Charlie Bennett

Helping entrepreneurs build high-income personal brands. Sharing tips on turning your audience into income.

Most B2B founders post on LinkedIn but nobody knows what they stand for.

They get engagement from peers, not recognition from their ideal clients. 

I help experienced founders build thought leadership that makes them known, not just visible.

Not followers for vanity. Not viral posts that attract the wrong people.

Real authority that positions you as the voice in your space, so opportunities come to you instead of you chasing them.


How it works:

I reverse-engineer your expertise and build a LinkedIn personal brand around what makes you different.

The content filters out noise and establishes you as a thought leader. Someone people want to hear from, work with, and put on stage.

Your LinkedIn presence becomes a reputation tool. Wrong-fit people scroll past. Right-fit people pay attention.


What you get:

Personal brand positioning that makes you the recognised expert in your field.

Content pillars built around your lived experience, insights, and philosophy. Not generic business advice.

Consistent thought leadership content that builds authority and attracts speaking opportunities, partnerships, and high-value inbound.


The process:

You show up for 30-minute strategy calls every two weeks.

I handle the research, content creation, posting, and turning your expertise into a reputation engine.

LinkedIn works as an authority-building platform without you becoming a full-time content creator.


Results:

I've worked with 90+ founders and helped generate over $10M in pipeline.

Clients include founders who've raised $500M+, exited for $2.5B, and run NYSE-listed companies.

I only work with 4 clients at a time because building real thought leadership requires deep understanding of your market, your philosophy, and what actually makes you worth listening to.

If you're ready to be known as a leader in your industry, let's talk.

📩 DM me or visit charliebennett.com

Founder

We grow loyal audiences for top entrepreneurs, founders, and business leaders through industry leading content strategy, creation, and distribution. 

Achieve your business goals faster by letting us take the hassle out of building your personal brand on X
and Linkedin.

2025 was probably the toughest year I've had as an entrepreneur.
 
Me and a co-founder scaled two businesses to $30k/mo.
 
Then it we wen't separate ways because we became misaligned.
 
Here's what I learned:
 
I built business around cold email because it seemed like the smart move, big demand and a relatively high barrier to entry.
 
But I've always been best at relationship-driven work.
 
That's why I was attracted to ghostwriting and personal branding in the first place.
 
It's how I generate most of my revenue.

I'm best when working closely with a handful of clients - and frankly, it's way more fun. 
 
Some things don't come naturally to me, and that's fine.
 
Helping entrepreneurs sign more clients from LinkedIn by ghostwriting and converting warm conversations to leads however... 

Well, that does.
 
So the biggest lesson I've taken from this whole saga?
 
Do what you're actually best at.
 
Stay within your circle of genius.
 
Because when you build a business around something you don't enjoy, you're fighting an uphill battle every single day.
 
And eventually, it catches up with you.

So cheers to 2026

And the next evolution on my entrepreneurial journey.

LinkedIn Personal Branding for Founders Who Want to Be Known, Not Just Visible. 90+ clients helped. $10M in attributed revenue.

No alternative text description for this image

"We already know who you are."

That's what the prospect said 

When my client Adam joined the discovery call.

This wasn't from a referral. 

They found him from his LinkedIn content.

Here's how I made that happen:

Adam runs an AI company in a super-niche B2B sector.

When he came to me, his content was generic founder-led marketing stuff.

• Features
• Benefits
• Boring

When I write content for my clients, I take a very different approach. 

I don't ask "what problems do your dream clients have?"

Instead I want to know "what keeps them awake at 3am?"

The stuff that has them sweating bullets in the middle of the night because they don't know how they're going to solve it. 

Real nightmare scenarios. 

So I pulled Adam's sales call transcripts.

Found online forums and WhatsApp groups where his ICP went to share ideas.

Went full Matrix mode, plugging myself in to learn as much as I could about these people. 

Then reverse-engineered their nightmare scenarios.

Not surface-level pain points.

The exact thoughts running through their heads when they're stuck, scared, and don't know how to fix it.

We built his entire content strategy around those scenarios.

And what happened?

Prospects walked into tender calls already half-sold.

They'd read his posts and felt: "This person gets me."

His sales cycle shortened significantly - which when you're talking about $250k/year deals, is big. 

The content did the heavy lifting before he even opened his mouth.

So here's the takeaway for you:

Stop just "adding value" with your content.

Start showing buyers you understand how they think.

--

If you're a founder or business leader and want to turn your LinkedIn into your most reliable source of leads...

Book a strategy call, and I'll show you how we can do exactly that

(Link on my profile)

I'm 32 today.

And I've decided to do the most insufferable thing possible: 

Write a birthday wisdom post.

(I promise it's actually useful.)

After three years of entrepreneurship, here are the three lessons that I believe are the most valuable things to understand:


1. Distribution is everything

The world's richest people aren't buying factories.

They're buying media companies, social platforms, news outlets.

For one simple reason...

Because if you control the narrative, you control the outcome.

An audience gives you that power.

And although a LinkedIn audience might pale in comparison to buying a news outlet for example - within you own category, you can be THE person people turn to. 

And don't underestimate how powerful that actually is. 


2. Great offers don't sell themselves

I've had brilliant products that got no sales. 

And I've had 'meh' products that have made me quite a bit of money. 

Why? 

Because I was too scared to send the DM or pick up the phone.

The best clients I've ever worked with were hard to reach.

They guarded their time, needed multiple follow-ups, and rarely came inbound.

If you're waiting for demand to find you, you'll starve on scraps.


3. Authenticity isn't a content tactic

I've built a cold email agency, a coaching community, and a personal branding business.

Only one felt like me.

The one where I get to talk to top entrepreneurs, learn from them, and share their ideas.

It's my passion, my hobby, and the thing I'm lucky enough to get paid well for.

That's authenticity.

Not chasing the bag, but being true to yourself, and staying aligned with that. 


What's the best 'real' lesson you've learned in business?

Most people automate their LinkedIn DMs in 2026.

Here's why that's 100% the wrong approach:

I'm watching founders rush to automation tools that blast the same copy-paste message to hundreds of people.

They think they're being efficient.

But what they're actually doing is training their dream clients to ignore them.

Because when you automate, you lose three things:

• Correct targeting.
• Your actual personality.
• The personalisation that makes someone reply.

Here's what I've found works best:

1. Post content that attracts your dream clients and actively repels everyone else. (This is VERY important)

2. Then manually send thoughtful, targeted DMs to the 20-40 people every day who engage or match your dream client ICP.

Not to your entire connection list.

Just to the people who actually fit your client profile and are showing interest.

Combine those two things and you can easily sign 3-5 new clients every month.

While everyone is spamming the same message to 500 people a week and wondering why they're getting no replies. 

I'm sending targeted and personalised messages and booking discovery calls every day for my clients. 

That what makes it powerful. 

--

I help B2B founders turn LinkedIn into qualified pipeline without becoming full-time influencers through content that filters your audience and outreach that actually converts. DM me "pipeline" and I'll send you a breakdown of how it works.

How to ensure you never grow on LinkedIn: Don't comment. Don't send any DMs. Be a ghost and expect everyone to come to you.

Posting and attracting people to want to get to know you is important, we all know that.

But there's power in being the first person to say hi.

Don't be like the 'mysterious' person all alone in the corner of the club when everyone else is chatting and having fun on the dance floor.

Being someone that people want to connect (and work with) comes down to more than just posting.

It's being open, willing to look silly, willing to take the risk of being ignored.

That doesn't make you a lower-status person.

If anything it's the opposite.

It makes you REAL.

And in my experience the people who drop the mysterious BS and are fun to talk to and be around?

They're the ones who do best in business.

My client did something most founders think is impossible:


He became the most popular person at a 600-person conference.

Without speaking on stage.
Without a booth.
Without introducing himself to anyone.

Well, maybe not THE most popular... 

But he said it sure felt like it.

And it didn't happen by accident.

3 months earlier, I got to work building his authority on LinkedIn.

So when he got around to the conference, something awesome happened...

All day, people kept walking up: "I saw you on LinkedIn, love your content."

He just had conversations.

He didn't need to pitch, he didn't need to go around the place introducing himself. 

People already knew who he was. 

That's the real power of LinkedIn.

It builds your authority publicly so when you walk into a room, people already recognise you. 

There's no better place where you can display your expertise before you ever pitch in my opinion. 

But here's where people mess it up:

They post generic, safe content trying to sound like everyone else.

Or they copy viral posts hoping it'll translate into authority.

Hint: it won't...

You can't fake authority - it comes from sharing YOUR lived experiences.

Things you've done that no one else can talk about.

When you do that, people see the world the same way you do.

And that makes networking & opportunity generation child's play. 

--

If you're a founder or business leader who wants to unleash the full benefits of being a respected authority on LinkedIn.

Book a free strategy call using the link on my profile and I'll show you how.

Most LinkedIn content is becoming slop.
 
And it's killing people's ability to generate leads.
 
Here's what's happening:
 
Founders and entrepreneurs are writing their own content, but heavily leaning on AI with zero personalisation.
 
And the result of that?
 
Content that adds no value to the reader.
 
But the real problem runs deeper than that.
 
Most people write about themselves more than they write about their potential clients.
 
So the only people who see their content are their peers.
 
Not the people they actually want to work with.
 
You end up in an echo chamber where no one generates any beneficial outcomes.
 
Because you're not speaking to the right people.
 
If you want to build authority and generate warm inbound leads, your content needs to speak directly to your ICP.
 
Not to other founders trying to grow their brands.
 
I help B2B founders turn LinkedIn into qualified pipeline by building content around proven buyer psychology & opening up warm conversations in the DMs with your dream clients. DM me 'pipeline' and I'll send you a breakdown of how it works.

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Ghostwriting + DMs Plug

I help founders & execs turn LinkedIn into their unfair advantage by ghostwriting content that attracts your dream clients, and creating warm opportunities with outreach without needing to lift a finger - charliebennett.com

Business Manager

I Help B2B Founders Turn LinkedIn Into Their Most Reliable Source Of High-Value Leads. $10M+ Generated For Clients. Make LinkedIn Your Unfair Advantage.

LinkedIn Personal Branding + Pipeline Growth For Founders & Execs

Most founders don't have writer's block.

They have audience block.

You know your subject inside out.
You could talk about it for hours.

But when you sit down to write?

Nothing.

The problem isn't that you don't know what to write.

It's that you're writing for ghosts instead of real people.

Your dream clients are already telling you what they want to read about.

On every discovery call.

Every sales conversation is a goldmine:

•What they've already tried (and why it failed).
•The real objections hiding under the surface.
•Why they finally decided to reach out.

I review every transcript and pull out those patterns.

Then I turn them into content.

Because who better to tell you what to write than the exact people you're trying to work with?

A few questions to unlock it:

What are your clients overthinking?
What mistakes do they keep making?
What question do you answer on every call?

The new LinkedIn algorithm will match your posts to the right prospects.

But only if what you write comes from real experience.

Not regurgitated advice you've seen 1M times on the timeline.

Real stories. 
Real insights. 
Real conversations.

Do that, and your inbound leads will start to tick up week on week.

Because reach without revenue is pointless on a business platform.

AI dropped the cost of creating content to almost zero.

Many founders think that's a good thing.

It’s not. 

What it's done is flood LinkedIn with generic content, which makes authenticity exponentially more valuable.

And I say that because I can see many founders are outsourcing their thinking to AI. 

They post just to stay "consistent". 

And the result is content that sounds like everyone else. 

Bland, generic, forgettable.

It actively hurts your authority.

As a founder, your value isn't just what you know. 

It's knowing how to communicate it in a way people can actually use.

That depth and nuance only comes from your lived experience.

The stories only you can tell. 

The perspectives shaped by the specific problems you've solved.

When you let AI do the thinking, you're not building a brand.

I’d argue you’re actually doing the complete opposite - destroying it. 

One post at a time. 

My prediction for where personal branding will move towards in 2026: 

People will post less, but what they post will be sharper. 

Less quantity, more substance coming from real experience.

That's how you stand out when everyone else is posting five times a week with nothing to say.

I spent this morning vibe coding a LinkedIn plugin to hide AI slop comments.

Probably not the most productive use of my time.

But the flood of robotic "great insights!" and "thanks for sharing!" comments was driving me mad.

So I built something to filter them out.

And the success rate is surprisingly good, and it'll be even more accurate once I've fed it more data. 

But it works well enough that my feed actually feels human again.

Here's why I did it:

When half the comments are AI-generated crap, real conversations get buried.

It's getting harder to spot the people who actually give a damn enough to write something themselves. 

And if you're serious about building genuine relationships with potential clients, you can't have your feed clogged with bots.

So yeah, I built a plugin to fix it.

Is it perfect? No.

But it's better than drowning in fake engagement.

Think I should release it to the public?

Also, isn't Tanmay such a cutie <3

Personal branding for Founders who want to be known, not just visible. 90+ clients. $10M attributed revenue.

Lucas Bean

CEO @ Social Proof | Leader, Ai, Adtech, Analytics, AiO, Fintech, Games, Entertainment, Web3, Creator Economy | ex Atari, Sony, Experian, Deloitte | User Acquisition Expert | speaker, advisor, ENTP

I’m a seasoned tech executive with deep entrepreneurial experience ready to help you build, scale and win.

I'm top 3 globally in:
• User acquisition
• Retention
• Community building
• UX optimization

20+ years in marketing, data science and product leadership
Author of Community Market Fit - Published April 2025 
Ex-Atari, Sony Pictures, Experian, Deloitte
Founder, CEO, GM, CMO, COO, SVP of Marketing & Ops

I specialize in scaling businesses fast through:
• User acquisition & retention strategy
• Data-driven marketing
• Product development
• P&L management
• Advanced automation
• Consumer experience design
• Growth operations

Proven wins:
✔️ Helped raise over $50M in venture capital
✔️ Built & exited a solo venture at $500K+/year
✔️ Took an adtech company public (founded in 2008, IPO in 2017)
✔️ Executive roles at 3 companies that exited for $1.4B+ combined

Marketing expertise:
• Copywriting
• SEO
• Email marketing
• Content creation
• Influencer strategy
• Video & display ads
• Marketing automation
• Flywheel effects
• Full-stack paid media (desktop/mobile)

Industry experience:
Fintech, Adtech, Gaming, Entertainment, Dating, Web3, Creator Economy, Social E-commerce

Leadership style:
I’ve built scrappy teams from scratch and turned underperforming teams into high-output machines.

I believe complex systems can be distilled into simple, marketable messages that resonate deeply with customers, fans, and stakeholders.

Now? I’m focused on helping others build fast, scale smart and stand out.
Open to clients, partnerships, and strategic opportunities.

GM & Head of Product 

Strategic Consulting to startups, founders, executive management of fortune 1,000 companies. Providing expert advice and execution on Web3, NFT, Operations, General Management, digital marketing efforts, Web3 onboarding, core operational issues, Data Analysis, Strategy, P&L Management, Product Development, Product Innovation, User Experience, User Acquisition & Retention. 

I help turn new and existing businesses into finely tuned digital powerhouses by auditing current 
 internal processes. I then use analytics, acquisition, retention, mentoring & media management to determine KPI's and hyper improve performance metrics with precise strategic tactics. 

Channels Leveraged: Analytics, Influence Marketing, Community Building, Social, Display, Search Paid + Natural, email, mobile.

Current Business fields of expertise (no one is an expert, always learning):
NFTs
Web3 (P2E Gaming, Metaverse etc.)
Gaming and esports 
Mobile Gaming
Fintech
Influence Marketing
e-commerce (social selling)
Entertainment 
Mobile Apps
Digital Products
Digital & IRL Events

Increase your luck surface area by showing up

90% of success is literally just showing up.

So create your own luck 

How many:

days
weeks
months
decades

were they showing up consistently? 

They showed up everyday and you call it luck?

It only takes that one time to land an opportunity of a lifetime or to miss it. 

Be consistent.


Follow me Lucas Bean for more

Lucas Bean 

20 years Marketing, Data Science & Product Executive | Author of Community Market Fit | ex Atari, Sony, Experian, Deloitte | User Acquisition & Retention Expert | consultant, speaker, advisor, Ai Automation Expert

10 things to ask in your next Job Interview,
(And what NOT say):

Interviews are like any first meetings,
Awkward and uncomfortable.

They only give you 60 minutes to:

✅ See if you’re a fit.
✅ Sell your strengths.
✅ Show your enthusiasm.

To do your research is to be prepared
Practice what you'll say and how you'll say it

Avoid saying these 10 things:
(And what to say instead)

1/ "I don't have any questions."
↳ Why: Shows zero preparation or interest
↳ Instead: Ask specific questions about the team's current projects or culture

2/ "I’ll take any job right now."
↳ Why: Signals desperation, kills your negotiating power
↳ Instead: Highlight skills that match specific role

3/ "I don't like taking direction."
↳ Why: Makes you seem un-coachable
↳ Instead: Share how you've grown from feedback

4/ "I don’t have any weaknesses."
↳ Why: Sounds unrealistic and arrogant
↳ Instead: Share a real weakness and how you're improving

5/ "I hate my current boss."
↳ Why: Raises red flags about professionalism
↳ Instead: Focus on your career growth goals

6/ "I'll figure it out as I go."
↳ Why: Suggests you don’t prepare
↳ Instead: Emphasize your (proven) ability to learn quickly

7/ "This is a stepping stone for me."
↳ Why: Companies don't want to invest in short-term employees
↳ Instead: Share your interest in growing with the company

8/ "What's your work-from-home policy?" (too early)
↳ Why: Makes work flexibility seem like your top priority
↳ Instead: First discuss role, fit and get them interested

9/ "What time do people leave?"
↳ Why: Implies you're just watching the clock
↳ Instead: Ask about daily workflows and responsibilities

10/ "I don't handle stress well."
↳ Why: Suggests you'll crack under pressure
↳ Instead: Describe how you organize work to manage deadlines

Remember:
Be Prepared and be positive, they go a long way.


P.S. What's your #1 interview tip? 👇



♻  Repost toinspire your network 
🔔  Follow me (Lucas Bean) for more like this.

I’ve decided in 2026 to not to hold people 
hostage to who 

they used to be.

We all carry outdated versions of ourselves: 

mistakes we’ve made
ignorance we’ve acted on 
pain caused before we knew better 

I’ve seen how one bad chapters can become someone’s whole story in the eyes of others 

But people grow
They stumble
They learn 

They often try to make things right. 

We all have regrets
but that doesn’t mean we can’t begin again.
I’ve watched friends become softer,
more grounded. 

Change isn’t always dramatic
it’s often slow and quiet. 


But it’s real. 


When we dismiss someone for who they were
we miss who they’ve worked to become.

No one should be forever judged
by a version they’ve outgrown.

If we offer ourselves grace
we should offer it to others too.

in 2026 let's all try to do a better job at this. 

♻️ Share this with someone who inspires you 
🔔 Follow me Lucas Bean for more

This is why most people quit.

When
it takes
more work
than we thought
it would.

It’s way easier to:

- quit
- make excuses
- get discouraged
- go watch Netflix
- grab a bottle of booze
- go and smoke weed and zone out 


Instead, set yourself up to win by:

- setting time blocks
- setting expectations
- setting up exact tactics
- setting up a realistic timeline


Our aspirations are always greater
then the reality of how much work it is.

𝗥𝗲𝗮𝗹𝗶𝘁𝘆 > 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻

Don’t let 2026 get away from you 


share this to help others in your community 
Follow me Lucas Bean for more
We miss you Mr. Obama

Be brave enough to suck at something new 


Scared to:

→ write that article 
→ publish that video
→ post that comment 
→ send that DM to someone
→ Just do it and figure it out later


Your goals should be that of action:

→ have a sense of urgency
→ take action instead of overthinking
→ Focus on the future, not on the past 
→ plan 20% and execute 80% of the time

A ship does not sail on yesterday's wind. 

________________________________

♻️ share to help others take the leap

Follow me Lucas Bean for more ♥️

Hard truth: every relationship is transactional
(here's how to make it work for you)
 
Every connection runs on exchange.
Some trade trust, others trade time or attention
The flow is always there.


Work is clear.
You get paid. You perform.
The deal is direct and defined.

Friendship is quieter.
No terms, but the contract exists.
Support, loyalty and time are traded.


Scarcity mindset
When you meet someone for gain,
you think short term.
You ask before you give.
Trust fades before it grows.


Growth mindset
See people as long term partners.
Invest first. Listen first. Give first.
That is how trust compounds.


Here are 8 ways to build social capital:

1. Play long term games
↳ Act like every bond will last decades.

2. Build before you need
↳ Offer help early, without a return.

3. Make introductions
↳ One link can create years of value.

4. Stay in touch
↳ Send notes. Celebrate wins. Show up.

5. Invest in depth
↳ Spend real time when it matters most.

6. Earn reputation
↳ Do work that speaks when you are silent.

7. Be patient with asks
↳ Quick favors reveal short term thinking.

8. Think in decades
↳ What if this person stayed for 40 years?


Charisma can open doors fast.
But trust keeps them open.
Short term charm fades.
Consistency endures.


Strong relationships are built slowly.
They outlast opportunity.


P.S. Do you agree? 

P.P.S. which is is your favorite? 


♻ Share if you believe real trust compounds.
🔔 Follow me Lucas Bean for more leadership

9 ways to keep great employees for good: 
(without having to worry)

Your team is your greatest asset.
They keep the machine running.

To earn their loyalty they need to be:

1. Paid Well
↳ A well-compensated team is a motivated team.
↳ Make sure your pay rates are competitive.


2. Mentored
↳ Mentoring helps them learn and evolve.
↳ Invest in their professional development.


3. Challenged
↳ Stagnation causes boredom. Keep them challenged!
↳ Level up their tasks to keep them engaged.


4. Promoted
↳ No one likes to be stuck. Promote deserving employees!
↳ Use this to show you value their contributions.


5. Involved
↳ Transparency is key. Involve them in decision-making.
↳ Use this to create a sense of ownership.


6. Appreciated
↳ Recognition fuels motivation. Show them they're appreciated
↳ Celebrate their achievements, big or small.


7. Trusted
↳ Trust fosters loyalty. It makes them feel valued.
↳ Delegate tasks and show faith in their abilities.


8. Empowered
↳ Empowerment leads to innovation.
↳ Encourage them to take on new projects.


9. Valued
↳ Everyone wants to be valued. Show them they matter!
↳ Valuing them creates a productive environment.

____

Remember, It's not just about keeping your crew.
It's about helping them grow. 

Leadership is not about being in charge. 
It's about taking care of those in your charge. 


Which one of these is your favorite? 


♻️ Repost to help others 
🔔 Follow Lucas Bean for more

Here is a list of things that are not doing the thing:

“Preparing to do the thing 
isn't doing the thing.

Scheduling time to do the thing isn't doing the thing.

Making a to-do list for the thing isn't doing the thing.

Telling people you're going to do the thing isn't doing the thing.

Messaging friends who may or may not be doing the thing 
isn't doing the thing.

Writing a banger tweet about how you're going to do the thing 
isn't doing the thing.

Hating on yourself for not doing the thing 
isn't doing the thing.

Hating on other people who have done the thing 
isn't doing the thing.

Hating on the obstacles in the way of doing the thing 
isn't doing the thing.

Fantasizing about all of the adoration you'll receive once you do the thing 
isn't doing the thing.

Reading about how to do the thing 
isn't doing the thing.

Reading about how other people did the thing 
isn't doing the thing.

Reading this essay isn't doing the thing.

The only thing that is doing the thing is doing the thing.” 

— Strangest Loop

Now go do the thing

7 Simple Rules to Live an Amazing Life: 
(number 2 is my favorite) 

1. Let it go
↳Don't take yourself too serious 
↳ Don'r ruin a good day by thinking about a bad day

2. Ignore them 
↳ Don't listen to what other people think of you
↳ People want you to succeed but not more than them

3. Give it time
↳ Give it time, time heals all 
↳ People act out of emotions, don't let them affect you

4. Don't compare 
↳ Don't compare you act 1 to another act 13
↳ The people you compare yourself to are only human

5. Stay Calm
↳ Stay calm, its ok to not have everything figured out
↳ It's a super power to be calm when others are are upset 

6. It's on you
↳ You are 100% responsible for your life 
↳ Harsh truth, no one is coming to save you

7. Smile 
↳ You will never be as young as you are now
↳Life is short, enjoy the moment, this time right now


Which is your favorite? 
Tell me below  ↓ 



♻️ Repost this to help your community!

🔔 follow Lucas Bean or more.

7 simple rules for an amazing life 

9 biases that derail your decision making: 
(Stop sabotaging yourself)

A bias can destroy your ability to make logical decisions. 

Here are 9 biases that destroy your decision making:

1. Confirmation Bias
 Seeking info that confirms existing beliefs.
 ↳ Why Bad: Blocks objectivity, reinforces bias.
 ↳ Ex: Only reading positive reviews you agree with.
 ↳ Fix: Actively seek and weigh opposing views.

2. Anchoring Bias
 Relying too much on the first info you hear.
 ↳ Why Bad: Skews choices, even if the info is weak.
 ↳ Ex: Price feels fair only after a higher price is shown.
 ↳ Fix: Anchor to value, not the first number shown. 

3. Overconfidence Bias
 Overrating your skills or knowledge.
 ↳ Why Bad: Creates risk, underplays challenges.
 ↳ Ex: Thinking you can text and drive safely.
 ↳ Fix: Check assumptions, plan conservatively.

4. Projection Bias
 Assuming others think or act like you.
 ↳ Why Bad: Causes errors when people don’t think like you.
 ↳ Ex: Expecting friends to react like you would.
 ↳ Fix: Respect differences, avoid assumptions.

5. Hindsight Bias
 Believing past events were predictable.
 ↳ Why Bad: Warps learning, builds false confidence.
 ↳ Ex: “I knew that team would win all along.”
 ↳ Fix: Track predictions, review accuracy later.

6. Bandwagon Effect
 Following what’s popular without review.
 ↳ Why Bad: Promotes blind conformity.
 ↳ Ex: Joining viral trends without research.
 ↳ Fix: Evaluate choices with evidence first.

7. Loss Aversion
 Fearing losses more than wanting gains.
 ↳ Why Bad: Creates caution, limits opportunity.
 ↳ Ex: Skipping a good investment out of fear.
 ↳ Fix: Reframe risks by focusing on possible gains.

8. Status Quo Bias
 Favoring the familiar over change.
 ↳ Why Bad: Stops progress, blocks innovation.
 ↳ Ex: Using outdated tools just for comfort.
 ↳ Fix: Reassess often, weigh new options fairly.

9. Sunk Cost Fallacy
 Clinging to past investments or effort.
 ↳ Why Bad: Deepens loss, blocks fresh choices.
 ↳ Ex: Sticking with a failing project due to past investment. 
 ↳ Fix: Decide on future value, not past cost.


Which Bias do you struggle with?
Tell me below ↓ ↓

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9 human biases that lead to bad decisions 

5 Stoic Principles to live a better life:
(And how to apply them daily)


Simple mindset shifts can create powerful changes in your life.


Marcus Aurelius, Rome’s most powerful man, used these principles to stay calm, clear, and in control. 

Now you can use them to: 


1. Control your thoughts
↳ Negative thoughts distort reality and fuel suffering.
↳ Say: “This is temporary. I’m in control of how I view it.”


2. Control your reactions
↳ You can’t control events, only your response.
↳ Say: “I choose how I react—calmly and with perspective.”


3. Appreciate beauty
↳ Overthinking blinds you to joy.
↳ Say: “This moment is enough. Look up, breathe, be here.”


4. Separate facts from meaning
↳ Most things are just opinions, not truth.
↳ Say: “Let me verify before I react or assume.”


5. Don’t seek revenge
↳ Wasting energy on payback keeps you stuck.
↳ Say: “Living well is the only revenge that matters.”


Mastering these five will help you stay unshaken in a chaotic world.


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Five tips for a better life Stoic principles

How to respond to criticism at work:
(and what NOT to say in response)

Most people shut down when they’re criticized.

The truth?
That reaction kills your credibility.

You know what works? Owning it and asking for clarity.

I used to react badly to criticism.

Even when it wasn’t personal:
↳ Yeah, it’s terrible
 ↳ I was wrong
 ↳ I blew it

🚩 Taking criticism poorly hurts growth.

Here’s how high performers handle criticism and stay respected:

Presentation Criticized
 ❌ Yeah, it’s terrible
 ✅ What can I improve?

Decision Questioned
 ❌ I was wrong
 ✅ Explain your concerns?

Work Criticized
 ❌ I failed badly
 ✅ What does good look like?

Missed Deadline
 ❌ I blew it
 ✅ Let’s set a more realistic deadline

Strategy Challenged
 ❌ The plan was flawed
 ✅ Let me walk you through it

Unprepared
 ❌ I’m not ready
 ✅ I don’t know right now, let me get that answer for you

Numbers Are Wrong
 ❌ I’m not wrong
 ✅ I’ll review the numbers and get back to you

Idea Rejected
 ❌ I guess my idea sucks
 ✅ What does a good idea look like to you?

Going Off‑Track
 ❌ I’m lost
 ✅ Let’s get back on track shall we?

Bad Communication
 ❌ I’m awful
 ✅ Let me explain this more clearly

Overstepping
 ❌ My bad, that’s just me
 ✅ Let’s be clear about boundaries up front

Priorities
 ❌ No idea
 ✅ Let’s confirm what’s most important

Your words have meaning.
Your response shapes how you are perceived.
Choose your words wisely.

Take nothing personal even when it was meant that way

P.S. Which one of these will you use in your next tough conversation?

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You're never too important to be kind
(weakness or a strength)

I used to think:
Do good work and it will speak for itself
That being too kind was a weakness
Show weakness and you get hurt

that kindness had to be earned
never given freely.

But here’s the truth:

The strongest leaders...
Heck the strongest people I’ve seen?

They lead with kindness.
↳ Its not weakness.
↳ It's not people-pleasing.
↳ Just real kindness.

They set standards ➟ without shame.
 They give tough feedback ➟ without cruelty.
 They inspire ➟ without ego.

Here’s what I’ve come to know  ↓ 

→ Kindness is strength.
 → Fear doesn't buy loyalty.
 → You can can still win without being feared. 

Now I lead with 5 daily rules:

1. Being kind won’t make everyone like you
 ↳ But it will make people feel safe around you.

2. Being kind is infectious 
 ↳ People will start following your lead 

3. Empathy isn't weakness 
 ↳ It unites your team in understanding

4. Kindness doesn’t lower expectations
 ↳ It raises people to meet them.

5. Respect isn’t optional
 ↳ It’s the foundation of true leadership.


💬 Know a leader like this?

 Tag them below 👇

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(Shout out to Luke Tobin for the essential message and image)

Two things that hold most people back:

1. Fear of failure.
2. Fear of embarrassment. 

Everyone has to climb cringe mountain 
to make it to the land of cool. 
Easy to say right?

The only true way to beat the thing
is by doing the thing. 

So just start doing it.

don't think about doing it
don't write about doing it 
don't say you're gonna do it tomorrow
don't tell someone else you're doing it 

just do the thing. 

when you find one path that doesn't work
take another path.

You're aloud to change course 
anytime you want to, 
as many times as you want. 

who cares what anyone thinks. 


When I ran marketing for a fortune 500 brand
I had major restrictions on me

→ My job
→ My boss
→ The optics 
→ The company I worked for

You're not aloud to be an online person
when you worked at a fortune 500 company
and anytime you're speaking anywhere
you are speaking for that brand

today, its different. 

brands are looking for:

→ people that have audiences already. 
→ that can articulate and communicate well. 
→ That aren't scared to talk to people or the camera. 
→ That think fast on their feet. 

Today you have access to the biggest stage in the world
You don't need a Tedtalk

You need your smart phone and thick skin. 

Thats it. 

Use that smart phone
Develop that thick skin 
or you'll always fear
going for it.

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What’s Michael Phelps secret to success? 
 It’s these 3 things:


1.  Show up everyday 


2.  Especially on the days you don’t 
want to, put in the work anyway. 


3.  Do this for 5 years without missing a day. 


This is what it takes to be successful.


Is today is today the day you start? 



Share this with your community ♻️ 


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I am speaking at Stanford on Monday
How did this happen?

It wasn't just expertise 
It was by accident 
I didn't get lucky

It was deliberately putting myself out there

I kept showing up everyday. 
I kept making connections. 
I kept helping people. 
I made myself visible.

Keep showing up, 
keep putting yourself out there. 

in the famous words of John Kraski 
"Trust me on this one."

What People Think Marketing Is:

→ Cold emails
→ Pop-up ads
→ PR headlines
→ Trendy logos
→ Funny TikToks
→ Clever taglines
→ TV or radio spots
→ Weekly newsletters

What Marketing Really Is:

 → Split testing
 → Earning trust
 → Crafting offers
 → Guiding prospects
 → Tracking data + ROI
 → Mapping experiences
 → Building communities
 → Knowing buyer behavior

And that’s just the start.
Most assume marketing is about being loud, catchy or viral.

But real marketing isn’t surface-level.

It’s about creating trust,
guiding decisions,
and building relationships that last.

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Post inspiration from Tom Pestridge give him a follow

How to 500% your focus starting right now:


𝗥𝗲𝗺𝗼𝘃𝗲 𝗱𝗶𝘀𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀

The biggest distractions in life:

- Porn
- Drugs
- movies
- Alcohol 
- YouTube
- TV Shows
- twitter (with no plan)
- social media (with no plan) 

Remove these distractions by working somewhere outside of your home and get sh*t done.


𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗼𝘃𝗲𝗿 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻

It will never be perfect.

- If you just start writing
- If you just started podcasting
- If you just started making videos

Mastery doesn't mean perfect it means you show up anyway. 


Know you are working to something greater than perfection. 

Mastery.


𝗖𝗿𝗲𝗮𝘁𝗲 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝗰𝗼𝗻𝘀𝘂𝗺𝗲

Things most people do:

• Watch TikTok
• Watch tons of YouTube
• Obsess over cooking videos
• Binge watch Netflix seasons
• Scroll endlessly on Instagram


Things most people don't do:

• Build
• Create
• Share

Do things most people don't do.


𝗛𝗮𝘃𝗲 𝗮 𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝘄𝗼𝗿𝘁𝗵 𝗳𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝗳𝗼𝗿

Make sure your purpose is something greater than you 

in service of something that's bigger than you, 

something worth fighting for:

Your team 
Your family
Your company 
You employees

This will destroy distraction and help you get it done.


TLDR:
- Remove distraction
- Mastery over perfection
- Create more > Consume less
- Have a purpose bigger than yourself


♻️ S𝗵𝗮𝗿𝗲 𝘁𝗵𝗶𝘀 to someone who needs to hear it
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P.S.
We miss you, Mr. President.

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Charlie Bennett

Lucas Bean

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charlie Bennett's LinkedIn Performance

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