Building personal brands that converts curious visitors into leads. Personal Branding Strategist | Ghostwriter.

I didn’t start out with investors, fancy titles, or a huge team.

I started out with one thing: a belief that your story is your most profitable asset.
And I’ve been proving it ever since.

In just the last 2 years, I’ve helped founders and coaches turn LinkedIn & Instagram into growth engines:

1. 1,000,000+ impressions in 90 days for a D2C/B2C founder in the soft furnishing industry

2. 3,000,000+ impressions + 10+ leads in 30 days for a wellness coach (and $1,000 revenue directly from content)

3. A fintech founder landed investment & merging opportunities from one brand story post

4. Increased engagement for brands like Makeupaura, Stay Delight, Jaydev Lifespace by over 200%

Not bad for “just content,” right?

What I do isn’t about vanity metrics. It’s about building you a personal brand that:

- Pulls in verified leads on autopilot
- Attracts speaking opportunities + investors
- Helps you hire top talent without chasing
- And turns your name into a trusted brand that sells before you even get on a call.

If you’re ready to stop blending in and start leading, let’s chat.
Head to the featured section to book a call.

Chipra Singh

Stop following a checklist to build a Personal Brand. 

Posting daily, 
50 comments a day
Sharing struggles stories 

Linkedin is full of these advices and yes it would help you grow initially.

But then you will dilute your Personal Brand. 

I have seen this with the clients who have seen incredible growth and results.

They all share their opinion, learnings and their journey. 

They are ready to experiment and are not afraid of getting failed. 

And this is what has helped them build authority on Linkedin. 

If you are feeling stuck on why you are not growing on Linkedin.

Allow yourself to experiment more
Say on the topics that you truly wany to speak.

Trust me it will take time but you will get good results. 

What is one advice you followed for growing on Linkedin but, it didn’t work for you ?

Chipra  Singh

Scaling B2B Founders, Health Coaches & D2C Brands with Personal Branding, Ghostwriting, & Outreach on LinkedIn + Instagram + Twitter | 40+ Brands Scaled.

I joined as a writer but instead I was doing 100 comments per day on linkedin. 

When I took up the project I thought that most of my time would go in writing. 

But mostly I was replying to comments, handling DMs, and engaging on other people’s posts. 

I was irritated and felt like my creativity was wasted but since it was my first project I didn’t want to lose it.

I did it for 3-4 weeks and when I finally started writing posts, I was surprised at how it helped me write excellent posts.

While engaging, I was not just not commenting, I would spend most of time, 

- Reading competitors' content.
- Observing the kind of posts people engaged with.
- Noticing the questions people asked again and again.
- Seeing what content people enjoyed and what they ignored.

I never enjoyed that role, but still indirectly it helped me get better at my research.

When you are just starting you might not get projects as per your liking but don’t say NO, give them a chance because it will eventually help you earn more.

Which is one project that you took and disliked it completely but now feel proud that you did that project ?

Most viral content I’ve written for my clients didn’t come from scrolling LinkedIn.

It came from deep research and understanding what clients has experienced. 

That’s why I spend more time on 

Reddit communities to read about what everyone is talking.

Twitter, to find out latest trends and topics.

Google, to understand what’s happening in an industry

ChatGPT (deep thinking mode) or Perplexity to research or explore angles I might miss

Sometimes Instagram or YouTube, just to see what others are talking.

Once I have the topic, then I add the clients pov and work on drafting the content.

With A.I, now anyone can write on generic topics. 

But if you truly want to build the authority, 

Spend more time on finding the right topic.
Share more from personal learnings.
Add your honest opinion to the trending topics.

This is how you make your content worth reading.

In my first year of freelancing, I lost over $3000 without even realizing it.

When I started freelancing, my only goal was simple:
“Get clients.”
And I did.

My days looked like this:

📍 Writing for clients
📍Designing stuff for them
📍Managing calls, follow ups, reports
📍Sending invoices, doing revisions

I was the writer, designer, manager, accounts, everything, actually I was working 9–10 hours a day, always tired, and still not growing.

Looking back, these 3 mistakes cost me the most money and energy:
No clear process for getting leads
I relied referrals, DMs and random cold outreach

One month I had 3 new clients.
Next month I had zero.

Because I had no:

📍Clear offer
📍Simple lead gen system
📍Weekly actions to bring new people in

When 2 clients left at the same time, my income dropped overnight.
If I had a basic system, I wouldn’t have panicked that hard.
Delaying systems because “I’m still small”

I kept telling myself:
“I’ll create a proper process later.”
“Let me get a few more clients first.”

So I delayed:

- Onboarding documents
- Basic contracts
- Content and outreach routine
- Simple tracking of income and goals

The result?
Everything had to be done from scratch every single time.
More time, more confusion, more mistakes.

I thought I was “saving time.”
I was actually losing money and burning energy.

Not hiring or collaborating to save money
I wanted to “do it all myself.”

Design, strategy, writing, client calls, follow ups.
It felt cheaper.

But this is what really happened:

- I said yes to projects I didn’t have capacity for
- I under-delivered on some work because I was exhausted
- I had to say no to good leads because I couldn’t handle more
- If I had collaborated with a designer or another writer early on,
- I could have taken more projects and done better work.

What I do differently now:
- I treat lead generation like a daily task, not a “when I get time” thing
- I set up simple processes before I desperately need them
- I pay people so I can buy back my time and energy

If you’re in your first year of freelancing, learn from my mistakes.
You don’t need to wait till burnout to take your business seriously.

Which one of these 3 are you currently stuck in?

I quit as a writer and linkedin strategist.


This is what most people think I am going to do because AI is here. 

Honestly AI is everywhere from 
WhatsApp messages, emailers, reels, content, articles, videos.

Yes barrier to entry the bar has gone ever lower.

Now anyone can write and find strategies using A.I

I don’t hate Ai, it would be stupid to say that because it has helped in simplifying so many tasks at work. 

But contrary to what everyone says, I believe it’s that human writing is still going to rule. 

People are now craving real and rawness instead of perfect polished content.

Soon human storytellers will have an advantage. 

People will pay premium for human stories. 

So no matter what anyone says, 
I know that I can excel and you can too if you if use your human brain with AI rather being dependent on AI for creativity.

Do you also feel bored of watching same polished content everywhere ?

You want to make money from LinkedIn but you’re stuck in likes, impressions, and scrolling.

You are not alone, I was there too.

Posting randomly, checking notifications after every like and spending hours engaging.

It felt draining and I wasn’t making money.

Here is what I actually did and you can do it too to monetise your Linkedin.

1) Get intentional with posting
Posting randomly keeps you invisible.
Clarity helps you make money.

Pick your niche, 

For me, it’s personal branding and LinkedIn growth.

The goal is to make any one understand what you offer after reading 2-3 of your posts. 

2) Fix your profile before you post more. 

Your content creates interest.
Your profile converts it.

You banner, headline and bio should communicate what you do and who you help. 

Example:
If you help founders with LinkedIn growth, your profile should clearly say:
“I help founders turn LinkedIn into a lead channel through content and positioning.”

3) Measure the right things

Likes and followers feel good. I’m not saying ignore them.

But start watching:

• Who likes your posts consistently
• Who visits your profile again and again

When you notice them, don’t wait. Start conversations in the DMs. 

4) Stop engaging mindlessly

I’ve said this before, and I’ll say it again.

Don’t waste time engaging with everyone.

Have a clear engagement strategy:
• Engage with people at a similar stage as you
• Engage with people who are just starting out
• And always, always engage with your ICP

This will help you build relationship and visibility.

5) Outreach (I wish I started this earlier)

I like using Sales Navigator to find the right people. 

One thoughtful message to the right person beats 50 random DMs any day.

If LinkedIn is not bringing you leads right now, it’s not because the platform is bad.
It’s because the strategy needs fixing.

If you need my help in making linkedin your money making channel. Send a DM.

Here me out, Building a Personal Brand can be exhausting.

When I started , more than tips on how to build a Personal Brand , I had to learn 

1) Not comparing my day 1 to someone’s day 100.

2) Not expecting results quickly after posting for a few months. 

3) Not to fall for fake success stories and results. 

4) Not letting post failures decide how I feel. 

5) Spending my time mindfully on Linkedin. 

And the most important 👇🏻

Patience to keep trying, failing and trying again.

It looks easy when you see any one building a Personal Brand and earring alot of money. 

But the truth it needs alot of hardwork , determination and consistency.

What is the one lesson that you had learn ?

This is my first time ever doing a podcast. When Arnika Bhardwaj reached out to me asking if I can share my freelancing journey on SISCAST.

I was not sure, how will I share what I learned by trying and failing.

But I loved doing it, I have been extremely honest about how I grew as a freelancer. 

Hope it will help you in your freelancing journey and you enjoy listening it :)

I help Indian Executive & Leadership Coaches optimize their LinkedIn with premium graphics + high-converting copy - done-for-you in just 2 weeks | DM “Audit”

Everyone wants to:
✔ earn money online
✔ work on their own terms
✔ escape a boring degree/job

But most people are stuck in planning mode.

This week, we sat down with a woman
who actually executed.

Just:
1 skill
1 laptop
1 DM
…and her life changed.

Chipra Singh is now earning ₹2–2.5 lakhs/month
as a personal branding strategist.

Inside the episode:
- How she built her offers
- How she handles multiple clients
- DM + Follow-up messages (copy them!)
- Step-by-step guide to your first ₹10K
- Why English is NOT a barrier in 2026

If you're serious about freelancing,
this episode is your action plan.

You don’t need permission.
You need work ethic + clarity + consistency.

SISCAST New Episode OUT NOW
Link ( https://lnkd.in/g66GFsdf )

Novo Nordisk

• Develops and maintain strategic relationships with key government institutions like Defence, CGHS, ESIC, BHU, Railways, State Government- Districts & Medical Colleges in UP to promote and sell GLP-1 RA, NGI and growth hormone products.
• Identifies opportunities for business growth, Tender shaping, negotiates contracts and ensures customers satisfactions while adhering to regulatory guidelines in the pharmaceutical industry.
• Collaborates with internal teams to tailor product offerings, price strategies and services solutions to meet the specific needs of government healthcare institutions.

Key Account Manager - Rare Disease & Public Care  ( Endocrine Disorder)

- Responsible for UP&Bihar Government Institutions Marketing, Handling Corporate Hospital, Strategic planning, Branding and Promotional activities.
- Responsible for Key account management, Business Development& Market access.
- Government Institutions Tender shaping and PO Generation &  timely supply in all Major Government Institutions of Uttar Pradesh & Bihar .

Key Account Manager - Rare Endocrine Disease

Pfizer

Worked in Rare Disease Therapy area like Growth hormone and Hemophilia A & B.
- Launched New Products.
- Had exposure of Key Institutions like AIIMS, ESIC, DGHS, Railway, CGHS and Corporate like Max Hospital, Apollo hospital & Fortis hospital.

Territory Executive - Rare Disease

- Got Top performer Award for ESIC business in 2017 & 2018.
- Had exposure of Tender shaping and EDL inclusions of products in UPMCL, RDSO hospital, NR Hospital Lucknow.
- Had exposure of Delhi- NCR, Jaipur & UP.

Product Specialist - Endocrine Care

- Promoted Antiepleptetic and mood stabilizer Product to Super- speciality doctor like Neurology & Psychiatrist.
- Conducted Patient Awareness Camp, CME and Market research through questionnaire for better understanding about market and competition.
- Covered Area - South Delhi, Noida , Ghaziabad, Faridabad and Gurgaon.
- Achieving assigned badget through KPI Territory coverage and through Distributor.

Product Specialist - Neuroscience

Abbott Labs

- Promoted Vertigo Management, alergy , saline and Gastro products to doctors likes Neurology, Psychiatrist, ENT,CP & GPs. 
- Achieved assigned badget through Distributor and retailers.
- Achieved Top performer Reward new product launches.

Therapy  Business Manager - CNS

I am a  Sr. Key Account Manager with over 14 years of experience in the pharmaceutical industry, specializing in government healthcare accounts and market access for rare diseases and endocrine disorders. Currently working at Novo Nordisk India, I focus on driving market access, shaping tenders, and building strong relationships with government healthcare institutions.

I have successfully worked with major healthcare organizations like ESIC, Defence, Railways, AIIMS, and state medical colleges across India to secure product placement and ensure growth. My expertise in negotiating tenders and collaborating with internal teams has helped me exceed business targets and deliver results in competitive markets.

I am passionate about making life-changing therapies accessible to patients and thrive in environments where innovation, strategy, and relationship-building are key to success.

taplio

The Battle

Chipra Singh

Ajay Verma

Followers

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Performance ScoreChipra Singh's LinkedIn Performance

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taplio

The Battle

Chipra Singh

Ajay Verma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chipra Singh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChipra Singh's LinkedIn Performance