Moonshot

STRATEGIC MARKETING + COMMUNICATIONS

Collaborating with diverse and project teams to shape marketing and communication strategies, leading to the successful launch of 110+ startups, generating thousands of pieces of earned media worth millions of dollars in advertising equivalent.

AWARD WINNING BRAND DEVELOPMENT + MANAGEMENT

Crafting breakthrough categories and strategic narratives, enhancing brand positioning, culminating in prestigious client awards, including "Best State Court Research and Analytics Platform 2023," "Fast Company Innovative By Design 2021,"  and " Central Banking Finnovator of the Year Award 2021".

EXECUTIVE COMMUNICATIONS + THOUGHT LEADERSHIP

Devising and implemented marketing and comms plans with project leads, coordinating w/ subject matter experts to drive national and industry-specific media messaging. Successfully prepared an executive client for testimony before the US House of Representatives Committee on Financial Services and Task Force on Financial Technology.

Orchestrating speaker and influencer programs featuring high-profile figures such as Adobe CEO Shantanu Narayan.

CREATIVE CAMPAIGN DEVELOPMENT

Utilizing a range of storytelling mediums (short-form video, image carousels, social audio events, podcasting, and online courses) to engage key audiences and convey compelling project narratives.


Staying ahead of digital and traditional marketing trends, executing integrated marketing initiatives like a street marketing campaign at SXSW involving a 10-person team, and art directing out-of-home advertisements in Times Sq.

Proactively exploring new technologies and trends, venturing into diverse fields such as remote sensing, hyper spectral imaging, agricultural water rights management, and legaltech.

EVENTS AND INFLUENCER PROGRAMS

Masterminding notable events, including the private hedge fund investor summit Compound:Thesis, and a high-profile launch event for 300+ Atrium stakeholders, raising over $35,000 in event sponsorship.

Founder | Global Director of Marketing and Public Relations

First Round Fast Track

Working 1:1 with First Round network founders to identify opportunities to share their stories and build personal and professional brands that deliver on business objectives such as fundraising, recruiting and customer development. First Round Fast Track mentors meet bi-weekly for 12 weeks per cohort.

Mentor - Public Relations 

Alchemist Accelerator

Founder pitch practice, message crafting and PR roundtables with leading technology industry reporters from The Wall Street Journal and TechCrunch.

Mentor - Public Relations

StartX.

Empowered early-stage startups with strategic insight into marcomms, effectively positioning their unique stories to reach key audiences, including mainstream media, and key stakeholders. Leveraging my 10+ years of experience in PR, marketing, and branding, I've developed and implemented repeatable frameworks spanning content, social media, and events to elevate early stage founders and teams. My deep understanding of the innovation ecosystem and climate sustainability has resulted in notable brand growth and industry awareness for StartX companies.

500 Startups

Supporting multiple cohorts of portfolio companies with public relations training and hands-on growth communications and go-to-market mentorship  with global early stage founders from Australia, Brazil, Canada, China, Mexico, Nigeria Poland Mexico, South Korea, etc.

Mentor - Marketing and Communications 

SparkPR

Senior Communications Manager

Cleantech Law Partners

VP Business Development

Google

Intern, Google News

Viacom

Marketing Intern - MTV

Strategic storyteller and publicist driving scalable marketing outcomes for Silicon Valley executives and brands. I craft category-defining narratives that have helped companies raise $1.5 billion in new investment

Every great company is actually a social movement.

Bring me a highly-technical founder with a muddy storyline, and I will deliver a movement leader with a sparkling new narrative that dominates headlines, and drives business results. 

I’m a media storyteller, community-builder, and thought partner to high-performing executives, investors and visionary founders. 

Together we activate audiences to tackle humanity’s most pressing challenges with ingenuity, passion and deep expertise.  

Everyone says they’re result-driven, but over the past decade I’ve consistently transformed high-growth technology founders into category leaders, launching more than 80 startups that have earned thousands of media features. 

Collectively my clients have raised more than $1.5 billion from the top venture capital funds and private equity groups. 

Leveraging my extensive network of investors, operators and media, I curate unforgettable events that lead to strategic relationships and unlock opportunities that propel my clients to the head of the line. 

I don’t win awards, but my clients do. 

Whether it's being recognized as a Fast Company Most Innovative Company, Central Banking Magazine’s Finnovator of the Year, or receiving the Core77 Design Sustainability Award, the founders I support stand out among their peers year after year.

After 14 years in the heart of Silicon Valley, I remain fired up about technologies that tackle humanity’s greatest challenges, including food security, global warming, and how the rise of artificial intelligence will impact small business owners, knowledge workers, creative professionals and educators.

When I’m not working you can find me coaching my son’s soccer team, nerding out about all things Arsenal Football Club, or exploring San Francisco’s bounty of mysterious nooks and crannies on two legs. 

I’m a lover of spicy food, black coffee and true crime documentaries. 

Lifetime learner.

I only work with clients I know I can help. 

Reach me at: chikodi@moonshotpr.com

Chikodi Chima

Peter Walker

Head of Insights @ Carta | Data Storyteller

Data storytelling that powers the private capital markets.

Our best data delivered directly to your inbox:
https://carta.com/subscribe/data-newsletter-sign-up/

Senior Director, Insights

145 slides of artisanal, hand-crafted data on US startups and venture capital. Here are the top 5 trends entering 2026:

𝟭) 𝗔𝗜 𝗮𝘁𝗲 𝟰𝟰% 𝗼𝗳 𝗶𝗻𝘃𝗲𝘀𝘁𝗲𝗱 𝗰𝗮𝗽𝗶𝘁𝗮𝗹 (𝘀𝗹𝗶𝗱𝗲 𝟭𝟬)

and that share climbs to 61% if you just look at software startups. If you are building a startup and not using AI, you should have a damn good reason why.

𝟮) 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝘀𝗲𝗹𝗹 𝘄𝗶𝗹𝗱𝗹𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗮𝗺𝗼𝘂𝗻𝘁𝘀 𝗼𝗳 𝗲𝗾𝘂𝗶𝘁𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 $ 𝗮𝘁 𝗽𝗿𝗲-𝘀𝗲𝗲𝗱 (𝘀𝗹𝗶𝗱𝗲 𝟯𝟮)

Lots of capital sloshing around at the earliest stages of company building - but that capital is mostly chasing the same deals/founders. Meaning those in demand get to set their own prices and those in the cold scrap for attention.  

𝟯) 𝗔𝗥𝗥 𝗮𝘁 𝗦𝗲𝗿𝗶𝗲𝘀 𝗔 𝗶𝘀 ~𝟯𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝗶𝗻 𝟮𝟬𝟮𝟭 (𝘀𝗹𝗶𝗱𝗲 𝟱𝟮)

Call it a $3M median for Series A B2B companies these days. And $7M is now 75th percentile. These are not inflation adjusted, but even so the pace seems to be getting faster by the day. 

𝟰) 𝗧𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗻𝗲𝘄 𝗵𝗶𝗿𝗲 𝗿𝗲𝗰𝗲𝗶𝘃𝗲𝘀 𝟱𝟬% 𝗹𝗲𝘀𝘀 𝗲𝗾𝘂𝗶𝘁𝘆 𝘁𝗼𝗱𝗮𝘆 𝘁𝗵𝗮𝗻 𝗶𝗻 𝟮𝟬𝟮𝟮 (𝘀𝗹𝗶𝗱𝗲 𝟴𝟰)

Startups are building with fewer employees than ever - meaning the leverage in hiring conversations is on the side of the employer. Salaries haven't kept pace with inflation and equity has been halved in 3 years. The only employee group bucking this trend are AI/ML engineers. 

𝟱) 𝗦𝗼𝗺𝗲 𝘃𝗲𝗻𝘁𝘂𝗿𝗲 𝗳𝘂𝗻𝗱𝘀 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗲𝗿𝗺𝘀 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘁𝘆𝗽𝗶𝗰𝗮𝗹 𝟮 𝗮𝗻𝗱 𝟮𝟬 (𝘀𝗹𝗶𝗱𝗲 𝟭𝟯𝟰)

About 10-15% of the funds raising last year received carry of 25%-30% and some of them also grabbed management fees above the blended 2% benchmark. Just like with founders, certain GPs have a special allure. We'll check back in a decade to see if those higher fees resulted in better returns. 

----------

Now more than ever, founders should do some serious introspection about whether to take VC money at all. If your ambition requires a $1B exit or an IPO — meet some VCs. 

But you can build a fabulous business without any venture money. Picking the right capital game can make all the difference!

Direct link to the full deck right here: https://lnkd.in/gCZgev9j

Carta Start of Startups

Everything you want to know about US startups in 2025 in 145 charts.

Here are the highlights:

𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴
• Startups on Carta raised more money this year than in 2024.
• But fewer actual rounds were raised.
• Graduation rates from one stage to the next improved. 
• But time between rounds got longer.

𝗩𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻𝘀
• Seed & Series A median valuations hit new record highs.
• Growth stage and late stage valuations also climbed.

𝗔𝗜
• 44 cents of every dollar invested into Carta startups went to an AI company this year.
• The AI share of capital rose in basically every single startup stage.

𝗣𝗿𝗲-𝗦𝗲𝗲𝗱
• SAFEs are the only real game in town, taking in 90%+ of money before priced rounds.
• Tranched raising (where the company raises a little money at a $8M cap, then more at $9M, etc) was back in fashion.
• In-demand founders returned to raising pre-revenue, pre-product, and occasionally pre-idea.

𝗛𝗶𝗿𝗶𝗻𝗴 & 𝗖𝗼𝗺𝗽𝗲𝗻𝘀𝗮𝘁𝗶𝗼𝗻
• Startup hiring was sluggish.
• Smaller teams moving faster has become the default expectation from VCs.
• Salaries rose (gently), equity was flat - unless you're an AI/ML engineer in which case you saw your comp rise sharply.

𝗚𝗲𝗼 𝗖𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻𝘀
• It's the Bay Area and then everywhere else. Valuations in the top 10% are really only available in SF and a bit in NYC.
• Deep tech is more geographically diverse by funding share than software startups.

𝗩𝗲𝗻𝘁𝘂𝗿𝗲 𝗙𝘂𝗻𝗱𝘀
• Total LPs committing capital to the asset class fell for the 2nd straight year.
• Fewer LPs per fund but some of those LPs wrote bigger checks.

𝗙𝘂𝗻𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲
• Top quartile performance usually remains below a 3x net. 
• Discussions began about whether 3x is the right mark to aim for given the elongated fund timelines (the jump from 10-years to 15-years is substantial).

𝗙𝘂𝗻𝗱 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰𝘀
• Management fees remained flat at a blended 2% but some in-demand managers can raise at higher levels.
• Deployment pace, which had slowed for 2023 and 2024 funds, picked back up in the first year of the 2025 vintage.

𝗟𝗶𝗾𝘂𝗶𝗱𝗶𝘁𝘆
• More M&A happened to Carta companies than ever before in 2025.
• Secondaries became a regular part of the liquidity toolkit (though they remain consolidated in top names by and large).
• Lots of IPOs? Maybe next year.

Absolutely love getting to tell the story of startups and venture capital through data. Too many fascinations to unpack in a single post - but the full deck is worth your time.

Give me a shout in the comments for a high-res copy 🙏

May your 2026 be up and to the right!

Carta State of Startups 2025

"Series A is the worst place to be investing today."

(in startups at least, according to our guy Harry Stebbings).

Strong take! What does the data say?

• The jump from seed valuations to Series A vals is typically around a 3x.
  
• But if you go from a median Seed to a top 10% Series A, the valuation spike is more like 6x.
  
• "Company progression from seed is minimal"...I mean, I hope not? I realize many rounds get done on hype but hopefully you've done something to deserve a 6x jump in valuation!
  
• There are many, many Series A rounds being completed at less than 150x ARR, believe me.

One note here - it's true that Series A valuations are quite high, but seed valuations are too. They never really corrected from the 2021 boom. 

Right answer might be...everything is expensive. Go earlier? 😁

Most venture funds will underperform the public market. Often by a lot.

Or to put it another way, venture managers - top quartile and 3x net are NOT synonyms. 

In fact, they often mean different things entirely.

Usually when discussing performance expectations with LPs, VCs will toss around the goal of being a "top quartile" fund. But if that sort of performance is still well short of the necessary 3x net bar...does it matter?

Or should the real goal be top 10% fund? or top 5%?

Data below is only net TVPI, so not even the full net DPI stat that truly matters. But even in this less certain stat, the top quartile has only eclipsed 3x net for a few quarters in vintage year 2017.

And we haven't gotten to the big question yet:

Is 3x net even the right target anymore?

If a venture fund is going to take 15 years to return capital, not 10...should the right benchmark be 4x net?

3x, 4x, etc etc - main point is this:

Most venture funds will underperform the public market. Often by a lot.

(of course if you invested in the S&P 493 and left out those 7 tech winners...you would also underperform the market by a lot)

Power law in everything 🙏

More data from Carta on funds here: https://lnkd.in/gSKj-gdC

Is your state an early, established, or mature startup ecosystem?

Definitions:

• Early: 0-1% of total capital raised by startups was in this state
• Established: 1-5% of capital
• Mature: 5% +

Caveats!

• Just looking at startups on Carta (60,000 and counting!)
• Just looking at 2025 fundraising ($118 billion and counting on Carta)
• Sorry Delaware, had to exclude you due to address weirdness given everybody incorporates in DE. 

Probably this animation holds some familiar winners. 

California is far and away the leader in venture across the sectors. Side note - pls, pls, pls don't ruin this with a terribly-written wealth tax, anyone involved in CA politics.

But different places emerge as Established depending on the industry. 

In AI, Washington, Colorado, Utah all hit the Established mark.

In Fintech, Florida and Illinois join in.

In Energy, a lot of state take part.

You can start up hundreds of places across the US these days 🙏

2025 was a year of startups building in the physical world. 

2026 will supercharge it. 

Here are benchmarks for deep tech company fundraising in 2025.

Smaller SAFE rounds (from $1M-$5M) at the lower end all the way up to Series C.

Data: over 900 rounds raised in 2025 by US startups on Carta. The core deep tech categories included are Energy, Hardware, Semiconductor, and Biotech, but there are many smaller sub-categories as well. 

Rounds completed on SAFEs in the blue tint, rounds completed on priced equity in the orange.

As much as possible, we eliminated the bridge financings to focus on core primary rounds.

𝗧𝗵𝗶𝗻𝗴𝘀 𝗧𝗼 𝗞𝗻𝗼𝘄

1. Deep tech companies took in 36% of total funding this year to Carta companies. That's up from only 17% a decade ago. Deep tech is riding a wave.
   
2. There has been a resurgence of interest into specific deep tech categories lately (American Dynamism, defense+aerospace, etc). Maybe some of that is the idea that moats in software are declining in the age of AI.
   
3. Not every deep tech category had a good year. Medical Device funding continued to struggle in 2025 and IoT was flat.
   
4. While deep tech is not quite as SF-centric as software startups tend to be, this data still reflects more rounds in the Bay Area than anywhere else.
   
5. Deep tech companies, particularly Biotech, used to favor convertible notes over SAFEs. That has flipped in recent years, with every deep tech sector now solidly seeing more volume at early stages on SAFEs.
   
6. AI is in this data but not to the same extent as in software-only companies. 
   
7. Deep tech startup fundraising is usually more dilutive at the early stages than software-only fundraising (meaning a founder will have to sell more of the company for a similar amount of money). 
   
8. Interestingly, the total amount of capital needed for a deep tech startup to make it all the way to IPO is not usually much more than the total capital needed for a software startup. So more dilutive upfront, but not always more capital-intensive.
   
9. Regulatory concerns play a bigger role in many deep tech sectors than in pure software, but interaction with the government on state and federal levels is getting fractionally easier for some over time.

All in all – I think it's a fantastic time to build a company based on atoms, not bits. Or perhaps mixing atoms and bits in new and exciting ways.

Share with a fundraising founder 🙏

For founders - fresh data on your startup equity before you hire or raise.

𝗖𝗼𝗳𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗧𝗲𝗮𝗺𝘀

• Solo founders are rising, but still often overlooked by VCs
• Large founding teams of 5+ are fading

𝗘𝗾𝘂𝗶𝘁𝘆 𝗦𝗽𝗹𝗶𝘁𝘁𝗶𝗻𝗴

• More 2-founder teams are choosing to split equally
• YC backed off their old claim that equal splits were preferable
• There is no morally right way to do this

𝗩𝗲𝘀𝘁𝗶𝗻𝗴 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲𝘀

• Yes, you need a vesting schedule. Yes, even if you're the founder
• Cofounders are splitting up at record rates
• Companies are staying private many years longer than they used to. Does this mean you need to extend your vesting schedule from the standard 4 years 5, 6, or longer?

𝗘𝗾𝘂𝗶𝘁𝘆 𝗗𝗲𝘁𝗮𝗶𝗹𝘀

• Founders usually get founder shares (form of Restricted Stock Awards, RSAs) not options
• Yes, founders can get equity refreshed. But they can also be asked to re-vest by future investors
• Founders may have the chance to take secondary liquidity out along the way

May 2026 be the year you start up 🙏

Early Founder Equity

The consensus take is that consensus in venture capital is bad.

To paraphrase:

"Mega-fund VCs driving up valuations on expensive seed rounds for credible founders who are building obvious startup ideas is bad."

On the whole, I think I mostly agree with this take. Especially in regards to the way that lots more money in venture pushes the whole asset class towards mega outcomes or utter failures.

But I also need to be honest about what the data shows. And the data shows...highly valued seed companies DO tend to become unicorns more often.

Data below is from 5,700 startups that raised seed rounds from 2016-2020. We then split them into 4 buckets based on their valuations during that seed round. Each column represents 1,425 startups.

• Startups with low seed valuations (1-24th pct): 0.8% unicorn hit rate
  
• Startups with okay seed valuations (25-49th pct): 1.5% unicorn hit rate
  
• Startups with good seed vals (50th-74th pct): 2.6% unicorn hit rate
  
• Startups with great seed vals (75th-99th pct): 5.6% unicorn hit rate

There are LOTS of confounding factors. Big seed valuations tend to mean bigger seed rounds. This doesn't look at exits, just highest valuation post-seed. Etc etc etc, lots of factors.

But shopping at the higher end of the seed market is not a dumb strategy.

Big note - if instead of a binary outcome (did you become a unicorn or not), you wanted to measure a multiples outcome (did this investment grow by 20x or 50x or whatever), the picture changes.

~6% of startups in each of the columns ended up being worth 50x the initial seed round valuation at some point. 

Venture is comprised of many different, overlapping games being played simultaneously. There are multiple winning strategies.

Founders - if the VC is asking for 30% of your company for the seed round, send them here. 

Under 10% of software seed rounds raised in 2025 sold 30% or more.

Deep tech is a little different. The "long-tail" of higher dilution is much more present for hardware, biotech, energy, and materials startups. 

Data: 3,112 primary priced rounds raised by US startups on Carta. And that "primary" piece is important - this excludes a lot of little bridge / extension financings.

The market today:

𝗦𝗲𝗲𝗱
• Medians: 20% in software, 21% in deep tech
• Deep tech deals have a wider distribution than software
• Does NOT include the conversions from SAFE financings (of which there are many)

𝗦𝗲𝗿𝗶𝗲𝘀 𝗔
• Medians: 18% in software, 22% in deep tech
• AI companies pulling the median dilution down in software at this point

𝗦𝗲𝗿𝗶𝗲𝘀 𝗕
• Medians: 14% in software, 16% in deep tech

So...why does dilution seem to be gently declining?

Some ideas:

• Valuations for AI-native companies have risen even faster than the amounts they raise. Higher val pace vs round size and you've got less % sold.
  
• Round consolidation plays a role. If fewer companies are getting to raise at all, but when they do raise they rake in cash, it stands to reason the deals getting done are more competitive on average. Multiple term sheets = a tendency for lower dilution in the chosen deal. 

• Some alignment nationwide. Definitely still the case that deals done in Dallas are different than those in Silicon Valley — but the general trend is towards alignment on standards.

• Are bad deal terms taking the place of headline dilution? Not really. Deals with high liq prefs, participating preferred, etc are being chased out of the early-stage market (and good riddance). 
  Stat for you - only 3% of Seed+Series A deals in 2025 had liq pref over 1x.

Now, to be perfectly clear - is this your only term sheet & do you absolutely need the cash? Then take the deal. D͟o͟n͟'͟t͟ ͟l͟e͟t͟ ͟a͟ ͟f͟o͟c͟u͟s͟ ͟o͟n͟ ͟d͟i͟l͟u͟t͟i͟o͟n͟ ͟k͟i͟l͟l͟ ͟y͟o͟u͟r͟ ͟c͟o͟m͟p͟a͟n͟y͟.

But "this is the market" just doesn't cut it as a reason for heavy dilution these days 😁

"I have a small angel check ($5,000) that grew to ~$325,000 in 12 months”

“how should I go about selling it? What discount should I expect?"

So much going on in a short paragraph. An angel/VC is:

1) up 65x in 12 months
2) but doesn't believe in the company
3) so would like to sell the position 

I kinda want to leave the "for a very good reason, I do not believe in the future of the company" to one side. That could mean so many things, ripe for speculation, but who knows.

This company is clearly "hot" right now (65x in a year is no joke) which suggests that finding someone excited to buy the shares won't be impossible.

(side note - for the large majority of VC-backed companies, finding that buyer is indeed close to impossible. The secondary markets are super skewed to a few issuers)

But she should probably expect to sell at a discount to the 65x she currently holds. And who knows, maybe the company tries to block this sale outright or counters with a right of first refusal...lots of trickiness.

𝗢𝘃𝗲𝗿𝗮𝗹𝗹 𝗽𝗼𝗶𝗻𝘁: 𝗺𝗼𝗿𝗲 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗱𝗼 𝘁𝗵𝗶𝘀.

Okay, they should NOT say in public they don't believe in the company's future, that's...a lot. 

But they should be looking to take some, not all, of their position off the table when the multiples are so large. Sell 25%, sell 50%, and book some of the gains into real IRR or real DPI for their funds. Especially the small investors!

Easiest sale points are definitely during primary fundraises when the company is in active negotiation about their valuation anyway. But it can be done in all sorts of secondary mechanisms.

If VC is to survive private companies staying private for decades, a secondary valve must spring.

Q4 2025 was the hottest quarter for startup M&A ever.

At least among US startups that use Carta (over 55,000 companies at this point).

𝟱 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝗸𝗻𝗼𝘄 

• 232 acquired companies last quarter was 60% higher than the total in Q4 2023 - a lot can change in 24 months.
  
• Nearly half of the acquisitions involve pre-seed & seed companies. These are likely acquihires and talent grabs with a dash of product thrown in. But as we can see from the AI/ML engineering races, high-end talent matters more than ever.
  
• 44 deals involved companies that had raised at least $50 million, which is a new record by a lot. 
  
• Just because a deal happened DOES NOT mean that founders and employees made money. The final sale price may not have cleared the pref stack so the common could have walked away with nothing (we're working on a better way to figure this out deal by deal). Not every (and perhaps not most) acquisitions are great deals.
  
• Over 40% of the acquired companies were AI startups. This tells me two things - a) bigger companies are buying smaller, AI-native companies to in-house AI expertise and b) getting a deal done for a company born before AI gets harder with every passing day.

May your deals always clear the pref stack 🙏

taplio

The Battle

Chikodi Chima

Peter Walker

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