Business & Sales Strategist for Solos & Service Based Entrepreneurs | You know your craft, I help you close it at higher rates | Elegant Client Acquisition | Grow from $5K to $30K+ months | Company Training

Imagine a business that grows with ease, because your sales system actually fits you.

Clients you’re excited to work with.
Content that sparks real conversations.
Offers you can confidently sell without pressure
And consistent revenue that doesn’t depend on hustle or hacks.

That’s what I help coaches, consultants, fractionals and founders build, with The Elegant Sales System™ method.

Telling your business' story through right content 
Driving engagement that results in interest, engagement, messages and requests
Market in a way that warms an audience and places you at the front of mind
Keeping ROI in mind with a focus on conversion rather than views

→ You’re posting, but not converting
→ Getting DMs—but not decisions
→ Sales calls stall out or ghost
→ Your offer isn’t landing like it should
→ Leads feel random or hard to qualify

It’s not that you’re mediocre at sales.
You just don’t have a system built around how real people buy.

That’s what we fix inside The Client Acquisition Club.
I teach a no-pressure, sales process that combines:

✔️ Warm outbound
✔️ Buyer-led conversations
✔️ Follow-up flows that don’t drop the ball
✔️ AI to speed things up, not water them down
✔️ Real messaging that speaks to your client’s actual pain points
✔️ Scaling your business beyond $10K a month so you can focus your energy on what matters

Even if you're a consultant with big B2B cycles that are complex, we help you navigate the buyer matrix.

- Generate more leads, clients, and business without relying only on referrals or networking
- Create different income streams with courses, speaking + brand deals
- Magnetize your brand & build trust with premium buyers
- Consistently hit $20K+ months without working harder
- Shift from 1:1 to scalable hybrid group programs
- Sell with confidence & sell as you

I also work 1:1 with consultants and coaches who want deeper support and accountability as they grow into consistent 5-figure months (and beyond).

If you’re ready to build a sales process that finally matches your skill set and values…

I open 5 spots a month for a client acquisition audit: 

📩 DM me “CLUB” to get started or book a call here: 
https://calendly.com/charlotte-lloyd-sales/client-acquisition-club-introductory-call

🎧 Listen in or catch interviews here: https://linktr.ee/charlottelloyd

Charlotte Lloyd

I stopped trying to fix my daughter.

And it changed how I run my business.

My daughter is autistic.
She feels the world in a way most people don’t. 
Deeper. Louder. Sharper. 

Sometimes it floors her. Sometimes it floors me.

Every time I watch someone try to squeeze her into a box she was never built for…

…I think about how often founders do the same thing to themselves.

Especially around year two.
Year one is survival mode. 
You’re just trying not to drown.
Year two hits differently.

You suddenly realise the things you were told you “should” do don’t actually work for you. 

Not because you’re lazy. 
Not because you’re doing it wrong. 
Because you’re trying to run your business in a way your nervous system can’t stand.

That offer you dread delivering? 
That marketing tactic that spikes your anxiety? 
That “scalable” model that just scales burnout?
Yeah. That.

You’re allowed to walk away from the stuff that doesn’t fit you.
We forget this: 

Most of us left corporate because we couldn’t breathe in the tiny box they gave us. 

Then we go build… another box.

Watching my daughter move through a world that wasn’t designed with her in mind taught me something I didn’t want to admit:

Difference isn’t a flaw. 
Building around how 𝘺𝘰𝘶 work is a strategy, not a compromise.

Stop copying business models that drain you. 
Stop chasing goals that never felt like yours. 
Stop squeezing yourself into shapes that look “marketable” but feel awful.

What if you built the thing you actually need? 
The way 𝘺𝘰𝘶 need it?

Because the wild thing is… 
The more you honour how you’re built, the more everything else starts lining up.

On your terms. At your pace. No box required.

What did you let go of in year two that didn’t fit anymore?

Helping high performing solos, coaches and consultants win premium B2B/B2C clients with buyer-led selling and AI | Coaches, Consultants, Solos | Social selling for teams |

I stopped trying to build a group program like everyone else.
After 85 live coaching sessions in 
The Client Acquisition Club

It's time to showcase the brilliant work our members do.

And a membership it is, but in the spirit of empowerment and helping others.

I want to put the spotlight on them. 

Often group programs: 

Focus on results .
Promise connection, deliver surface-level interactions.
Are built for engagement, not transformation.

The Client Acquisition Club was designed differently from day one.

No endless networking events. 
Live coaching.

Sales and deal making strategy.
Actual solutions.

Here are just a few of them

Graham - 3D Motion Director
Steffan - Executive Leadership
Evi M. 👣  - Innovation Strategist
Briony - Sustainability Consultant
Joselina - Supply Chain Consultant
Jeff-  Leadership Coach for B2B Teams
Christoph - Executive Mindset Strategist
James - Leadership Coach for Engineers
Phyllis  - AI & Business Strategy Architect
Siobhan - Transformational Business Coach
Angelina - Marketing & Brand Visibility Strategist
Todd - Executive Coach for 8 & 9 figure businesses

All committed to growing their businesses.

All I ask: tag someone in the comments who might be looking for these services.

When we lift each other up, everyone wins.
♻️ Repost to amplify their expertise.

How do you sound natural on camera? 
Most people think it’s about being yourself. 
It’s not.

As Nausheen I. Chen in our OpusClip 
Video and speaker coach told me recently:

“If you don’t show energy, enthusiasm, 
and passion for your topic, no one else will feel it.”

You might know your subject inside out, 
but if you don’t bring that energy forward, people won’t believe it.

AI can write your script. 
It can edit your clips. 
It can even generate your captions.

But it can’t fake conviction. 
It can’t replicate human energy. 
And it definitely can’t make people 𝘧𝘦𝘦𝘭 something.

When the spotlight’s on you, whether it’s a stage or your phone camera

You have to bring 𝟭𝟮𝟬% 𝗼𝗳 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳.

Not the version of you who slumps on the couch. 
The version who believes deeply in what they’re saying.

You’re not performing. 
You’re communicating with intention.

Mastering your voice, energy, and body language 
Isn’t about being fake
It’s about being 𝘧𝘦𝘭𝘵.

If you want your audience to care, you have to go first.

Land high ticket clients with sales, psyschology and a sprinkle of AI - Coaches, Consultants, Solos | 3x top 100 powerful women in sales Demandbase | Company Training | Helped 300+ businesses and sellers

I've spoke and hosted many events.
Most blur together after a while.

But this one? This one's different.

Midnight to Millions isn't your typical conference.
It's 24 hours straight of real sales expertise.

No fluff. No theory.
Just people who are actually doing the work.

One expert every hour.
Twenty-four sessions back-to-back.
Real strategies you can use immediately.

I'm speaking at 2AM EST / 8AM CET on November 7th.
(Perfect timing for your morning coffee or night cap)

https://lnkd.in/e3QAcYZG

My session covers what actually gets clients:

Finding prospects who are ready to buy
Building a personal brand that creates demand
Using AI to scale without losing authenticity

The thing is - most people overcomplicate client acquisition.

They think they need complex funnels.
Or perfect websites. Or thousands of followers.

What they actually need?
The right conversations with the right people.

That's what I'll be breaking down.
Step by step.

Sign up here:
https://lnkd.in/eiGVNfdG

See you there.

5 myths I stopped believing and everything changed.

1️⃣ "I need more experience before I can charge what I'm worth."

Your corporate background already proves your expertise. Stop underpricing yourself while you "build credibility."

2️⃣ "High-ticket clients expect me to chase them."

Wrong. Premium buyers want to feel chosen, not hunted. Scarcity sells better than availability.

3️⃣ "If I raise my prices, I'll lose all my clients."

You'll lose the wrong ones. The right clients were waiting for you to value yourself properly.

4️⃣ "I need to say yes to every opportunity to build momentum."

Desperation repels high-ticket buyers. Selectivity signals expertise and creates demand.

5️⃣ "Good work speaks for itself."

Silence doesn't sell. 
Your expertise needs a voice, a process
A clear path to transformation.

This isn't about sales tactics.

It's about:
→ How you position your value in the market
→ The boundaries that protect your energy and profits  
→ Systems that turn expertise into predictable revenue
→ Shifting from order-taker to strategic advisor

The gap isn't your experience or your network.

It's the courage to charge what you're worth and the systems to deliver it consistently.

Success is built one confident conversation at a time.

Which myth do you still catch yourself believing?

💾 Save this if you're ready to shift your mindset
♻️ Repost to help other consultants break through
➕ Follow Charlotte Lloyd for more high-ticket strategies

Post inspo from Jay Rahman

Most high achievers struggle when they start their own business.

But running my own business? That was the real test.

For years, I thrived on clear expectations.
Study hard, get good grades.
Meet targets, get promoted.
Follow the system, succeed.

The rules were set.
The path was mapped out.
Success felt predictable.

Then I started my own business.

Suddenly:
• No guaranteed salary at the end of the month.
• There was no boss to tell me what to do.
• No clear metrics to follow.

The skills that made me excel before?
They weren't enough anymore.

Being smart wasn't the challenge.
Being disciplined wasn't the issue.

The real test was learning to:
• Handle rejection and keep going.
• Trust my own judgment without validation.
• Sell my expertise when I'd never had to before.

In corporate, I had a team, resources, and established processes.
In business, I had to build everything from scratch.

The hardest part wasn't the long hours or financial uncertainty.
It was the mental shift.

From employee to entrepreneur.
From following to leading.
From certainty to constant adaptation.

Many of the consultants and coaches I work with face this same reality.

They were top performers in their careers.
They have incredible expertise.
But building a business tests different muscles entirely.

It's not about being less capable.
It's about learning new skills:

• How to scale beyond trading time for money.
• How to position your expertise in the market.
• How to attract and convert ideal clients.

The transition isn't easy, but it's worth it.

Because once you learn these new skills, 
You don't just run a business.
You aren't just self employed.

You create the freedom and impact 
You've always wanted.

What's been your biggest learning curve in business?

I wrote this post with MagicPost

We’re in a trust recession. A connection crisis 
Yet you’re still hiding behind text posts? 

Most founders think they need to “learn video.” 
They don’t.

Part 2 with Nausheen in this OpusClip who says
If you’re already posting on LinkedIn, 
you’ve already done the hard part.

Smart entrepreneurs, execs, and consultants hiding behind the keyboard.
They’ll happily use AI to write their posts but won’t show their face.

We’re not just in a trust recession. 
We’re in a connection crisis.
People don’t know what’s real anymore. 

They don’t trust filtered content. They trust 𝘩𝘶𝘮𝘢𝘯𝘴.
And yes, video 𝘮𝘪𝘨𝘩𝘵 get less reach than text. 
But it builds 𝟭𝟬𝘅 𝗺𝗼𝗿𝗲 𝘁𝗿𝘂𝘀𝘁 with the right people.

Because video isn’t just content. It’s 𝗽𝗿𝗼𝗼𝗳.
📌 Proof of how you think 
📌 How you speak 
📌 How you handle challenges 
📌 How you carry yourself under pressure

Your clients aren’t buying your words. 

They’re buying 𝘺𝘰𝘶.
And if they can’t see you? 
You’re hitting a ceiling on your credibility, your conversions, and your growth.

Video isn’t optional anymore. 
It’s the fastest path out of the trust recession and into real connection.

Vogel Cyber Leadership & Coaching

I bring my nearly 20 years of experience in the cybersecurity field and mix that with my authentic, genuine, and pragmatic approach to provide cyber security leadership and coaching to my clients!!!! 

I am a self-professed positive troll and I believe in the power of uplifting others through my coaching practice and encouraging my coaching clients to explore their hidden dimensions and unleash their inner awesomeness!!!

Let's have an EPIC friendship building convo today!!!

President

Cyber.sc

Providing practical people and process oriented cyber security advisory services to startups, investors, and small/midsize businesses. Cyber.SC specializes in providing cyber security management and expertise to financial service companies and law firms. Cyber.SC provides "on-demand" cyber security services that augment an organization's current capabilities in a way that is less costly and more effective than "traditional" advisory companies. We seek to create trust and not dependency among our clients.

Services include:

• Performing cyber security maturity assessments
• Completing security questionnaires on behalf of clients  
• Conducting security gap analysis
• Developing security remediation and strategic roadmaps
• Providing security leadership in the form of "CISO-as-a-service"

Founder & Chief Strategist

TEC Canada

Joining as part of TEC Canada’s speakers' group sharing cyber security and leadership expertise with executives across Canada.

Cyber Security Speaker Resource

Provincial Health Services Authority

• Developing legacy healthcare system (WinXP) containment strategy and architecture data roadmap
• Developing business case (and mitigation strategy) for protecting HealthCare applications and systems
• Supported a clear strategic and cost savings roadmap of over 2.5M / Annum 
• Performing risk assessments (STRAs) for the following projects:
          • Systems deployed during Children/Women's Hospital upgrade
          • Cerner platform upgrade

Senior Security Consultant (Contract)

Netcoins Inc.

• Provide insight and expert advice relating to cyber security and online operations. 
• Netcoins turns any device into a Bitcoin ATM for retail stores
• Netcoins does all the heavy lifting; stores don't need to maintain any cash or Bitcoin inventory

Internet Security & Operations

CU Training

Cyber security subject matter expert. Providing content and appearing in various security training mechanisms: 

• Webinars
• E-learning modules
• Videos

Cyber Security Evangelist

TELUS (BC Hydro)

Overall Responsibilities
• Chairing security assessment group informing stakeholders of pertinent vulnerabilities and threats  
• Developing threat intelligence strategy  
• Developing comprehensive vulnerability management program   
• Creating web security reports and providing actionable advice based on expert analysis
• Security operation centre (SOC) duties 

Strategic Initiatives
• Providing actionable security advice to BC Hydro stakeholders

Accomplishments
• Reducing average vulnerability remediation time by 20%
• Reducing average number of unpatched systems by over 35%

Senior Security Contractor - Vulnerability Management

First West Credit Union

Overall Responsibilities
• Leading and developing the strategic and tactical information security plans  
• Providing security thought leadership to CIO 
• Managing staff resources in security projects 
• Developing performance indicators relating to PCI & ISO 27001
• Delivering timely reports and metrics to executive management
• Serving as representative on Credit Unions of Canada Security Group

Strategic Initiatives
• Forging key business relationships as IT security business partner
• Creating and overseeing security incident response framework
• Delivering integrated SIEM solution 

Accomplishments
• Forming a positive organizational security culture
• Serving as a brand ambassador within the community
• Appearing as “rising star” in 2014 annual company report  
• Reducing staff phishing click rate from 40% to 3% resulting in $25,000 in indirect yearly savings

Information Security Business Leader

Grant Thornton LLP

Overall Responsibilities
• Performing compliance audits and gap assessments for clients
• Providing proactive mitigation recommendation reports
• Perform risk and threat assessment using industrial leading standards and frameworks

Strategic Initiatives
• Providing actionable advice to clients pertaining to data privacy practices, frameworks such as NIST, COBIT, ITIL, and ISO and compliance requirements like PCI, SOX, PIPEDA, SB-1386
• Conducting business impact assessments

Accomplishments
• Security audit lead on major provincial security program review

Senior Associate, Business Risk Services

Overall Responsibilities
• Performing risk assessments on new business initiatives
• Scouring the landscape for new threats to information security
• Reporting on security metrics and quarterly information risks
• Updating and maintaining documentation for all security controls and processes
• Developing policies, processes, and procedures as it relates to IT security 
• Performing regular audits to ensure security controls operating as intended

Strategic Initiatives
• Performing vulnerability assessments reducing risk exposure
• Developing information risk assessment framework for all business projects 
• Recommending controls to security infrastructure to address threat landscape 
• Establishing mechanism for detecting and investigating breaches in security 
• Establishing effective security awareness program for employees and members

Accomplishments
• Transforming IT security function into trusted advisor role
• Speaking throughout the community and engaging the public by raising security awareness

Security Analyst

Cyber Risk Advisor | Speaker | Coach | #CyberSecurityMatters Podcast Host | Positive Troll | Board Director

Who I am: Father, husband, and supportive friend. I'm a self-labeled positive troll making the world kinder one alliterative filled comment at a time. I post about positive life lessons. 

Who I am: I offer friendship and kindness. I want to be the positive energy in your life!!!!! I want to be your professional hype man!!!!

What I do: I provide actionable, pragmatic and strategic cyber risk management for small and midsize organizations.

What I do: I develop connected human leaders in the disconnected AI era through high ENERGY coaching 

What I do: Perform engaging, highly entertaining and inspiring talks on life, cyber security, and the power of leading with kindness!!! 

If you are still reading this and it resonates deep in the inner fibres of your soul then let's schedule an EPIC friendship building convo!!!! ➡️https://meet-with-dom-vogel.appointlet.com

Random fact: I am the 328x winner of the LinkedIn comment of the day!!!!!!!!

Dominic Vogel

Life is a beautiful interwoven tapestry, filled with magically colored threads of love, connection, and kindness. 


This gorgeous tapestry reminds us that everything meaningful in life is about others 💚💚 


It's about the family who supports us unconditionally. 


The friends who laugh and cry with us, and build us up!!! 


The colleagues who collaborate with us, challenge us, and help us grow as humans and as professionals!! 


The strangers who become friends, and the friends who become family. 🤗🤗🤗 


It's about the moments we share The memories we create 


The love we emanate It's about lifting each other up, rather than tearing each other down. It's about empathy, kindness, and compassion. 💖💖💖💖💖 


If you TRULY want to be happy make your life about others 


Create a world that's more loving, more caring, and more meaningful. 🤗🤗🤗


LOVE and APPRECIATE YOU ALWAYS ❤️❤️❤️


Dom

I Help Manufacturing & B2B Avoid Million-Dollar Cybersecurity Losses | Fractional CISO | 20+ Years Protecting Revenue, Not Networks | No Jargon, No Kickbacks | Proud Dad & Beard Grower

You're allowed to evolve.


I used to think consistency meant staying the same. 


That changing directions somehow made me unreliable, unfocused, or a quitter.


The most authentic version of yourself isn't static.


 It's dynamic, breathing, constantly becoming!!!


What lit you up five years ago doesn't have to light you up today. 


The career path that seemed perfect at 25 can feel suffocating at 35. 


The goals you chased relentlessly last quarter might not align with who you're becoming this quarter.


And that's not failure. 


That's growth!!!!


The truest act of integrity isn't forcing yourself to remain interested in something that no longer serves you. 


It's having the courage to admit when your inner compass has shifted and then actually following it.


Constantly reimagining your future isn't about being flaky or chasing shiny objects. 


It's about: 


→ Listening to the quiet voice that says "this isn't it anymore"


→ Giving yourself permission to outgrow old versions of success


→ Recognizing that pivot points are proof you're paying attention


→ Understanding that your evolution doesn't invalidate your past. It honors it


The people who've had the most profound impact didn't stay in one lane because it was safe. 


They constantly recalibrated. 


They let go of what no longer fit. 


They trusted themselves enough to say "not this" before they could see "what's next."


Your interests will change. 


Your priorities will shift. 


Your definition of success will transform.


Keep leaning into your truest self


Even when that self looks nothing like who you were a year ago.


The future you're reimagining? 


It's not meant to be set in stone. 


It's meant to be constantly reimagined.


That's not uncertainty. 


That's being alive!!!! 💖💖💖


LOVE AND APPRECIATE YOU ALWAYS 💚 


Dom

The greatest way we can honour those who served, and those who continue to serve, is not through words alone, but through kindness 


Through raising the next generation to be good compassionate, principled, and brave humans 


Every act of kindness is a ripple that extends their legacy. 


Every child we teach to stand up for what's right, to show mercy, to serve others they become living testaments to what was fought for. 


When we choose patience over anger, understanding over judgment, generosity over selfishness, we honour their memory in the most powerful way possible.


They gave everything so we could have the freedom to choose how we live. 


Let us choose kindness. 


Let us choose to raise good humans. 


Let us choose to serve one another as they served us.


This is how we truly honour them not just on days of remembrance, but in the quiet, everyday moments when we decide what kind of people we will be, and what kind of world we will build together.


To those who served and those who serve still: your sacrifice will not be forgotten. 


We will honour you by living well, by loving deeply, and by passing on the torch of goodness to those who come after us.

While everyone's hunting for deals this week, I'm thinking about the BIGGEST deal most businesses are missing!!!


PROTECTING what they've already built!!


I recently sat down with the INCREDIBLE Ashley Smith for her Canada Now podcast and let me tell you this conversation hit DIFFERENT!!!


Here's the hard truth no business owner wants to hear:


"We're too small to be a target" is THE most dangerous lie in business right now.



The threat landscape heading into 2026? It's not what it was even 6 months ago.


AI-driven attacks are getting SMARTER.


Supply chain vulnerabilities are EVERYWHERE.


And most organizations? Still operating in 2005 assumptions.


In this awesome convo with my super friend Ashley, I break down:


✅ The REAL cyber risks every leader needs on their radar for 2026


✅ The leadership blind spots that turn small issues into catastrophic breaches


✅ Simple, actionable steps YOUR BUSINESS can implement THIS WEEK (not next quarter, not next year — THIS WEEK)


Whether you're a founder grinding it out, an executive steering the ship, a board member asking tough questions, or a nonprofit leader protecting your mission — this conversation is FOR YOU!!!


Here's the uncomfortable reality: Cybersecurity stopped being just an IT problem a LONG time ago.


It's now a strategy issue. A leadership issue. 


A SURVIVAL issue!!!!


Massive THANK YOU to the supremely AMAZING Ashley for the platform and the phenomenal questions! 🙌


👉 Ready to stop playing defense with outdated playbooks?


🎧 Listen now: https://lnkd.in/gm9vyHuq


Let's make 2026 the year we get PROACTIVE, not reactive!!!


Drop a 💡 if this resonates — and tag someone who needs to hear this message!

We're Not Meant to Be Monochrome


Imagine opening a crayon box and finding 64 shades of beige. 


Every. Single. One.


No electric blue to capture the wildness of a storm-tossed sea. 


No crimson red to paint the fire of a sunset that stops you mid-step. 


No forest green, no sunshine yellow, no violet that somehow tastes like possibility.


Just... beige.


That's what the world would be if we were all the same. 


 It would be boring as heck 


Here's the truth they don't put on motivational posters: 


The magic doesn't happen in uniformity. 


It happens in the collision of different. 


When cerulean meets burnt orange and creates something you've never seen before. 


When perspectives clash and spark and suddenly you're seeing dimensions you didn't know existed.


Every person you meet is a color you don't have in your hand. 


They've lived through shades of experience you've never touched. 


They see the world through a completely different lens, and that's not a problem to solve


it's the whole point of the masterpiece.


The painting of humanity NEEDS the wild streaks, the unexpected combinations, the colors that don't "match" by conventional rules but somehow create breathtaking beauty when they dare to share the same canvas.


Embrace the colors of the wind....ALL of them. 


The ones that comfort you AND the ones that challenge you. 


The familiar tones and the ones that feel foreign on your tongue.


Because we're not here to color inside the lines with identical crayons.


We're here to create something that's never been seen before. 


Together 🌈 


What's one "color" someone else brought into your life that changed your whole palette?

The greatest spiritual practice isn't escape


We often think enlightenment means rising above the mess of being human. 


That wisdom requires distance. 


That peace demands detachment.


But what if the opposite is true?


What if the real work isn't to transcend our humanity, but to fully embrace it?


The greatest challenge of love and perhaps of living isn't to become deeply spiritual by removing ourselves from experience. 


It's to become deeply human by immersing ourselves in it.


To stay present when things fall apart. 


To remain open when it would be easier to close.


 To meet another person's pain without turning away. 


To show up fully, even when it's uncomfortable.


This is where transformation actually happens


not on the mountaintop, but in the valley. 


Not in isolation, but in connection. 


Not in perfection, but in our willingness to be messy, vulnerable, and real.


The people who've touched my life most deeply weren't the ones who had it all figured out. 


They were the ones who stayed. Who listened. Who let themselves feel. 


Who chose presence over polish.


That's the kind of human I want to be.


Not transcendent. 


Just here. Fully and courageously here. 💚💚💚

taplio

The Battle

Charlotte Lloyd

Dominic Vogel

Followers

Posts

Engagements

Likes

Performance ScoreCharlotte Lloyd's LinkedIn Performance

Performance ScoreDominic Vogel's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Charlotte Lloyd

Dominic Vogel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charlotte Lloyd's LinkedIn Performance

Performance ScoreDominic Vogel's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCharlotte Lloyd's LinkedIn Performance