were working.
CPCs were under control.
Add to cart was high.

But conversions?
They were dead flat.

So we went through the usual checklist - ads, targeting, product pages.
Everything looked clean.

Out of curiosity, I opened their store on mobile and tried buying the product myself.

That’s where the real issue was.

The checkout felt like a form submission.

Too many fields.
No instant address fill.

The coupon wasn’t obvious.
COD was the default, but prepaid looked hidden.

Basically… it made a warm buyer feel cold.

So, we decided to swap the native flow for FlexyPe to overhaul the experience.

We didn’t change a single ad.
We didn’t relaunch campaigns.

We simply fixed the buying experience.

And funnily, the numbers moved faster with that one change than with any “strategy tweak” we had planned.


Conversions went up.
Prepaid share improved.
RTO dropped.


It reminded me of something I keep telling clients:
Sometimes the revenue problem isn’t at the top of the funnel.
It’s at the last 20 seconds of the journey.

(P.S. We used FlexyPe for this one - very clean and functional. I highly recommend.)

Branding and marketing for founders & companies | IIM Rohtak'26

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The Battle

Chipra Singh

Mahi Amulya

Followers

Posts

Engagements

Likes

Performance ScoreChipra Singh's LinkedIn Performance

Performance ScoreMahi Amulya's LinkedIn Performance

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taplio

The Battle

Chipra Singh

Mahi Amulya

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chipra Singh's LinkedIn Performance

Performance ScoreMahi Amulya's LinkedIn Performance

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Performance ScoreChipra Singh's LinkedIn Performance