Marketing Leader | B2B SaaS | Driving growth through brand awareness and demand generation

I’m a Brisbane-based marketing leader with over 10 years of experience helping organisations achieve sustainable growth by integrating brand storytelling, data-driven demand generation, and customer advocacy.

I’ve built a career in marketing because I love helping brands tell their stories and connect with their ideal customers. Over the years, I have helped global B2B and enterprise SaaS organisations elevate their presence across APAC and reach their business objectives.

I strive to cultivate collaborative and supportive work environments that foster creativity and innovation. I understand the value of building cross-functional relationships and know that great ideas can come from anywhere.

When I’m not working, you’ll find me hiking, running, or having some quality time with my little girls. Having lived in France, China, and Australia, I love evolving in multicultural environments and discovering new cultures.

My expertise includes:
Team Leadership | SaaS Marketing | ABM Strategy | B2B Marketing | Brand Awareness | Go-to-Market Strategy | Demand Generation | Multi-Channel Marketing | Content Creation | Digital Marketing | Search Engine Optimisation (SEO) | Search Engine Marketing (SEM) | Product Marketing | Event Planning | Project Management | Change Management

Charlotte Cailleaux

Queensland Racing Integrity Commission

End-to-end planning, preparation and execution of all internal and external events, the engagement around these events, and all social media promotions on the Greyhound Adoption Program accounts. 
• Project plan for events, including undertaking initial research to develop options and recommendations for suitable venues, and independently pre-plan, organise and schedule tasks to enable seamless delivery of the event on the day.
• Engage positively with members of the public to educate and promote the greyhound adoption program (GAP) and raise community goodwill in the program.
• Liaise with external stakeholders to gather relevant information and provide recommendations about the suitability of venues, costs, and audience profiles to inform a targeted community engagement and marketing strategies.
• Liaise with teams across the Commission to facilitate the successful delivery of events.
• Creation and posting of all social media engagements via Facebook and Instagram Greyhound Adoption Program (GAP) channels, while working with adopted dog families for content and sharing of success stories.

Project Officer, Events & Engagement

NJ Rose Lawyers

All marketing and promotional elements of NJ Rose Lawyers (my partners business)
• Built and maintenance of www.njroselawyers.com.au (Wix)
• Creation and regular posting of all social media accounts (Facebook and Instagram)
• Capture lead opportunities through Facebook
• Image and video creation and design
• Content development 
• Photography
• Follow up on closed/finished cases with clients to ensure reviews are left (to then use on website and socials)

Online Marketing Manager

Momentus Technologies (formerly Ungerboeck)

EVENT DELIVERY (CONFERENCES, ROADSHOWS, USER GROUPS)
• Managed whole life cycle of event planning, preparation and delivery (both internal and external/tradeshow events)
• Coordinated schedules and timelines for events
• Brainstormed and implemented creative event concepts and themes
• Managed event logistics and operations
• Managed administrative logistics of events planning, event booking, and event promotions
• Developed post-event reports to determine effectiveness of event
• Designed and implemented efforts to publicise events and promote sponsorships
• Created and maintained event expenditures, budgets and timelines
• Event website updates and design creation (through Wordpress, Craft) 
• Event registration management (through Ungerboeck Software)
• Global exposure to event management

ONLINE EVENT DELIVERY
• Coordination with customer speakers
• Virtual event platform delivery: Setting up and maintenance to deliver online event (Ungerboeck and EventMobi). Included setting up attendees, sponsors, registration, agenda
• Setting up of the online webinar (GoToWebinar, Zoom, Microsoft Teams)
• Promotion delivery of online event and webinars

DESIGN AND VIDEO EDITING
• Adobe Photoshop and InDesign: Design of collateral, imagery, banners and posters, business cards, email newsletters
• Adobe Illustrator: Editing of vector images, ready for design
• Experienced in iMovie, Animoto, Microsoft Clipchamp, Adobe Rush

SOCIAL MEDIA MANAGEMENT 
• LinkedIn, Facebook, X and YouTube management: research, content creation, media monitoring, reporting (Sprout Social, Hootsuite, Oktopost)

CONTENT CREATION AND COMMUNICATIONS
• Press releases, news stories, blog posts: drafting, publishing and reporting. Creating from scratch company-related news, event promotional emails
• Coordinated with publications for promoting content
• EDM experience through Eloqua, Hubspot, Ungerboeck

CRM DATA MANAGEMENT
• Lead entry, adding/removing contacts, updating database and accounts

Marketing & Events Specialist

Marketing Coordinator

Red Bell Online (Formally Just Wig It Fashions)

Online distributor of clip-on ponytail hairpieces, wigs, dreadlocks, extensions and hair scrunchies Creation/design of adverts and imagery (through Photoshop), photography, website updates, eBay Turbo Lister, Email system (Outlook). 
Facebook page management: www.facebook.com/redbellonline and also YouTube and Instagram
Worked on numerous website designs and redesigns, with the latest being the creation of the online shop from the ground up through Shopify.

Sales and Marketing Manager

AAM Pty Ltd

DESIGN
• Creating templates and implementing creative design work on flyers, banners, posters, business cards and newsletters (Adobe InDesign)
• Editing, creation and manipulation of images (Adobe Photoshop)

WEBSITE AND INTRANET
• Uploading/updating of content, images, news stories (creating, proofreading and maintaining), general SEO knowledge, banner designs

EVENTS
• Managed all areas of events such as communicating with staff, organising content for booth, ensuring everything is in place and ready for the event

REPORTING
• Preparation of marketing reports by collecting, analysing and summarising data and distributing the information out to the right people (through the website reporting system and Google Analytics)

SALESFORCE
• Creating new Leads/Contacts/Accounts/Events, running reports, Campaign Monitor (EDMs and subscriber lists) and analysing and reporting statistics

VIDEO EDITING AND PRODUCTION
• Production of videos through Adobe After Effects, Wideo and Windows Movie Maker

Marketing Specialist

🚀 Passionate Event Management and Marketing Professional

Welcome to my LinkedIn profile! I'm Bec, an experienced marketing professional with a knack for delivering impactful events and driving successful marketing initiatives.

I've successfully managed a large number of events over my 15+ years of marketing experience, from conception to execution, for both internal and external/tradeshow events. My skills include coordinating schedules, brainstorming creative concepts, managing logistics, and developing post-event reports to measure effectiveness. I've had the privilege of working on a global scale, bringing a wealth of experience to every project. 

I am a firm believer in the power of building strong relationships. Beyond fostering collaborations within internal teams, I place equal emphasis on building meaningful connections with customers, associations and prospects. I recognise that trust and understanding are the cornerstones of successful partnerships, and my commitment to open communication and genuine engagement reflects my belief in the enduring value of strong, mutually beneficial relationships.

Let's connect! I'm always open to discussing exciting projects, collaboration opportunities, or just sharing insights in the dynamic worlds of events and marketing.

taplio

The Battle

Charlotte Cailleaux

Bec Rose

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