Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

I help brands make more money with email marketing.

I’m a Co-Founder of Structured, an ecommerce email marketing agency. Since launching in 2018, our team has helped brands send billions of emails and generate over $200M in email-attributable revenue.

We’re a top agency partner for platforms like Omnisend and Klaviyo.

Shopify featured me as a top email marketing influencer. I’ve also received LinkedIn’s Top Voice Award for Email Marketing, and Favikon has ranked me as the top email marketer across social media.

Some of the brands we’ve worked with include:

Poo~Pourri
Eight Sleep
Health-Ade
Mixtiles
Vessi

If you’re looking to hire an experienced email marketing agency, you can reach me here:

chase@chasedimond.com

——

Outside my agency, I run a number of other fast-growing businesses. I’m fortunate to have over 750,000+ followers and subscribers across my social channels and email newsletter.

I’ve worked with companies including:

LinkedIn
Amazon
TikTok
Gamma
Alibaba
Zapier
ClickUp

I work with a small number of paid sponsors and partners each year.

If you’re interested in exploring a potential fit, please email me with details:

chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Working with smart people is great.
But it is not enough.

Because intelligence can solve problems.
But humility and kindness build cultures where problems don’t have to exist in the first place.

Here’s why it matters so much 👇

Kind and humble people:

They make collaboration effortless.
You don’t waste energy defending ideas or egos. 
You build together - faster, cleaner, and with more trust.

They create psychological safety.
When people feel respected, they speak up, share bold ideas, 
and admit mistakes early. 
That’s how teams innovate and grow.

They inspire long-term loyalty.
People don’t leave companies - they leave toxic dynamics. 
Working with grounded, genuine teammates keeps great talent around.

 Ways to practice kindness and humility at work:

Listen more than you talk.
You don’t need to have the loudest voice to have the strongest impact. 
Listening builds connection and earns respect.

Give credit - generously.
Acknowledging others’ work doesn’t diminish your own. 
It multiplies the trust and energy in your team.

Keep learning.
The moment you think you’ve “arrived,” you stop growing. 
Stay curious, stay open, and never let success make you unapproachable.

Kind people build strong teams.
Strong teams create big results.

Top Ecommerce Email Marketer | $200M+ Generated via Email

If your job costs you your peace,
it’s too expensive.

You deserve a job that lets you sleep peacefully at night -
not one that keeps you awake questioning your worth, your future, or your sanity.

A healthy career doesn’t rely on:

 ❌ burnout
 ❌ constant anxiety
 ❌ toxic expectations

A healthy career is built on:

 ✔️ clear boundaries
 ✔️ supportive leadership
 ✔️ meaningful work
 ✔️ respect for your time and well-being

Your job should challenge you - not drain you.

It should grow you - not break you.

And it should fit into your life, not become your life.

If your work steals your peace, it’s costing you more than it pays.

Reality:
A small, ordinary action.

LinkedIn:
A “high-impact initiative” with “key learnings” and “next steps.”

Clear communication beats inflated language.
Strong professionals don’t need to oversell normal work.

Say what you did.
Say why it mattered.
Move on.

Clarity builds trust faster than buzzwords.

Image credit: TheSecretAcct on Twitter/X

Funny how your brain has unlimited energy
for worst-case scenarios.

It can write entire disaster scripts at 3 a.m.
With dialogue.
With consequences.
With a soundtrack.

But ask it to imagine things going well
and suddenly it needs evidence, references, and a peer review.

That’s not intuition.
That’s anxiety pretending to be preparation.

You don’t need to stop overthinking.
You just need to stop letting it bully you into pessimism only.

If your mind insists on spiraling,
at least make it spiral in both directions.

Same brain.
Different hypothesis.

Image credit: bywiseword

It’s not about collecting business cards or follower counts.

It’s about building bridges with people who get it - who challenge you, inspire you, and open doors you didn’t know existed.

The right network doesn’t just grow your career - it expands your mindset, your confidence, and your opportunities.

Here are 12 ways to build powerful, authentic connections:

1️⃣ Lead with curiosity. Ask, don’t pitch. People love being seen and heard.

2️⃣ Add value first. Share insights, introductions, or encouragement before asking for anything.

3️⃣ Show up consistently. Comment, engage, and participate where your industry hangs out.

4️⃣ Find your communities. Join professional groups, Slack channels, or niche forums.

5️⃣ Attend events strategically. Go where your next mentor, collaborator, or client might actually be.

6️⃣ Follow up. A short, thoughtful message can turn a conversation into a relationship.

7️⃣ Be generous with your expertise. Give more than you take - it builds reputation fast.

8️⃣ Don’t chase status. The best opportunities often come from peers, not big titles.

9️⃣ Stay authentic. Pretending to be someone you’re not is the fastest way to disconnect.

1️⃣0️⃣ Keep it human. Share stories, not sales pitches.

1️⃣1️⃣ Support others publicly. Celebrate others’ wins - it builds goodwill that lasts.

1️⃣2️⃣ Play the long game. Relationships compound like interest; nurture them with time.

The truth? You’re one conversation away from a completely different path.

Image credit: Tim Stoddart

The advice I wish I could’ve given myself 8 years ago:

Create a culture people never want to leave.

Yes, you can’t keep everyone with a 0% turnover rate. 
Let’s face it.

But what you can do is build an environment people don’t want to walk away from.

Build a culture that makes employees:

↳ Recommend it to their friends as the dream job, 
↳ Stay, even if the paycheck isn't perfect yet, 
↳ Come back when the conditions are right.

Think about it:

👉 A competitive paycheck might keep someone for a while, 
But a toxic culture will drive them away for good.

👉 You can offer all the perks, but if the culture is unhealthy, 
Nothing will make your best people stick around.

People stay where they feel valued.

It’s not just about the money—it’s about creating a workplace 
that makes people excited to show up every day.

♻️ Share this post with your network if you agree. 

 Credit: Victoria Repa ( go follow her )

Small habit.
Big impact.

The way you speak to yourself
every morning
becomes your baseline.

Speak growth.
Speak calm.
Speak possibility.

It adds up.

Image credit: Wordofwise_ on Twitter/X

“Hire the people that…”

Interesting how the list skips:
– constant availability
– performative hustle
– being the loudest voice
– working 24/7 for optics

Great teams grow from maturity, not heroics.
From people who communicate clearly, take ownership, and move in sync.

Ego slows teams down.
Trust speeds them up.
Psychological safety keeps the work moving.

Hire for reliability and collaboration first.
Everything else gets easier after that.

“It wasn’t a waste of time if you learned something.”

That’s easy to agree with in theory.
Harder when the lesson came with lost money, bruised confidence, or a year you won’t get back.

Still - experience has a way of paying later.

It sharpens your instincts.
It changes what you tolerate.
It shortens the gap between seeing a red flag and acting on it.

Not every chapter produces visible wins.
Some exist to quietly upgrade your judgment.

And that upgrade shows up in every decision after.

Nobody talks about this part enough.

You can do it tired.
You can do it frustrated.
You can do it unsure.

You just can’t do it if you quit.

Keep going.


Image credit: Dearme2_ on Twitter/X

Here’s a hard truth most people avoid:

If you’re not making mistakes, you’re not moving forward.

I learned this the slow way.

Early on, I tried to get everything right.
Perfect plan.
Perfect timing.
Perfect execution.

And progress?
Basically stalled.

Things only changed when I gave myself permission to be wrong.

To test ideas that might flop.
To ship work that wasn’t perfect.
To learn out loud instead of waiting in silence.

Mistakes aren’t failure.
They’re feedback.

The people doing the most interesting work
aren’t avoiding mistakes.

They’re just willing to make them faster.

Safe paths feel good.
But they don’t teach much.

Growth always comes with friction.
That’s the price of trying something new.

Image credit: Tomas Gorny

Marketing is great they said…


P.S. If you write emails and you’re looking for inspiration, check out:

inboox.ai

10 years of rejection.

That's how long Squid Game's creator spent pitching his script.

Studio after studio said no.
Too dark. Too violent. Won't work.

Then Netflix took a chance.

28 days later, it became their most-watched show in history.

A decade of "no" turned into a $900M yes.

Most people quit after a few rejections.
They assume the silence means the idea is bad.

But rejection isn't a verdict.
It's just timing.

The right opportunity doesn't always show up first.
Sometimes it shows up tenth. Or hundredth.

If you're getting rejected right now, consider this:

You might not be wrong.
You might just be early.

Keep going.


Image Credit: Amy Sussman/WireImage; Noh Juhan/Netflix

How to survive marketing in 2026.

Open your laptop.
Check Slack.
Three notifications in…

…and you already feel behind.

Sound familiar?

In 2026, “digital marketer” doesn’t mean one role anymore.
It means the entire agency in one tab.

Copywriter.
Strategist.
Videographer.
Social media manager.
Designer.
Editor.
Analyst.

All before lunch.

From experience, the problem isn’t a lack of skill.
It’s the expectation that one person can do everything at once and do it well.

Burnout doesn’t come from hard work.
It comes from an impossible scope.

The marketers who survive aren’t the busiest.
They’re the ones who set boundaries, prioritize ruthlessly, and stop trying to be great at everything every day.

Because marketing isn’t about doing more.
It’s about doing the right things consistently.

Agree?

Most marketers track a ton of metrics.

Very few know which ones actually matter.

Here are 7 worth paying attention to, plus how to improve each one:

(bookmark this)

Our email domains kept getting blacklisted at my agency.

Everyone assumed we were sending too aggressively.

After diving into the data, we found the real issue.

18% bounce rate.
From a "verified" list.

We had bad data.

𝗧𝗵𝗲 𝗵𝗶𝗱𝗱𝗲𝗻 𝗰𝗼𝘀𝘁𝘀 𝗻𝗼𝗯𝗼𝗱𝘆 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁:

Deals lost during 2-3 weeks of rebuilding.
Hours spent verifying and cleaning lists.
Teams questioning their skills when it's not their fault.
Buying new domains every month.

We thought this was just how outbound worked.

Then I saw a friend's company sending thousands of emails each week.
Same domains. Month after month.
Strong deliverability maintained.

They were using Prospeo.io's data.

SMTP handshakes verify emails before you send.
BounceBan removes risky addresses automatically.
Weekly updates catch job changes that kill domains.

After testing several providers, Prospeo consistently delivered the cleanest data.

Our domains have been going steady for months now.
Data prep time cut by 80%.
Bounce rates dropped from 18% to under 2%.

Clean data isn't just about deliverability.
It's about keeping your team confident and productive.

What hidden costs is bad data creating at your agency?

Brand partnership • Top Ecommerce Email Marketer | $200M+ Generated via Email

6 Copywriting Techniques You Can Leverage for Your Sales Pages:

No alternative text description for this image

January hits different for ecommerce founders.

Sales slow down. Costs don't.

You're staring at:
- Depleted inventory
- Q1 expenses stacking up
- Ad costs that won't wait
- Cash tied up in last quarter's orders

The revenue will come. But the bills are here now.

This is the ecommerce cash flow trap.

Most founders either:
→ Wait it out and lose momentum
→ Take on debt with rigid terms
→ Give up equity way too early

That's where Wayflyer comes in.

Capital in 24-48 hours. Non-dilutive. Flexible repayment based on your actual sales.

No giving up ownership. No waiting weeks for bank approvals.

You restock. You scale Q1 ads. You keep the momentum going.

$6B+ already deployed to brands like yours.

If your cash flow is playing catch-up, get your offer today: 

https://lnkd.in/gJsgPrrm


#WayflyerSponsor

I used to think GTM complexity was just part of the job.

Multiple tools. Manual handoffs. Workflows that took hours to build and days to fix.

Last week I tested Apollo's AI Assistant on something different: workflow creation.

Instead of clicking through menus and configuring triggers manually, I just described what I wanted in plain English.

The AI built the multi-step workflow in minutes.

What used to require:
→ A GTM engineer
→ Multiple tools stitched together
→ Hours of setup and testing

Now happens in a single conversation.

Same thing with building prospect lists, creating sequences, or analyzing campaign performance. Describe what you need. The AI handles the execution.

Most teams are still doing GTM the old way. Clicking through settings, connecting triggers, testing each step manually.

Meanwhile, the fastest operators are just talking to the AI.

GTM shouldn't require an engineering degree.
It should require clear thinking and the right tools.

Join the beta waitlist:

https://lnkd.in/gW2ZeEUb

#ApolloAIAssistant #ApolloPartner

Tom Pestridge

Scaled 2 x Startups to £7m with Marketing | Founder @Goose Agency | Follow for Daily Marketing, Leadership & Psychology Strategies

Hey, I'm Tom, a senior marketing leader, fractional CMO and agency owner with 15 Years experience. Over the past several years I've scaled 2 businesses to £7m+ revenue through digital marketing. Most recently I've been focussing on driving growth for start-ups and scaleups, and optimising SaaS product strategies for maximum impact.

My story:
Here’s a look at my career journey:

2013-17 – First marketing hire for travel company, grew and led the team for several years
2018 - Started side-hustle digital marketing agency, Goose Digital
2019 - Scaled travel company from 4 employees/£400k AR to 30+ employees/£7m AR 
2020 - Covid decimated travel industry. Placed on furlough. 
2020 - Dedicated myself entirely to my marketing agency 
2021 - Took on our first few employees & grew our client base
2023 - Began working with BT, building & launching new digital & SaaS products 
2024 - Scaled our first major agency client from £0 to £7m AR through digital marketing 

I currently run Goose Digital where we deliver results-driven, digital marketing solutions tailored to each client's unique needs. I firmly believe that transparency and honesty are the cornerstones of effective marketing, and I'm obsessed with ensuring that every marketing penny is spent efficiently, driving tangible results.

Whether you're a business owner seeking digital marketing expertise or a fellow marketer passionate about driving impact, I'd love to connect and exchange ideas.

Outside of the marketing world, you will normally find me running after my Irish Setter or 1-year-old son.

📢 Things I post about daily: Growth Strategy, SEO, PPC, AI, SaaS, Product Marketing, Design, Leadership & Management, CRO & everything in-between.

Goose Digital provides you with your own dedicated marketing team complete with experts in Web Design, SEO, Social Media, Branding, PPC, Content and much more. We work with highly ambitious start-up and scale-ups looking to grow through digital marketing

These are the 9 major neuromarketing concepts you MUST know.

1. The Framing Effect
↳ How you phrase something changes how people perceive it.

2. The Affordability Illusion
↳ Breaking down a large number into smaller amounts makes it seem more reasonable.

3. The Rule of 3
↳ People almost never go for the cheapest option when there is a choice of 3.

4. The IKEA Effect
↳ People value things more if they contribute effort.

5. The Power of Free
↳ People overvalue things that are free, even if they don’t need them.

6. The Contrast Effect
↳ People perceive something as better value when placed next to a more expensive alternative.

7. The Paradox of Choice
↳ Too many choices overwhelm buyers and lead to indecision.

8. Anchoring Bias
↳ The first price you show will always influence perceived value.

9. Endowment Effect
↳ People value things more once they own them (or feel ownership).

Great marketing doesn’t just throw features at customers and hope they convert. 

It combines neuroscience, psychology, and marketing to understand consumer motivations.

 To make buying feel like the natural choice.

Which of these tactics do you already use?

Repost ♻ to educate your network.
And follow Tom Pestridge for more posts like this.

Neuromarketing Concepts to Know

Being teachable is the cheat code for success.

But most people are too proud to use it.

Be teachable.
You don’t know everything.
You’re not always right.

Read that again. Slowly.
Because your ego just tried to skip past it.

The smartest people I know are obsessed with learning.

Quick to admit when they’re wrong.
Hungry to be better.

Meanwhile, the ones who think they know it all?

Stuck. Defensive.
Always the loudest in the room.

Here’s what being teachable actually looks like:
- Asking questions instead of pretending
- Listening to understand, not reply
- Owning your mistakes without excuses
- Seeking feedback you don’t want to hear
- Letting go of “looking smart” to become smart

Humility isn’t weakness.
It’s a superpower.

Stay teachable.
It’s how you grow.

Repost ♻️ to create a better workplace.
And follow Tom Pestridge for more posts like this.

I don’t care if you work from a coffee shop.
I don’t care if you’re 20 minutes late to work. 
I don’t care if you’re 2 hours early to work. 
I don’t care if your kids interrupt our call. 
I don’t care if you need a day off. 

We care that you do great work.

We hired you for a job. 
We trust you to get it done.

We don’t micromanage.
We don’t watch the clock.
We don’t expect perfection.

We expect progress.
We expect effort.
We expect trust to go both ways.

That’s how we work.
And it works.

When you stop obsessing over how people work,
You start unlocking their best work.

Here’s how to do it:

• Hire for attitude
→ Skills can be taught. Mindset can’t.

• Trust from day one
→ Don’t make people earn trust. Give it freely. It pays you back.

• Set expectations early
→ Clarity kills confusion.

• Set them up for success
→ Provide the support and resources needed to succeed.

• Let them get on with it
→ Micromanagement is a slow death for motivation.

Measure outcomes, not attendance.

Trust the talent you hired and watch them flourish.

Repost ♻ to inspire your network.
And follow Tom Pestridge for more posts like this.

Thanks to Mike Leber for the image.

The most underrated business strategy?

Being a good human.

No funnel, framework, or AI tool will outperform real connection.

Because people never forget how you made them feel.

Want to stand out in life and business?
Be the one who’s kind on purpose.

Lead with real generosity
→ Give with zero expectation
→ Connect people thoughtfully
→ Show up when it’s inconvenient

Make your follow-up mean something
→ Send personal check-ins
→ Remember the small stuff
→ Circle back on what matters to them

Stay consistently in their corner
→ Offer help before they ask
→ Celebrate their wins
→ Stick around through the hard bits

Build deep, not wide
→ Listen with full attention
→ Pass on the right opportunities
→ Give feedback only when welcomed

Kindness is free.

But it pays you back in ways you’ll never predict.

Let’s make it a habit.

♻️ Repost to spread the reminder.
 Follow Tom Pestridge for more posts like this.

Note to self: Find more people like this.

But how?

We all want a circle like that.

People who:
↳ Celebrate your wins
↳ Share your values and vision
↳ Challenge you to be better
↳ Believe in you, especially when you don’t

But here’s the question:
How do you actually find them?

Start here:

Be who you want to attract
↳ Support, uplift, and celebrate others. Energy is contagious.

Prioritise growth
↳ Look for those who value learning, not just achievement.

Be real
↳ Show up as you. Not a version you think people want.

Give first
↳ Help without keeping score. People remember who showed up.

Welcome feedback
↳ Growth-minded people challenge you. Let them.

It won’t happen overnight.

But when you do, you’ll achieve far more than you ever could alone.

Repost ♻️ to support someone in your network.
And follow Tom Pestridge for more insights.

Kind Leaders = Happy Employees = Productive Employees. 

The best leaders know this.

Kindness does not = weakness.
It’s a leadership superpower.

And it drives real results.

The best leaders get it:

Happy teams aren’t a byproduct of success.
They’re the engine behind it.

Being a kind leader doesn’t mean being soft.

It means being intentional in how you support, challenge, and show up for your people.

It’s not about grand gestures.
It’s about the everyday choices you make.

Here are 10 that matter:

✔ Celebrate small wins
✔ Listen more, speak less
✔ Be patient with mistakes
✔ Respect work/life boundaries
✔ Show empathy in tough times
✔ Offer genuine praise regularly
✔ Ask about personal well-being
✔ Offer to help without being asked
✔ Be transparent in your communication
✔ Provide growth and learning opportunities

Your title doesn’t make you a leader.
Your actions do.

Because people don’t forget how you made them feel.

Help create a positive work culture where people feel safe to innovate and grow.

Repost ♻️ to create a kinder workplace.
And follow Tom Pestridge for more posts like this.

Image credit: Mike Leber

Want your team to grow faster?

Stop teaching. Start involving.

Tell me and I forget.
Teach me and I remember.
Involve me and I learn.

You can hang that quote on a wall.
Or you can build a culture around it.

One unlocks inspiration.
The other unlocks people.

Because real learning doesn’t come from manuals, meetings, or micromanagement.

It comes from getting your hands dirty.
Making mistakes.
Solving problems that aren’t in the playbook.

This is especially true for junior talent.

They don’t want to sit in a corner soaking it all in.

They want to contribute.
They want to be trusted.

They want a seat at the table, even if it’s the folding chair for now.

And when they’re involved, something shifts:

→ They ask better questions.
→ They develop sharper instincts.
→ They stop waiting for permission.

Great leaders don’t just teach.
They involve.

- Involve your team in decisions
- Involve juniors in strategy
- Involve your people in the why, not just the how

That’s when growth happens.
That’s when culture sticks.

Learning through doing.
Confidence through ownership.
Growth through accountability.

Repost ♻️ to inspire your network.
And follow Tom Pestridge for more posts like this.

Same job.
Same mindset.
Same results.

The scariest place to be isn’t rock bottom.
It’s standing still.

January is almost over.
Will another year pass and nothing change?

You might be waiting for clarity.
Telling yourself, “next month.”
Still stuck in the loop of hesitation.

But here’s the truth:
Clarity comes after action.
Not before.

Growth doesn’t show up with an invite.
It shows up when you take the first uncomfortable step.

Staying in the same place might feel safe.
But it’s quietly expensive.

Here’s what it really costs:

- Stagnant skills
- Shrinking confidence
- Missed opportunities
- Hidden resentment
- Regret that hits when it's too late

This isn’t about overhauling your life overnight.
It’s about refusing to stay stuck.

Send the message.
Pick up the phone.
Launch the idea.
Post the thing.
Say yes.

Because the scariest place to be next year is exactly where you are right now.

What’s one bold move you’re making this year?

Repost ♻ to inspire your network.
And follow Tom Pestridge for more posts like this.

Most people want the rewards.

But few are willing to pay the price. 

That’s where the game is won.

They want the outcome, not the effort.
The trophy, not the training.
The freedom, not the fight.

They hit snooze.
Hide from feedback.
Wait for the “right time.”

But here’s the truth:

Growth lives in the discomfort.
Confidence is forged in the doing.

The hard stuff builds the real stuff.

Here’s what most won’t do (but you can):

✅ Show up when it's inconvenient
✅ Launch before you're “ready”
✅ Ask for feedback and act on it
✅ Risk looking stupid
✅ Keep building when no one’s watching
✅ Learn while others scroll
✅ Say no to what doesn’t serve you
✅ Ask for help when you need it

Do the things others avoid…
And you'll earn the results they only dream of.

Success isn’t luck.
It’s a daily decision.

What will you choose today?

Repost ♻️ to inspire your network. 
And follow Tom Pestridge for more posts like this.

Never lose the drive to pursue the things you love.
Even when it’s hard.
Especially when it’s hard.

Because love doesn’t mean easy.
Love means worth it.

Starting a new business recently has pushed me in every way:
Mentally, emotionally, financially.

No roadmap. No guarantees.
Just a vision I can’t stop thinking about.

Some days are electric.
Others are exhausting.
But every day reminds me why I started.

There have been moments I questioned everything.
But one thing always pulls me back in:

I love this work!

The challenge.
The growth
The possibility.

And that’s what keeps me moving, relentlessly.

Here’s what I’ve learned so far:
- Passion gets you started. Discipline keeps you going.
- No one’s coming to save you. Build anyway.
- Clarity isn’t a prerequisite. It’s a result of action.
- Progress is addictive. 
- The hard days teach you more than the wins ever could.

And, if it feels scary and exciting, you’re probably on the right track.

It’s not about how smooth the path is.
It’s about how deeply you care about the destination.

So if you love it, don’t let go.

Repost ♻️ to inspire your network.
And follow Tom Pestridge for more posts like this.

❌ A Strategist is not a Social Media Manager
❌ A Copywriter is not a Social Media Manager
❌ A Videographer is not a Social Media Manager
❌ A Content Creator is not a Social Media Manager
❌ A Graphic Designer is not a Social Media Manager
❌ A Paid Media Manager is not a Social Media Manager
❌ A Community Manager is not a Social Media Manager
❌ An Influencer Manager is not a Social Media Manager
❌ A Customer Service Rep is not a Social Media Manager

Let’s set the record straight.

You don’t need a Social Media Manager.
You need an entire team.

Here’s how it usually goes:
You realise social media is essential.
So you hire a Social Media Manager.

Three months in, they’re juggling strategy, copy, graphics, video, paid ads, comments, and DMs and completely burnt out.

Because social media isn’t a role. It’s a department.

You wouldn’t ask your accountant to design your website.
So why expect one person to run your entire digital presence?

Social media is just one part of a much bigger puzzle.
And it takes a team to make it work.

It's no longer a one-person job.

If you want real growth, it’s time to bring in the team.

Repost ♻ to remind your network.
And follow Tom Pestridge for more posts like this.

Branding is not a part of marketing.

This is how it should be ↓

Brand strategy first.
Marketing second.

Most companies get this backwards.

They jump into social media, ads, and content without knowing what they stand for.

Why?

Because marketing feels measurable.
Clicks, likes, and shares create an illusion of progress.

But without brand clarity, all that activity turns into noise.

The result?

Wasted budget. Confused customers. A chaotic brand.

Great brands don’t start with campaigns.
They start with clarity.

Here’s the right order:

Brand strategy – your foundation
→ Define your vision, values, and purpose
→ Clarify who you are and what you stand for
→ Set your positioning

Market strategy – how you compete
→ Decide your audience, pricing, distribution
→ Craft a real value proposition

Execution – how you show up
→ Branding = visual identity, messaging, experience
→ Marketing = how you communicate it all

Get the order right.

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_______________

Credit: Anneli Hansson on IG

Brand Strategy First. Marketing Second.

Bad marketing sells.
Great marketing serves.

One burns bridges. The other builds them.

Most people chase the quick win.
They push. They pitch. They shout.

We don’t buy when we feel pressured.
We buy when we feel understood.

The best marketers don’t push products.
They solve problems.

They speak like humans.
They lead with value.
They earn trust first.

Because when it feels like help, it works like marketing.

You’re no longer an interruption.
You’re an ally.

Here’s what great marketing actually does:

• It educates without overwhelming
• It speaks the language of the buyer, not the brand
• It highlights problems people already feel and offers relief
• It builds trust by giving before asking
• It positions the brand as a guide, not a hero
• It removes friction from the next step

The goal isn’t always to close the sale.
It’s to open a relationship.

Because great marketing isn’t about you.
It’s about them.

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You don’t need to drop your price.
You need to dial up your psychology.

Because pricing isn’t logic, it’s persuasion.

And right now, most sellers are leaving money on the table.

Why?

Because buyers don’t think logically about price.
They respond to framing, emotion, and context.

So instead of slashing numbers…
Use tactics that shift perception.

Here are 9 powerful psychological pricing strategies:

The Decoy Effect
→ Add a third option to make the middle one irresistible.

Currency-Free Pricing
→ Dropping the $/£ sign makes it feel less like spending.

The Easy Division Rule
→ If it divides easily, it feels more affordable.

Dynamic Urgency Pricing
→ Tiered prices = incentive to act early.

Partitioned Pricing
→ Break it down to make it feel smaller.

Bundled Pricing
→ Combine offers to boost perceived value.

The Rule of 100
→ Under $100? Use %. Over $100? Use $.

Contextual Pricing
→ Show a high anchor to make your real price shine.

Price Precision Effect
→ $50 feels emotional. $48.75 feels calculated.

Pricing is a tool.

Use it strategically, and you won’t just sell, you’ll sell smarter.

👇 Which one will you try first?

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Psychological Pricing Techniques

Why are some people so hard to work with?

It’s wild how often this gets overlooked.

But it’s one of the biggest career hacks out there.

Being easy to work with is a superpower.

It doesn’t show up on a CV.
But it shows up in every single meeting, message, and moment.

And it’s often the difference between the ones who rise fast and the ones who get quietly sidelined.

After working across dozens of teams, one pattern keeps showing up:

The people everyone wants to work with… win.

What do they do differently?
- Stay calm and positive, even under pressure
- Ask for feedback (and actually apply it)
- Respond quickly and keep momentum
- Share the spotlight, own the mistakes
- Respect your time, energy, and ideas
- Admit when they don’t know
- Solve problems instead of creating them

They’re not just good at their job.
They make everyone else better too.

Want to stand out?

Start by being someone people love to work with.

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Most people think they're entrepreneurs.

But they’ve actually built a prison.

Most people don't know the difference.
But once you see it, you can't unsee it.

❌ Business Person: Sells once
✅ Entrepreneur: Sells forever

❌ Business Person: Sells ingredients
✅ Entrepreneur: Sells convenience

❌ Business Person: Sells a product
✅ Entrepreneur: Sells a repeatable system

❌ Business Person: Trades time for money
✅ Entrepreneur: Trades systems for scale

❌ Business Person: Builds a business
✅ Entrepreneur: Builds a network

❌ Business Person: Sells items
✅ Entrepreneur: Sells status

❌ Business Person: Buys ads
✅ Entrepreneur: Builds audience

❌ Business Person: Hires employees to do tasks
✅ Entrepreneur: Hires leaders to build systems

One runs a company.
The other designs a machine.

One plays the game.
The other rewrites the rules.

Entrepreneurs don’t just sell.
They engineer momentum.

It's not about doing more.
It's about designing smarter.

Which one are you building?

Business Person Vs Entrepreneur

Most marketers focus on tactics. 

But the best study psychology.

That’s why their work still works—years later.

Platforms will die.
Algorithms will evolve.
AI could flip the game on its head.

But the human brain is still running the same software.

If you want to future-proof your marketing, study this:
↳ Consumer psychology
↳ Behavioral economics
↳ Emotional triggers
↳ Buyer biases

Because no matter how the tools change, people don’t.

Here are 7 timeless truths that always hold up:
1. People value pain avoidance over pleasure seeking
2. More choices = more paralysis
3. People buy outcomes, not features
4. Emotion drives the purchase. Logic justifies it.
5. Social proof matters more than brand polish
6. Nobody reads every word. They skim.
7. People respond to stories, not stats

Forget platform tactics.
Learn how people actually think.

Because trends fade.
Psychology doesn’t.

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Ever notice how the best ads don’t feel like ads at all?

They just make you feel understood.

That’s not a trick. That’s mastery.

The biggest mistake in marketing?
Selling before understanding.

Too many brands blast noise instead of creating connection.

Great marketing isn’t:
⇢ A one-sided monologue
⇢ Manipulation and hype
⇢ A loud sales pitch

Great marketing is:
⇢ Genuine connection
⇢ Tangible value
⇢ Earned trust

So how do you make the shift?

Listen first.
→ Know their pain points and their dreams.

Give real value.
→ Share insights, tools, and solutions they can actually use.

Make it personal.
→ Speak to people, not demographics.

When your message resonates so deeply it feels like their own discovery.

That’s the magic.

They don’t feel sold to.
They feel seen. They feel smart.

Because great marketing isn’t about you.

It’s about them.

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The Battle

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