Leading Marketing at OneScreen.ai | VP-level Revenue Generating Marketing Leader | 3x Dad | Podcast Host & Former CMO

I'm a transformational revenue-generating marketer, having owned a sales number as a former Chief Marketing Officer (CMO), blending brand marketing with demand generation, focused on delivering sales. 

I've been recognized as a Top 50 B2B Marketing Influencer to Follow, knowing how to build a sales-aligned marketing function from scratch or capable of upleveling a current marketing team in a variety of ways, leading global internal or growing through outsourcing with partners, agencies, and vendors. 

As a seasoned, experienced marketer, I specialize in standing up demand generation, account-based marketing (ABM), partner marketing and sales enablement, currently delivering 90% of the sales pipeline through inbound channels. My work redefines outdoor advertising with creative innovations that extend beyond traditional formats, empowering brands to elevate their marketing mix.  

I co-host and produce the Beyond the Billboard Podcast, where we engage marketing experts to explore brand strategies and OOH applications. By combining my branding expertise with a passion for growth, I help businesses unlock new opportunities in a competitive SaaS landscape, staying committed to collaboration and measurable outcomes.

I'm passionate about coaching my kids' sports teams, playing competitive soccer, philanthropy, and event planning, including previously co-chairing Buffalo's AAF ADDY Awards and setting up my own fundraiser, the Buffalo Scavenger Hunt, benefiting Camp Good Days that supports kids with cancer.

Charlie Riley

Tyrona (Ty) Heath

Global Lead, B2B Institute @ LinkedIn

I help leaders think clearly in complex systems so they can act with confidence and intent.I lead global thought leadership go-to-market at LinkedIn, where I translate strategy and research into clear points of view that shift market perception and influence decision-making at scale.My work sits at the intersection of marketing science, systems thinking, and leadership. I partner with academics and industry experts to identify what actually drives growth, then turn those insights into narratives leaders can recognize, trust, and apply.Over the course of my career at Google, IBM, Nestlé, and through my own consultancy, I’ve seen how often good strategy fails not because it’s wrong, but because it’s unclear. Closing the gap between insight and action is where I focus my energy.I speak and write about:• Brand building as a growth lever• Perception, decision-making, and market dynamics• Clarity and agency in complex environments• Translating research into real-world impactI’ve shared these ideas on stages including INBOUND, Adobe Summit, Adweek, and the Festival of Marketing, and served on juries such as the Creative B2B Lions at Cannes.Outside of work, I’m a two-time Olympic Trials qualifier in the 800m. The discipline, systems thinking, and long-term perspective required in sport deeply inform how I approach leadership and strategy.If you’re building a program, event, or conversation focused on clarity, growth, or decision-making in complex systems, I’m always open to thoughtful collaboration.I share reflections on strategy, mental models, leadership, and practice through writing, speaking, and curated experiences.📝 Weekly writing: tyrona.substack.com🎤 Speaking, media and other programs: stan.store/tyronaheath 

Director, Market Engagement, The B2B Institute

The B2B Institute is a think tank funded by LinkedIn studying the future of B2B marketing and decision making. Our job is to engage and educate the industry in partnership with the leading marketing effectiveness thinkers to help better define the category, so our clients can drive growth through marketing.

Passionate about connecting people with information needed to make intelligent decisions, I am responsible for sharing ideas to help marketers be more productive and successful.

taplio

The Battle

Charlie Riley

Tyrona Heath

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?