As a Personal Branding Strategist, I help founders, coaches, and creators craft brands that reflect their values, attract the right audience, and position them for growth.

It’s more than profile optimization or a few posts. I build long-term visibility engines.

Here’s what that looks like:

30+ Personal Brands Build.
100% Growth in visibility. 

Helped them get leads, speaking gigs, funding opportunities and attract top talent. 

If you want your brand to do the talking when you’re not in the room , this is where I help.

Personal Branding Strategist

I have worked with coaches, wellness brands, and small-scale businesses to turn social platforms into real growth tools not just pretty pages.

From building full-scale content strategies to driving engagement and lead generation, I’ve helped brands simplify their message and show up with clarity. 
My focus has always been on strategy that works not just trends.

Platforms I’ve worked on: Instagram, Facebook, and LinkedIn
Goals I’ve delivered: Visibility, Engagement, Lead Flow

When I say “strategy,” I don’t mean cookie-cutter calendars , I mean audience-aware, brand-aligned, conversion conscious content planning.

Social Media Manager

I write stories that sound like my clients.

As a ghostwriter and content writer I help founders, consultants, and creators show up with confidence. Every piece is written with clarity, business intent, and their voice not mine.

I’ve worked across industries like B2B, B2C, design, wellness, research, and finance, helping individuals express what makes them valuable through content that performs.

This isn’t just writing it’s about getting visibility from the target audience.

Ghostwriter

Content Strategist & Content writer

Luke Coutinho Holistic Healing Systems

In this role, I manage brand presence and reputation across platforms like Instagram, Facebook, and LinkedIn, with a focus on community management and engagement.

My work involves building meaningful interactions through comment strategies that spark conversations, foster trust, and maintain a consistent brand voice.

The content creation part of my role is fully focused on LinkedIn where I write strategic, audience-driven posts that drive:

Brand Awareness
Business Development
Qualified Lead Generation

I bring together content, community, and clarity to ensure that the brand not only shows up but gets seen by the right people.

Online Reputation Manager & Linkedin Writer

Eatfit247

At EatFit247, I wasn’t just writing posts , I was building presence.

From content ideation to execution, I led the complete content and engagement strategy for the brand. My role combined creative storytelling with platform-smart planning to drive visibility and real inbound results.

What I handled:

- Drafted and implemented the entire content strategy tailored to the brand’s goals

- Created high-conversion Reel scripts and captions designed to educate and attract

- Built engagement strategies to consistently increase visibility and trust

- Focused on driving inbound queries and leads through organic, story-led content

I worked across formats from static posts to video scripts ensuring every piece aligned with the nutritionist Shweta Shah’s voice and the brand’s intent.

Content Writer & Social Media Manager

Building personal brands that converts curious visitors into leads. Personal Branding Strategist | Ghostwriter.

Hey there,👋
Thanks for dropping by !

I am Chipra your Personal branding strategist & 
✅ a Content writer, 
✅ Ghostwriter, 
✅ Copywriter, 
✅ an Entrepreneur,

As a personal branding strategist 
I can help you with :- 
✅ Verified leads, 
✅ Sky rocket your business growth,
✅ Get you speaking opportunities,
✅ Attract the perfect talent for your business.

With over 2+ years of experience in copywriting and content writing, I was able to generate 

✔️80 %verified leads 
✔️Build a solid digital presence for my clients like Makeupaura, Stay Delight, Jaydev Lifespace, and many more.
✔️Increased engagement on their page by 200%

You can know what can I do for you 

So if you are ready to craft your name into a brand 
and generate leads on auto pilot 
drop me a dm or email at singhchipra@gmail.com and let’s get started 🚀.


Chipra Singh

LinkedIn is full of advice like : 

Don’t schedule your posts, it will kill your reach.
Schedule your posts, it keeps you consistent.

Don’t pitch in DMs, it will scare your ICP away.
Do targeted DMs. Don’t do mass outreach.

Text posts are not working
Text + picture builds credibility.
Post more carousels to add value.

Comment 50 times per day.
Send 100 connection requests.
Post every day.
Don’t post every day.

Followers matter the most to make money.
Don’t focus on followers, focus on relationships.

All this sounds confusing right ? 

Everyone on LinkedIn is sharing what has worked for them.

Some of it is useful.
Some of it will not work for you at all.

The real problem starts when you copy every advice blindly
without testing what actually works for you.

Even if your competitors are following one strategy,
there is a big chance it might not work for you.

Because this is your Personal Brand. 

Experiment with formats, DMs, posting styles.

Keep what feels right, and what gets you real results.

Which advice did you follow blindly?

Chipra  Singh

Scaling B2B SaaS Founders, Coaches & D2C Brands with Personal Branding, Ghostwriting & Outreach on LinkedIn + Instagram | 40+ Brands Scaled.

Struggling to find ideas for Linkedin content ? 

This simple content strategy can help you. 

Monday → Personal story 
An insight , learnings or any struggles.
Example: The biggest mistake I made as a freelancer.
How creating Personal Brand helped me. 

Wednesday → Actionable
Something people can apply right away.
Example: 3 ways I come up with content ideas in under 10 minutes.
How to get inbound leads 

Friday → Results or client stories 
A small proof point.
Example: One post with 50 likes brought me 2 leads. 
How my client got X impressions or leads.

You don’t need life to share life changing stories everydayZ 

Just share what you are doing and how you are doing it. 

Try this for next few weeks and let me know if this helps you.

I used to struggle saying my prices on sales calls because I I wasn’t confident.

Every coaching, mentorship, YouTube video said the same thing:

Be confident on the call. The client could sense it.

And they were right.
People could sense it.
I could sense it too.

But I was never sure of myself back then because I didn’t have results to back what I was saying.

No sales script or pitch video could make me confident. 

My confidence came from real work.

- Working with red-flag clients.
- Taking low-budget projects.
- Doing work for half the price of what I deserved.
- Sometimes even doing things just to get the experience.
- Chasing clients for invoices

But still bringing results in whatever situation I was in.

Yes I was exhausted, I felt bad. 

But all of that slowly built my confidence.

Today when I quote my prices, I say them without fear.

Because now I am sure of the results I can bring.

No matter what anyone says, if you really want to charge your worth, do the real work and gain that experience.

Coaches are you are missing on making money from Linkedin because you’re busy posting irrelevant content.

A few weeks back, I audited profiles of multiple coaches.

All of them had years of experience.

All of them had real, solid client wins.

But LinkedIn wasn’t bringing them a single lead.

Their feed was full of generic tips, daily motivation, and random testimonial screenshots.

Nothing that showed how they take a client from point A to point B.

If you want LinkedIn to actually work for you, you have to show transformation.

→	Share case studies.
→	What was the problem your client came with?
→	What wasn’t working?
→	What steps did you take?
→	What shifted after your process?
What transformation did they witness after working with you ?

This hits the trigger points your ideal client is already living with.

When you show transformation, you don’t need to “sell.”

Your work does it for you.

I have spoken to 35+ founders on discovery calls and of them have asked this one question. 

What should I post on LinkedIn?

The answer is, 

There’s no cookie cutter strategy that fits all. 

The answer depends entirely on one thing i.e your objective from linkedin

What do you want LinkedIn to do for you?

→ If you want to grow your followers
Start with content that’s relatable and human.
Personal reflections,failures and honest thoughts.
Eg why saying no is hard, or why slowing down feels scary.

→ If you want industry visibility
Get specific and talk about your space.
What’s changing and what are your opinions on things in your industry.

→ If you want leads
You need to share a mix of both. 
Blend your personal stories with the professional experience. 

Start with clarity and focus on building trust, authority and relatability with your audience.

If you are a founder, struggling to find what works for your Linkedin profile, you can always send a DM.

I avoided sharing stories on LinkedIn thinking it would look cringe.

So in the beginning, most of my posts were frameworks, tips, and techniques.

And to be fair, they worked.

They brought me followers.
They brought me reach.
I even got leads from them.

But they didn’t help me build a relationship with the people reading them.

Then one day, even though I felt weird I shared a small story about my freelancing journey.

A mistake I made and how handled it. 

I got better DMs , someone messaged sharing their mistake.

Then started sharing more client stories. 

It attracted better leads. 

Some leads even told they found me genuine to work with. 

So if you’ve been holding back on sharing your own stories, thinking it’s “too much, and what will others think. 

Start talking about the person behind the advice and see how your Linkedin game changes for better.

#storytelling

Nexnology (Pvt.) Ltd

As a 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭, I oversee client projects for smooth execution and results. I craft creative ideas and strategic plans aligned with client goals, backed by market research. My focus is maximizing social media reach and engagement through paid marketing and organic growth while maintaining strong client relationships and a high retention rate through teamwork and leadership.

Social Media Marketing Specialist

✔ My Responsibilities:

Responsible for overseeing social media brands on multiple platforms.

● 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed and executed content strategies leading to a 40% boost in follower engagement and reach.
● 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐝𝐬: Plan, run, and optimize paid ads on Facebook and Instagram. Monitor performance and adjust strategies to maximize ROI.
● 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Collaborate with sales and marketing teams to develop social media campaigns
● 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐓𝐫𝐞𝐧𝐝𝐬: Stay up to date with the latest social media best practices and technologies
● 𝐁𝐮𝐝𝐠𝐞𝐭𝐢𝐧𝐠: Manage the social media budget to align with goals and maximize ROI.
● 𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐞𝐫𝐯𝐢𝐜𝐢𝐧𝐠: Plan, create, publish, and share new content (including original text, images, video, and code) that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
● 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
● 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Conducted industry research to stay updated on local & international trends, analyzed direct & indirect competitor strategies, ensured the organization's social media marketing remained innovative, and build a strong brand perception.
● 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: Create captivating content, including graphics, and videos to engage the target audience and enhance brand visibility.
● 𝐀𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Developed and implemented ad content strategies, achieving desirable results by minimizing the lead cost per conversion.
● 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Maintained a positive online reputation by promptly responding to comments, messages, and inquiries, nurturing online communities.

Social Media Executive 

InovioTech Pvt Ltd

✔ My Responsibilities:

• Responsible for social media presence and posting across multiple brand platforms.
• Developing social media strategies and plans that align with the company's goals and target audience.
• Worked on 30-plus US brands, and write creative content for audience engagement.
• Responsible for making a pre-planned content calendar for multiple brands & clients weekly and monthly.
• Creating and curating engaging content (text, image, and video) for social media platforms.
• Running Facebook Ads campaigns for different brands identifying the target audience in the US region, setting budgets, and monitoring ad performance to ensure maximum ROI.
• Managing and growing the brand’s social media presence by increasing followers, engagement, and traffic to the brand’s website.
• Assisting designers and discussing with team managers to make creative decisions for different brands.
• Collaborating with other departments, such as SEO and sales teams, to ensure consistent messaging and brand representation across all channels.
• Building relationships with influencers and industry leaders to increase brand exposure and credibility with strong social media community management.

Social Media Executive

Kamsoft Technologies

✔ About Kamsoft Technologies:
Kamsoft Technologies identify the digital gaps in your business industry and make your business more interconnected with the technological era of the present age.

✔ My Responsibilities:
• Manage social media platforms Facebook, LinkedIn, Instagram, Pinterest, Twitter, Reddit, Quora, and YouTube.
• Daily Posting, copywriting, and managing social media pages for the brand.
• Contribute creative ideas for social media posts.
• Responsible for creating Social Media Marketing plans and Marketing Strategies for new upcoming brands.
• Developing and maintaining awareness of the brand and drive traffic.
• Content Management: Planning content calendar and monitoring timely delivery of content while 
   maintaining content quality.
• Brainstorming and developing ideas for creative marketing campaigns.
• Create post design, video marketing content, and post captions on different brands using Canva Pro.
• Create blog writing and upload it on the website and maintain website content for the brand.
• Create off-page SEO backlinks on Social Bookmarking sites, USA Business Listing 2022, Directory 
   Submission sites, etc.
• Upload YouTube Videos with appropriate descriptions of new trending Hashtags.
• Stay up to date with digital marketing tools Uber Suggest, keyword Everywhere, Moz, Ahrefs, and SEMrush.
• Up-to-date knowledge of current challenges in the SEO industry.

Junior Digital Marketing Executive

Fiverr

✔My Responsibilities As a Freelancer:
• As a Freelancer working on Facebook Ad manager,
• SEO Backlinks. 
• Creative Graphic Design & Video Making Skills.
• Excellent English Language Skills for Content proof Reading for Social Media Post. 
• Website Blogs, Google Ad Words, Google Analytics, Marketing, and Advertising.
• Research Skills & Product Marketing.

Digital Marketing Executive

CreativCrux

✔About CreativCrux:
We aim to provide a one-window solution for business development & Solutions throughout Pakistan and abroad.

• Write SEO base Meta descriptions of 150-160 keywords and make organized content with proper research of different brands like Calvin Klein, Davidoff, Essence Cosmetics, etc.
• Working with Top Fashion Studio website, adding brands, adding new categories, uploading products and updating products with proper names, finding missing products, price, SKU, and stock quantity. Highlight the changes in the working sheet.
• Make an organized approved content calendar for daily posting with hashtags for Facebook & Instagram use social pilot and use Trello for task assignments.
• Create and manage the digital marketing budget for all campaigns. Measure ROI and KPIs.
• Created and scheduled approved social media posts per week & month on Facebook, Instagram, and LinkedIn. 
• Making reports and also writing blogs for different brands which were uploaded to the website.
• Coordinate with the design team to generate, edit, publish and share engaging content to increase followers.
• Stay up to date with the latest technology and best practices.

Digital Marketer

Social Media Marketing || Digital Marketing || Copywriter || Branding || Creative Designer || Working on US Brand's & Clients

Want to know about me? 👇

I'm Ibad, a senior social media marketer dedicated to helping brands tell their stories and connect with their target audiences meaningfully. 

With expertise in data analysis, content creation (both organic and paid), and community management, I design data-driven social media campaigns that deliver measurable results. Whether boosting brand awareness and engagement or driving website traffic and conversions,

 I'm here to help you achieve your social media goals.

Let's connect. 🤝

Ibad Fazal

𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐢𝐬 𝐣𝐮𝐬𝐭 𝐚 𝐰𝐚𝐬𝐭𝐞 𝐨𝐟 𝐭𝐢𝐦𝐞.

I hear this a lot from founders and even seasoned professionals:

“Real brands don’t need to show up online.”

“Posting regularly doesn’t bring business.”

But here’s the truth when done right, social media is one of the most powerful tools to build trust, visibility, and community

If you don’t change the way you look at it,

you’ll end up staying invisible in a world that’s constantly watching

How many times have you heard this?

👉 “Let’s focus only on sales, not content.”

👉 “We’ll post when we have something big to share.”

👉 “Why waste time creating stories? Nobody watches them.”

I used to agree… but now I pause and educate.

Because here’s what I’ve learned after helping brands show up online with purpose and clarity:

✅ Visibility brings credibility.
✅ Storytelling builds human connection.
✅ Consistency wins trust, not flashy campaigns.

If people don’t know you exist, they won’t buy.

If your brand has no voice, it won’t resonate.

If you’re silent online, your competitors will speak louder.

Here are 5 real benefits I’ve seen from showing up consistently on social media:

👉 People remember brands that show up, not just sell.

👉 A single valuable post can lead to unexpected leads.

👉 Your team feels more connected when your brand has a voice.

👉 Good content can become your best unpaid salesperson.

👉 When you tell your story, you control your narrative.

→ Because the truth is:

If you don’t tell your story, someone else will, and they might not get it right.

→ So don’t let assumptions or outdated beliefs keep your brand in the shadows.

↳Show up
↳Speak up
↳Stand out

→ And the next time someone says

“Social media is a waste,”

Ask, “Are you building visibility or just hoping to be found?”

↳ Respectfully
↳ Honestly
↳ Always

I’ve also seen great products fail because nobody knew about them.

If you’re doubting the value of social media, maybe it’s time to change the way you’re using it.


PS: Always remember, stay focused on building brands. Not just posting and ghosting.

Ibad Fazal 🛡️

Senior Social Media Executive || Social Media Strategies || Facebook Ads || Content Writing || LinkedIn Personal Branding || Creative Designer || 70+ Brands Managing across US - B2B

Marketing is one of those things that looks easy, actually, but it takes a lot of skill to do well

Marketing looks simple ...

Until you try doing it.

It’s easy to look at marketing and think: 

→ Anyone can post something on social media
→ Anyone can write a few clever words
→ Anyone can make viral content
→ Anyone can achieve your goals easily..... 

But there’s so much more to good marketing than what people see on the surface.

Marketing (done well) is a careful balance of creativity and content, being aimed at (and held accountable by) business-oriented goals. 

It requires: 

✅ Deep knowledge and research 
✅ The ability to pivot quickly 
✅ Constant testing and learning 

Not to mention: 

✅ Storytelling 
✅ Trust building 
✅ Customer insights 
✅ Industry knowledge 
✅ Data-driven decision making 
✅ A near obsessive personality 

The list goes on and on.

Point is... 

Marketing is so much more than clever words, clicking posts, or looking cool. It’s about driving tangible results. 

It's not 'easy'. 
But done well, it will be the Lifeblood of your business.

Some people only see your value
Once they can’t access it.

They think loyalty means staying in rooms that stopped growing you. 

They think being seen requires constant proving.

They think value is earned by staying silent and working harder.

Distance reveals what presence made easy to ignore.

𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐬𝐭𝐫𝐨𝐧𝐠 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐥𝐞𝐚𝐫𝐧:

 → Don’t argue for your value —  demonstrate it through movement.
 → Don’t explain your worth — express it through outcomes.
 → Don’t stay where growth feels like begging for recognition.
 → Build tables where respect is mutual, not conditional. 

Without boundaries, talent feels invisible.

With them, it becomes undeniable.

So, don't wait for the perfect time. ⌚

Start building yourself, they way you want to be. 

- Set realistic goals & simply work on it. 
- Stop over things & start doing. 
- Make a routine for prayers
+ Eat healthy 😄 
- Focus on learning and improving yourself is the most important.

taplio

The Battle

Chipra Singh

Ibad Fazal

Followers

Posts

Engagements

Likes

Performance ScoreChipra Singh's LinkedIn Performance

Performance ScoreIbad Fazal's LinkedIn Performance

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taplio

The Battle

Chipra Singh

Ibad Fazal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chipra Singh's LinkedIn Performance

Performance ScoreIbad Fazal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChipra Singh's LinkedIn Performance