Charlotte Schefe

Alstom

Internal Communications Project Manager

lemlist

- Created the Communications & Branding department 
- Recruited & managed team of 3 people
- Developed & executed communications strategy based on company objectives
- Managed 50+ onsite events (4000 participants, 7 months)
- Managed press- & media relations with top tier outlets (e.g. Forbes)
- Created various types of content (press, podcasts, videos, blog, social media, newsletters)

Head of Brand & Communications

- Defined gobal brand strategy & created corresponding guidelines (brand book)
- Cooperated with design team to create visual branding guidelines
- Aligned all department to ensure 360° brand coherence (100 total employees) 
- Scripted, recorded + created YouTube videos (+70,000 total views) 
- Created personal brand (LinkedIn): +2M total views, 5,000 followers, 6 months
- Organized promotional bus tour through the US (1 month, events in 12 cities)

Brand Manager

fifty-five

- Managed client relationship & project timeline (360° marketing performance dashboard)
- Prioritized tasks according to business needs & technical implications
- Created technical specifications & briefed engineers for data imports
- Wrote code (SQL & python) for data processing (Google Big Query)
- Operationally managed Junior Consultant & intern for dashboard creation
- Ensured the respect of deadlines & data quality of deliverable (final dashboard)
Presented results to clients and handled follow-up requests

Senior Data Science Consultant

- Translated business needs into tech KPIs for data projects (AB testing, website tracking)
- Created technical specifications for data infrastructure implementation
- Performed data quality checks and troubleshooting
- Implemented web tracking infrastructure (36 countries, 2 brands) 
- Analyzed website performance to propose relevant AB testing projects
- Realized AB testing projects: optimized website conversion rates by 5-30%
- Ensured close collaboration with clients and technical teams to meet project deadlines

Digital Analytics Consultant

BETC

- Accounts: Disneyland Paris & Tic Tac (Ferrero Group)
- Campaign planning & execution on a national & international level

Junior Account Executive

Hill+Knowlton Strategies

- Assisted in strategic PR & Communications planning
- Managed press releases & newsletters

Marketing Communications Intern

The Walt Disney Company

- Replaced Digital Media Supervisor and trained her replacement (owned & paid media management)
- Assisted the Disney Channel team with ad planning

Digital Media Intern

Weber Shandwick

- Proposed PR campaign concept that was integrated in pitch to major client
- Defined suitable social media influencers for key account projects

Corporate Public Relations Intern

I bring people together to help them grow 🔥 | Head of Relationships @lempire | Follow me for daily communications insights to help you build better relationships

Head of Relationships

Tristan Berguer

Founder of Carimmat, Lootingg, Nicecactus | Author of the book "Le langage décrypté des gamers" | Author-Composer | Former gamer | Product Manager 🚀

🎯 Co-founder of Buska
📜 Founder of PressPilot
🚘 Founder of Carimmat
💨 Co-founder of Peenut
🕹 Founder of Lootingg
🎤 Author-Composer
🏢 Co-founder of NiceCactus (Esport-Management)
📚 Author of the book "Le langage décrypté des gamers"
🎮 Professional Player CS:GO

Founder & Product Manager

Carimmat is a dating application by license plate.
Officially launched in France in January 2021, it is in October 2021 that the new version of the application sees the light of day with more than 150 000 recurring users.
https://www.carimmat.com

taplio

The Battle

Charlotte Schefe

Tristan Berguer

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