Chase Dimond

Top Ecommerce Email Marketer & Agency Owner | We’ve sent over 1 billion emails for our clients resulting in $200+ million in email attributable revenue.

I help brands make more money with email marketing.

I’m a Co-Founder of Structured, an ecommerce email marketing agency. Since launching in 2018, our team has helped brands send billions of emails and generate over $200M in email-attributable revenue.

We’re a top agency partner for platforms like Omnisend and Klaviyo.

Shopify featured me as a top email marketing influencer. I’ve also received LinkedIn’s Top Voice Award for Email Marketing, and Favikon has ranked me as the top email marketer across social media.

Some of the brands we’ve worked with include:

Poo~Pourri
Eight Sleep
Health-Ade
Mixtiles
Vessi

If you’re looking to hire an experienced email marketing agency, you can reach me here:

chase@chasedimond.com

——

Outside my agency, I run a number of other fast-growing businesses. I’m fortunate to have over 750,000+ followers and subscribers across my social channels and email newsletter.

I’ve worked with companies including:

LinkedIn
Amazon
TikTok
Gamma
Alibaba
Zapier
ClickUp

I work with a small number of paid sponsors and partners each year.

If you’re interested in exploring a potential fit, please email me with details:

chase@chasedimond.com

Founder

My newsletter is your no BS guide into what's working in email marketing - I'll give you the latest tips + tactics to help you drive more revenue from your email marketing channel. 

Sign up (it's free) here: https://chasedimond.com/chase-email-newsletter

Leadership isn't climbing the ladder. 

It's pulling others up with you.

But here's what most managers get backwards:

They serve upward, not downward. 
They protect their own reputation, not their team's. 
They take credit for wins and deflect blame for losses.

The best leaders flip this entirely.

Here's how to lead from beside, not above:

1️⃣ Share the risk, not just the reward 
↳ Put your reputation on the line for their ideas 
↳ Take accountability when experiments fail

2️⃣ Learn in public alongside your team 
↳ Admit when you don't know something 
↳ Show growth happens at every level

3️⃣ Fight battles together, not for them 
↳ Teach them to advocate for themselves 
↳ Stand shoulder-to-shoulder in tough conversations

4️⃣ Celebrate their wins as team victories 
↳ Amplify their voices in leadership meetings 
↳ Make their success the team's success

5️⃣ Build their confidence, not dependence 
↳ Ask "What do you think?" before giving answers 
↳ Help them trust their own judgment

Great leaders don't just reach the top.

They clear the path for their team to get there too.

Defend your people. Develop your legacy.

♻️ Repost to inspire someone 

Сredit: Carmen Morin ( go follow her )

Top Ecommerce Email Marketer | $200M+ Generated via Email

Take the risk.

Because here’s the math:

If it works → Happiness.
If it fails → Wisdom.

If you do nothing → Stagnation.

Why smart founders take bets:

• Action produces data
• Data reduces fear
• Experience builds judgment
• Judgment compounds

Example:

Apply for the stretch role.
Pitch the bigger client.
Ship the imperfect version.

Worst case?
You gain feedback most people never see.

Best case?
You change your trajectory.

Risk is a teacher.

Silence is not.

Next time you hesitate, ask:

What do I gain if I try?

Credit: TheArtidote on Twitter/X

Most people quit right before it works.

Because effort and reward do not move at the same speed.

Years 1 to 2:

You are bad.
You know it.
Everyone else knows it.

Good.

You are building muscle.

Year 3:

You are decent.
Still invisible.
Doubt gets louder.

This is the danger zone.
Most people exit here.

Year 4:

Your skill is real.
Your voice is clear.
Your network trusts you.

Now one catalyst matters.

A post.
A partnership.
A product launch.

And it looks sudden.

But here’s what really happened:

You compressed 4 years of learning into 30 days of output.

Example:

Builder ships 50 small tools over 4 years.
None break 1k users.

Tool #51 solves the right pain at the right time.
Hits 100k users in 2 months.

People call it overnight.

They did not see the first 50.

The playbook:

1. Treat early years as paid training.
2. Ship in public.
3. Build assets, not moments.
4. Stay until the math flips.

The lag is the price.

Pay it.

If you are in year 2 or 3, this is your sign to keep going.

Great leaders don’t need fans. 
They need challengers.
Fans protect ego. Challengers protect future.

(Credit: Mike Leber)
(Image credit: Eric Partaker)

Early in my leadership journey,
I mistook quiet rooms for strong alignment.

No pushback.
No friction.
Nodding heads.

I thought I was leading well.
I wasn’t.

People weren’t aligned.
They were careful.

And careful teams don’t build bold companies.

If no one challenges you,
you might not be respected.
You might be avoided.

That’s not leadership.
That’s authority on paper.

The higher you rise,
the less truth you automatically hear.

People filter.
They soften.
They protect ego instead of mission.

And slowly ...
you start believing your own narrative.

That’s how smart leaders become stagnant.
And confident leaders become fragile.

Strong leaders design for challenge 👇

1. Seek truth, not comfort
→ Surround yourself with thinkers, not echo chambers.

2. Ask open questions
→ “What am I missing?” is a power move.

3. Stay curious, not defensive
→ Curiosity signals strength. Ego signals fear.

4. Reward dissent
→ Publicly thank the person who challenges you.

5. Model vulnerability
→ Admit mistakes. It opens the door for honesty.

6. Celebrate better ideas
→ Especially when they replace yours.

7. Promote the brave, not the agreeable
→ Advance the voice that risks friction for progress.

8. Hire for courage
→ Skills matter. So does backbone.

9. Put data above hierarchy
→ Let evidence outrank seniority.

Policies shape culture.
But your reaction reveals it.

Here’s the real test:

When someone challenges you,
does your body tense ...
or does your curiosity rise?

Great leadership isn’t about agreement.

It’s about being brave enough to be wrong.
And smart enough to grow from it.

If no one challenges you, 
you’re not leading. 
you’re just managing an echo.

Be the leader who can handle the truth.
And build teams brave enough to offer it.

Perfection is just fear in a nice outfit.

Make it exist first.
Make it better later.

Image credit: itsme_urstruly on Twitter/X

Most of what you fear will never happen.

And what does happen is survivable.

Break fear down:

Fear of death
Out of your control.

Fear of shame
People forget fast. They move on to their own lives.

Fear of losing everything
You rebuild. Humans are wired to adapt.

Here is the 3 Step Fear Audit:

1. Define the worst case clearly
Not vaguely. Specifically.

2. Ask, can I recover?
In most business and career decisions, yes.

3. Calculate the cost of inaction
Regret compounds. Avoidance compounds.

Example:

Launch the idea.

Worst case
Low traction. Public flop.

Reality
You gain feedback. Improve. Try again.

Fear says permanent damage.

Reality says temporary discomfort.

Keep climbing.

Most ceilings are mental.

Image credit: iamfearlesssoul on Twitter/X

A fake caring culture is worse than a toxic one.
At least with toxicity, you know where you stand.

Fake caring hides behind smiles.
It says "we care", but means "please don’t make this uncomfortable".
It praises your work in meetings...then ignores your feedback after.

It’s leadership with empathy in words,
and apathy in action.

Here’s how fake caring shows up at work:

1️⃣ "We hear you" → but nothing changes.
2️⃣ "We’re like a family" → until KPIs drop.
3️⃣ "We value feedback" → unless it’s critical.

The result?
Distrust. Burnout. Quiet quitting.

Because pretending to care kills trust faster than open conflict ever could.

Real care isn’t a slogan.
It’s honesty, follow-through, and doing the right thing even when it’s inconvenient.

What’s one small action leaders can take this week to show they genuinely care? 👇


Image credit: Lorenzo D.

Sometimes we underestimate the quiet power within us.

We look at challenges and think
this might be too much.
Too difficult.
Too far beyond what we can handle.

But often the real limit is not the challenge.

It is the story we tell ourselves about what we are capable of.

(Credit: Christian Kampf)

Courage rarely arrives as a loud moment of strength.

More often it is something quieter.
A small inner voice that says
try one more time.
take one more step.
keep going.

And step by step we discover something remarkable.

We are far more resilient.
Far more capable.
Far stronger than we ever believed.

Sometimes courage is simply the decision to believe in that possibility.

Can I share something uncomfortable?

Doubt is louder than effort.

I’ve seen talented people stall
because they kept second-guessing every move.

And I’ve seen average ideas succeed
because the person behind them believed hard enough to execute fully.

Belief doesn’t guarantee results.

But hesitation guarantees small ones.

Here’s the shift:

Stop asking, “What if it fails?”
Start asking, “How would I move if it succeeds?”

Because you make different choices from belief:

• You follow up.
• You raise your rates.
• You apply anyway.
• You speak up in the room.

Momentum favors the committed.

Not the cautious.

You don’t need blind faith.

You need aligned action.

Are you building from belief…
or protecting yourself from disappointment?

Quote Credit: Leadersonlyco

The most influential leaders aren’t the loudest in the room.

They’re the ones who make others feel seen and respected.

Your communication style, empathy, and respect for others don't just shape your reputation.

They build bridges, foster collaboration, and create a positive work environment for everyone.

Active listening makes others feel valued.
Constructive feedback shows you care about growth.
Kindness and respect build trust and rapport.

It’s in the words you choose and the way you treat people.

That’s where real influence starts.

Quick thought:

The dream isn’t the hard part.

The discipline is.

Anyone can imagine the outcome.

Few commit to the inputs.

Big results are built quietly.

Early mornings.
Tight standards.
Consistent reps.

And humility?

That’s the anchor.

It keeps you learning.
It keeps you improving.
It keeps you coachable.

Ego stalls growth.

Humility accelerates it.

Dream big.

But work in silence.

Image credit: Daily__wisdom_ on Twitter/X

Most ads fail for one simple reason:

They focus on the product instead of the person.

Great copywriting flips that.

It’s not about sounding clever.
It’s about making people feel understood.

Here are a few timeless copywriting principles that still drive results today:

1️⃣ Sell what people want. Deliver what they need.
People buy the promise first.
But they stay for the real value.

2️⃣ Features tell. Stories sell. Emotion closes.
Listing features informs people.
Stories help them see themselves using it.

3️⃣ Every word should connect to the customer’s problem.
Your product isn’t the hero.
Your customer is.

4️⃣ Good copy pulls, it doesn’t push.
Curiosity is one of the most powerful marketing tools.
Make people want to keep reading.

5️⃣ Your CTA should feel like a reward.
Instead of: “Submit form.”
Try: “Get your free strategy.”

6️⃣ People don’t read ads.
They read what interests them.
Your job is to make the message about them.

There are also proven frameworks that simplify writing:

• AIDA – Attention → Interest → Desire → Action
• PAS – Problem → Agitate → Solution
• FAB – Features → Advantages → Benefits
• 4Cs – Clear, Concise, Compelling, Credible

You don’t need to reinvent marketing.

You just need to understand how people think and decide.

Because the best copy doesn’t feel like marketing.

It feels like someone finally understood your problem.

👉 Which copywriting framework do you use most often?

Most people treat Claude like a writing partner.

I’ve started treating it like a proposal team.

Once Gamma is connected, you can build full presentations without leaving the conversation.

Here’s the flow I’m running:
• connect Gamma
• connect Gmail
• connect Notion

Then prompt:

“Pull the discovery call. Grab the project brief. Create a campaign proposal.”

Claude finds the context.

Gamma outputs the deck.

Budget, milestones, deliverables. All there.

If I refine the strategy in chat, the slides will evolve as well.

No copy-pasting.
No version chaos.
No losing momentum between idea and output.

One more thing that makes a big difference:

Set up your brand style in Gamma and tell Claude to use it.

Now, everything generated is already client-ready.

This is what AI should feel like.
You think, it builds.

Give Gamma a spin inside Claude. 

https://lnkd.in/eUJ-Skh3

Brand partnership • Top Ecommerce Email Marketer | $200M+ Generated via Email

How to turn emails into client decks

Sales and Marketing at CBF Labels

I'm passionate about sharing content & ideas on sales + marketing to help you level up your professional knowledge.

Outside my main role, I've been helping Ecommerce SaaS and AI companies with distribution and promotion.

If you’re looking to advertise to my audience, please send me a message so we can chat further. Thanks!

Jamie Dimond

Many people feel scared when this moment comes:

Someone joins your team who is better than you.

The higher the position, the bigger the fear.

Yes, it can feel like a threat.

But think again.

Having access to smarter people is a blessing.

Which company will achieve more:

The one where the manager hires mediocre people,

or the one that hires just top stars?

Doers, believers, and hungry to learn and work.

The answer is clear.

The top people:

Bring new ideas and fresh perspectives.

Can teach you so much.

Drive companies to new heights.

Their strengths can lift the whole team.

You grow when you surround yourself with talent.

It’s an opportunity to learn and improve.

Embrace their skills.

Together, you can achieve more.

Remember, success is not a competition.

It’s about collaboration and growth.

So, don’t be afraid.
Celebrate their talent.
We’re all on the same journey.
Welcome them with open arms.
Help them thrive; one day, they will help you.

Credit: Igor Buinevici

I’ll choose remote work > higher salary.

It’s really simple.

More rest, less stress.

I’ve been remote ever since COVID but up until that point, I prioritized $.

Now, I prioritize my mental health, peace of mind, and well being. 

WFH has personally made me:

✔️ Richer
✔️ Happier
✔️ Healthier
✔️ More Productive

It’s about flexibility and choice.

Give people an OPTION to choose what works for them.

Credit: Jean Kang

Surround yourself with ambition.

It changes you.

Fast.

The line “Surround yourself with people who have bigger goals than you. Ambition is contagious” is not hype.

It is a career strategy.

Because your goals do not live in a vacuum.

They live inside your calendar.
Your standards.
Your daily conversations.
Your sense of what is normal.

And nothing shapes “normal” faster than the people around you.

When you sit near big goals long enough,

You start to borrow them.

Not by copying.
By upgrading.

Here is how influential networks quietly drive professional growth:

1. Ambition resets your baseline
 → In a low-aim room, average feels safe 
 → In a high-aim room, average feels expensive 
 → You stop asking for permission to grow

2. High performers create healthy pressure
 → Not toxic pressure 
 → Clear pressure 
 → The kind that makes you ship work, not talk about it

3. Mentors compress time
 → Mentorship is not motivation 
 → It is direction 
 → A good mentor helps you skip avoidable mistakes 
 → And raises your standards without raising your stress

4. Peers shape your pace
 → Your peers decide what “normal effort” looks like 
 → If your circle learns, you learn 
 → If your circle builds, you build 
 → If your circle settles, you settle

5. Culture multiplies behavior
 → In ambitious cultures, high expectations are not personal 
 → They are the air 
 → People plan better 
 → Communicate clearer 
 → And take ownership faster

6. Social proof does the heavy lifting
 → Humans copy what works 
 → When you watch someone set a high goal and hit it, your brain files it as possible 
 → You start to act like it is possible too 
 → Because now it feels real

7. Strategic networking opens hidden doors
 → Not “collecting contacts” 
 → Building real relationships with people who move 
 → Ambitious people share opportunities 
 → They spot talent 
 → They connect dots 
 → They pull you into rooms you did not know existed

8. Ambition spreads through language
 → Big-goal people talk in plans 
 → Not excuses 
 → They talk in timelines 
 → Not someday 
 → That language rewires how you think about your own work

9. You gain better feedback, not more praise
 → Influential networks do not clap for everything 
 → They sharpen you 
 → They challenge your thinking 
 → They raise the quality of your decisions

10. You start playing the long game
 ↳ Ambitious circles respect consistency 
 ↳ They reward craft 
 ↳ They build reputations 
 ↳ They understand that real growth compounds

This is the real point.

Your network is not just who you know.

It is what you start to believe is possible.

Choose circles that stretch you.

Because ambition is contagious.

And so is settling.


Image credit: Colby Kultgen

Ever notice who claps when you win?

And who goes quiet?

Here’s something I’ve learned the hard way:

People who truly want to see you win
don’t compete with you.
They contribute to you.

They send the intro.
They share the opportunity.
They recommend your name in rooms you’re not in.

Real support isn’t loud.
It’s consistent.

And it shows up in actions, not emojis.

The right people don’t just celebrate your success.
They help build it.

Image credit: Itsletters_ on Twitter/X

Be delusional about your potential.
Be delusional about your potential.
Be delusional about your potential.
Be delusional about your potential.
Be delusional about your potential.
Be delusional about your potential.
Be delusional about your potential.

Credit: readswithravi on Twitter/X

Toxic workplaces don’t lose talent overnight.

They lose it one person at a time.

At first, the best employees try to fix things.
They speak up.
They work harder.
They try to protect the culture.

But when nothing changes, something else does:
their decision to stay.

People rarely leave because the work is hard.
They leave because the environment makes the work unbearable.

Common warning signs:
• good employees becoming quiet
• innovation slowing down
• high performers burning out
• increasing turnover of your best people

By the time leadership notices the problem, the damage is often already visible in the numbers.

Healthy workplaces do the opposite:
They keep talent by building trust, respect, and psychological safety.

Because in the long run, culture isn’t just a “soft factor.”

It’s a business strategy.

It's pointless spending time and money attracting top talent if you're not considering the work environment they're joining. 

To retain new hires, make sure your company culture is worth staying for.

Your brain is sick and tired of content.

It wants you to be creative.

Over the past 6.5 years, I've written:

- 3,559 LinkedIn posts
- 4,107 Tweets
- 789 Instagram posts
- 456 Threads
- 278 Substack notes
- 266 newsletter issues

And here's what I've learned:

1. The more you create, the happier you are:

On the days I'm sharing my creations, my mood is incredibly elevated. There's nothing better than learning something and sharing it with other people.

2. The more you consume, the more pessimistic you become:

Whenever I go down a rabbit hole on LinkedIn or X, I get bummed out. Culture wars, fighting, lack of empathy for our fellow humans. It's gross.

3. The longer you write, the better at your craft you become:

If you write every single day for a long time, you will eventually become a relatively decent writer. And there's no better way to communicate your thoughts.

4. The more you outsource creative work to AI, the dumber you become:

The more AI does your creative work, the more you forget how to be creative and original. You sound like everyone else. You blend in. You're not interesting.

TL;DR:

1. Create daily
2. Consume less
3. Write until you're good
4. Don't outsource creative


Credit : Justin Welsh

The people you admire didn’t succeed because everything worked.

They succeeded because they kept showing up after things didn’t.

We romanticize success.

We rarely talk about the boring middle:

The failed launches.
The awkward drafts.
The ideas no one clapped for.

BUT

Momentum belongs to those who don’t disappear.

Not every attempt will win.

But every attempt builds skill, confidence, and clarity.

And that compounds faster than talent.

Image credit: WisdomStoics on Twitter/X

Mission statements can inspire.
Core values can guide.
But only your daily decisions build real culture.

Eric Partaker's post on healthy company culture got me thinking about what actually builds strong teams.

I've noticed all 7 of these patterns in teams with healthy cultures:

(Credit: Amy Gibson)

1️⃣ They address toxic behavior, even from top performers

• Talent doesn't excuse toxicity when it harms the team
• One bad person can poison the entire team

2️⃣ They promote based on merit, not politics

• Wrong promotions make your best people start looking
• Performance and values should both matter

3️⃣ They don't play favorites

• Everyone sees it, even when no one says it
• Favoritism makes trust start to break down

4️⃣ They grow people-first leaders

• Technical skills matter but aren't enough alone
• Leaders who can't grow people shouldn't lead them

5️⃣ They make it safe to speak up

• When people fear feedback, problems grow
• Feeling safe to speak isn't optional

6️⃣ They give recognition regularly

• People don't leave because of the work
• They leave when they don't feel valued

7️⃣ They apply values consistently

• Not just to some people but to everyone
• No exceptions for title, time, or revenue

Culture isn't built in the big moments.

It's built in the daily decisions about who you protect, who you promote, and what you tolerate.

That's where trust lives or dies.

One thought that hit me recently:

A lot of people are afraid to spend money on experiences.

Travel.
Events.
Conferences.
Trips with friends.

But they’re not afraid of something much scarier.

Waking up years later and realizing…

the only place they ever went was work.

I’ve noticed this after talking with a lot of founders and marketers.

The things people remember aren’t the extra hours at the desk.

It’s the random trip.
The conference where they met someone interesting.
The event that sparked a new idea.

Those moments change how you think.

They expand your world.

Work matters.
Ambition matters.

But life can’t be only work.

Because time passes faster than we think.

And one day the question won’t be:

“Did I work enough?”

It’ll be:

“Did I actually live?”

Curious to hear from others:

What’s one trip, event, or experience that changed your perspective the most?

There are two types of people: those in marketing and those who give the marketing department advice.

Credit: Jay Schwedelson

What if the real skill isn’t pushing harder…
but knowing when to pause?

For years, I thought momentum meant constant motion.

Post more.
Launch faster.
Reply instantly.
Say yes.

But here’s what experience taught me the hard way:

Burnout doesn’t come from working hard.
It comes from working without reset.

The highest performers I know don’t just grind.

They rest on purpose.
They step back before they snap.
They protect clarity like it’s revenue.

Because clarity is revenue.

When you’re tired, you make emotional decisions.
When you’re scattered, you chase the wrong metrics.
When you’re overwhelmed, you mistake noise for progress.

Rest.
Reset.
Restart.
Refocus.

Not once a year.
Not when you’re forced to.

As many times as you need to.

In business, the edge often isn’t who works the most.
It’s who recalibrates the fastest.

Image credit: WisdomStoics on Twitter/X

Bad marketing:

• Here's my product
• These are the features

Good marketing:

• Here's your problem
• This is how you can solve them
• These are the benefits of using the product
• This is how it can help you
• Here is what you can achieve

Bookmark it and never forget

Credit: pmitu on Twitter/X

Life as a marketer:

Credit: Rana Bassiouni

The older I get, the less I want to be impressive.

I want to be steady.

Impressive is external.

Peace is internal.

There is a season for pushing hard.
For chasing titles.
For building reputation.

But at some point, the question changes.

Not “How do I look?”

But “How do I live?”

Here’s what shifted for me:

I stopped optimizing for optics.
I started optimizing for energy.

Because energy drives everything.

Energy affects thinking.
Thinking affects decisions.
Decisions shape life.

Example:

High status project.
Big visibility.
Constant pressure.

Versus

Focused project.
Clear scope.
Room to think.

One feeds ego.
One feeds longevity.

You can design a life that does not require constant explanation.

That is real leverage.

Impressive impresses others.

Peace compounds for you.

Choose the metric that lasts.

Image credit: 2lastvibes on Twitter/X

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The Battle

Chase Dimond

Jamie Dimond

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The Battle

Chase Dimond

Jamie Dimond

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chase Dimond's LinkedIn Performance

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