Marketing Leader | B2B SaaS | Driving growth through brand awareness and demand generation

I’m a Brisbane-based marketing leader with over 10 years of experience helping organisations achieve sustainable growth by integrating brand storytelling, data-driven demand generation, and customer advocacy.

I’ve built a career in marketing because I love helping brands tell their stories and connect with their ideal customers. Over the years, I have helped global B2B and enterprise SaaS organisations elevate their presence across APAC and reach their business objectives.

I strive to cultivate collaborative and supportive work environments that foster creativity and innovation. I understand the value of building cross-functional relationships and know that great ideas can come from anywhere.

When I’m not working, you’ll find me hiking, running, or having some quality time with my little girls. Having lived in France, China, and Australia, I love evolving in multicultural environments and discovering new cultures.

My expertise includes:
Team Leadership | SaaS Marketing | ABM Strategy | B2B Marketing | Brand Awareness | Go-to-Market Strategy | Demand Generation | Multi-Channel Marketing | Content Creation | Digital Marketing | Search Engine Optimisation (SEO) | Search Engine Marketing (SEM) | Product Marketing | Event Planning | Project Management | Change Management

Charlotte Cailleaux

LinkedIn

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Xaxis

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Persuasion Technologies Pte Ltd

Business Development, Vice President 

CtrlShift

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The iProperty Group

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PropertyGuru Malaysia

Business Development Manager

My role as a Senior Account Director is centered on expanding LinkedIn's footprint in Southeast Asian markets. My focus lies in driving business growth by leveraging LinkedIn's robust Marketing Solutions and assisting clients in achieving their brand, marketing, and ROI objectives through transformative strategies.

Since joining LinkedIn in 2019, I have played a pivotal role in driving the Malaysian market to new heights of growth and success, laying a solid foundation before extending my efforts to Singapore and broader Southeast Asia (including global). 

My career trajectory has traversed diverse roles within the realms of individual brands and platform to agency roles, encompassing sales, marketing, and operations. This multifaceted journey has equipped me with invaluable insights across a myriad of industries, including Financial Services, Tech, FMCG, Automotive, Telecoms, Travel, Government, and beyond.

In essence, my professional narrative can be distilled into four core pillars: transformation, collaboration, persistence, and empowerment.

Rayfeal Lopez

taplio

The Battle

Charlotte Cailleaux

Rayfeal Lopez

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