Leading Marketing at OneScreen.ai | VP-level Revenue Generating Marketing Leader | 3x Dad | Podcast Host & Former CMO

I'm a transformational revenue-generating marketer, having owned a sales number as a former Chief Marketing Officer (CMO), blending brand marketing with demand generation, focused on delivering sales. 

I've been recognized as a Top 50 B2B Marketing Influencer to Follow, knowing how to build a sales-aligned marketing function from scratch or capable of upleveling a current marketing team in a variety of ways, leading global internal or growing through outsourcing with partners, agencies, and vendors. 

As a seasoned, experienced marketer, I specialize in standing up demand generation, account-based marketing (ABM), partner marketing and sales enablement, currently delivering 90% of the sales pipeline through inbound channels. My work redefines outdoor advertising with creative innovations that extend beyond traditional formats, empowering brands to elevate their marketing mix.  

I co-host and produce the Beyond the Billboard Podcast, where we engage marketing experts to explore brand strategies and OOH applications. By combining my branding expertise with a passion for growth, I help businesses unlock new opportunities in a competitive SaaS landscape, staying committed to collaboration and measurable outcomes.

I'm passionate about coaching my kids' sports teams, playing competitive soccer, philanthropy, and event planning, including previously co-chairing Buffalo's AAF ADDY Awards and setting up my own fundraiser, the Buffalo Scavenger Hunt, benefiting Camp Good Days that supports kids with cancer.

Charlie Riley

Commonstate

- Manage client PPC/Paid Media accounts, ensuring best practices are implemented (with a dash of testing for new opportunities). 
- Executes the onboarding process for new clients. This includes Google Tag Manager & GA4 configuration, client research and campaign creation, as well as client comms. 
- Responsible for communicating transparent performance reporting on a monthly, quarterly, or ad-hoc basis to both agency clients, and Commonstate clients.

Senior Strategist

Lyfepass

Partner

Garver

- Own & execute all paid media and website reporting.

Digital Marketing Strategist

- Executes paid media for strategic digital communication initiatives (i.e., recruitment + business development) through multiple channels including LinkedIn, Facebook, and Google
- Reverse engineer ICP LinkedIn profiles to develop hyper-relevant audiences within LinkedIn Campaign Manager
- Create dashboards and visualizations, in Looker Studio, for use in stakeholder reporting.
- Deploy web tags via Google Tag Manager that capture web behavior and help measure the impact of paid & organic campaigns

Digital Media Specialist

Interstate SignWays

- Devise, implement, track, analyze, and optimize Google Search Campaigns and Paid Social
Campaigns. (i.e Facebook + Instagram)
- Ideate and produce video content (2 separate video series) which included writing scripts,
filming, editing, & delivering the final product for use in B2B marketing. (i.e. email & social
campaigns)
- Improved Amazon return on ad spend from 2x MoM to 5x MoM.
- Improved Facebook return on ad spend from 1.5x MoM to 3.7x MoM.
- Managed an annual budget of $70k across Facebook, Amazon, and Google Ads.
- Handle customer messages via the Amazon Seller Central application.
- Craft A+ Content for Amazon product detail pages that differentiated our eCommerce offers.
- Manage email marketing campaigns for eCommerce channels and B2B business.
- Write bi-weekly blogs on topics related to our industry (industrial sign manufacturing) for use in social media and emails.

Digital Marketing Manager - PPC Focused

Friends Tours and Travel

- Create compelling video and photo content for social media platforms
- Evaluate analytics to determine growth strategy for social media platforms 
- Increase valuable engagement via the establishment of a brand personality on Facebook 
- Create and manage Google Ads
- Evaluate web metrics via Google Analytics to determine campaign results and optimization needs
- Create creative for Google Display Ad campaigns
- Delegate sales representatives to their respective conferences

Marketing Coordinator

Print Design*

- Worked with marketing director to ensure cohesive branding throughout all print media 
- Developed all print materials (i.e. displays, brochures) for use at conferences
- Collaborated with sales representatives to update all copy and design elements for tour brochures that were used to garner new business
- Assisted marketing director with messaging strategy and creative for Google Ads campaign 
- Corresponded with print shops and made sure creative was print ready

Print Designer / Social Media Manager

Digital Marketing Strategist at Garver | Paid Media | Digital Analytics Enthusiast

I'm a marketer, problem-solver, and Arkansan (y'all user) specializing in PPC & Paid Media strategy, execution, and measurement. I have deep hands-on experience with service businesses, e-commerce, and the AEC industry, utilizing budgets effectively to drive high-quality traffic and desired actions online.

I have a knack for digging into paid media performance data and website analytics to generate strategic insights on digital campaign performance. Also, I've got experience in the following advertising platforms and web analytics tools:

- Meta Ads 
- Amazon Ads 
- LinkedIn Ads 
- AdRoll
- StackAdapt
- Google Ads 
- GA4 
- Google Data Studio (now Looker Studio) 
- Google Tag Manager

Aside from digital marketing, I enjoy photography, drumming, and hanging out with my wife and our pup, Jasper.

Feel free to reach out!

Collin Hyder

I'm beyond excited to be joining the team at Lost & Found Marketing as a Sr. Paid Search Specialist. 

Honestly, this one was a no-brainer.

I saw Craig Skalko post that they were looking for PPC nerds with 5+ years of experience, so I reached out and we set up a quick 20-minute call before I had to head to the park for my evening walk with my wife.

In that short conversation, I could tell he really understood Google Ads. We talked platform nuance, signal quality, account structure, and how important ongoing education is for his team (+ Service Titan, iykyk).

By the time we had our second chat, we were deep in the weeds just geeking out. Those kinds of conversations make it pretty clear whether something is the right fit.

I’m fired up to get back to doing what I love most: building smart systems, managing accounts at a high level, and driving real, profitable growth for clients.

Grateful for the opportunity and excited to get started.

Paid Search Strategy, Execution, & Measurement

taplio

The Battle

Charlie Riley

Collin Hyder

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taplio

The Battle

Charlie Riley

Collin Hyder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Collin Hyder's LinkedIn Performance

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