Marketing Leader | B2B SaaS | Driving growth through brand awareness and demand generation

I’m a Brisbane-based marketing leader with over 10 years of experience helping organisations achieve sustainable growth by integrating brand storytelling, data-driven demand generation, and customer advocacy.

I’ve built a career in marketing because I love helping brands tell their stories and connect with their ideal customers. Over the years, I have helped global B2B and enterprise SaaS organisations elevate their presence across APAC and reach their business objectives.

I strive to cultivate collaborative and supportive work environments that foster creativity and innovation. I understand the value of building cross-functional relationships and know that great ideas can come from anywhere.

When I’m not working, you’ll find me hiking, running, or having some quality time with my little girls. Having lived in France, China, and Australia, I love evolving in multicultural environments and discovering new cultures.

My expertise includes:
Team Leadership | SaaS Marketing | ABM Strategy | B2B Marketing | Brand Awareness | Go-to-Market Strategy | Demand Generation | Multi-Channel Marketing | Content Creation | Digital Marketing | Search Engine Optimisation (SEO) | Search Engine Marketing (SEM) | Product Marketing | Event Planning | Project Management | Change Management

Charlotte Cailleaux

Coronis Group

Agent Marketing Coordinator

Arcana Brisbane

Events and marketing coordinator

Jean Imbert

- Events manager –  once or twice a month, up to 500 pax (clients such as Dior, Saint Laurent, Chanel, BMW, Facebook, Disney, Garnier...)  – coordinated teams of up to 20 cooks and 20 waiters
- Managed partnerships
- Chefs  contact  and  coordinator  for  Lolla  Chef  -  @  Lollapalooza  Festival 
(50.000 visitors a day, 6 chefs, approx.. 6.000 meals a day)  –  edition 2017 and 2018
- Assisted on three restaurant’s openings in Paris, New York and Miami
Co-author of Jean Imbert’s recipe book Utile!

Personal Assistant & Events Manager

Auto entrepreneur

Communication & marketing advice in the hospitality industry

Consultant

StarChefs.com

- Assisted in day-to-day planning and execution of a 3-day international culinary event: StarChefs.com International Chefs Congress
- Managed registrations teams and volunteers
- Supervised signage
- Chefs contact

Event Project Manager

Canelé by Céline

- Brand ambassador & Business Developper (raised brand awareness in social networks by 30%)
- Partnership & Event creation
- Marketing & Communication (BtoB and BtoC)

Business Development intern

Petrossian

- Managed and worked on sales analysis and improvement 
- Developed/improved/created marketing tools and concepts
- Helped improving the supply chain
- Assisted in purchasing new products/packaging
- Coordinated and assisted in networking development and brand management (web and events)

Sales and Marketing Coordinator

Nicolas

- Managed the stocks and accounting
- Welcomed and advised the clients

Wine Store Manager

Lowe Strateus

Assisted the TV producer / In charge of the Unilever (SUN, CIF), Maif and the road safety agency budgets

Post production assistant

Skilled Event & Marketing Specialist with 7+ years experience. Diverse experience including social media management, marketing campaign management, brand relations, PR, team supervision & project management. Brisbane based ☀️

taplio

The Battle

Charlotte Cailleaux

Solene Brault

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