Shefiq Abdulla

Confidential Government 

In my advisory role with a confidential government entity, I provide strategic guidance and support to drive key initiatives focused on sustainable growth, digital transformation, and public sector modernization. My responsibilities include analyzing operational workflows, identifying optimization opportunities, and advising on innovative solutions that align with national objectives. I collaborate closely with senior stakeholders to ensure alignment with policy priorities, bringing a results-driven approach to every project. This role enables me to leverage my expertise in ICT, IoT, and project management, contributing to impactful advancements in government operations.

Strategic Business Advisor

TCT  (formerly Telephony)

Co-Founder and Board Member

OPTICPLUS

Founder

TCTx

Helping Individuals and Companies in Transition to Metaverse

Chief of Avatars 🖤

Telephony Communication Technologies

This time my assignment is defined well, and I am thrilled, long story short. 

1) Lead the mission from millions to billions without compromising our core values 

2) Communicate regularly with all the stakeholders to collect the information and needs 

3) Process the Data and Communicate back to all stakeholders in a way they understand 

4) Assist the leaders when and where required throughout the journey

Chief Executive Officer

Responsible for Top-level & Bottom-level performances.
Draw road-map for company's direction, strategies, expansion and carry out high-level negotiations.
Ensure the profitability and growth in all business avenues. 
Maintain relationship with top level business networks amongst the telecom service providers, creditors, suppliers, sub contractors... etc. 
Ensure regularly the compliance and contractual obligations are met by the company in projects & contracts. 
Participate in the development and preparation of short-term and long-range plans.
Budget based upon broad organization goals and objectives.
Recommend their adoption to the Board. 
Direct the development and installation of procedures and controls.
Develop and establish operating policies consistent with the board policies and objectives and ensure their adequate execution. 
Appraise and evaluate the results of overall operations regularly and systematically, and report these results to the Board
Ensure that all activities and operations are performed in compliance with Government regulations and laws governing business operations.

Group Chief Operating Officer

Headed the entire Business Operations.
Oversaw major projects execution & delivery.
Increased overall operational competitiveness.
Involved in major contract bidding processes.
Ensured high quality human resources and their effective mobilisation to various projects across the Middle East
Developed efficient Logistical process for timely execution of the projects.

Director Of Operations

Handled multiple projects simultaneously and successfully.
Expanded the business into new territories.
Diversified business portfolios and responsible for complete execution and sustainability.
Ensured world class customer service standard.

Project Director

Responsible for sales growth within the given territories.
Recruit, coach, train, retain and motivate sales team.
Increased the sales volumes and profit margin. 
Managed Customer Relationship and Key accounts
Streamlined all sales and after sales service procedures and processes.
Won some key infrastructural projects of the telecom service provider.

Sales Manager

Promote & create awareness of the services and products offered
Met the given sales targets

Sales Executive

Steering TCTx as Chief of Avatars, my focus is on facilitating seamless transitions for individuals and companies into the metaverse. The drive to innovate within this emergent digital realm is underpinned by proficiency in leadership communications and remote team management. Our team's efforts are geared towards crafting personalized digital experiences through state-of-the-art technology.

Alongside my role at TCTx, I serve as Co-Founder of P's Foundation, where I apply these competencies to foster collaborative environments and process improvements. The goal is to create a 'digital heaven,' enhancing the quality of life by merging the latest in AI, virtual reality, and blockchain with human-centric designs. Our success lies in our ability to tailor immersive environments that resonate with our diverse clientele.

Shefiq  Abdulla

Head of Marketing & Strategic Initiatives

Marketing Instructor

GLORY CAPITAL INVESTMENT LLC

Accomplished marketing director with expertise in strategic planning, ATL/BTL campaigns, digital marketing, and website development
Developed mass email marketing program with compliance policies, expanding active prospect email list to 30,000+ by year-end
Coordinated industry tradeshows and company events, increasing brand awareness and lead-generation opportunities.
Managed media relations, resulting in regional press releases and increased industry exposure
Directed production of marketing communication collateral, producing print and online tools to aid sales organization
Produced written content for a website, collateral, presentations, case studies, and newsletters
Expertise in cost-effective marketing management and vendor negotiations, consistently ending each year under budget.
Demonstrated ability to coordinate external speaker and media opportunities, communicating business successes and achieving greater industry exposur

Marketing Communications Manager

Synergy Digital Marketing Solutions

• Manage the internal and external processes and ensure timely and accurate delivery of all customers
• Created Sales strategy to pitch new customers -success with 70%, achieved sales over 10K OMR / first month. 
• Manage daily posts and campaign performance for 15 accounts. 
• Responsible for strategy, brand marketing, and building brand awareness for all customers.

Digital Marketing Manager

Rubas Corner & WILLIO Flower Boutique "Event House" 

Rebranding the brand identity and Brand Book for Rubas Corner and Willow Flower Boutique
Created graphic presentations to pitch new customer -success with 80%, achieved sales over 200K AED/ last quarter.
Offered pricing and feature recommendations to management and cross-functional teams.
Managed communications activities channel Content, Design, and promotion (Facebook- Instagram – Snapchat – Google Adwords). Responsible for strategy, brand marketing, and building brand awareness for the UAE.
Developed and executed brand communication strategy across all platforms (digital multimedia, marketing/sales materials, photo shoots, and promotions).

Marketing and Branding Manager

Chema Foam Group

Conceptualized the branding strategy for 3 affiliate companies, including integrated marketing communication planning.
Developed creative concepts and experiences that are in line with corporate objectives.
Managed a team of 16 members between Cairo and Riyadh.
Tracked daily performance and reporting across a variety of dimensions and metrics.
Handled all unsatisfied customers and helped increase brand loyalty and UGC by up to just under 70% in 2021

Branding Manager

BetterMix

Developed and published a new website and app that led to revenue growth of 20% in 2020.
Conducted brand management training and activation with internal product groups and external agency partners.
Increased customer satisfaction by acting as a focal point between the selling divisions.
Handled all outdoor exhibitions with agencies such as Egypt International Exhibition Centre (EIEC), Cityscape and Midtown.
Represented the brand at all events during the opening talks (during the Midtown yearly event).

Marketing Manager

BeBrand Advertising Agency

Exhibited consistent sales growth over three years generating $75,000 in business during 2022. Cultivated and improved relationships with over 120 customers within the target industries.
Created multiple targeted campaigns to drive the growth of over $90,000 in several sectors such as Real Estate and Manufacturing.
Responsible for strategy, brand marketing, and building brand awareness for the MENA region.
Leading cross-functional management of campaigns, working closely with Global stakeholders and local channels, including Advertising Operations, PR, eComm, and Community (partnerships, influencers, and ambassadors).
Management of local media agency in Egypt and GCC with an internal creative team.
Implementing measurement strategies and analyzing results to inform campaign planning.

Account Manager and Relationship manager 

GebRaa

Built strategic relationships and partnered with key industry players, agencies and vendors such as Homezmart.
Led all of the marketing BTL activities such as the Events Training Program "100 trainees", a design competition of which 1,500 attended with 15 international jury members and several event booths.
Developed local and international sponsor and advertiser networks such as the Dross foundation in Switzerland and the Sawiris Foundation for Social Development.
Created an organized method of packaging for large accounts to ensure better quality across Etsy and Amazon platforms.
Managed all trade show and event operations (indoors and outdoors) across the USA, Europe and Egypt.

Marketing And Business Development Coordinator

EGYPT TEDA

Planned a new strategic marketing plan.
Planned and organized all marketing BTL activities such as an interactive event for kids on all public holidays and entertainment events.
Planned and published new promotions for the ticket center and sales team.
Executed tactics regarding day-to-day marketing management and the tracking, and reporting of the results.
Supported the sales team and customer services team to achieve optimum sales results of over 20% YOY.

Marketing Supervisor - TEDA FUN VALLY (Hostility & Amusement Parks)

As an accomplished marketing professional, I have dedicated the last 6+ years to driving business growth through strategic brand marketing, digital media, and sales. My track record of success speaks for itself, as I have consistently delivered outstanding results while leading cross-functional teams to exceed sales targets.

I hold an MBA in International Marketing from ESLSCA Business School of Paris and Google Digital Marketing Certifications. These credentials, coupled with my extensive experience, have afforded me a deep understanding of marketing best practices and the ability to make data-driven decisions.

My digital marketing, SEO analysis, social media, e-commerce, and CRM management skills have been honed throughout my career. 

I possess strong analytical thinking skills, allowing me to evaluate and adjust marketing strategies for optimal results effectively. My talent for building and maintaining successful relationships with clients and team members enables me to collaborate effectively and achieve shared goals.
I can help drive growth and increase ROI for any company I work for. I welcome the opportunity to connect if you seek a results-driven marketing professional with the skills, experience, and go to impact your business significantly.

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The Battle

Shefiq Abdulla

Omar Abbas

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